A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”, “Lead Generation Wizards” or “Copywriting Ninjas”, it’s just a bit.. much.
I'm going to do something crazy and generally not advised on the internet: I'm going to try to make a nuanced argument that cannot be summarized just in the title alone. I fully expect that some will not read through the details, but please, just ignore them in the comments and try to focus on the full argument presented here.
Since Spotify launched in 2010 the music business has been in an existential crisis. Convinced that ad-supported unlimited free access to on-demand music would ultimately grow recorded music revenues the major labels opted into what may be their worst decision ever.
[UPDATED] Apple Music has unveiled its first exclusive. Pharrell Williams, the singer, songwriter and producer who single handedly brought the world the mega-hit "Happy" will release "Freedom"exclusively on Apple Music on launch day, June 30th. Pharrell and Apple tweeted this preview video:
At this point, the only way you don't know about Snapchat is if you've been literally living under a rock. Even the most off-the-grid among us know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. Are you using Snapchat to reach your fans? If you aren't, you should be.
If you're a musician, you've probably wondered how your career would have fared if this was another decade. Would you have sold more albums if you were a musician in the late '80s or early '90s? You know, when people actually bought music?
Being an indie musician means waging a constant war for survival. At the times of R.E.M., it was a real nightmare to self-produce and self-promote indie music, as artists didn't have such a powerful tool as the World Wide Web.
A good start to protecting your name and brand is to authenticate and verify your social media profiles online. Some sites have to grace you with verification (Twitter, Instagram) while others you can put in a request (Facebook, Youtube). Have you verified your profile yet? Here's how.
As industry experts tout the benefits of live streaming, the medium is charging up interest and success for many artists. Musicians are now spending hours not just in front of the crowd, but also in front of a camera, broadcasting to the internet.
It can be incredibly disheartening and even soul crushing to run a crowdfunding campaign that fails. Just because your campaign failed, however, it doesn't mean you're a terrible artist – it could just mean you ran a terrible campaign.
Facebook ads have made it relatively cheap and easy for small and medium-sized businesses to get their ads in front of thousands of people. Not just any people, either—the target audience. But are those ads performing as well as they could be?
The top down/bottom up method is an overall approach for indie musicians trying to get past the beginner's plateau. The title refers to making your own luck until real luck strikes. The bottom-up approach could also be known as the grassroots hustle, while the top-down approach could be called gettin' lucky.
How do I get gigs? This inquiry into the ever-elusive "gig" has been on the minds of new musicians for a very long time. In a perfect world, we'd all just head to Gigville, walk into the general store, and pick up a handful of gigs to last us the next few months.
The success of an email campaign is largely determined by the open rate and click-through rate, or in other words, the audience’s engagement with your newsletter. It’s important to track these metrics and find ways to continuously increase engagement.
A good press release is the foundation of a forward thinking press campaign, so getting it right is really important in order to ensure that recipient of the release wants to carry it in their publication. Writers and journalists tend to receive press releases in their droves, so you will have to do all that you can to ensure that your press release grabs them straight away.
In my quest to curb financial devastation of credit card interest in a month of not many gigs,I have decided to launch a kickstarter to raise $10,000 for my new EP. In the same month I am preparing for the biggest tour in my life.
If you are active on Twitter, you understand that it only takes a couple of seconds to decide whether to follow someone or not. It’s like hyper-condensed speed-dating on the Internet, with millions of options and little time to make a good first impression.
We have defined engagement and found benchmarks to aim for, but how exactly do you engage with your audience on social media? There’s no hard and fast rules, but here are a few good ideas you should stick with if you’re looking to build a good relationship with your social media followers:
As a publicist with my own PR agency, I'm solicited daily by bands looking for PR services or for some advice/to be consulted about the wild, wonderful world of public relations and publicity, since it's press and media hits that they seek.
Until recently, YouTubehad the market cornered on video both by users and brands. If you wanted the greatest interaction with your fans, that's where you'd go. That's all changed recently since Facebookhas put such a huge emphasis on video.
Musicians have no problem creating master plans to "rule the world," but they often fall short of seeing these plans through effectively. What an unfortunate waste of talent! As Ralph S. Larsen, CEO of Johnson & Johnson, said, "The best-thought-out plans in the world aren't worth the paper they're written on if you can't pull them off."
Making your website rank well in search engines can seem like a daunting task. Now more than ever, people look to Google to find out information, and it’s important for your music website to work in search engines. Not sure where to begin? Even starting with a few small things can help with the search engine optimization (also called SEO) for your website.
How many people frequent a particular social media channel only tells part of the story. The age and gender of each service's users is just as, if not more important than total users when choosing where to spend your precious time and resources. These 3 charts will help you decide.