Today, the freedom that indie musicians have to build their own career from the ground up can also be a big barrier. Technology advancements mean that great recordings can be made on a budget, and the internet allows you to distribute your songs on your own and grow your fanbase. However, if you want to be really good at all of these things, from online social media marketing to distribution, there is a lot to learn.
Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists.
It seems every few months new changes come through that make marketing people have to readjust. It's the same platform with the same features, but just with small pesky little nuances. The most difficult adjustment is Facebook's algorithm changes.
In one week, Starbomb sold almost 6,000 CD copies of its Player Select album through CD Baby, including 3,438 in pre-sales. How’d they do it? YouTube.
Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers.