8 Tools That Can Multiply Your Instagram Marketing Effectiveness

1Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing.

Continue reading "8 Tools That Can Multiply Your Instagram Marketing Effectiveness" »


Inside Indie Artist Macy Todd's Spotify Playlist Campaign [Cyber PR]

Macy ToddGetting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. 

Continue reading "Inside Indie Artist Macy Todd's Spotify Playlist Campaign [Cyber PR]" »


5 Techniques For Leveraging Music Press

1After spending countless hours reaching out to the bloggers, podcasters, and other powerful tastemakers in the music business, being met with deafening silence can be frustrating to say the least. Here we look at five techniques for leveraging the press in your favor.

Continue reading "5 Techniques For Leveraging Music Press" »


How To Use Word-Of-Mouth To Drive Music, Ticket Sales

1As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence.

Continue reading "How To Use Word-Of-Mouth To Drive Music, Ticket Sales" »


Help Build A Public Directory Of Spotify Playlists

image from pixabay.comWe are helping Michael Brandvold build a directory of Spotify playlist owners, so anyone releasing new music can reach out and present their new music. If  you have a playlist and are willing to get submissions for new music to add to your playlist, just fill out the form here and we will include you in a directory of playlist owners.

Continue reading "Help Build A Public Directory Of Spotify Playlists" »


Get Your Music On Spotify Playlists: Here's How

2As the number one streaming service in an industry where streaming is now king, Spotify has become and essential platform for artists, and for musicians looking to get their music heard on a more global scale, nothing is more important than landing your tunes on a coveted Spotify playlist.

Continue reading "Get Your Music On Spotify Playlists: Here's How" »


Using SubmitHub to Submit Music to Blogs, Playlists, More [Get FREE Premium Credits]

SubmithubFor first Music Biz Weekly podcast episode of 2018,  Micahel Brandvold is joined by Jason Grishkoff from SubmitHub.com. Jason shares with us how SubmitHub was born out of a need for managing submission to his own music blog, Indie Shuffle and discuss how artists can use it to submit their music to blogs, radio stations, record labels and now... Spotify playlists.

Continue reading "Using SubmitHub to Submit Music to Blogs, Playlists, More [Get FREE Premium Credits]" »


Facebook Page Apocalypse Is Already Happening

image from upload.wikimedia.orgLate last week, Facebook confirmed that it would be downgrading posts from Pages in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent  Facebook stock tumbling and cost CEO Mark Zuckerberg $4 billion personally.  But, in fact, the decline in traffic delivered to page publishers, like musicians, labels and brands, has already begun.

Continue reading "Facebook Page Apocalypse Is Already Happening" »


Facebook News Feed Plan Tanks Stock, Costs Zuckerberg $4B

Mark ZuxkerbergThe same plan to devalue pages in the Facebook News Feed that sent musicians and music marketers scrambling did the same for investors Friday. Facebook stock fell 4.47%, closing down $8.40 at $179.37. For founder Mark Zuckerberg, that translates to a $4 billion loss in his net worth.  

Continue reading "Facebook News Feed Plan Tanks Stock, Costs Zuckerberg $4B" »


Facebook Overhauls News Feed, Demotes All Pages

image from s3.amazonaws.comFacebook has announced a major overhaul of its News Feed that it says will help in “bringing people closer together.” The changes, which effectively demote pages from musicians, labels and all businesses and brands, will roll out over the coming months. 

Continue reading "Facebook Overhauls News Feed, Demotes All Pages" »


10 Marketing Lessons We Can All Learn From Apple

Marketing Lessons We Can All Learn From AppleFrom creating mystery around a product launch to exceeding customer expectations, almost no one consistently does marketing better than Apple. It only takes a tiny bit of imagination to look at the strategies and tools that they use to approach and satisfy customers and then apply it to how music is marketed. 

Continue reading "10 Marketing Lessons We Can All Learn From Apple" »


Musician’s Guide To Setting And Achieving Goals [Cyber PR]

Setting-Achieveing-Goals-Updated-768x768

Year end reviews. New Year's resolutions.  Whenever and however goat setting happens, it's a good thing. After all, how many of  us have found ourselves at the end of the year without accomplishing many of the things we promised ourselves and others that we'd do?  Here Ariel Hyatt and her Cyber PR team offer a road map to setting and achieving your goals.

Continue reading " Musician’s Guide To Setting And Achieving Goals [Cyber PR]" »


The Fastest Way To Get More Instagram Followers To Promote Music

Instagram logoMajor changes in the Facebook News Feed are sending musicians scrambling for new marketing opportunities. As one of the fastest growing social media platforms available to artists, gaining more followers on Instagram, while it is owned by Facebook, is still critical for any artist . Here we look at some tips for increasing visibility.

Continue reading "The Fastest Way To Get More Instagram Followers To Promote Music" »


Get On Spotify Playlists Without Selling Your Soul

1Making money in the music industry has always been a challenge, particularly now with physical sales in a nosedive and radio in decline. But streaming has emerged as an opportunity for artists to earn a meaningful amount of money from their work, particularly if they land on the right playlists.

Continue reading "Get On Spotify Playlists Without Selling Your Soul" »


Google is Now Sending You More Traffic Than Facebook

google vs facebook trafficGoogle once was the top source of referral traffic for musicians and all web site publishers. Then Facebook surpassed it. Now, for many, Google is back on top again. In 2017, Facebook sent 25% less traffic to web publishers this year, while Google traffic was up 17%, according to data from Parse.ly.

Continue reading "Google is Now Sending You More Traffic Than Facebook" »


Promoting An Event On Social Media In 12 Steps

2Social media is one of the best avenues through which to spread the good work of your upcoming show, with different platforms catering more to different demographics. Here we look at how to customize the strategy behind your posts, and successfully pull you audience in.

Continue reading "Promoting An Event On Social Media In 12 Steps" »


Spotify Makes Minty Fresh New Home For EDM

4While many popular dance music genres have risen up and flared out in a relatively brief span of time EDM appears to, in many ways, be hanging on better than most thanks in part to the carefully curated mint playlist on Spotify, currently the streaming platform's sixth most popular of all its playlists.

Continue reading "Spotify Makes Minty Fresh New Home For EDM" »


How To Build A Messenger Bot Flow

1For bands and artists, messenger bots have become one of the best ways of reaching your fans via social media, with their impressively high open rates. Here we examine Flow, a new feature which allows you to send messages containing rapid reply buttons and easy accesss to on-demand content.

Continue reading "How To Build A Messenger Bot Flow" »


Michael Schneider, Hard 8 Management & Folsom Records [INTERVIEW]

1In this interview, Hard 8 Management and Folsom Records' Michael Schneider sat down to talk about his work, the importance of technological innovation in marketing, and the value of messenger bots in marketing.

Continue reading "Michael Schneider, Hard 8 Management & Folsom Records [INTERVIEW]" »