I love blogging. I would love nothing more than the spend more of my day writing - but sometimes, you just get stuck. I have been on a personal hiatus for exactly one year but have found my way back into writing by finding my inspiration in what's going on around me. What inspires you? What motivates you? What moves you to create the music you create? How do you share those experiences and that music with your audience? Blogging.
I've been posting about creative music videos for the last couple of years at Hypebot. Generally I feature videos using new tech, particularly consumer web apps, to create music videos. Today's batch features a Cut Copy video that utilized 3D printing, a fanshot video by Kodaline using FanFootage and two music videos that use edited GIFs, one from Rob Cantor and one from Ilan Benjamin who created an unofficial video for Tropkillaz.
OpenAura is an interesting new project from IODA founder Kevin Arnold that, most noticeably, aggregates images from musicians' official web presence. Artists can claim those pages or "Auras," add additional content and monetize them. Today OpenAura added The Associated Press, Pitchfork Media and others to the mix. Content owners can add additional pics and info to artists' Auras and join in the hoped for monetization.fest.
You're a smart musician who's got an official website so that you're not just building up somebody else's social network. You check out site states probably emphasizing how many visitors you're getting, where they came from and, as much as you can, why you got sudden surges or drops. Though that puts you ahead of many, there are deeper level to the site stats aka analytics game worth considering. I recently came across a treasure trove of information from Chartbeat that makes a clear case for what to do next.
A new report on the relationship of posting videos on YouTube and album sales claims that posting on YouTube reduces album sales. Taking the Warner Music YouTube blackout period in 2009, researchers apply advanced statistical methods to find causation and then total up losses using a "rough back-of-the-envelope calculation." This innovative use of mixed methods leads them to conclude that lots of sales of top-charting albums are being missed by labels who post on YouTube.
Some popular social media marketing tactics that have helped increase noise on the web are Facebook's newest target for elimination or downgrading in the news feed. The three tactics in question are "like-baiting," repetitive posting of content and links to offsite spam. The perpetrators? Much of this spam is "published by Pages that deliberately try and game News Feed to get more distribution than they normally would." While most music marketers aren't guilty of offsite spam, like-baiting and repetitive content posting is another matter.
YouTube has earned itself a slot amongst premiere social networks. It creates a platform for users to create, learn, see, and share interactively with an infinite audience. YouTube upped it's game significantly by opening the door to user revenue opportunity - if you're not taking full advantage of this open ended resource, you're going to want to keep reading.
Yeah, the extra photos and tagging that Twitter recently introduced are definite boons to music marketers. But they're not stopping there. Things are getting all crazy, Facebook-ish, "media forward" some people call it. Lots of new marketing potential emerging on Twitter but writers invoking Facebook helped me realize how Twitter, too, may already be curtailing organic reach.
Lastest Changes Focus On Your Twitter Profile
I first wrote about them in October 2012 on this blog, but the world now knows that a combination of strong, socially conscious messaging, a well-defined visual persona, an electrifying live show, and great music characterize the hip-hop duo Macklemore and Ryan Lewis. Amplified by impeccable marketing execution and excellent timing, they have become the poster child group for DIY indie artists around the world and put Seattle back on the map of music industry innovation.
The Clios have long been to the advertising industry what the Grammys are to music. This year they've added a category, Clio Music, for excellence in music marketing and advertising, and the deadline is Tuesday April 14th. Here's is Clyde Smith's preview:
Clio Music is a new program from the Clio Awards focusing on music marketing and advertising. Nominations are largely a self-nomination process, for a fee; and can include entries from "agencies, record labels, production companies, musicians, managers and brands who have made creative contributions to advertising and marketing through music." This does open the door to DIY efforts as well, but think that one through because this competition will attract the very best.
Adweek apparently has a Music Issue out, at least that's my guess based on multiple articles appearing online labeled "The Music Issue." While articles do feature an advertising or marketing angle, some step back for the bigger picture addressing topics such as live music on tv and the battle for streaming music supremacy. There's also an aesthetic edge with a feature on sports ads from Beats by Dre and possibly the coolest piece of all, "101 Kick-Ass Music Covers," with examples covering 80 years of popular magazines.
So much for attending a festival for the music. Celebrities are getting paid up to $20,000 to attend the upcoming Coachella music festival. Glee's Lea Michele will reportedly receive $20,000 from Lacoste to wear its clothes, McDonald's is ponying up $15,000 for Gimme Shelter's Vanessa Hudgens, and some celebs are still openly looking for handouts.
Funk Volume may be best known for being Hopsin's label, but it's got a full roster of indie artists who are pursuing the dream of making it on their own terms. I spoke with Funk Volume CEO and co-founder Damien Ritter yesterday about the role social media has played in their success. He shared not only what's working for them but what can work for those getting started. In particular, he says there's no special sauce. You've just got to put the work in and build that direct relationship with fans.
Amanda Palmer kicked off planning for her next album release with a BitTorrent Town Hall session. Zoe Boekbinder joined in and, as it turns out, they've been playing together as well. The whole event is now available, along with music videos, as a BitTorrent Bundle. Additional commentary by Amanda Palmer is also available as are her thoughts on reaching a million followers on Twitter.
ArtistLink made it's initial appearance as an extension of the Topspin Media platform and is now on it's way up the food chain towards becoming a control panel of sorts for artists and the music industry. Knowing the tools that are available to you are crucial to being successful in today's technologically advanced culture.
Want more views on the YouTube? YouTube star Lamarr Wilson has launched YouTube Weekly, a 5 minute per episode Mashable video series that offers tips for raising YouTube views and turning visitors into subscribers. While produced in the sometimes annoying, over-energized style so popular on YouTube, it offers some strong actionable advice. WATCH:
A new study by app analytics firm Flurry shows time spent on mobile devices by the average US consumer rose to 2 hrs and 42 minutes per day in the last 12 months. But there's bad news in the report for those who expect fans to access content via mobile version of their web site. Time spent the mobile web averaged just 14% of the US mobile consumer’s time, or 22 minutes per day.