Conventions & Awards

Spotify Predicts Who Will Win Every MTV VMA 2017 Award

Mtv_vma_041917-b-0221The 2017 MTV Video Music Awards are this Sunday, and Spotify is is predicting who will win each one. Based on Spotify listening data, Kendrick Lamar will be the biggest winner of the night, followed by Ed Sheeran and The Chainsmokers ft. Halsey. The full list of VMA 2017 predictions:

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VIDEO OF THE YEAR: Kendrick Lamar – “HUMBLE.”

ARTIST OF THE YEAR: Ed Sheeran

BEST NEW ARTIST: Kodak Black

BEST COLLABORATION: The Chainsmokers ft. Halsey – “Closer

BEST POP: Ed Sheeran – “Shape Of You

BEST HIP HOP: DJ Khaled ft. Justin Bieber, Quavo, Chance the Rapper & Lil Wayne – “I’m The One

BEST DANCE: Major Lazer ft. Justin Bieber and MØ – “Cold Water

BEST ROCK: Twenty One Pilots – “Heavydirtysoul

BEST FIGHT AGAINST THE SYSTEM: Alessia Cara – “Scars To Your Beautiful

BEST CINEMATOGRAPHY: Kendrick Lamar – “HUMBLE.” (Cinematographer: Scott Cunningham)

BEST DIRECTION: Kendrick Lamar – “HUMBLE.” (Directors: Dave Meyers, The Little Homies)

BEST ART DIRECTION: Kendrick Lamar – “HUMBLE.” (Production Designer: Spencer Graves)

BEST VISUAL EFFECTS: Kendrick Lamar – “HUMBLE.” (Company: Timber/Lead: Jonah Hall)

BEST CHOREOGRAPHY: Ariana Grande ft. Nicki Minaj – “Side To Side” (Choreographers: Brian & Scott Nicholson)

BEST EDITING: The Chainsmokers ft. Halsey – “Closer”” (Editor: Jennifer Kennedy)

Methodology: winners are predicted based on total streams by song or by artist, where applicable

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