Let's be honest, there are a literally thousands of ways to promote your music these days. Whether it's building a Twitter following, a Facebook dynasty, linking in with LinkedIn, air time on Pandora, Bandzoogle, Stereoposter, StoryAmp - the possibilites for self-promotion are endless. New platforms are arising constantly and can lead to great press for you and your music when you know how to use them, and Google Adwords is no exception.
WSJ.com is reporting that Pandora will be introducing new ad services next week that rely on political targeting. This rollout speaks to Pandora's ability to profile its listeners and is certainly big news in the ad world. But it's also the kind of news that musicians and the music industry should be paying attention to despite the fact that it probably sounds incredibly boring. Don't think it matters? Let me help you do the math.
Super Bowl tv commercials are a big part of Super Bowl coverage, especially before the actual game, partly due to their availability and popularity on YouTube. As we've seen over the years, the commercials designed to be shown once in the Super Bowl now get a month or more of attention given that they can be teased, previewed, analyzed and discussed before the game happens and continue to get attention afterwards. Here are some notable appearances of music in marketing contexts at the Super Bowl.
[MUSIC AD WATCH] Swedish DJ, remixer, and record producer Avicii ranked at #3 on DJ Magazine's annual Top 100 DJs poll in both 2012 and 2013; and he's been nominated twice for a Grammy Award. He's also sold out The Hollywood Bowl and won and American Music Award. So when Avicii announces his support of a product, fans likely take notice.
Lou Reed's last filmed interview was actually part of a promotional campaign for Parrot Zik headphones. "A few months ago, I asked Lou Reed for his opinion," Parrot CEO Henri Seydoux explains. "He told me that the headphones were well tuned for classical music but not for rock. And he told me he could help. So on September 30th, 2013, I travelled to his studio in New York; it would be the last time I would see him."
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The music you listen to could now help drive the ads you hear online. With the launch of Music Audience Understanding, clients of The Echo Nest can deliver targeted advertising using musical preferences to predict demographic and psychographic information without revealing other personal information. Broadcast radio advertising still totals $15 billion a year; and Music Audience Understanding gives online broadcasters new tool to attract more of those dollars.
After a long hiatus David Bowie seems to be everywhere, and now that includes starring in L’Invitation Au Voyage, an advertisement for Louis Vuitton. It's directed by Romain Gavras, who’s made music videos for Justice and for M.I.A.; and co-stars an American model Arizona Muse (that's her real name...). Watch the commercial followed by the director's cut:
Brands will spend $1.28 billion in 2013 to sponsor music venues, festivals and tours in North America, a 5.4% increase from 2012, according to IEG Research. That increase puts music on par with the projected 5.5% increase in overall sponsorship spending and leads the 5.1% for the whole entertainment category.
One of the wonderful and humbling aspects of being in the streaming music business for over 10 years is that we’ve seen lots of strategies and ideas over time. Trust me, Rhapsody does not like to be considered the old man who yells ‘get off my lawn’ to upstarts. But it seems like some our streaming brethren are trying things today we’ve tried before, with mixed and sometimes absurdly expensive results.
Fame House's Hisham Dahud was part of last week's IMS Engage in Los Angeles, a selection of “unmoderated conversations” between pioneers in the EDM space and prolific outsiders from different industries reaching in. Overseeing social media and acting as the official blogger for IMS Engage, this is his overview of the event.
The International Music Summit’s (IMS) first major conference stateside, IMS Engage took place last Wednesday April 17th at the W Hotel in Hollywood, CA. The event drew in 250 people from all over the world including music artists, industry professionals, techies, press / media and local L.A. residents seeking to enthrall themselves in this unique and first of its kind experience.
Beyonce' is using a Pepsi ad to launch her new single, the Timbaland-produced “Grown Woman”. In the spot , she dances with younger verisons of herself, stopping for the obilgatory Pepsi break. Somehow director Jake Nava fits it all together quite well. Since debuting last Thrudsay, it's been watched more than 7 million times.
Rocker, actress and "style icon", Courtney Love stars in the first webisode of NJOY New Media's web series. In it Courtney lets every non-smoker know to just "fucking relax". The ad folks claim it's inspired by a real-life experience of Courtney's, "showing that smokers now have a choice to take a 'puff' indoors".
In a recent interview, Daniel Ek, the founder and CEO of Spotify, addressed critics of their artist payouts.
“They’re saying, oh, they’re just paying a fraction of a cent every time someone plays a song,” says Ek to Quartz, a digital news outlet. “And then you compare it versus the download revenue. Well, I can tell you it will take you 200 song listens before you make the same amount of money [as a download]."
If you listen to Pandora, you may have started hearing commercials asking you to support the Internet Radio Fairness Act. It’s legislation proposed to reduce nternet radio royalties to the level of other digital formats, like satellite radio. Over the coming months you’ll hear others “advocating for artists” by keeping the rates high. As a strong advocate for artists, let me tell you why maintaining the current rates is the worst thing that could happen to artists, consumers, and the future of music.
Yesterday at GigaOm’s Roadmap Conference in San Francisco, Tumblr CEO David Karp shared his company’s latest growth statistics surrounding the popular micro-blogging site. According to Karp, Tumblr is now witnessing 20 billion pageviews per month, an increase from the 15 billion per month seen at the beginning of 2012. This represents a 30% growth rate per year for the company, as they once saw 13 billion pageviews per month in September of 2011, and just over 4 billion per month in January 2011.
In 2011, several headlines asked this question, “Can Turntable.fm save music?” It didn’t, as it turns out, but that’s okay. Songza has become the next savior. Group listening is out and playlist curation is in. In 2013, a new pack of music startups will emerge with equally cool apps. Media outlets will fawn and another savior will rise.
Triton Digital has released its monthly Internet audio Top 20 Ranker for September 2012, listing the top-performing Internet audio stations and networks. Topping the charts are Pandora, Clear Channel, Cumulus Streaming Network and Slacker. However the largest webcasters witnessed very little growth month-to-month, as Pandora's “Average Active Sessions” (defined as total listening hours divided by number of hours in the reported time period) was up 3%, while CBS's AAS continued to drop; 11% since August.
Yes, yes – we know. MTV may not be the same musical force it once was, but it is still worth examining the timeline of an entity that essentially changed the way we enjoy music. When the first music debuted on the network (The Buggles' "Video Killed the Radio Star"), it completely altered how gathered around musical content. It wasn’t just about listening anymore; we also wanted to watch our music.