It is that time of year again…. The HOLIDAZE! For artists, there is no better time to work on building engagement within your fan base and it’s a great time to also stimulate sales. Our friends at CyberPR offer 7 tactics that you can use to first activate your fan base in order to build engagement or sales – or both.
Included with Spotify's annual lists of artists, albums, tracks and trends that topped the service in 2016, was a note that the music streamer's Discover Weekly playlists had been streamed more than 9 billion times as of the end of November.
In a follow up to their realization that they had accidentally been inflating a key video metric, Facebook recently revealed that were several additional audience metrics which have been being miscalculated, although the fixing of said metrics will likely be a huge benefit the metrics and marketing industry.
[UPDATED] With social media platforms constantly changing and upgrading, it can be difficult to stay up-to-date, particularly if you're new to the platform in the first place. While such can often seem to be the case when it comes to Instagram and Snapchat in particular, we here look at seven rules to help artists navigate the the story functions of both apps.
[UPDATED] ReverbNation offers tens of thousands of musicians free and affordable tools to build their careers. One way they make that possible is partnering with brands who appreciate the engagement and buying power of independent music fans. A new deal with The Fader is designed to reach more brand partners and provide new opportunities for artists.
With many foretelling the death of the conventional album format, artists like Beyonce and Frank Ocean have been trying different stunts like dropping surprise visual albums, but by releasing one song off their album every month for a year, Oh Wonder took a different, and surprisingly successful approach.