Shooting A Professional Music Video - A Look Inside

1In this interview with Jon Farley of the high-end music video production group The Famous Company, he answers questions about what goes into what an artist should know and prepare when looking to have professional music video made, and how to identify if a high-end production is something they're ready to invest in.

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7 Tips On How To Effectively Promote Music Events Using Hashtags

1Instagram is currently one of the most appealing platforms for creators and lover of music alike. The popular photo sharing network's hashtag feature provides an excellent marketing opportunity, provided it's used correctly. Here we look at seven key hashtag strategies.

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How The Internet Has Been A Game Changer For DIY Artists

Internet-headerHere Robert Lanterman explores some of the major ways in which the pervasive take-over of the internet has changed the game for DIY artists everywhere when it comes to almost every aspect of the industry, be it travel, promotion, or networking.

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Beggars Group's Jo Morris Talks Indie Labels, Messenger Bots [INTERVIEW]

1In this Q&A style interview, Jo Morris talks about their work at Beggars Group, a group of labels including 4AD, Matador, and Rough Trade, as well as their work with messenger bots and how artists can use messenger bots in their digital marketing strategy.

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D.I.Y. Radio Promo: How To Contact Radio Stations

1For artists, a great way to reach a new pool of fans and build relationships with tastemakers, independent radio can be an excellent promotional avenue to pursue. Here we look at how musicians can go about contacting independent radio stations for promotion.

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How To Use Your Email List Between Releases and Tours [Fighting The Facebook Page Apocalypse]

EmailAs we watch the Facebook Page Apocalypse to take hold, using email effectively is an essential if frustrating challenge, particularly if it's between a tour or major release. Here Cheryl B. Engelhardt explores how to utilize your email list during this limbo period.

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8 Tools That Can Multiply Your Instagram Marketing Effectiveness

1Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing.

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Inside Indie Artist Macy Todd's Spotify Playlist Campaign [Cyber PR]

Macy ToddGetting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. 

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5 Techniques For Leveraging Music Press

1After spending countless hours reaching out to the bloggers, podcasters, and other powerful tastemakers in the music business, being met with deafening silence can be frustrating to say the least. Here we look at five techniques for leveraging the press in your favor.

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How To Use Word-Of-Mouth To Drive Music, Ticket Sales

1As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence.

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Help Build A Public Directory Of Spotify Playlists

image from pixabay.comWe are helping Michael Brandvold build a directory of Spotify playlist owners, so anyone releasing new music can reach out and present their new music. If  you have a playlist and are willing to get submissions for new music to add to your playlist, just fill out the form here and we will include you in a directory of playlist owners.

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Get Your Music On Spotify Playlists: Here's How

2As the number one streaming service in an industry where streaming is now king, Spotify has become and essential platform for artists, and for musicians looking to get their music heard on a more global scale, nothing is more important than landing your tunes on a coveted Spotify playlist.

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Using SubmitHub to Submit Music to Blogs, Playlists, More [Get FREE Premium Credits]

SubmithubFor first Music Biz Weekly podcast episode of 2018,  Micahel Brandvold is joined by Jason Grishkoff from SubmitHub.com. Jason shares with us how SubmitHub was born out of a need for managing submission to his own music blog, Indie Shuffle and discuss how artists can use it to submit their music to blogs, radio stations, record labels and now... Spotify playlists.

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Facebook Page Apocalypse Is Already Happening

image from upload.wikimedia.orgLate last week, Facebook confirmed that it would be downgrading posts from Pages in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent  Facebook stock tumbling and cost CEO Mark Zuckerberg $4 billion personally.  But, in fact, the decline in traffic delivered to page publishers, like musicians, labels and brands, has already begun.

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Facebook News Feed Plan Tanks Stock, Costs Zuckerberg $4B

Mark ZuxkerbergThe same plan to devalue pages in the Facebook News Feed that sent musicians and music marketers scrambling did the same for investors Friday. Facebook stock fell 4.47%, closing down $8.40 at $179.37. For founder Mark Zuckerberg, that translates to a $4 billion loss in his net worth.  

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