[UPDATED] Following Eventbrite's purchase of Ticketfly from Pandora, the new owner is letting at least 25% of itd staff go as the two companies integrate into what is shaping up to be the most viable alternative to Ticketmaster for small and mid-level concert and event producers.
Guest post by Dave Brooks of Amplify
Eventbrite is retaining 75 percent of Ticketfly’s staff and letting the rest go, following the closing of its purchase of Ticketfly from Pandora.
“As we work to bring Eventbrite and Ticketfly together, we have been thoughtfully addressing duplicative resources,” a statement from Eventbrite reads. “It’s unavoidable to combine two companies of our size and not have some level of redundancy. After a careful talent analysis across both organizations, we notified some Ticketfly employees earlier this week that they have been impacted. While it’s never easy to say goodbye to colleagues, we sincerely appreciate the hard work and contribution each person made to the Ticketfly business. We have retained the vast majority of the Ticketfly team to ensure we have the collective experience and expertise to best serve our customers.”
It’s unclear the precise number of people that were let go, but by Amplify’s best estimates, Ticketfly employed approximately 150 to 200 people — it’s been very difficult to pen down an exact number.
What the final company looks like after one year from now is unclear, but a combined Eventbrite and Ticketfly will undoubtedly be the biggest ticketing company in the independent music space.