10 Most Influential College Radio Stations In The US

2Many a legend tells of the big breakout that came as the result of an early pickup by a college radio station, and while radio may not have the grip it once did, college radio stations remain an extremely desirable place for emerging artists, and are much more likely to take on chance on an artist than their massive commercial counterparts.

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4 New Ways To Beat The Facebook Algorithm

1It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.

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Create Free, Simple, Shareable Music Videos With Turn

Screenshot 2018-09-19 08.09.12Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.

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Artist As Hacker: Book Excerpt + 80% Off Discount Code

1This excerpt from Hacking Music: The Music Business Model Canvas delves into the concept of Artist as Hacker, which asks music artists to utilize a thought process and view of the music business that is radically different from that which they are accustomed to.  

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Aria Alagha (Dua Lipa, Lana Del Rey) Talks Social Media Campaigns [INTERVIEW]

1Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns.

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How Teens Influence Music Industry Trends in 2018

1While the constant connectedness of today's youth has been well established, just what impact that has on the music industry is somewhat less well documented. One thing which is certain however is the popularity of music videos among the younger demographic, leading to what some are calling the ressurection of the MTV generation.

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5 Tips To Create A Facebook Event From The Social Network's Events Team

2With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it's a workshop or an album release, catch your fans' attention.

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5 Ways To Get Music Discovered In The New Digital Age

1While the ways in which people discover music have changed dramatically in many ways, some avenues remain the same. Here we offer advice to artists on how to get their music discovered in the digital age by consulting with industry experts on where they go to find new music.

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Stop Fans In Their Tracks With These Promo Tools

1While you may think you have everything ready to go for a release as far as your marketing campaign and advertising plan are concerned, getting the attention of fans (or potential fans) can sometimes require an extra push. Here we look at promo tools that will grab consumers by the throat and hold their attention.

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4 Things Music Promoters Must Know About Instagram Geotagging

1Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging.

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Not Ready For A Music Manager? Try An Accountability Team

1While you may not yet be ready to employ a full-time music manager, that doesn't mean that, as a DIY artist, you need to totally go it alone. In fact, there are a number of ways you can expand your team and advance your career without having to fully invest in a manager. Here we look at five things an accountability team can do for you.

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Apple Music Fixes How It Displays Albums, Singles

Apple music cardsApple Music has improved how its displays an artist's albums and singles.  Previously, tracks, collections and albums were lumped together, forcing the user to scroll through dozens of often redundant releases to find what they are looking for.

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YouTube 'Nashville Sessions' Help Artists Grow Online

1In this piece Gloria Ruth Finney looks at the phenomenon of a YouTube Pop-space dubbed the Nashville Sessions which allows select up-and-coming musicians to connect and collaborate over the course of a week as well as work on increasing their YouTube viewership.

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Facebook 'Watch' Video Hub Goes Global, Adds Features

1With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.

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How To Think, Act Like A Successful Music Entrepreneur

1Being an entrepreneur of any kind is hard work, and requires a certain set of skills to do well. Here we look at the top seven qualities of a successful musical entrepreneur, and how you can further develop any of the skill should you struggle with them.

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Don't Sleep: Subtle Impact of Turning Your Computer OFF [Hisham Dahud]

Wp2180669This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud.

Here's an unexpected revelation: I used to put my laptop to 'sleep' upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as a nifty feature, but I've recently uncovered the subconscious impact this can have.

 

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Bandsintown Adds Free Instagram Concert Marketing Tool

BIT InstaBandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.

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Running Out Of Things To Say? Idea For Musicians To Write About Online

1While communicating with fans is important, simply posting for the sake of posting doesn't make a lot of strategic sense, and since everything you write online is on some level of form of marketing and establishing your brand, it's important to take some time to think about what you post.

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Elton John, Young Thug Join Rap Battle In Snickers TV Spot [VIDEO]

Elton John SnickersElton John,  Young Thug and Tech N9ne join in a rap battle for a new Snickers 30 second spot.  Sir Elton sings “Don’t Go Breaking My Heart” until  his opponent  makes him eat a Snickers: “You always lose your edge when you’re hungry.” Then...

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