Guest post by Bobby Owsinski of Music 3.0
The FCC just released their totals of licensed broadcast stations for last year and some figures jumped out. There were 32 radio stations that closed last year – 30 AM and 2 FM. Once upon a time having a broadcast license of any kind was a like having a permit to print money, but no longer.
By the FCC’s count, at the end of 2016 there were 4,669 AM stations but only 4,639 at the end of 2017. Likewise, there were 6,746 commercial FM stations at the end of 2016 and 6,744 at the end of 2017. FM educational stations actually grew however, from 4,101 in 2016 to 4,120 in 2017. Believe it or not, there are a total of 15,503 licensed radio stations in the United States. That far more than most people (me included) think.
When it comes to television, there are 1,767 stations now operating in the US, again far more than one would think.
The fact is, there’s competition in just about every market. Even in small cities with 20,000 population, there’s usually at least a couple of stations. Most station owners own both FM and AM stations (which sometimes broadcast the same programming). Many of the stations are alternative programming aimed at servicing an immigrant section of the market.
In Los Angeles there are 119 radio stations alone, with 48 dedicated to alternative language programming. That said, we all have our 4 or 5 stations that we regularly listen to in a market with that much variety. I can honestly say that I’ve never sampled the major of what’s available in my market.
The point is that those of us in the music business tend to think of radio as just another delivery method for music, but it’s far more than that. Only 47 of the 119 in LA were strictly dedicated to music. Radio is still the place for news, talk and sports, and in the future, that’s where it will continue to shine.