Spotify Opens Access To Official Playlist Editors To All, Guarantees Release Radar Placement

image from spartists-1.global.ssl.fastly.netSpotify has launched a new beta feature that gives artists, labels and their teams a channel to submit unreleased music directly to their editorial team for playlist consideration. The new feature also guarantees playlist placement for an artist or label selected track on the Release Radar playlist of all their followers.

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Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]

1In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists.

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8 Free Online Resources To Create An Album Cover

Screenshot 2018-07-18 07.22.50After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While this element of the process may not be one artists want to sink a lot of time or energy into, these eight online resources can help musicians pull together cover art with ease.

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3 Social Scenarios That Make An Artist Website More Important Than Ever

1While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.

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How Micro-Influencers Help Sell More Tickets

1While traditional advertising remains an essential part of promoting a tour or show, industry influencer are much more trusted by consumers, and therefore can be a powerful promotional tool. in this piece Georgina Rutherford explains the power of the mico-influencer.

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Spotify Playlists, Influencer Marketing, YouTube Placement: Case Study Of Indie Band Victors

1In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.

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Stadiumred Acquires Crosshair Music, Gyrosity Projects

CrosshairmusicNew York marketing and communications holding company Stadiumred Group has acquired Nashville based Gyrosity Projects, a digital marketing agency, as well as, a stake in Crosshair Music, a music influencer marketing platform. The is deal valued at over $1 million.

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Twitter Follower Counts Fall After Rule Change

Twitter_logo_blueTwitter has stopped including accounts locked for bad behavior in follower counts. The move is part of an effort to bolster the integrity of the platform. Some accounts will see little change. But President Trump’s account lost 100,000 followers immediately and former President Barack Obama lost 400,000.

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7 Tips For Musicians To Write Emails Fans Will Adore

1Gone are the days when the only thing you had to be good at as a musician was music. Artists are now required to do their share of marketing and management, something which doesn't always come naturally. This article provides advice on how artists can craft effective emails which their fans are guaranteed to adore.

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Jaden Smith, Zayn Malik Use Instagram As Exclusive New Music Release Platform

image from scontent-iad3-1.cdninstagram.comBy extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users.  Jaden Smith just used it to exclusively release a new EP.

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Brand Sponsorships, Endorsements Agreements For Artists [Part 2]

1Here Justin M. Jacobson highlights several important clauses which artists should take note of when entering into brand sponsorship agreements, using three different examples to illustrate the terms and language used.

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Breaking Through In The Social Media Age

2Since its humble origins these many years ago, YouTube has made more than a few stars, and continues to do so even now. The platforms ubiquity, however, has made it that much harder for artists to break through the clutter and get noticed. Here we look at a few success stories from artists who have managed to do just that.

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Why Every Indie Needs A Ninja

music NinjaMusic DIY can be frustrating and tiring. Whether you are an indie label, manager, DIY artist or, like most of us, wear many hats, you often need help - qualified help - to do tasks ranging from creating a tour poster to mastering a track or launching an entire record release campaign.  Enter indie.ninja, to help you build a project based indie music team.

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