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Streaming Music’s Third Wave: Emerging Markets

image from newsroom.spotify.comA major Spotify and Samsung partnership makes the streamer the prefered music partner across all of the company's consumer products. The South Korean tech giant manufacturers phones, tablets, computers, smart watches, speakers and other popular consumer electronics. Samsung is seen as Apple's top rival.

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With a single deal, Spotify has delivered a counterpunch to Apple Music's two most powerful advantages.

Not only does Spotify get preferred access to Samsung's tens of millions of users, but it now offers a clear alternative to Apple Music's seamless integration with the iPhone and other Apple devices.

The Spotify app is now a normal part of set-up process on all new Samsung devices. But that just the start.

One announced integration insures that when users ask Samsung's Bixby voice assistant asks for music, Spotify will handle the playback whether or not the user has an account on the streamer. Amazon Music's preferred integration with Alexa smart speakers and devices is said to have led to millions of Amazon premium music subscriptions.

Another integration means that as users move from room to room, Samsung devices will be aware of their location and prompt them to seamlessly transition listening between them. Both companies promise additional integrations

"We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come," said Spotify CEO Daniel Ek.  "Of course, it will also help artists reach new fans. Our goal has always been to make music accessible to everyone by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it."

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