Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past.
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of.
.. BEWARE! There are a lot of experts, people who claim to have figured IT out and those with guaranteed methods to get there faster. This week the Music Biz Weekly podcast is all about the old saying... if it's too good to be true, it is. There is no substitute for hard work and putting in the time and effort.
One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's "bookability".
While it may seem contradictory, Facebook is now allowing its users to post prerecorded videos as "live" events - a new promotional feature which Chris Robley tells us could be huge for artists looking to debut their new music video with a splash.
Lately Patreon has been going the extra mile in trying help its users maximize potential on the site, including allowing its users to provide special limited time offers to their fans. Here Brian Hazard walks us step-by-step through the art of limited time offers, both generally and using Patreon specifically.
Choosing the right band name is something many artists struggle with, and like anything else is susceptible to the cultural trends of the time. It should be no surprise then, that many successful groups haven chosen to go off the rails by incorporating symbols and characters that are often difficult to pronounce or type.
No matter how much work you sink into a show or tour, it'll all be for not if no one shows up. Marketing is key to filling the house, and while it may seem difficult or intimidating, it could really be much worse. Here we look at three of the best ways to guarantee your next event is sold out.
In this piece, Ben Oldfield explores the massive and largely untapped market for music consumption across the continent of Africa as a result of extensive smartphone usage, and how streaming organizations might tailor their services to find success therein.
For those fresh-faced artists just arriving on the scene, there are several important steps they must be sure to take in order to ensure they have at least a chance of success. Here we outline what the the top five priorities of new artists should be.
Kevin Brown from GigRev joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to talk about their white label solution for building a mobile fan club that easily allows bands to monetize their fans online. Artists can connect with fans like nowhere else and generate income from their biggest fans.
The world of online promotion is a crowded one, with new music being released everyday, it can be difficult to get your work noticed at all. Unfortunately there's not silver bullet when it comes to digital music promotion, but here we look some tips that can at least improve your chances.
Facebook is testing the ability for users to add a song that will appear in their News Feeds and Stories, in the latest sign that deals that Facebook cut with the major record labels and Merlin are starting to bear fruit.
Bandzoogle is celebrating 15 years since founder Chris Vinson built a web site for his alt-rock band Rubberman and shared what became an easy to use and powerful platform for musicians to build their own sites and manage direct-to-fan marketing and sales.
Social media's value has long been established in the music business as a tool for communicating with followers, fans, and your industry, but know which ones to focus on can be an overwhelming decision for some artists. Here we examine how each platform can serve you best in growing your fanbase and establishing your brand.
As the music industry continues to change the transformation is impacting not only the ways in which audiences consume recorded music, but also the way in which they experience live performances - and for many fans, the standard package just isn't cutting it anymore.
Stacey Bedford, the newly named CEO of Bandzoogle, is the special guest on this week's Music Biz Weekly podcast. Bandzoogle is an online platform which provides tools for musicians to build a professional website, promote their music, and sell direct-to-fan for a flat monthly fee with no additional fees or knowledge of coding.
With YouTube now being one of the biggest sources for music discovery, having some form of music video to accompany your latest club banger is practically essential. That said, the weighty price tag often associated with music videos can be a major source of concern for most, so here we look at some key tips for keeping the camera rolling on shoestring budget.
New research has revealed that a majority of event marketers don't bother using Facebook ads in their promotion. Whatever your feelings on Facebook may be, however, there are several reasons why advertising via the social media platform can be a huge asset in making your event a success.
Instagram has become a go-to resource for people looking to discover local businesses and experiences while simultaneously share them with their community and friends. Here we look at a step-by-step strategy from the platform on how Instagram can be used to help sell tickets to your event.
While there are alternatives, Facebook is still the top promotional tool for most artists and labels. But the rules about what gets promoted on Facebook continually change making it difficult to grow your Page following. Ariel Hyatt and her team at CyberPR offer some solutions.
The life of a DIY musician is crowded one, and every minute of time saved in marketing and promotion is one that can be spent honing your craft. This means automation is your friend, so here we look at how you can easily boost the growth of your YouTube channel via the inclusion of one simple link, shared in strategic places.
Promoting your own event via posts on Facebook and Instagram is important, but can only go so far in breaking through what has become a crowded space - to truly build momentum for your event, user-generated content is what's needed.
Spotify is an important strategic component to keep in mind for you next musical release, and releasing your music on the streaming service requires a significant amount of careful pre-production in order to be executed effectively. Here we look at how new artists should craft and carry out an effective Spotify strategy.
One of the great marketing challenges of the modern age lies in getting through to the coveted millennial demographic. In this piece we look at what the results of a survey turned up, including several actionable insights on what millennials value most.
With a crowded and noisy field to cut through, marketing your music to potential fans is no easy task. Here we look at six invaluable marketing tools for making your music stand out and giving consumers a chance to notice your work.
Many a legend tells of the big breakout that came as the result of an early pickup by a college radio station, and while radio may not have the grip it once did, college radio stations remain an extremely desirable place for emerging artists, and are much more likely to take on chance on an artist than their massive commercial counterparts.
It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.