While many artists may consider music publicity to be something that they need to bother with unless they hit the big time, but the reality is something quite different. Here we look at how to work the media to garner attention and build relationships within the industry.
In this recent post on MusicThinkTank, Lisa Occhino delves into how to find (or be) a music publicist, plan a campaign and launch a campaign, and how to follow up once you actually earn press coverage.
"The first thing you need to do is research the media outlets you want to target. Start local, and if you’re playing out-of-town shows, expand your search to those areas as well. Check out where other similar bands have had success, make a note of those specific outlets and writers, and try to find direct email addresses."