Snapchat is the clear choice for U.S. teens as we near the summer of 2018. 45% of the 6,000 teens polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey chose its as their favorite social media platform. 26% said Instagram was their favorite, while Facebook and Twitter continued their downward decline with the demographic.
Even the combination of hacked user data, Russian election interference and a trensing #DeleteFacebook campaign didn't stop Facebook from adding 48 million new daily active users for a total of 1.449 billion DAUs in the last 3 months.
Once you've sunk the time into crafty a comprehensive and compelling email, you'll want to ensure it goes out at a time when recipients are the mostly likely to actually open it. Here we look at how to utilize a built in email scheduler to be sure you're hitting send when it counts the most.
If you're going to participate in payola, you might as well cut out the middleman. Jamz Pro has launched as a music discovery platform that puts a new spin on the relationship between fan and artist. Founder Karl Talla designed the site to enable artists to pay music lovers to listen to their songs.
The death of Twitter appears to have been reported prematurely. A Q1 report to Wall Street beat expectations Tuesday morning with 21% year over year growth in revenue to $655 million and an uptick in users.
While patience is commonly known to be a virtue, it may just be a necessity for cultivating a successful career in the music business. In this piece Patrick McGuire looks what an incredibly useful asset patience can be in all areas of the music industry.
In this helpful set of tips, Chris Robley outlines the three things every musician needs to keep in mind as they work to achieve success in the music industry, and why it's important to always be working toward the small victories.
In this interview Brandon Ebel, founder and president of Tooth & Nail records, takes us back through the history of labels multiple decades of operation and how they've been able to adapt and grown their business since the early nineties.
Nick Tieder, GM North America Frontiers Music, talks with Michael Brandvold on The Music Biz Weekly podcast. They cover a broad range of topics from streaming, touring, social media and what artists can do to help their career.
Being able to clearly present and describe your event on Facebook is essential to reaching your patrons and fans, and being able to capture their interest to increase their chances of actually showing up at your event.
Selling things can feel uncomfortable for a lot of us, and musicians pedaling their wares from stage is no exception. Here we look at how you can successfully market your merchandise to a captive fanbase without overdoing it or coming across as irritating.
Here successful advertisement campaigners detail how to develop an effective strategy for marketing facebook events, comparing the classics approach to of event marketing to how it should be tailored for facebook events.
With streaming becoming the dominant form of music consumption, landing one of tracks on an official Spotify playlist has become the white whale of many artists. Here we look at some steps to follow in order to increase your chance of landing a coveted playlist slot.
While there may have once been a time when a performance was all that was asked of performer, promoters and venues who do so now are wasting a huge marketing opportunity. Here we look at three key ways in which event marketers should involve artists in promoting their shows.
For artists with a fanbase, email marketing is often one of the most neglected marketing resources available. Here we look at some of the best services available for you to begin targeting a mailing list of fans to alert them of major events.
With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.
After weeks of scathing criticism over misuse of user data, Facebook is rolling out tougher privacy controls. that were forced on it by the European Union to, all 2 billion of its active users worldwide.
After months of bad news and public struggles, new data from analytics firm comScore and Goldman Sachs show a rise in unique Snapchat visitors in March compared to the previous month. The uptick seems to have come after a controversial redesign.
Before his performance to close out Coachella on Sunday night, Eminem tried his hand at something new – selling pasta at an onsite pop-up restaurant. Eminem’s food stand, “Moms Spaghetti,” sold pasta with sides including garlic bread, meatballs, and mozzarella.
Facebook's troubles are front page news. Data from 87 million users was compromised, #deletefacebook has been trending on Twitter on and off for days and Congress is considering regulations after hours of continuous hearings. But all this bad new for Facebook may be good news for musicians and music marketers.
When it comes to meaningful engagement with fans, well executed interactions on social media can provide some of the best ways to connect other than in person. Here we look at five key ways to engage with fans on social media.
[UPDATED] Spotify has added two important features that will help artists build and engage a fans base. Users of the free Spotify for Artists platform can now add social media links and an image gallery to their profile on the streamer. Still glaringly missing is the ability to link to the artists own web site.
Artists who operate YouTube channels are by now likely accustomed to YouTube's Creator Studio, a service which will soon be unveiling a new design. Here we look at some of the new features which will be included in the update, and how you can make the most of them.
When it comes to being a successful musician, at least some content marketing is essential, and while much of this comes with a hefty price tag, starting a blog can be done for almost no money, and provides a lot of scope for marketing opportunities.
Facebook is the least trusted tech company in the U.S. by a wide margin, according to a new poll by Survey Monkey and Recode. Poll respondents were asked to choose among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber.
[UPDATED] In a fractured media landscape, marketers often encourage artists to "be" everywhere their potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every minute, getting above the noise is harder every day.