Timberlake, Prince, Music In Super Bowl Ads Streams Surge

Justin Timberlake’s performance at the Super Bowl halftime show got very mixed reviews, but his streams surged 214% on Spotify in the US during the hour that followed Philadelphia Eagles' win over New England Patriots.

The songs included in the halftime show received the following individual increases in streams:

• Filthy (266%)
• Rock Your Body (300%)
• Señorita (291%)
• SexyBack (332%)
• My Love (203%)
• Cry Me A River (329%)
• Suit & Tie (553%)
• Until The End Of Time (671%)
• I Would Die 4 U – Prince cover (916%)
• Mirrors (537%)
• Can’t Stop The Feeling! (148%)

Streams of Prince’s overall catalogue increased 205% as a result of the tribute to the late Minnesotan, and ads shown during the broadcast prompted a spike in streams of their own:

• Kia / Aerosmith – Dream On (53%)
• Squarespace / Will Powers – Adventures In Success (671%)
• Doritos and Mountain Dew / Chris Brown – Look At Me Now (72%)
• Doritos and Mountain Dew / Missy Elliot – Get Ur Freak On (77%)
• Budweiser / Skylar Grey – Stand By Me (408%)
• Lexus / Run The Jewels  - Legend Has It (92%)

All increases were calculated by comparing US streams in the hour that followed the broadcast with the same hour the previous week.