Can Spotify really save the music industry? Many artists and labels are putting their faith in streaming services, both as a source of direct revenue and a way of gaining access to data on their fans, but they might be better off relying on more old school methods.
Looking to get your music featured on Beatport or iTunes? Here are some different rules and techniques to utilize that will help to draw increased attention to your music, whatever service it may be on.
Web site builder and music marketing platform Bandzoogle has continued to improve it product in ways that serve its growing community of musicians and music companies. Now, the've added robust ticketing alongside music and merch sales on their commission free platform.
Facebook is constantly changing how it chooses what its users see in their feeds. Those changes often happen behind the scenes, without warning and with unintended consequences. How to keep Facebook a useful marketing channel is always in flux.
Looking for a way to put your PledgeMusic campaign on Apple Music? This article offers detailed step-by-step instructions on how to make it happen, from opening your account to connecting with other artists.
Launched in 2011, Turntable.fm represented a new way of listening to music socially online. Although it initially gained a great deal of traction among users, Turntable could not sustain its growth and was forced to shutdown. This discussion with founder Billy Chasen sheds some light on exactly what went wrong.
For many artists, utilizing web technology and social media to promote their music is often a tricky process and one which, if done incorrectly, can alienate fans rather than draw them in. This article outlines some dos and (more importantly) don'ts regarding effective music promotion.
Although music and band shirts are often thought of as making up the bulk of merchandise sales at shows, this article lists several items which are often omitted from the merch table, in spite of their popularity among concert attendees.
While there are many different forms of social media in place designed to help artists connect with fans and drive revenue, creating an exclusive web-basedfan club without involving a third party can be a more effective and direct way to strengthen the bond between artist and fan.
We’ve talked about all the ways you can engage with your audience online, and that is FanBridge’s primary focus. However, it’s also important to make sure that you give 110% to your fans in person as well. It’s not always enough to just show up. Remember, events are crucial to connecting with audience members, and they will either solidify and build on that connection or diminish it.
How many people do you hear talk about their master plan to rule the world, but they never seem to make much progress from one year to the next? Sure, pursuing a career in the musicbusiness is difficult. But perhaps with these eight common-sense, practical tips (here are the first nine tips in case you missed them), you just might get to that next level.
As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's a mindset that's needed before you can use any network as a promotional tool.
An email list isn’t worth much if you never use it. In fact, an email list isn’t worth much if you only use it every now and then. It is perhaps the best platform for both developing a relationship with your fans and driving sales, but many artists aren’t using it to it’s full potential.
While adding extra items to merchandise orders can be expensive for an artist or record label, 'Thank You' notes can be a friendly and cost effective way to connect with fans while helping to increase social media exposure.
Social media strategy is a difficult thing to create when you do not know how to begin. In today's article, check out a comprehensive guide on how to build your band's social media strategy using the 70-20-10 rule.
It's tempting, especially as a new band, to say yes to every show you're offered. You want to take advantage of every opportunity you get to make a mark in your local scene. But even groups just starting out can't or shouldn't accept every gig they're extended.
The way we listen to music has changed over the years. But has it become background noise to our television watching? In today's article, we explore how this has changed throughout the world of television on MusicThinkTank.com.
A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”, “Lead Generation Wizards” or “Copywriting Ninjas”, it’s just a bit.. much.
I'm going to do something crazy and generally not advised on the internet: I'm going to try to make a nuanced argument that cannot be summarized just in the title alone. I fully expect that some will not read through the details, but please, just ignore them in the comments and try to focus on the full argument presented here.
Since Spotify launched in 2010 the music business has been in an existential crisis. Convinced that ad-supported unlimited free access to on-demand music would ultimately grow recorded music revenues the major labels opted into what may be their worst decision ever.
[UPDATED] Apple Music has unveiled its first exclusive. Pharrell Williams, the singer, songwriter and producer who single handedly brought the world the mega-hit "Happy" will release "Freedom"exclusively on Apple Music on launch day, June 30th. Pharrell and Apple tweeted this preview video: