Focus on the platforms that you enjoy, and the ones where your fans are actively engaging with you (or the ones where you have the best chance of finding potential new fans). For example, you may love using Pinterest, but if none of your fans or potential fans are on it, it’s not the best use of your time as a music marketing tool."
The sheer variety of options when it comes to marketing your music online can make the prospect seem overwhelming to some artists, as they try to determine what's worth the investment of time, energy and, of course, money. Here we offer a comprehensive guide on online music marketing done right.
In this guide from MusicThinkTank, Liss Occhina of Bandzoogle provides a complete and helpful guide to effectively marketing your music online.
"You don’t need to be active on every single platform out there (although it’s a good idea to at least reserve your artist name on each major platform). It’s better to maintain a consistent presence on just a couple of platforms, rather than a scattered presence on all of them.