If you are marketing music and not consistently interacting on Instagram, you are missing a huge opportunity. The picture based social network passed 400 million users this week with growth so meteoric that it's leaving Twitter in the dust.
If you're not seeing the kind of income you want from your music, holes in your metadata could be part of the issue. While filling in information such as the year a song was released or how many beats per minute is has can seem pointless and tedious, it's important information for distributors to have.
Entertainment marketing agency The Syndicate is seeking a Publicity Coordinator and booking agency software provider Jamplify is hiring an Account Manager. There are also great jobs open at Status Audio, Sneak Attack and Dim Mak. Find details on these gigs and more on Hypebot's Music Industry Jobs Board.
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Much of the work that labels and managers have traditionally taken care of in the industry, such as distribution and recording/mastering, can now be done by the artists themselves, and for significantly less money. Marketing and publicity, on the other hand, are both areas where it can be beneficial to hire an outsider provided, that is, they know what they're doing.
This will not be a long post. It is being written to share one fact: on Monday, 1 billion people used Facebook. That's 1/7th of the world's population, including people too young, old or poor to be online using, Facebook on a single day. If you still wondered whether or not you need to have a strong presence on Facebook, you have the answer.