1. Thanks Katie for your recommendations for Facebook ads. I have succeeded with AdWords ads but not with Facebook ads for eCommerce.
    I realized that after wasting too much money in Facebook, that A/B testing is the only way to succeed (as long as there is a very interesting landing page).
    At least I got much better sales results with Facebook remarketing ads, with customers email as audience, which are powerful to bring back existing visitors who have met your brand.

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