3 Ways Promoters Rely On Artists To Market Live Shows

1While there may have once been a time when a performance was all that was asked of performer, promoters and venues who do so now are wasting a huge marketing opportunity. Here we look at three key ways in which event marketers should involve artists in promoting their shows.

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20 Creative Marketing Resources For Bands And Artists On A Budget

1With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.

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Eminem Dishes Up Mom’s Spaghetti At Coachella

image from celebrityaccess.comBefore his performance to close out Coachella on Sunday night, Eminem tried his hand at something new – selling pasta at an onsite pop-up restaurant. Eminem’s food stand, “Moms Spaghetti,” sold pasta with sides including garlic bread, meatballs, and mozzarella.

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Facebook's Struggles Are Good For Musicians, Marketers

Facebook-musicFacebook's troubles are front page news. Data from 87 million users was compromised, #deletefacebook has been trending on Twitter on and off for days and  Congress is considering regulations after hours of continuous hearings. But all this bad new for Facebook may be good news for musicians and music marketers.

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Spotify Adds Social Media Links, Image Galleries, But Still No Link To Artist Websites

image from cdn-images-1.medium.comSpotify has added two important features that will help artists build and engage a fans base. Users of the free Spotify for Artists platform can now add social media links and an image gallerie to their profile on the streamer. Still glaringly missing is the ability to link to the artists own web site.

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YouTube Creator Studio Adds Impressions, Unique Viewers

2Artists who operate YouTube channels are by now likely accustomed to YouTube's Creator Studio, a service which will soon be unveiling a new design. Here we look at some of the new features which will be included in the update, and how you can make the most of them.

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Facebook Is Least Trusted Tech Company By 1100% [CHART]

Facebook thumbs downFacebook is the least trusted tech company in the U.S. by a wide margin, according to a new poll by Survey Monkey and Recode. Poll respondents were asked to choose among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber. 

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Every Minute On The Internet... The Futility Of Trying To Be Everywhere [CHART]

Every Minute On The Internet[UPDATED] In a fractured media landscape, marketers often encourage artists to "be" everywhere their potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every minute, getting above the noise is harder every day.

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Why It's Critical To Hire A Graphic Designer For Your Next Release

1As the music industry continues to shift and change, appearance and the visual component of music are becoming increasingly important, and having a graphic designer to rely on is essential for ensuring that you make a good visual impression.

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YouTube's New TrueView Advertising Feature Could Mean More Revenue For Artists

1While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly more ad revenue for artists and bands.

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DistroKid Adds Free Spotify 'Hyperfollow' Fanbase Builder, Pre-Save Tool

DistoKid logoDistroKid has launched a clever free app to help artists boost their followers on Spotify. After all, the quest for more followers and streams on Spotify has become the holy grail of music marketing; and thanks to the music streamer's use of data, more streams leads to... more streams. 

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Looking To Be Successful In Music? Think Of It Like Your Job

1While ability and good intuition are certainly assets when it comes to finding success in the music industry, a proper mind set and commitment to putting in the necessary blood, sweat, and tears is also needed when it comes to coming out on top in today DIY-driven music business.

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The Music Marketing Manifesto: 10 Principles For Success

3For unsigned bands, promoting your music can be an even greater challenge than for those with a label attached to their name. Here we break down ten principles for success which unsigned bands and artists can use as a guide to marketing their music.

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Digital Music Marking, Messenger Bots [Interview with Blackstar London's Olivia Hobbs]

1In this edition of Behind the Artist we hear from Olivia Hobbs, the Managing Director of music consultancy for marketing, creative direction & strategic digital marketing at Blackstar London as she discusses effective digital marketing for artists and bands and how to utilize Facebook Messenger in these efforts.

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Meme Delivers Fleetwood Mac Hit 41 Years After Release

TwitterFleetwood Mac's "Dreams" has entered the Billboard's Hot Rock Songs chart at #14, that's 41 years after it was first released as a single from their hit album Rumours. It's all thanks to a Twitter meme which has been retweeted 311,000 times and liked more than 135,00 times.

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