3 Digital Marketing Trends You Need To Know

2The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of.

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If It's Too Good To Be True, It Is

too good.. BEWARE! There are a lot of experts, people who claim to have figured IT out and those with guaranteed methods to get there faster. This week the Music Biz Weekly podcast is all about the old saying... if it's too good to be true, it is. There is no substitute for hard work and putting in the time and effort.

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Premiere Your Next Music Video As A LIVE Facebook Event

1While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.

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Promoting A Limited Time Special Offer: A How-To Guide

1Lately Patreon has been going the extra mile in trying help its users maximize potential on the site, including allowing its users to provide special limited time offers to their fans. Here Brian Hazard walks us step-by-step through the art of limited time offers, both generally and using Patreon specifically.

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What’s In A Name? How Bands Use Symbols, Characters

1Choosing the right band name is something many artists struggle with, and like anything else is susceptible to the cultural trends of the time. It should be no surprise then, that many successful groups haven chosen to go off the rails by incorporating symbols and characters that are often difficult to pronounce or type.

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The 3 Best Ways To Ensure Your Next Event Is Sold Out

1No matter how much work you sink into a show or tour, it'll all be for not if no one shows up. Marketing is key to filling the house, and while it may seem difficult or intimidating, it could really be much worse. Here we look at three of the best ways to guarantee your next event is sold out.

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Market Potential: African Music Business On The Move

1In this piece, Ben Oldfield explores the massive and largely untapped market for music consumption across the continent of Africa as a result of extensive smartphone usage, and how streaming organizations might tailor their services to find success therein.

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5 Key Priorities For New Artists

1For those fresh-faced artists just arriving on the scene, there are several important steps they must be sure to take in order to ensure they have at least a chance of success. Here we outline what the the top five priorities of new artists should be. 

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GigRev: White Label Solution To Build A Mobile Fan Club

image from www.gigrev.comKevin Brown from GigRev joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to talk about their white label solution for building a mobile fan club that easily allows bands to monetize their fans online.  Artists can connect with fans like nowhere else and generate income from their biggest fans.

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Digital Music Promotion: 5 Keys To Success

1The world of online promotion is a crowded one, with new music being released everyday, it can be difficult to get your work noticed at all. Unfortunately there's not silver bullet when it comes to digital music promotion, but here we look some tips that can at least improve your chances.

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Musician's Guide To Social Media Platforms

1Social media's value has long been established in the music business as a tool for communicating with followers, fans, and your industry, but know which ones to focus on can be an overwhelming decision for some artists. Here we examine how each platform can serve you best in growing your fanbase and establishing your brand.

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Why Basic Shows Frequently Aren't Enough To Make An Impact

1As the music industry continues to change the transformation is impacting not only the ways in which audiences consume recorded music, but also the way in which they experience live performances - and for many fans, the standard package just isn't cutting it anymore.

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Bandzoogle New CEO Stacey Bedford On The Music Biz Weekly Podcast

BandzoogleStacey Bedford, the newly named CEO of Bandzoogle, is the special guest on this week's Music Biz Weekly podcast. Bandzoogle is an online platform which provides tools for musicians to build a professional website, promote their music, and sell direct-to-fan for a flat monthly fee with no additional fees or knowledge of coding.

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Making Low-Budget Music Videos: 5 Simple Tips

QWith YouTube now being one of the biggest sources for music discovery, having some form of music video to accompany your latest club banger is practically essential. That said, the weighty price tag often associated with music videos can be a major source of concern for most, so here we look at some key tips for keeping the camera rolling on shoestring budget.

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3 Reasons You Should Be Using Facebook Advertising

1New research has revealed that a majority of event marketers don't bother using Facebook ads in their promotion. Whatever your feelings on Facebook may be, however, there are several reasons why advertising via the social media platform can be a huge asset in making your event a success.

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Instagram Shares Strategies For Selling Out Your Event

1Instagram has become a go-to resource for people looking to discover local businesses and experiences while simultaneously share them with their community and friends. Here we look at a step-by-step strategy from the platform on how Instagram can be used to help sell tickets to your event.

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Top Reason Your Facebook Page Isn’t Growing, And Other Tips [Cyber PR]

#! FacebookWhile there are alternatives, Facebook is still the top promotional tool for most artists and labels.  But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions.

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Increase Your YouTube Subscribers With One Simple Link

1The life of a DIY musician is crowded one, and every minute of time saved in marketing and promotion is one that can be spent honing your craft. This means automation is your friend, so here we look at how you can easily boost the growth of your YouTube channel via the inclusion of one simple link, shared in strategic places.

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Effective Spotify Strategies For New Artists

1Spotify is an important strategic component to keep in mind for you next musical release, and releasing your music on the streaming service requires a significant amount of careful pre-production in order to be executed effectively. Here we look at how new artists should craft and carry out an effective Spotify strategy.

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10 Most Influential College Radio Stations In The US

2Many a legend tells of the big breakout that came as the result of an early pickup by a college radio station, and while radio may not have the grip it once did, college radio stations remain an extremely desirable place for emerging artists, and are much more likely to take on chance on an artist than their massive commercial counterparts.

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4 New Ways To Beat The Facebook Algorithm

1It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.

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