With the launch of Spotify For Artists yesterday, the streamer bundled features like analytics and profile management tools that any musicians or music marketer will find invaluable. And with the elimination of a previous 250 follower limit, made those tools available free to all artists and their teams.
Facebook's march to world domination continues. New research by app analytics firm Sensor Tower shows that Facebook's WhatsApp, Facebook, Facebook Messenger, Facebook owned Instagram and (those guys who refused to sell to Facebook) Snapchat were the most downloaded apps worldwide for the first 3 months of 2017.
Having now surpassed both Twitter and LinkedIn in number of users, Snapchat continues to grow, even among an older audience, meaning its an excellent way to engage a wide swath of potential event-goers. Here we break down how to build a compelling narrative of Snapchat Stories surrounding your event.
Warner Music Group has hired Michael Drexler as VP, Digital Strategy & Corporate Development and Allan Coye as VP, Digital Strategy & Business Development. Based in New York, both will report to Ole Obermann, WMG’s Chief Digital Officer & EVP, Business Development; and are his first hires since he joining the company late last year.
Although it hasn't been around as long as some social media platforms, Instagram has nonetheless become a crowded place to try and get your brand (or your band) notice. Fortunately, there are a variety of Instagram apps which allow you to diversify your content offerings and stand out from the crowd.