YouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.
Given the high volume of music being churned out these days, it can be easy to get lost in the crowd on platforms like SoundCloud or Spotify, regardless of how good your music is. Here we look at some more unconventional avenues for online promotion that may have an increased likelihood of attracting attention.
The welcome email which gets sent out to a newly subscribed fan is one of the most frequently opened which you will ever send, meaning that getting it right on the first try is essential when it comes to marketing yourself as an artist. Here we look at how to craft the perfect welcome email.
Instagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.
Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist.
After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.
While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.
The stats on video clearly demonstrate that it's one of the best ways for artists to both engage with their audience and spread their message. Here we look at what artists need to consider in terms of originality and content in order to make their video stand out.
Instagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.
As a DIY artist, walking the line between overt promotion and an actual authentic connection with fans can be challenging task. Luckily Instagram has developed feature which make achieving this balance that much easier. Here we dive into how.
Spotify details how artists are utilizing the streaming platform as a tool to reward their most devoted fans through their experimental Fans First team, which gives listener's a chance to personally connect with their idols.
Veteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.
Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.
When submitting music for radio, musicians will, at some point in the process, hit a brick wall. Here we look at straight forward breakdown of how to submit your music in a way that increases your chances of it getting picked up.
While having quality music is certainly an important part of finding success in the music industry, perhaps more important, particularly when it comes to growing your fanbase, is conveying your brand, and the person you yourself are.
Seattle's Capitol Hill Block party music festival has now integrated the retargeting of ads as an essential part of their marketing mix and the results have been clear, with a much improved return on advertising money spent.
In this piece we break down the details of how to implement targeted Facebook ads, starting with what they are, how they work, and finally how they can built and launched in order to reach potential future fans.
Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.
After less than a year at Uber, chief brand officer Bozoma Saint John is leaving for a role at talent agency giant Endeavor. Saint John had previously helmed marketing at Beats and then Apple Music, where she was a key figure in its launch.
First impressions are important in any business, particular when it comes to pitching your creative work to the powers that be. When it comes to gatekeepers in the music industry, your music needs to deliver immediately. In this piece Davor Gasparevic suggests how artists should go about pitching the compositions to game developers.
Stories are becoming more and more popular, and the way in which users are engaging with them is very different from how they engage with the rest of their feed. Here we look at some important but little known tips for bands and artists to create amazing and engaging content for their stories.
In this piece Nick Keenan look at some of the best ways music has recently been utilized across brand categories as way to make content unique and engaging by building an emotional connection with the consumer.
Indie hip hop artist and music marketer extraordinaire Kosha Dillz is in the middle of a Kickstarter crowdfunding campaign for his new album N"obody Cares Except You" and, like the rest of us, he's learning as he goes. But what's surprised him the most is why fans say they're not participating.
Apple Music has launched album "pre-adds" that allow the user to "save" an album to their streaming library prior to release. A number of independent services have developed Spotify pre-save tools, but this quiet launch is the first inside a streaming service app.
When it comes to getting your post in front of the eyes of as many followers as possible, knowing how to accurately game the feed is essential. Here we look at the three main factors which determine what appears in an Instagram user's feed, and how you can use them to your advantage.
Facebook is one of top platforms for promoting a live music event and getting the word out to fans, who often use the service as a way to discover events. Even if you're already using Facebook Events, this article looks at some of the best practices for maximizing the services effectiveness.
As streaming continues to dominate music consumption, (with an eye towards replacing the album altogether) artists have a lot to gain by assembling their own playlists and promoting them to fans. Here we look at six benefits in particular.
[UPDATED] Being a successful solo musician is no easy task, and before fully embarking on a career as a solos performing, there is a certain amount of planning that should be done lest your hopes and dreams crumble before you've even begun. Here we explore how to launch and promote a solo career.
The long rumored teen exodus from Facebook is real. In the last 3 years, Facebook's share of teen social media use is down from 71% to 51%. At the same time, YouTube - which didn't even make the 2015 chart - has become the most popular social site with teens. But YouTube is not the only winner, according to Pew data.