Music Business

Troy Carter On His Spotify Exit: ‘Right Time To Move’

Troy CarterTroy Carter is exiting Spotify in early September, the streamer confirmed on Monday. Statements issued by Carter and and CEO Daniel Ek point to an amicable exit after a fruitful partnership.

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Troy Carter 

“I came to this company to help bridge the gap between Spotify and the creative community. Over time, that goal evolved from fixing a challenge to building a global team focused on changing the game for artists around the world, partnering with them to help bring their creative visions to life in new and innovative ways,” said Carter.

“I’m very proud of what we’ve achieved but with so much accomplished, it was the right time to move out of the day-to-day into an advisory role. The knowledge, relationships and personal experiences will remain with me and I know that this talented team is committed to continuing this important work.”

Daniel Ek

“By all measures, Troy has made a tremendous impact at Spotify. When he joined our team, there was skepticism from the artist community on streaming overall,” said Ek in a statement. “Troy has been instrumental in changing that perception and his efforts to establish true partnerships across the industry will be felt for years to come. He’s built a very capable, global team that embodies an artist-first approach and this philosophy has been adopted across Spotify. We are in an excellent position to build on the momentum we’ve established well into the future.”

More on Troy Carter's Spotify exit and future plans here. 

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