You've spent months building a following on Instagram. But now they've discontinued their chronologically ordered feed in favor of an algorithm that decide what to show. Sound familiar? Instagram owner Facebook did the same thing to you and is still changing how it delivers content. There is a solution.
UPDATE: My apologies, I'm now convinced that this hack does not work as described. You've spent countless hours building your community on Facebook only to have the social net change its algorithm and gut the reach of your posts. You could use a widgets to ask for email addresses or you can try this simple hack.
Given that most listeners rarely discover a band through Googling, the value of focusing on your SEO is somewhat questionable. That said, there are plenty of things you should be doing to make your band discoverable, such as getting featured on music blogs and establishing yourself on social media networks.
Many artists may think of music videos as being the be all and end all of video, but the medium has much greater potential beyond that. As artists like Fugazi, the Foo Fighters, and Action Bronson have shown, subscription based video content can be an excellent way to engage with fans while generating some supplementary income.