Every band and artist wants a clean profile look on their profile. Whether you've fired your old bassist or simply need a fresh look, this guide provides step by step instructions on how to update your image on all the major streaming platforms.
As with any other industry, those in the music business earn money from transactions. In this piece we hear from Sara Dempsy, an expert and building and maintaining relationships with digital stores like Sony Music, The Orchard, and Interscope.
If you're an artist or band who's even somewhat serious about your career, then you likely have a brand/image that you're working to cultivate. In this piece we look at how to effectively extend that brand into your social media presence.
As an artist, having a music publicist working for you can be a huge asset, particularly given that most publicists now double as digital strategists, and help to shepherd and artists overall brand. That said, there are several important things to consider before committing to hiring a publicist.
In this piece music industry veteran and experienced music publicist Jamie Roberts shares her knowledge of the world of music PR, and looks at exactly what the role of publicist is, and what to take into account when considering hiring one.
The music business is a difficult career path, particularly when you’re first starting out. We try to share advice to make that journey easier hear on Hypebot and one of our most trusted sources is Bobby Owsinski. His new release, The Music Business Advice Book, is already the #1 music business book on Amazon.
While the growth of your audience has in the past typically been a linear progression, but changes in technology and the ways in which we access music now mean that international growth can occur simultaneously to regional growth. Here we look at how to tap into and monetize your international audience.
For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.
The artwork on album can, for some artists, be something of an afterthought, but album artwork is hugely important when it comes to selling your music. That said, getting album artwork can also be hugely expensive, so here we look at five free online tools for creating your own.
Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.
In this piece Patrick McGuire details the importance of a solid pre-release program, and how it's necessary for building hype and excitement, growing your audience, and ensuring your release makes the biggest splash possible.
While advertising your show through Facebook can certainly be effective, the platform doesn't always make it easy to do. In this piece Chris Robley of CD Baby walks us through how to geo-target your next out-of-town show to the right people.
No matter how talented you are, you won't be able to advance your career unless someone else knows. Here we look at the challenge of networking, and how to implement the ten best practices for personal networking.
YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.
While artists are likely to invest copious amounts of time and energy into building and maintaining their relationships with fans and sponsors, press often falls by the wayside. Media coverage is important however, and can often be your mealticket to a packed concert hall. Here we explore how to foster a positive and productive relationship with the press.
While much has changed in the music industry, getting proper press coverage remains an important part of pushing new music. Here we look at some tips and tricks that can help your music stand out from the crowd of demos.
With newsfeeds as saturated as they are these days, getting and keep you fans' attention can seem next to impossible. One way to cut through the chatter and truly engage them, however, is through a straightforward call to action. Here we look at twenty-five applicable examples.
Popular short video music app Musical.ly is merging with TikTok today, in a move to consolidate their substantial audiences just as Facebook and Instagram ramp up their own efforts to dominate bit-sized video.
As an artist, your website should offer fans more than just a place to listen to music. It represents an opportunity to establish your brand and market directly to fans. In this free course,from the good people at Bandzoogle and Soundfly, you'll learn how to setup a killer musician website.
While the consumption habits of the streaming era have led many to believe that the traditional album format would soon become a thing of the past, the massive streaming success of Drake's newest ninety minute album tells a different story.
The popularity of Instagram as a go-to platform for music continues to grow, and one of its primary features, Stories, can be a particularly effective marketing tool when used correctly. Here we look at four important tips to keep in mind when including music on your story.
Summer is almost half over! And now is a great time to increase social media following and up your engagement. "I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season," writes Ariel Hyatt of CyberPR," but this is prime time to connect with your fan base and increase likes."
With the rapid pace at which the music industry is changing, the methods which worked for promoting your band as recently as a few years ago have become less and less effective. The upside to this, however, is that a number of new techniques have emerged.
One of the largest and most engage market segments, millennial music fans are ripe to be marketed to. In this piece we look at four essential rules for making sure your next show or festival is packed to the gills with millennials.
While the holy grail for artists is Spotify's tightly curated "home screen" playlists, working the system to earn a place on algorithm driven playlists is not only more achievable, but also more effective in growing streams and followers.
In this edition of In the Hot Seat with Larry Leblanc, co-founder Rich Goodstone discusses the rise of his Superfly, a company which is both a full-service agency, as well as the power behind major festivals like Bonnaroo.
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social activism.
Ambient fans. You know the one's were talking about even if you've never heard the term before. "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music." Yet...