YouTube Adds Monetization: Merch Sales, Fan Memberships, Premiers, Brand Partnerships

image from www.youtube.comYouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.

Continue reading "YouTube Adds Monetization: Merch Sales, Fan Memberships, Premiers, Brand Partnerships" »


Non-Traditional Methods For Sharing Your Music Online In 2018

1Given the high volume of music being churned out these days, it can be easy to get lost in the crowd on platforms like SoundCloud or Spotify, regardless of how good your music is. Here we look at some more unconventional avenues for online promotion that may have an increased likelihood of attracting attention.

Continue reading "Non-Traditional Methods For Sharing Your Music Online In 2018" »


Musician's Guide: How To Write The Perfect Welcome Email, Why It Matters

1The welcome email which gets sent out to a newly subscribed fan is one of the most frequently opened which you will ever send, meaning that getting it right on the first try is essential when it comes to marketing yourself as an artist. Here we look at how to craft the perfect welcome email.

Continue reading "Musician's Guide: How To Write The Perfect Welcome Email, Why It Matters" »


Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users

IGTV logoInstagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.

Continue reading "Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users" »


Fans Don’t Access Live Music Experiences, They Own Them

1Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist.

Continue reading "Fans Don’t Access Live Music Experiences, They Own Them" »


Spotify Launches 'The Game Plan' Video Series For Artists

1After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.

Continue reading "Spotify Launches 'The Game Plan' Video Series For Artists " »


5 Reasons To Release Your Music On Vinyl

1While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.

Continue reading "5 Reasons To Release Your Music On Vinyl " »


Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

instagram videoInstagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.

Continue reading "Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured" »


Botletter: Impressive Facebook Messenger Fan Communications, Marketing Tool

image from pbs.twimg.comVeteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.

Continue reading "Botletter: Impressive Facebook Messenger Fan Communications, Marketing Tool " »


How To Build An Email List From Scratch

1Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.

Continue reading "How To Build An Email List From Scratch " »


One Music Festival Is Retargeting Ads To Drive Ticket Sales: Here's How

2Seattle's Capitol Hill Block party music festival has now integrated the retargeting of ads as an essential part of their marketing mix and the results have been clear, with a much improved return on advertising money spent.

Continue reading "One Music Festival Is Retargeting Ads To Drive Ticket Sales: Here's How" »


Facebook Marketing Update: Watch For Fan Badges

2Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.

Continue reading "Facebook Marketing Update: Watch For Fan Badges" »


Ex-Apple Music Exec Bozoma Saint John Joins Agency Giant Endeavor

image from griotmag.comAfter less than a year at Uber, chief brand officer Bozoma Saint John is leaving for a role at talent agency giant Endeavor. Saint John had previously helmed marketing at Beats and then Apple Music, where she was a key figure in its launch. 

Continue reading "Ex-Apple Music Exec Bozoma Saint John Joins Agency Giant Endeavor" »


How To Pitch Your Music To Game Developers

1First impressions are important in any business, particular when it comes to pitching your creative work to the powers that be. When it comes to gatekeepers in the music industry, your music needs to deliver immediately. In this piece Davor Gasparevic suggests how artists should go about pitching the compositions to game developers.

 

Continue reading "How To Pitch Your Music To Game Developers" »


5 Secrets For Taking Your Insta Stories To The Next Level

1Stories are becoming more and more popular, and the way in which users are engaging with them is very different from how they engage with the rest of their feed. Here we look at some important but little known tips for bands and artists to create amazing and engaging content for their stories.

Continue reading "5 Secrets For Taking Your Insta Stories To The Next Level" »


10 Reasons Fans Don't Give To Your Kickstarter Campaign [Kosha Dillz]

Kosha DillzIndie hip hop artist and music marketer extraordinaire Kosha Dillz is in the middle of a Kickstarter crowdfunding campaign for his new album N"obody Cares Except You" and, like the rest of us, he's learning as he goes. But what's surprised him the most is why fans say they're not participating.

Continue reading "10 Reasons Fans Don't Give To Your Kickstarter Campaign [Kosha Dillz]" »


Apple Music Quietly Adds Pre-Release Album Saves

Apple Music pre-addsApple Music has launched album "pre-adds" that allow the user to "save" an album to their streaming library prior to release. A number of independent services have developed Spotify pre-save tools, but this quiet launch is the first inside a streaming service app.

Continue reading "Apple Music Quietly Adds Pre-Release Album Saves" »


How To Capitalize On Instagram's Feed Algorithm

1When it comes to getting your post in front of the eyes of as many followers as possible, knowing how to accurately game the feed is essential. Here we look at the three main factors which determine what appears in an Instagram user's feed, and how you can use them to your advantage.

Continue reading "How To Capitalize On Instagram's Feed Algorithm" »


How To Use Facebook To Promote Live Music Events

1Facebook is one of top platforms for promoting a live music event and getting the word out to fans, who often use the service as a way to discover events. Even if you're already using Facebook Events, this article looks at some of the best practices for maximizing the services effectiveness.

Continue reading "How To Use Facebook To Promote Live Music Events" »


6 Reasons To Create Playlists, Share Them With Fans

1As streaming continues to dominate music consumption, (with an eye towards replacing the album altogether) artists have a lot to gain by assembling their own playlists and promoting them to fans. Here we look at six benefits in particular.

Continue reading "6 Reasons To Create Playlists, Share Them With Fans" »


How To Get A Solo Music Career Off The Ground

1[UPDATED] Being a successful solo musician is no easy task, and before fully embarking on a career as a solos performing, there is a certain amount of planning that should be done lest your hopes and dreams crumble before you've even begun. Here we explore how to launch and promote a solo career.

Continue reading "How To Get A Solo Music Career Off The Ground" »


Teens Are Abandoning Facebook For 3 Social Services

Facebook thumbs downThe long rumored teen exodus from Facebook is real. In the last 3 years, Facebook's share of  teen social media use is down from 71% to 51%. At the same time, YouTube - which didn't even make the 2015 chart - has become the most popular social site with teens.  But YouTube is not the only winner, according to Pew data.

Continue reading "Teens Are Abandoning Facebook For 3 Social Services" »