Even in this digital age of music, fans can still be willing to part with cash in exchange for a physical copy of your album, particularly if you sell it right. Here are six tips for getting your CD into the hands of concert goers.
This will not be a long post. It is being written to share one fact: on Monday, 1 billion people used Facebook. That's 1/7th of the world's population, including people too young, old or poor to be online using, Facebook on a single day. If you still wondered whether or not you need to have a strong presence on Facebook, you have the answer.
Do you know what it takes to successfully launch an artist? Release parties and Facebook posts are all well and good, but a truly successful launch requires that any social media posts be backed by a database and strong content.
A one minute long recording of silence is #1 on the Austrian iTunes chart just days after its Friday release. Recorded by Austrian artists Raoul Haspel, the track "Schweigeminute" (German for Minute's Silence), the track is designed to draw attention to Europe's growing refuge crisis.
How much is a celebrity tweet worth? Recently, an up-and-coming artist was lucky enough to have Ryan Adams tweet about his music to 685,000 followers, with the result that he gained quite a bit of online attention. The exact impact of said tweet is quantified in this article.
Music streamers, under fire from labels and publishers demanding more revenue from free ad-supported listening, are working feverishly to finding better ways to attract and retain sponsors. Today Rdio unveiled a new brand offering, Promoted Music Experiences.
When we think of ticket sales in the music industry, we usually think of large concerts or festivals, but there are many other types of events which can be ticketed for that help to supplement an artist's income while simultaneously aiding in building a stronger connection with fans.
As the popularity of playlists continues to increase, it becomes important to make them as consumer-friendly as possible, and that there be a way for the playlist listener to contact the playlist creator. This article outlines, step-by-step, how to do just that.
Earlier this year, BandPage and Rhapsody partnered to create an enhanced streaming music experience. Rhapsody users are now alerted when their favorite bands are coming to town and notified of special opportunities like VIP experiences, private shows and custom recordings. Today we learned some early results.
Several musicians and marketers have shared that they are not getting much bang for their buck when running ads on Facebook. Some is driven by increased competition and the rest by Facebook's never ending algorithmic tweaks. But there is another strategy that still appears to be working.
Warner Music act Foals has partnered with GoPro to shoot and release a 360 degree music video. Shot with GoPro's new spherical virtual reality technology, the video is interactive allowing fans to change perspective and explore the background by mousing left and right on the video.
Being an introvert can be tough, particular in an industry which requires as much networking as the music business. Here are some valuable tips to keep in mind next time you venture out of the house and want to talk up your new band.
Are music festivals too popular for their own good? While the recorded music industry remains tumultuous, the popularity of outdoor music festivals only continues to grow, to the point where finding enough big name artists to act as headliners has become a challenge.
Likes on Facebook means fans are engaged; and engaged fans lead to more fans, all of whom buy more stuff. But how do you encourage more Likes on Facebook without begging or resorting to social media trickery?
It's not every artist that has the luxury of being able to hire a professional publicist, but there are plenty of things that can be done in order to get your name out there and be proactive about promoting a band or artist.
Keeping your online presence up-to-date can be a difficult and tedious process, particularly when there's no easily perceived benefit in doing so. Here we offer six compelling reasons why regularly updating a Pledge Music campaign is critical to its success.
After a relatively brief run, the era of the MP3 is drawing to a close meaning that free downloads, one of the main incentives for getting fans to sign up for e-mails, no longer has much value. Here are a few other rewards that can be used to entice fans.
How can you land your band on the front page? This article offers unique insight into pitching and securing press and offers a detailed checklist of how to proceed when working to procure an appearance or feature for an artist.
With the increased presence of "mood" playlists on streaming services like Spotify, musical compilations have been becoming more and more popular. These compilations could represent one of the best ways for an artist to gain notice in 2015.
As the world of online music remains an extremely cluttered place, music identification apps such as Shazam and SoundHound that help fans pick songs out of the crowd continue to gain popularity, along with some competition from the likes of Facebook.
With no official numbers available, speculation over how many Apple Watches have been sold range from somewhat weak to 'strong, but too early to tell.' Whatever the stats, interest in Apple Watch has been high, and as with most of its new product rollouts, the company puts music at the center of its branding.
Can Spotify really save the music industry? Many artists and labels are putting their faith in streaming services, both as a source of direct revenue and a way of gaining access to data on their fans, but they might be better off relying on more old school methods.
Looking to get your music featured on Beatport or iTunes? Here are some different rules and techniques to utilize that will help to draw increased attention to your music, whatever service it may be on.
Web site builder and music marketing platform Bandzoogle has continued to improve it product in ways that serve its growing community of musicians and music companies. Now, the've added robust ticketing alongside music and merch sales on their commission free platform.