Producing shows and running a venue can be an amazing and rewarding experience, and is an important role in the music industry, but trying to get a crowd to show up night after night can be an incredibly stressful experience as well. Here we look at four techniques for bringing attendees out of the woodwork.
In this piece from MusicThinkTank, Rachelle Wilber of shares four different ways venue promoters can get fans out of their homes and into shows.
"Human beings naturally appreciate a little motivation. That’s why you should give people incentives to visit your venue. Think about hosting a giveaway with all sorts of gifts and freebies. Think about providing potential guests with discounts on tickets to a musical performance, too. Your goal should be to provide people with an excuse to give your establishment a chance."