UK DJ and Producer Jeremy Sylvester is now sharing music business and marketing tips for up and coming artists. He has a freely available guide to music pr which is kind of a like an ebook in website form. Though a lot of it is about marketing issues they are part of what I think is actually a guide to going pro in disguise. I take it as a solid intro to all the pieces that go together when you're making the transition from just making music to going pro.
Times are definitely changing. With the rise of techno-everything, more and more tasks are being moved to automated systems. Data entry, assessment, and export can all be done at a touch of a button. Photographs can be broken down into layers, modified, and put back together again with the stroke of a virtual brush. Sounds can be created on a keypad instead of an instrument. The act of creating music has so many elements that make it nearly impossible to authentically replicate with computers, but when it comes to mastering that created music, has LANDR cracked the code?
BandSwap is a unique intitiative from nonprofit SpokeBUZZ that takes Colorado bands on tour to play in host cities and then brings host bands back to Colorado for a festival. BandSwap is entering its third year and is not only successfully helping bands build audiences and connections but also developing related creative and community events both in Colorado and in host cities.
While some musicians primarily appear in their own media works and can therefore offer what they do via their own channels, other musicians appear in a wide range of creations across the web. Some musicians take multiple roles beyond their own work from backup singer to videomaker. While I think musicians should be documenting all such activity on their official sites, NeonGrid is creating a database for web creations that offers the opportunity to get additional credit for all roles in that creation just as IMDb does for film.
Back in February concert listing service Bandsintown launched Bandsintown For Promoters with concert marketing tools. Today they announced the official launch of Bandsintown Manager, a mobile app for iOS and Android, that brings much needed mobile functionality for artists and managers. In checking out the features list it's also clear that the new app expands Bandsintown's usefulness as a marketing tool connecting artists and fans.
Norway based collaborative playlist platform Soundrop today launched Show.co, a robust set of linked music marketing tools. At it's core, Show.co is a graphically pleasing embeddable music player. But within the app fans are also encouraged to take a variety of powerful social actions, like trade an email adress for download or follow the artist on Twitter and Facebook.
We seem to be moving into a phase where even big companies that work with musicians are recognizing that monetization is important and that musicians want to get paid. BitTorrent developed its bundles to help musicians market but they've also been experimenting with monetization all along. They now think that pay gates will work and that seems likelyl. YouTube's also talking creator monetization even as they battle to limit indie music monetization. But with all the talk of fan funding, misunderstood as crowdfunding, they're basically just giving creators a personalized tip jar from which they'll take a cut.
To be a successful part of today's music industry you're going to have to break the mold. That's exactly what Jack Conte did when he launched Pomplamoose and Patreon. He knew what he was good at, new what wanted and knew what he needed and put together the right team to help him get there. Now, after a lot of hard work, this successful musician and CEO is on the other side of the interview tabel with some of the best advice he's both given and received along the way.
The web has offered us a way to connect with people around the world fairly easily as long as they speak the same language. But since music can cross language barriers, finding a way to reach those who speak other languages may be well worth your time to see if foreign markets respond. Fliplingo offers one solution for reaching out with translated tweets. It's an interesting service combining outsourced human translation and machine translation organized for Twitter-specific use that could help you reach and even socialize with new fans.
Solveig Whittle interviewed Molly Lewis who blew up on YouTube with her ukelele covers. Now she's writing her own music, working fulltime as a musician and looking for YouTube alternatives. One of the ways she's generated revenue is from supporters through Patreon. Lewis shares the story of going viral, building her career and succeeding on Patreon.
Sometimes our best form of transportation is a leap of faith. Nike hit the nail on the head when they coined the phrase "Just Do It". Julie Geller took that to heart when she committed to realease a new music video every month for a year. She learned some incredibly valuable lessons along the way and you could too. You don't have to have top of the line equipment or be the best of the best - you have to be willing to start from where you are and take the constructive feedback you get along the way.
I guess there are lots of ways to get into blogs but setting yourself up for ridicule is an unlikely path to success. Kadeem Spencer, aka Corduroy The Fox, says he's been doing everything he can to succeed in rap but bloggers won't support him with enough coverage for him to break through and make a name for himself. So he's quitting. Except that if he does get enough blog coverage out of this maneuver he's continuing.
Praverb recently spoke with 18 SoundCloud users at various stages in their musical careers asking for "one tip for building a loyal SoundCloud following." Predominant themes include being genuine, linking all your social media accounts, connecting with reposters, sharing in groups and the classic advice to make great music. Below are 5 top tips for building a loyal SoundCloud following.
Matt Gielen of Frederator Studios shares their tips for creating "thumbnails that will be clicked." Interestingly enough, they apply the same principles to videos featuring humans as they do to animated videos: draw attention, get the audience excited and accurately portray the video's content. That last one? It's about developing a relationship rather than head-faking for a cheap click.
YouTube is un-questionably a top resource for any serious musician. As a free service with access to an unlimited audience, if you're not utilizing this resource, you're doing it wrong. YouTube has made leaps and bounds and incredible upgrades in the past few years, but as is always the case with growth, expansion, and consumer demand, the terms are changing and you're going to want to know the new rules.
Band photos can be tricky, but even if you’re camera-shy, they’re an absolute necessity for your press kit. If you’re working with a label, they may subsidize a photo shoot with a professional photographer, which is the best way to guarantee you’ll end up with well-composed and useful band photographs. For some artists this isn’t an option though, and hiring a pro can seem like an unnecessary expenditure if you’ve got a friend with a decent eye and a DSLR.
Justin Boland, aka Humpasaur Jones and the co-founder of World Around Records, recently shared his take on being a rapper while running a label. Boland tends to have a unique perspective on the rap game seeing it both from within and at a distance. His approach results in a view that mixes practicality with harsh reality while finding surprising bright spots along the way. I pulled a few tips for hip hop artists or anyone else working in a crowded, difficult market.
By Mike Baldo, Senior Account Manager, Video Services for The Orchard.
Have a new album or film coming out soon? Of course you do! But do your fans know about it? Pre-release promotion is a no brainer, but ask yourself how you are conveying that message. YouTube is one of the most powerful tools available for making your voice heard, though it’s often underutilized as a promotional tool. Consider your video’s watch page as a virtual, interactive billboard for your message. Creating a simple, yet compelling video announcement can invoke pure excitement among eager fans while allowing you to convert potential sales right off the bat.
The rise of messaging apps and associated stickers that go beyond emoji has opened up new territory for art and marketing. While stickers have been associated most closely with specific messaging platforms, Hi-Art is a new company that helps musicians and other artists get their sticker game on independent of specific services. Available to consumers via an iOS app, Hi-Art's stickers are both free and paid.
DIY musicians using advertising to promote their work is rarely discussed on Hypebot though we do cover a wide range of marketing approaches including other forms of advertising. But given the ability to target specific populations with low-cost online ads, it's something DIY musicians should certainly consider. Jon Ostrow recently addressed the issue of advertising from which I've gathered a few tips for DIY musicians.
Beats headphones are popular with athletes in many countries; so it's no surprise that they're popping up on the shoulders and heads of many World Cup players. But soccer's global governing body FIFA's is telling players to take them off when they are in any of the World Cup stadiums and all media events.
(UPDATED) By Mike Townsend of Ditto Music.
Nashville singer songwriter Louisa Wendorff reached number 9 on iTunes this week by using iTunes new 'Instant Gratification' feature.
What is iTunes instant gratification?
For a long time now, iTunes’ pre-order facility has been used by artists as a way of driving first weeks sales in search of that elusive chart position. Whilst the notion of pre-ordering a digital music product that, by nature, will never run out of stock might seem unusual; used alongside the correct promotion and fan interaction, that sense of anticipation and hype can translate into an effective pre-order campaign and in turn, an effective Single, EP or Album release.
There is a lot to be said for being committed to studying within your field, but often, it is what you learn outside of it that gets you where you're going. The music can be assessed and evaluated from multiple angles. The record label, the booking agency, the artist - everyone is going to have a different perspective. Spending some time learning from as many of those people as possible both in and outside of the business may be the most valuable time you spend building your career.