Many wet-behind-the-ears indie musicians find themselves over-eager when it comes to the prospect of releasing their music for the first time, and will try to push it on the ears of potential listeners before its truly ready for public consumption. Here review seven things to check before a public release.
As an artist or musician, a robust email list is one of the most important marketing tools you can have. But if it's something that you're just starting to build, or have been neglecting for awhile, it can be hard to suddenly build one up from scratch. Here we look at an easy roadmap to a bigger better email list.
Most musicians are long past worrying about selling out to be in an ad or endorse a product; and one of the king's of brand extension has been Jimmy Buffet with his Margaritaville lifestyle brand. But do his new Margaritaville Retirement homes go too far; or is Buffet smart to admit that his brand will die with him? You decide:
While the inability to relay on income from sales has moved many artists and their representatives to seek income from sync placements, the sync market has become oversaturated and less profitable. One area where artists have an opportunity to see appreciable revenue growth, however, is in the branding and influencing space.
Ed Sheeran appears to have cracked the streaming music marketing code. Alongside a record breaking debut on Spotify - including smashing first day, one day and other records - his new release "Divide" is finding the same massive success on YouTube.
YouTube is currently the streaming service that the music industry loves to hate. But for almost everyone, it is also unthinkable to go without the video behemoth as a marketing channel. After all, YouTube now has over a billion users - almost one-third of all people on the internet. More YouTube stats:
I often advise my students at Berklee Online and the musicians that we work with at Skyline Artists that it is smart resource allocation to spend a little bit extra on design. Not only does it brand your project as something special, it can be reused and monetized in so many ways from album cover to web site and t-shirts to posters. Consider these 10 recent design trends to make your next music project pop.
Others have worked to bring developing musicians and brands together, but MAX has been able to scale the concept. Behind the startup, which just announced $6 million in new funding, are co-founders Nathan Hanks and a music industry veteran and big thinker familiar to regular Hypebot readers, George Howard.