Thanks to social media, buying advertising to promote music is no longer just for deep pocketed major labels. But where is the best place to spend limited funds? That's a question we're working to answer in a series of posts produced with the help of entertainment advertising experts Dash Two.
While the idea of self-promotionwithout talking up one's self may seem backwards or impossible the reality is that, as an artist, more subtle forms of marketing and promotion can often be the most effective.
For touring musicians, the best time to begin promotion is before they hit the road, but there're still plenty of ways to attract media attention even if you've already begun. Here we look at several different ways of getting the music industry press interested in your show.
Growing a fanbase on social media is a difficult task, and requires a carefully plotted out strategy in order to be successful. Here we look at how targeting other musicians and fans who are likely to enjoy your music can help with marketing and growing your contacts.
With more than four years having gone by since the sensation of channel ORANGE, Frank Ocean has been teasing a new album for quite some time without releasing it, and fans are getting impatient. Regardless, the tactic seems to be working well for Ocean.
If you like their popular Discover Weekly playlists, but also want to stay abreast of new releases by your favorite artists and some you're likely to want to hear, than Spotify's new weekly "Release Radar" playlist is for you.
While it's nice to think that music is all about artistry and hardwork, money also plays a huge part in finding success as a DIY musician. Here we look go through the best platforms available to artists to fund their music, and how to use said platforms effectively.
Far from being just another flash in the pan music tech fad, it seems live video, be it Periscope or Facebook is not only here to stay, but has also become a key part of an artist's self-promotion arsenal in today's music industry.
Facebook recently announced that it plans to roll out several upgrades to their video platform including suggested videos, saved videos, and shareable lists, which could have far reaching implications for both video creators and consumers.
As summer's rapid march continues on, artist's must not only start planning for the fall and winter gigging season, but also take care of unfinished summer business. Here we look at 6 different things every should do before summer's inevitable end.
Learn topline results from the new study "Music Genres: How Different Fans Consume Music”tomorrow,August 2, from 2-3 PM EST. LOOP (Lots of Online People), the power behind the new Music Biz Consumer Insights, will present data to support:
This how-to piece from Quaterlab advises DIY artists on how they can get YouTube to promote their videos. Here they explain the popular video sharing platform's layout and the best strategies to employ in order to get your video featured.
Facebook's latest algorithm shift has placed greater emphasis on users friends and family rather than other pages and organizations. This article helps artists understand the average Facebook users habits such that they can be better marketed to.
Live video is exploding. Facebook Live, Snapchat, Pericope, and for a growing number of musicians, YouNow. But rising consumer demand for unscripted, real-time performances requires an entirely new skill set for up-and-coming musicians.
An option which was formerly only available to media companies and major celebrities, Facebook has recently made branded content (aka any content which directly mentions or features a third party product/brand) available to all verified pages, which could be good news for artists.
Here we explore an alternative method of advertising tickets to fans. Rather than using email or social media, this piece looks at how one band was able to use a mass of fan phone numbers in order to sell tickets via text, with incredible success.
Despite all the many channels through which artists can promote their music through ads, email remains the most effective tool. In this article, we look at how to craft emails that will avoid the spam filter and actually be opened by their recipients.
During his intro to “Bored in the USA”, J. Tillman aka Father John Misty told the crowd that he had been offered a quarter of a million dollars to cover Backstreet Boys’ “I Want It That Way” for an ad for restaurant chain Chipotle.
Here we look a promotional case study done on the band Nothing, as they worked to promote the release of their sophomore album through close participatory fan interaction and clever social media tactics.
Cultivating an enthusiastic fanbase is one of the key components of becoming a successful artist, something for which YouTube can be a great resource, particularly if you can convert those viewers and fans into subscribers.
While being a do-it-yourself independent musician is certainly possible in this day and age, there are certain tools that make it significantly easier. Here we look at six such tools that can help artists with their marketing/managing.
There's no guarantee that a good musician will also happen to be a savvy business person as well, which is why hiring outside help can often be a good idea. Here we look the proper way to go about hiring business help so that an artist can instead focus on honing their craft.
This article examines how, in the modern era, artists need to be able to not only make music but also effectively sell themselves, something which most musicians are not naturally good at, meaning they need a good entrepreneurial team on their side.
In this interview, Jason Grishkoff, founder of the established music blog Indie Shuffle, discusses his latest project, SubmitHub, a site designed to streamline the complex and disorganized process of submitting to music blogs.
It's not uncommon for artists to hit something of a wall when growing their fanbase, with the result that attendance at shows may begin to slip. Here we look at several different factors which can contribute to this slump, and what artists can do to turn it around.
In this article for musicians and independent artists, Dave Ruch explores what artists can accomplish through the use of Facebook advertising, and why such ads can often be a worthy (and sometimes minimal) investment.