For a band to be successful, it must ultimately create its own brand, which presents its musical story both tangibly and intangibly. Your brand applies to every aspect of the band's activities, including visuals, sound, and presentation. Anything from its logo, website, and photos, to its recordings, performances, and merchandise counts. Even your silly social media posts, online interactions with fans, and clothing styles can impact your brand. It is the band’s persona that leaves an impression on people.