With streaming now the name of the game, landing you track on a high-profile Spotify playlist can do wonders for you career. Here Chris Robley walks us through how to find the contact info for the curators of major Spotify playlists.
While it may come as surprise to some, any email newsletter you send out as a band or artist has number of legal requirements. Here we detail five such necessary elements for any above-board newsletter.
Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing.
Getting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results.
After spending countless hours reaching out to the bloggers, podcasters, and other powerful tastemakers in the music business, being met with deafening silence can be frustrating to say the least. Here we look at five techniques for leveraging the press in your favor.
As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence.
We are helping Michael Brandvold build a directory of Spotify playlist owners, so anyone releasing new music can reach out and present their new music. If you have a playlist and are willing to get submissions for new music to add to your playlist, just fill out the form here and we will include you in a directory of playlist owners.
When it comes to selling physical copies of your album, packaging is king, with many records having been sold based on looks alone. Here we look five artists who took packaging to the next level when preparing their music for sale.
When on tour, it's important to do everything you can to get the word out. There's no such thing as too much visibility when you're on the road, and even the vehicle in which you're traveling can serve as a great medium for promoting your band.
While purchasing tickets has become significantly easier for consumers than in pre-internet days, there is still a lost opportunity when it comes to distributing your event across the web. Here we look at how sales can be boosted by promoting them via commerce sites.
As the number one streaming service in an industry where streaming is now king, Spotify has become and essential platform for artists, and for musicians looking to get their music heard on a more global scale, nothing is more important than landing your tunes on a coveted Spotify playlist.
For first Music Biz Weekly podcast episode of 2018, Micahel Brandvold is joined by Jason Grishkoff from SubmitHub.com. Jason shares with us how SubmitHub was born out of a need for managing submission to his own music blog, Indie Shuffle and discuss how artists can use it to submit their music to blogs, radio stations, record labels and now... Spotify playlists.
When determining whether or not your video content is hitting home, there are some important metrics to pay attention to beyond just the view count, such as audience retention, subscribers, and where viewers are coming from.
Late last week, Facebook confirmed that it would be downgrading posts from Pages in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent Facebook stock tumbling and cost CEO Mark Zuckerberg $4 billion personally. But, in fact, the decline in traffic delivered to page publishers, like musicians, labels and brands, has already begun.
The same plan to devalue pages in the Facebook News Feed that sent musicians and music marketers scrambling did the same for investors Friday. Facebook stock fell 4.47%, closing down $8.40 at $179.37. For founder Mark Zuckerberg, that translates to a $4 billion loss in his net worth.
Facebook has announced a major overhaul of its News Feed that it says will help in “bringing people closer together.” The changes, which effectively demote pages from musicians, labels and all businesses and brands, will roll out over the coming months.
From creating mystery around a product launch to exceeding customer expectations, almost no one consistently does marketing better than Apple. It only takes a tiny bit of imagination to look at the strategies and tools that they use to approach and satisfy customers and then apply it to how music is marketed.
Year end reviews. New Year's resolutions. Whenever and however goat setting happens, it's a good thing. After all, how many of us have found ourselves at the end of the year without accomplishing many of the things we promised ourselves and others that we'd do? Here Ariel Hyatt and her Cyber PR team offer a road map to setting and achieving your goals.
Major changes in the Facebook News Feed are sending musicians scrambling for new marketing opportunities. As one of the fastest growing social media platforms available to artists, gaining more followers on Instagram, while it is owned by Facebook, is still critical for any artist . Here we look at some tips for increasing visibility.
Making money in the music industry has always been a challenge, particularly now with physical sales in a nosedive and radio in decline. But streaming has emerged as an opportunity for artists to earn a meaningful amount of money from their work, particularly if they land on the right playlists.
Google once was the top source of referral traffic for musicians and all web site publishers. Then Facebook surpassed it. Now, for many, Google is back on top again. In 2017, Facebook sent 25% less traffic to web publishers this year, while Google traffic was up 17%, according to data from Parse.ly.
Now in his second year of using the crowdfunding site Patreon, Brian Hazard shares his experience and takeaways from the service, including both the things he loves and the things which he still struggles with.
Social media is one of the best avenues through which to spread the good work of your upcoming show, with different platforms catering more to different demographics. Here we look at how to customize the strategy behind your posts, and successfully pull you audience in.
While many popular dance music genres have risen up and flared out in a relatively brief span of time EDM appears to, in many ways, be hanging on better than most thanks in part to the carefully curated mint playlist on Spotify, currently the streaming platform's sixth most popular of all its playlists.
Exposure through blogs has developed into one of the best ways to get your music heard, but many blogs are often difficult or impossible to gain any kind of access to. Here we look at some of the best blogs to submit your work to, and how to best go about contacting them.
For those in the industry making and releasing music, one of the most common themes when it comes to their goals and concerns, is successfully building and growing a fanbase. Here we look at how it can be done.
For bands and artists, messenger bots have become one of the best ways of reaching your fans via social media, with their impressively high open rates. Here we examine Flow, a new feature which allows you to send messages containing rapid reply buttons and easy accesss to on-demand content.
In this interview, Hard 8 Management and Folsom Records' Michael Schneider sat down to talk about his work, the importance of technological innovation in marketing, and the value of messenger bots in marketing.