Yesterday Twitter announced some updates that should be of great interest to those marketing music. You can now add up to 4 photos per tweet and can also tag up to 10 people in the photos without adding to your message limit. It sounded like a mess until I saw some examples but the multiple photos are a nice look. Just remember to check your settings to cut down on tag spam.
The fragmentation of traditional media and demise of print magazines has given rise to hundreds of influential music blogs. Each with their own point of view blog from th well known Pitchfork to the much less well know Daily Swarm have become music's new gatekeepers. Style Of Sound has combined Klout scores, other analytics and touch of editorial discretion to create their list of most influential music bloggers.
Yesterday, at Winter Music Conference, Shazam announced an exclusive partnership with Juno Records to add their 4 million deep catalog of dance music tracks to Shazam's id system. A special aspect is the inclusion of vinyl-only releases. Apparently vinyl-only releases are widespread in the world of dance music so this is interesting news from a variety of angles including the vinyl boom and monetization via Shazam-connected music sales.
Publishing is a controversial topic of conversation these days - but if done correctly, it can be a lucritive gig. If you're committed to getting a placement for your music and willing to think outside the box, commercial tracks may be the break you've been waiting for.
By Dave Kusek of online music business course New Artist Model.
Today, social media is the cornerstone of your music career. It’s what lets you stay in touch with your fans and easily notify them with exciting news. With all the social media guides out there, you’d think no one remembers one of the key behavioral aspects to being human – socializing. I know, it’s hard to find a balance between social and promotional – afterall, you still need to sell your show or record. Here’s 10 secrets to help you find that social media balance.
By Chris Bolton, reposted from the HostBaby Blog.
Building your web presence means you want to be in as many places as you can. After all, you want your fans to easily find you on their favorite social networks. But just being on a social network is not enough. In order to ensure that you are easily found, and that your fans can easily connect with you, you need to make sure that you fill out your social profiles completely and that you include vital and relevant information that your fans can access.
The musician's official website should be at the core of one's web presence. But sorting out all the options for creating a site can be difficult even though a lot of those options make website creation easier. The Music Business Association created an infographic to help musicians with that problem. Titled "Artist Website Toolkit," the infographic organizes services by primary use and includes links to their sites in a handy sidebar.
This week The Chainsmokers' "#SELFIE" hit the top spot on Billboard's Hot Dance/Electronic Songs chart following a late January release. The song is rising high partly due to the viral power of their "#SELFIE" music video which was clearly created with virality in mind. In fact The Chainsmokers, with support from theAudience, conducted a smart, thorough campaign that not only took their video viral but is giving them a shot at the #1 spot on the Hot 100.
When to post on social media is different for everyone. Is your audience local or across many time zones? Are you hoping for a purchase or a reaction? The experts us trial and error, tracking results using an analytics tool. I often use Hootsuite's auto-scheduling feature. But whatever your social media posting plan, this chart offers some clues to guide your efforts.
When I got an email from Jack Stratton about a Spotify funded tour I initially expected news of a new program from Spotify. It turns out that Stratton is a member of a band called Vulfpeck and they're planning a tour with all shows free. How will they fund it? By getting their fans and whoever else wants to help by streaming their new "Sleepify" album, "the most silent album ever recorded," on Spotify all night while they sleep.
After performing live on the Dorito's #Boldstage on Thursday, Lady Gaga was interviewed as a SXSW keynote on Friday. She discussed her early career struggles and battles with the music industry and media. On big brands, Gaga tried to have it both ways; urging artists not to sell out, while defending her own relationship with Doritos.
SupaPass is a service that gives musicians free access to subscription-based fanclubs. Artists commit to regular exclusive track releases and a range of content and interactive opportunities. Fans subscribe based on which tier the artist has chosen ranging from 99p to 1.99 British Pounds. SupaPass supports not only track downloads but streaming music and interactive video streaming as well as more typical features one would expect such as a blog, photos and concert listings.
Google's Knowledge Graph now presents info about a variety of topics in a sidebar beside the search results. Click the image to the left for one example featuring Chick Corea. For your concert dates to appear in such a manner, you must have the info available on your official site using structured data markup. It sounds painful but even if you've never heard of such a thing you may already be using tools from sites like Bandsintown, Songkick, BandPage and ReverbNation that will take care of your end of the lifting.
From the Nielsen Newswire.
From Beck previewing his Morning Phase album for in-flight air travelers to hear via Gogo Inflight Internet before its formal release date to Bruce Springsteen streaming his recent Higher Hopes album more than a week before its release as a promotion for the TV show The Good Wife, there’s more to release dates than a specific date. We take a closer peek at various types of release strategies (release dates, formats, exclusives and previews) and how they relate to post-release success.
Well-established biz tools for musicians continue to improve as well they should to stay at the top of the game. Bandzoogle is undergoing a much-needed transformation with regular updates including adding responsive design to websites. SoundCloud recently announced a stats redesign for all account levels. And not too long ago Bandcamp added music feeds to their mobile app and introduced sales maps for geolocating interest.
We should all be looking for ways to better ourselves on a regular basis. Personally and professionally proactive communication, strategic planning, and strong execution can go a long way... but often times its difficult to take that hard look in the mirror.
Taggar is an interesting app that allows users to identify images and objects and tag or mark them with a video, photo or sticker. A number of musicians are using them for marketing campaigns. Most notably Jason Derulo is in the midst of a campaign featuring a competition for best tags on the "Tattoos" album cover image. I think Taggar is potentially quite powerful but there is a potential spam issue which may be unavoidable and could be a real problem.
Clio Music is a new program from the Clio Awards focusing on music marketing and advertising. Nominations begin today in what is largely a self-nomination process, for a fee, and can include entries from "agencies, record labels, production companies, musicians, managers and brands who have made creative contributions to advertising and marketing through music." This does open the door to DIY efforts as well but think that one through because this competition will attract the very best.
If you're headed to SXSW this week, there are a lot of things you want to think about in advance. What to bring, what to plan on doing, what to look for, what to participate in, and what to avoid.