Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.
"Many new, undiscovered bands quite rightly wonder why they remain unknown while other, equally shit bands are showered in praise and press coverage. The answer, of course, is PR."
Even with the tremendous availability of music business advice on blogs and in published books, many musicians still struggle with getting things done and climbing to that next level of their careers. Are you one of them?
"There are many facets of a successful music publicity campaign, but among the most common questions I hear from newer artists are about how they can promote their music independently and get it covered on music blogs."
Social media's nice and all, but in order to stand out, sometimes you just need to find more creative ways to market yourself. Try one (or all!) of these four out-of-the-box promotional ideas for your next album release.
Radio promotion is the process of soliciting your music to radio stations to get airplay, to build professional relationships, and to make fans. Are you getting the most out of your radio promotion campaigns?
Little tweaks in your social media strategy and simple messages, tweets, or emails can make a surprisingly large impact on your music career. And those little changes can add up to something game-changing.