What To Consider Before Hiring A Music Publicist (HELP!)

1As an artist, having a music publicist working for you can be a huge asset,  particularly given that most publicists now double as digital strategists, and help to shepherd and artists overall brand. That said, there are several important things to consider before committing to hiring a publicist.

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Get #1 Music Business Book On Amazon For Just 99¢

image from images-na.ssl-images-amazon.comThe music business is a difficult career path, particularly when you’re first starting out. We try to share advice to make that journey easier hear on Hypebot and one of our most trusted sources is Bobby Owsinski. His new release, The Music Business Advice Book, is already the #1 music business book on Amazon.

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How To Discover, Monetize Your International Audience

5While the growth of your audience has in the past typically been a linear progression, but changes in technology and the ways in which we access music now mean that international growth can occur simultaneously to regional growth. Here we look at how to tap into and monetize your international audience.

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4 Essential Social Media Copywriting Tips From Grammerly

1For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.

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Free Online Tools For Crafting Your Own Album Cover

1The artwork on album can, for some artists, be something of an afterthought, but album artwork is hugely important when it comes to selling your music. That said, getting album artwork can also be hugely expensive, so here we look at five free online tools for creating your own.

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Thinking Outside The Feed: Using DMs & Augmented Reality

1Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.

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What Are All These Different YouTubes, And Am I Earning Money From Them?

1YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.

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Press Release And Beyond: Mastering Event PR

1While artists are likely to invest copious amounts of time and energy into building and maintaining their relationships with fans and sponsors, press often falls by the wayside. Media coverage is important however, and can often be your mealticket to a packed concert hall. Here we explore how to foster a positive and productive relationship with the press.

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FREE COURSE: How To Create A Killer Musician Website

1As an artist, your website should offer fans more than just a place to listen to music. It represents an opportunity to establish your brand and market directly to fans. In this free course,from the good people at Bandzoogle and Soundfly, you'll learn how to setup a killer musician website.

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For Better Or Worse: Drake Defines Streaming Era Success

1While the consumption habits of the streaming era have led many to believe that the traditional album format would soon become a thing of the past, the massive streaming success of Drake's newest ninety minute album tells a different story.

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4 Tips For Using Instagram Stories For Music Promotion

1The popularity of Instagram as a go-to platform for music continues to grow, and one of its primary features, Stories, can be a particularly effective marketing tool when used correctly. Here we look at four important tips to keep in mind when including music on your story.

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9 Tips To Increase Likes Before Summer Ends [Cyber PR]

Increase-likes-this-summer-768x768Summer is almost half over! And now is a great time to increase social media following and up your engagement. "I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season," writes Ariel Hyatt of CyberPR," but this is prime time to connect with your fan base and increase likes."

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Rap, Activism, And Resonance: Measuring Event-Centric Fan Engagement

1Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social activism.

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Your Three Communities Part 3: Ambient Fans

image from cyberprmusic.comAmbient fans. You know the one's were talking about even if you've never heard the term before.  "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music."  Yet...

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