Musicians and music marketers are just beginning to discover how to properly use the many live video that are suddenly available from Facebook, Instagram, Snapchat, Twitter and more. But it's clear that they offer a powerful way to connect with fans, as Rihanna proved during last night's Instagram Live feed.
On Monday night, Rihanna used Instagram Live to live stream herself watching her Bates Motel debut along with some friends. It a surprisingly intimate evening captured now on YouTube filled with giggles and self deprecating moments like "I hate my (speaking) voice.
You also get the feeling that Rihanna is learning about Instagram Live at the same pace that you are. She asks a friend off camera: “What do you do with the hearts on the side? ...Every time they press a heart, it comes up here?” and more.
Near the end Rihanna even admitted to her 40,000+ viewers that she "only got to read like eight comments, to be honest. I’ll try to do better next time.”
Watch and learn:
H/T the The Verge