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Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

instagram videoInstagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.

A new longform Instagram video hub dubbed IGTV will be housed under the Explore tab, according to Techcrunch. "The videos will be full-screen, vertically oriented, and can have a resolution up to 4K. Users will be greeted with collection of Popular recent videos, and the option to Continue Watching clips they didn’t finish."

InstagramInstagram has reportedly been meeting with online content creators and YouTube stars encouraging them to produced and publish longer videos. Videos in the new hub can range from 15 seconds to 60 minutes.

It's unclear if the length of videos in the main feed will also be expanded.  But if Instagram hopes to lure popular YouTube creators to its platform, visibility and monetization are key issues. 

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