This week, the most popular posts from the pages of Hypebot covered the dates and deadlines for 2019's Grammys, Spotify's preferred distributors, three digital marketing trends you absolutely must know and more!
For artists looking to get to know their online audience a little better, there are a variety of online tools at their disposal, but perhaps none is more powerful than Facebook Analytics. Here we offer some tips for those new to the service on how they can get the most out of it.
Hypebot recently uncovered that Spotify had bestowed "preferred" status on just five of the many distributors delivering music to the platform That news came alongside the shockwaves that Spotify sent through the distribution sector with two recent announcements.
A successful music career depends on a solid public image, communication with fans, and almost anything related to the artist. While an artist's PR department does all they can, not every approach has a positive outcome - here we look at some of the most frequent errors that can cause a marketing strategy to fail.
Satellite broadcaster SiriusXM signaled a push beyond the vehicle market into the home and on mobile this week with a new Amazon partnership. Amazon Echo owners can get three free months of SiriusXM and those who sign up for a new SiriusXM All Access or SiriusXM Premier subscription get a free Echo Dot.
US performing rights organization SESAC announced this week that Kelli Turner has been promoted to President and Chief Operating Officer. In the new role, she will oversee SESAC’s day-to-day operations and continue to play a key role in setting the strategic direction as well as the overall corporate management of the for-profit company.
Spotify has revamped its app, giving its paid Premium users more reasons to renew their subscriptions. Navigation within the app has been simplified and a revamped Search page now incorporates features found in “Browse” including favorite genres and music to match a mood. Artists Radio Playlists have also been revamped and brought to the forefront.
While there is a prominent school of thought in the music industry that Virtual Reality shows will soon replace the expensive and detached traditional concert format with a cheaper, more intimate alternative, the "reality" may in fact be somewhere in the middle between the two, as Chris Robley tells us.
FRI. BRIEF: Ticketmaster Buys Into Blockchain • SoundCloud + Dubset • Amazon Echo Adds SiriusXM • More
Music Business News From Around The Web
The industry gave a collective gasp of horror when founder Tim Westergren was pulling down $1,000,000 by selling of Pandora stock while simultaneously fighting artists with royalty loopholes. Chris Castle writes that Spotify's Daniel Ek is leaving Westergren in the financial dust with a monthly windfall of $20 million.
With news that Spotify had invested in DistroKid and offer it as a distribution conduit to other music services, came speculation as to the music streamer's greater motives. MIDiA analyst Mark Mulligan sees the move as part of Spotify’s strategy to work way up music's value chain by "a) removing some of the distribution component and b) entering into direct relationships with artists." But how will the record labels react?
YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the US ticketing market.
'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past.
In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing.
SoundCloud Makes DJ's Lives Easier with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes, Hercules Integrations
If you're a local band that's still a little rough around the edges, getting anyone to care about your music or show an interest outside your immediate family and friends can be difficult. That said, here are a few ways to give your band that professional sheen without breaking the bank.
Underscoring the growing importance of independent music and labels, indie global rights agency Merlin has announced several significant new appointments. Merlin membership includes tens of thousands of independent labels in 57 countries.
The Hollywood Music in Media Awards (HMMA) has announced its 2019 nominees for music in film, TV, video games, commercials and trailers. With over 500 submissions, nominees were chosen from around the world in genres of music for film, TV and video games, including dramatic feature, sci-fi/ fantasy, documentary and animation.
SXSW, the annual music festival and industry confab, announced the initial list of showcasing artists lined up to perform at the 2019 edition of the event, and the deadline to join the party is approaching quickly.
THU. BRIEF: Spotify Updates Premium, Wear Apps • SXSW Names Performers • Investor Sues Royalty Exchange • More
Music Business News From Around The Web
Spotify is strengthening ties to DistroKid with an investment and announcement of an integration that allows artists using Spotify For Artists' new free upload service to then seamlessly distribute their music to other platforms through DistroKid.
First round voting for the Grammy Awards 2019 begins today, October 17th, and runs through October 31st. See our full list of Grammy Deadlines and Dates 2019 here.
Instagram Stories disappear after 24 hours, making them easy to dismiss as a marketing tool. But with more and more interactions on the platform shifting to Stories, it is a social channel that should not be ignored.
While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his "Howard Test," George Howard outlines what it will take for the technology to reach its potential.
A Spotify playlist created by NewYork - Presbyterian Hospital, contains only songs with 100 and 120 beats per minute, the perfect rate to perform CPR to. The diverse playlist includes wonderfully appropriate songs like the Bee Gees' "Stayin’ Alive" and "I Will Survive" by Gloria Gaynor, and some so, like Mariah Carey’s "Heartbreaker."
The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be.