Spotify has launched a new beta feature that gives artists, labels and their teams a channel to submit unreleased music directly to their editorial team for playlist consideration. The new feature also guarantees playlist placement for an artist or label selected track on the Release Radar playlist of all their followers.
After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While this element of the process may not be one artists want to sink a lot of time or energy into, these eight online resources can help musicians pull together cover art with ease.
For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here we look at some of the must-haves to be included in such a document.
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.
While traditional advertising remains an essential part of promoting a tour or show, industry influencer are much more trusted by consumers, and therefore can be a powerful promotional tool. in this piece Georgina Rutherford explains the power of the mico-influencer.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.
Fred Jacobs surveys market trends of the past several years, many of which (including the bankruptcy of Gibson) point to the dwindling popularity of that most iconic of instruments, the electric guitar.
New York marketing and communications holding company Stadiumred Group has acquired Nashville based Gyrosity Projects, a digital marketing agency, as well as, a stake in Crosshair Music, a music influencer marketing platform. The is deal valued at over $1 million.
In this examination of how to effectively grow your fanbase, Suzanne Paulinski explains the importance of focusing your attention on followers which you already have on social media, rather than chasing the numbers and neglecting preexisting true fans.
Summer is the slow season for some, but Ariel Hyatt of CyberPR believes that it is a great time to connect with fans and gain new ones. Here she looks at generating more Likes across social media and streaming sites.
Indie musician Cheryl B. Engelhardt recounts how she successfully raised $40,000 with a record funding campaign, and why its important to change the "starving musician" mentality when it comes to your email list.
Twitter has stopped including accounts locked for bad behavior in follower counts. The move is part of an effort to bolster the integrity of the platform. Some accounts will see little change. But President Trump’s account lost 100,000 followers immediately and former President Barack Obama lost 400,000.
With Facebook no longer the youth powerhouse it once was, Facebook owned Instagram is hoping to get these mobile-centric digital natives to spend an increased amount of time on Instagram, thanks in part to its new long-form video service.
Think of your fans as a pyramid with your most devoted and loyal fans at the top. Michael Brandvold and Jay Gilbert discuss the five levels of the Fan Pyramid and how to recognize and engage fans at each level.
Gone are the days when the only thing you had to be good at as a musician was music. Artists are now required to do their share of marketing and management, something which doesn't always come naturally. This article provides advice on how artists can craft effective emails which their fans are guaranteed to adore.
By extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users. Jaden Smith just used it to exclusively release a new EP.
With IGTV having only recently been debuted, the time is ripe for artists and musicians to make an impact on the platform. Here we look at what we know about the service, and how to utilize it to its full potential.
While you likely have a website, are you really getting the most out of it? Here we explore changes you can make to optimize your site that will produce more results from fans already visiting your site.
Here Justin M. Jacobson highlights several important clauses which artists should take note of when entering into brand sponsorship agreements, using three different examples to illustrate the terms and language used.
Since its humble origins these many years ago, YouTube has made more than a few stars, and continues to do so even now. The platforms ubiquity, however, has made it that much harder for artists to break through the clutter and get noticed. Here we look at a few success stories from artists who have managed to do just that.
Achieving success on Youtube and social platforms requires more than just creating a great music video - the promotional strategy surrounding how you market said video will ultimately make the most difference in how well it fares.
When it comes to promoting a show or event, email is your best friend, as it still yields a higher return on investment than many forms of promotion. For emails to be effective, however, they need to grab readers attention. Here we look at how.
Having a solid web presence is essential to being successful as a musician in 2018, and a website is a key part of this. Here we look at several important elements to include and consider when constructing a website for your band.
While most artists are likely using Facebook in some capacity to promote their show or event, a few half-hearted posts aren't going to cut it. Here we look at how to utilize the full potential Facebook's marketing capabilities.
Getting press from taste-making gatekeepers is an essential part of releasing music for any artist, and those who don't have a boatload of cash must instead rely on crafting the perfect pitch. Here we look at what not to do when pitching your music.
With the acknowledgment that selling music is hard and there are no silver bullets, this article helps to outline what some of the challenges are in selling music with your writing, and the steps which must be taken for someone to become a music buying fan.
In this open letter to music venues, Evan Zwisler details the ways in which performance spaces should be more upfront about their business operations, and how they should bands and artists before, after, and during the show.
Music DIY can be frustrating and tiring. Whether you are an indie label, manager, DIY artist or, like most of us, wear many hats, you often need help - qualified help - to do tasks ranging from creating a tour poster to mastering a track or launching an entire record release campaign. Enter indie.ninja, to help you build a project based indie music team.