Looking for a way to put your PledgeMusic campaign on Apple Music? This article offers detailed step-by-step instructions on how to make it happen, from opening your account to connecting with other artists.
Launched in 2011, Turntable.fm represented a new way of listening to music socially online. Although it initially gained a great deal of traction among users, Turntable could not sustain its growth and was forced to shutdown. This discussion with founder Billy Chasen sheds some light on exactly what went wrong.
For many artists, utilizing web technology and social media to promote their music is often a tricky process and one which, if done incorrectly, can alienate fans rather than draw them in. This article outlines some dos and (more importantly) don'ts regarding effective music promotion.
Although music and band shirts are often thought of as making up the bulk of merchandise sales at shows, this article lists several items which are often omitted from the merch table, in spite of their popularity among concert attendees.
While there are many different forms of social media in place designed to help artists connect with fans and drive revenue, creating an exclusive web-basedfan club without involving a third party can be a more effective and direct way to strengthen the bond between artist and fan.
We’ve talked about all the ways you can engage with your audience online, and that is FanBridge’s primary focus. However, it’s also important to make sure that you give 110% to your fans in person as well. It’s not always enough to just show up. Remember, events are crucial to connecting with audience members, and they will either solidify and build on that connection or diminish it.
How many people do you hear talk about their master plan to rule the world, but they never seem to make much progress from one year to the next? Sure, pursuing a career in the musicbusiness is difficult. But perhaps with these eight common-sense, practical tips (here are the first nine tips in case you missed them), you just might get to that next level.
As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's a mindset that's needed before you can use any network as a promotional tool.
An email list isn’t worth much if you never use it. In fact, an email list isn’t worth much if you only use it every now and then. It is perhaps the best platform for both developing a relationship with your fans and driving sales, but many artists aren’t using it to it’s full potential.
While adding extra items to merchandise orders can be expensive for an artist or record label, 'Thank You' notes can be a friendly and cost effective way to connect with fans while helping to increase social media exposure.
Social media strategy is a difficult thing to create when you do not know how to begin. In today's article, check out a comprehensive guide on how to build your band's social media strategy using the 70-20-10 rule.
It's tempting, especially as a new band, to say yes to every show you're offered. You want to take advantage of every opportunity you get to make a mark in your local scene. But even groups just starting out can't or shouldn't accept every gig they're extended.
The way we listen to music has changed over the years. But has it become background noise to our television watching? In today's article, we explore how this has changed throughout the world of television on MusicThinkTank.com.
A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”, “Lead Generation Wizards” or “Copywriting Ninjas”, it’s just a bit.. much.
I'm going to do something crazy and generally not advised on the internet: I'm going to try to make a nuanced argument that cannot be summarized just in the title alone. I fully expect that some will not read through the details, but please, just ignore them in the comments and try to focus on the full argument presented here.
Since Spotify launched in 2010 the music business has been in an existential crisis. Convinced that ad-supported unlimited free access to on-demand music would ultimately grow recorded music revenues the major labels opted into what may be their worst decision ever.
[UPDATED] Apple Music has unveiled its first exclusive. Pharrell Williams, the singer, songwriter and producer who single handedly brought the world the mega-hit "Happy" will release "Freedom"exclusively on Apple Music on launch day, June 30th. Pharrell and Apple tweeted this preview video:
At this point, the only way you don't know about Snapchat is if you've been literally living under a rock. Even the most off-the-grid among us know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. Are you using Snapchat to reach your fans? If you aren't, you should be.
If you're a musician, you've probably wondered how your career would have fared if this was another decade. Would you have sold more albums if you were a musician in the late '80s or early '90s? You know, when people actually bought music?
Being an indie musician means waging a constant war for survival. At the times of R.E.M., it was a real nightmare to self-produce and self-promote indie music, as artists didn't have such a powerful tool as the World Wide Web.
A good start to protecting your name and brand is to authenticate and verify your social media profiles online. Some sites have to grace you with verification (Twitter, Instagram) while others you can put in a request (Facebook, Youtube). Have you verified your profile yet? Here's how.
As industry experts tout the benefits of live streaming, the medium is charging up interest and success for many artists. Musicians are now spending hours not just in front of the crowd, but also in front of a camera, broadcasting to the internet.