In recent month YouTube has begun putting in place a new set of guidelines and controls to give advertisers more control and awareness surrounding where their ads are placed. This change is designed to recover advertisers' trust following the placement of their ads overtop of inappropriate and/or hateful videos, and it seems, thus far, to be working. Here we unpack how the new monetization icons work.
Guest post by Marina Sans of The Orchard's The Daily Rind
In the last few months, YouTube has been implementing new controls and guidelines in order to address advertiser concerns around where their ads are placed. These protocols encourage brands to resume their campaigns and end the so-called “adpocalypse” — or major marketer boycotting due to ads running alongside inappropriate or hateful videos. It seems that YouTube’s actions have had the desired effects: recovering advertisers’ trust and returning creators earnings to status quo.
As part of some of these recent changes, users have seen their videos classified as ‘not suitable for all advertisers,’ limiting the number of ads served on those videos.
In order to make it easier to identify these videos, YouTube has just rolled out new monetization icons in Video Manager. Review a few important icons below and get a more detailed guide here:
The video is earning money from the broadest set of advertisers and YouTube Red.
The video is eligible to earn money in YouTube Red, but is running limited or no ads because it has been classified as either not suitable for all advertisers, or has been fully demonetized because it does not meet YouTube’s advertising guidelines.
If your video has been identified as not suitable for all advertisers, apart from seeing the yellow dollar sign next to it, you’ll also get an notification to the email address linked to your YouTube account. There are two reasons why a video is classified as not advertiser friendly:
It’s not considered suitable for all brands, so the video will receive fewer ads.
It does not meet the criteria for advertising-friendly content, so the video will receive no ads.
If you believe that your video is suitable for all brands, you can request a manual review by doing the following:
- Sign in to your YouTube account and go to the video in your Video Manager.
- Make sure that your content follows the advertiser-friendly guidelines — advertisers choose where to show their ads.
- Click ‘Request Review’ and follow the on-screen instructions. You’ll only see this option if your video is eligible for appeal. Once you submit, the text next to the video in Video Manager will update with your appeal’s status.
Note however, that due to the volume of requests YouTube handles, they’re only able to review videos that have received a thousand views in the past 7 days. Also, videos can only be submitted for review one time and the review decision cannot be appealed. So review the guidelines and stay one step ahead of the game!