Selling things can feel uncomfortable for a lot of us, and musicians pedaling their wares from stage is no exception. Here we look at how you can successfully market your merchandise to a captive fanbase without overdoing it or coming across as irritating.
Here successful advertisement campaigners detail how to develop an effective strategy for marketing facebook events, comparing the classics approach to of event marketing to how it should be tailored for facebook events.
With streaming becoming the dominant form of music consumption, landing one of tracks on an official Spotify playlist has become the white whale of many artists. Here we look at some steps to follow in order to increase your chance of landing a coveted playlist slot.
While there may have once been a time when a performance was all that was asked of performer, promoters and venues who do so now are wasting a huge marketing opportunity. Here we look at three key ways in which event marketers should involve artists in promoting their shows.
For artists with a fanbase, email marketing is often one of the most neglected marketing resources available. Here we look at some of the best services available for you to begin targeting a mailing list of fans to alert them of major events.
With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.
After weeks of scathing criticism over misuse of user data, Facebook is rolling out tougher privacy controls. that were forced on it by the European Union to, all 2 billion of its active users worldwide.
After months of bad news and public struggles, new data from analytics firm comScore and Goldman Sachs show a rise in unique Snapchat visitors in March compared to the previous month. The uptick seems to have come after a controversial redesign.
Before his performance to close out Coachella on Sunday night, Eminem tried his hand at something new – selling pasta at an onsite pop-up restaurant. Eminem’s food stand, “Moms Spaghetti,” sold pasta with sides including garlic bread, meatballs, and mozzarella.
Facebook's troubles are front page news. Data from 87 million users was compromised, #deletefacebook has been trending on Twitter on and off for days and Congress is considering regulations after hours of continuous hearings. But all this bad new for Facebook may be good news for musicians and music marketers.
When it comes to meaningful engagement with fans, well executed interactions on social media can provide some of the best ways to connect other than in person. Here we look at five key ways to engage with fans on social media.
Spotify has added two important features that will help artists build and engage a fans base. Users of the free Spotify for Artists platform can now add social media links and an image gallerie to their profile on the streamer. Still glaringly missing is the ability to link to the artists own web site.
Artists who operate YouTube channels are by now likely accustomed to YouTube's Creator Studio, a service which will soon be unveiling a new design. Here we look at some of the new features which will be included in the update, and how you can make the most of them.
When it comes to being a successful musician, at least some content marketing is essential, and while much of this comes with a hefty price tag, starting a blog can be done for almost no money, and provides a lot of scope for marketing opportunities.
Facebook is the least trusted tech company in the U.S. by a wide margin, according to a new poll by Survey Monkey and Recode. Poll respondents were asked to choose among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber.
[UPDATED] In a fractured media landscape, marketers often encourage artists to "be" everywhere their potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every minute, getting above the noise is harder every day.
As the music industry continues to shift and change, appearance and the visual component of music are becoming increasingly important, and having a graphic designer to rely on is essential for ensuring that you make a good visual impression.
A classic form of marketing, the business card continues to endure in 2018, but their ubiquity can often make it difficult to stand out from your peers. Here we look at why business cards remain relevant, and how to maximize their effectiveness.
In this issue of W. Tyler Allen's GROWTH column, he explores essential growth strategies for artists and the concept of growth marketing as it applies to advancing your career goals in the music industry.
While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly more ad revenue for artists and bands.
DistroKid has launched a clever free app to help artists boost their followers on Spotify. After all, the quest for more followers and streams on Spotify has become the holy grail of music marketing; and thanks to the music streamer's use of data, more streams leads to... more streams.
While ability and good intuition are certainly assets when it comes to finding success in the music industry, a proper mind set and commitment to putting in the necessary blood, sweat, and tears is also needed when it comes to coming out on top in today DIY-driven music business.
For unsigned bands, promoting your music can be an even greater challenge than for those with a label attached to their name. Here we break down ten principles for success which unsigned bands and artists can use as a guide to marketing their music.
In this edition of Behind the Artist we hear from Olivia Hobbs, the Managing Director of music consultancy for marketing, creative direction & strategic digital marketing at Blackstar London as she discusses effective digital marketing for artists and bands and how to utilize Facebook Messenger in these efforts.
With Spotify now becoming one of the best ways to showcase new music, artists are eager for ways to get their music on the platform and quickly see results. Here we look at five different avenues for getting your music into the ears of potential fans via Spotify.
Whether band or solo artist, how you market yourself to the public is a major component of achieving success, and your artist "brand" is what your fans will come to associate with your public persona, and the face of the music they love.
Fleetwood Mac's "Dreams" has entered the Billboard's Hot Rock Songs chart at #14, that's 41 years after it was first released as a single from their hit album Rumours. It's all thanks to a Twitter meme which has been retweeted 311,000 times and liked more than 135,00 times.