With a crowded and noisy field to cut through, marketing your music to potential fans is no easy task. Here we look at six invaluable marketing tools for making your music stand out and giving consumers a chance to notice your work.
Many a legend tells of the big breakout that came as the result of an early pickup by a college radio station, and while radio may not have the grip it once did, college radio stations remain an extremely desirable place for emerging artists, and are much more likely to take on chance on an artist than their massive commercial counterparts.
It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.
William Paterson University Prof. David Philp looks at a report from Live Nation based on some fresh, unique research explaining how our need for community and belonging is satisfied by attending live shows.
Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.
This excerpt from Hacking Music: The Music Business Model Canvas delves into the concept of Artist as Hacker, which asks music artists to utilize a thought process and view of the music business that is radically different from that which they are accustomed to.
Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns.
While the constant connectedness of today's youth has been well established, just what impact that has on the music industry is somewhat less well documented. One thing which is certain however is the popularity of music videos among the younger demographic, leading to what some are calling the ressurection of the MTV generation.
With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it's a workshop or an album release, catch your fans' attention.
While the ways in which people discover music have changed dramatically in many ways, some avenues remain the same. Here we offer advice to artists on how to get their music discovered in the digital age by consulting with industry experts on where they go to find new music.
When spreading the gospel of you latest release, you have to strike a delicate balance between full on promotion and cultivating a genuine connection with fans. One platform which makes this easier is Instagram, whose story feature allows artists to wear both hats.
While you may think you have everything ready to go for a release as far as your marketing campaign and advertising plan are concerned, getting the attention of fans (or potential fans) can sometimes require an extra push. Here we look at promo tools that will grab consumers by the throat and hold their attention.
Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging.
Chasing press can be one of the most frustrating elements of self-marketing, and is made even more frustrating by the fact that there is no guarantee of a payoff. Here we look at five easily fixable problems that could be preventing you getting the press you need.
Rarely does someone purchase a ticket for an event immediately after learning about it, and 'converting' them into a ticket buyer can be a delicate process. Here, we look at how to target the right potential attendees through Facebook.
While you may not yet be ready to employ a full-time music manager, that doesn't mean that, as a DIY artist, you need to totally go it alone. In fact, there are a number of ways you can expand your team and advance your career without having to fully invest in a manager. Here we look at five things an accountability team can do for you.
Apple Music has improved how its displays an artist's albums and singles. Previously, tracks, collections and albums were lumped together, forcing the user to scroll through dozens of often redundant releases to find what they are looking for.
In this piece Gloria Ruth Finney looks at the phenomenon of a YouTube Pop-space dubbed the Nashville Sessions which allows select up-and-coming musicians to connect and collaborate over the course of a week as well as work on increasing their YouTube viewership.
Becoming a successful artist will, on some level, always necessitate a certain amount of branding, and a huge part of your visual identity comes from the font you choose. In this piece we look at how to determine which will work the best for you.
With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.
Your brand is your calling card, but most artists and entrepreneurs fail at one of the cornerstones of building and protecting their online brand. Ariel and her team CyberPR offer 5 Elements to Include For A Perfect Press Kit and more.
Being an entrepreneur of any kind is hard work, and requires a certain set of skills to do well. Here we look at the top seven qualities of a successful musical entrepreneur, and how you can further develop any of the skill should you struggle with them.
This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud.
Here's an unexpected revelation: I used to put my laptop to 'sleep' upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as a nifty feature, but I've recently uncovered the subconscious impact this can have.
Apple owned headphone Beats, co-founded by Dr. Dre and Jimmy Iovine, has announced a global marketing partnership that makes it the official headphone, wireless speaker and audio partner of the NBA, WNBA, NBA G League and USA Basketball.
Bandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.
While communicating with fans is important, simply posting for the sake of posting doesn't make a lot of strategic sense, and since everything you write online is on some level of form of marketing and establishing your brand, it's important to take some time to think about what you post.
Elton John, Young Thug and Tech N9ne join in a rap battle for a new Snickers 30 second spot. Sir Elton sings “Don’t Go Breaking My Heart” until his opponent makes him eat a Snickers: “You always lose your edge when you’re hungry.” Then...
As a musician or band, fans are critical to your success - so how can you not only get more of them, but also strengthen your relationships with the ones you already have? Here we look at five different ways to strengthen your fanbase both on and offline.
Whether you're in the music business or some other realm of the entertainment industry, the power of fonts cannot be overstated when it comes to marketing. Here we look some valuable lessons in font psychology learned from video streaming giant Netflix.