That blue and white checkmark on Instagram is a sign that the account is both official and safe. Yesterday, Instagram opened to all users the verification process that leads to the coveted badge. Here is how to get verified on Instagram:
Spotify has opened the process of submitting music to 2018's holy grail of music marketing - Official Spotify playlists. Ariel Hyatt and the team at CyberPR have put together a guide the new playlist submission tool and and ways to improve your chances of success.
Adults have been anxious about the smartphone usage of youths for some time, and it appears teens themselves are jumping on the concern train, with more than half of teenagers feeling they spend too much time on their phones. This raises the question, however, will efforts to combat this tech addiction help or hurt the music business?
While it can be tempting to throw in your all with every shiny new social media platform that comes along, the stability and longevity of these platforms is notoriously unreliable, making a solid email marketing strategy with a good website to back it up the better way to go.
Particularly true for those in the music business, having a side hustle or two can go a long way towards making ends meet, whether it's selling merch, drawing in web traffic, or building your following on on social media. Here we look a five free courses that can help give you a leg up.
Apple Music is slowly but surely making its free Apple Music For Artists more useful. The latest updated allows musicians and their teams to upload and change the bio and profile photos on their artist page on both Apple Music and iTunes.
While a lot of energy and market research in the music industry is poured into how to connect with and sell to millennials and even Gen X-ers, it's important not to discount Baby Boomers, who remain a very much financially viable demographic.
As anticipated, Amazon Music has launched its biggest marketing campaign to date, It's part of an effort to claim the growing streamer's status alongside Spotify and Apple Music. This new campaign focuses on voice music search with Alexa under the slogan and hashtag #AVoiceIsAllYouNeed.
For any band or artist, having a strong web presence is key to your success, particularly when it comes to your website. In this piece we look what components make for a good website, and how you can work to improve yours.
The rise of platforms like Facebook and Instagram have made it that much easier for micro-influencers to permeate the customer journey, but measuring their exact impact can be difficult. Here we look at why this is so challenging, and two metrics you can track for meaningful data.
While many artists and bands may think that hiring a publicists is some kind of silver bullet that will instantly propel them on to fame and fortune, this is far from the truth, and hiring publicist is something artists should only do when they're good and ready.
A recent data-driven approach to artist discovery from the team at Instrumental has been receiving comparisons to Billy Beane's statistical approach to building a baseball team. Here we look at five ways those in the music industry can use this approach to their advantage.
Rejection is never easy to deal with in any industry, and the fear of it can often hamper productivity. In this article Suzanne Paulinski explains how to overcome fear of rejection, and how to deal with it in a productive way.
Every band and artist wants a clean profile look on their profile. Whether you've fired your old bassist or simply need a fresh look, this guide provides step by step instructions on how to update your image on all the major streaming platforms.
If you're an artist or band who's even somewhat serious about your career, then you likely have a brand/image that you're working to cultivate. In this piece we look at how to effectively extend that brand into your social media presence.
As an artist, having a music publicist working for you can be a huge asset, particularly given that most publicists now double as digital strategists, and help to shepherd and artists overall brand. That said, there are several important things to consider before committing to hiring a publicist.
In this piece music industry veteran and experienced music publicist Jamie Roberts shares her knowledge of the world of music PR, and looks at exactly what the role of publicist is, and what to take into account when considering hiring one.
The music business is a difficult career path, particularly when you’re first starting out. We try to share advice to make that journey easier hear on Hypebot and one of our most trusted sources is Bobby Owsinski. His new release, The Music Business Advice Book, is already the #1 music business book on Amazon.
While the growth of your audience has in the past typically been a linear progression, but changes in technology and the ways in which we access music now mean that international growth can occur simultaneously to regional growth. Here we look at how to tap into and monetize your international audience.
For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.
The artwork on album can, for some artists, be something of an afterthought, but album artwork is hugely important when it comes to selling your music. That said, getting album artwork can also be hugely expensive, so here we look at five free online tools for creating your own.
Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.
In this piece Patrick McGuire details the importance of a solid pre-release program, and how it's necessary for building hype and excitement, growing your audience, and ensuring your release makes the biggest splash possible.
While advertising your show through Facebook can certainly be effective, the platform doesn't always make it easy to do. In this piece Chris Robley of CD Baby walks us through how to geo-target your next out-of-town show to the right people.
No matter how talented you are, you won't be able to advance your career unless someone else knows. Here we look at the challenge of networking, and how to implement the ten best practices for personal networking.
YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.
While artists are likely to invest copious amounts of time and energy into building and maintaining their relationships with fans and sponsors, press often falls by the wayside. Media coverage is important however, and can often be your mealticket to a packed concert hall. Here we explore how to foster a positive and productive relationship with the press.
While much has changed in the music industry, getting proper press coverage remains an important part of pushing new music. Here we look at some tips and tricks that can help your music stand out from the crowd of demos.
With newsfeeds as saturated as they are these days, getting and keep you fans' attention can seem next to impossible. One way to cut through the chatter and truly engage them, however, is through a straightforward call to action. Here we look at twenty-five applicable examples.
Popular short video music app Musical.ly is merging with TikTok today, in a move to consolidate their substantial audiences just as Facebook and Instagram ramp up their own efforts to dominate bit-sized video.