- Liz Uhl | Increasing Your YouTube Views
It's been less than a week since Apple has finalized their $3 billion buy of Beats and Beats Music, but the mac maker is wasting no time bringing its purchase into the famous Apple ecosystem. A special section of Apple's online store is now dedicated entirely to Beats: headphones, earbuds. speakers, accessories and more - all presented in Apple's usual stark white graphic style. Missing, however, is any mention of Beats Music.
Pandora has struck a deal with Merlin. The global rights agency that represents over 20,000 indie labels including Epitaph, Razor & Tie, and Wind-Up Records announced the deal with the Music-Tech giant this past Wednesday. This marks Pandora's first direct label deal and will allow Merlin's labels to negotiate royalty rates instead of paying statutory rates set by the Copyright Royalty Board. With this new deal in place, not only will Merlin’s artists see increased royalty payments, but Pandora will provide them with access to metadata that was otherwise restricted. Merlin’s artists will also now be able to use Pandora as a platform for direct-to-fan access.
In this TedX talk, Twiiter's Head Of Music Bob Moczydlowsky shares is experience on how to stay connected with audiences by comparing a famous music artist and late night television host and their success because of their fan base. Before joining Twitter as Head of Music, Bob was the SVP, Product & Marketing for Topspin, the direct-to-fan marketing and commerce platform for artists.
YouTube has been and continues to be a driving force in the music industry. As more and more people turn to live streaming for their music fix, album sales become a more obscure, less significant part of any artist's income. YouTube has gone from being a fad. to a trend. to an undeniable statement piece in the architecture of today's music industry - making it a tool every musician must learn how to utilize effectively.
Every band and artist knows that social media is important (or, at least I hope they do), but sometimes doing it well can be tricky. What works for Facebook may not be the same as Twitter, and sometimes you need different strategies for different platforms. Instagram’s importance is growing, especially as younger people are gravitating towards it and away from other social networks, so learning how to engage people on the photo-only platform is crucial.
Peter Hollens is a YouTube star who emerged out of the a capella scene to build a careeer of his own based largely on posting cover songs to YouTube in which all the sounds you hear are produced "using only the human voice and mouth." This may just sound like a novelty act but the vocal backgrounds give a fullness to the songs that take them beyond what you might expect. In any case, he's built his own lane using YouTube, Loudr and Patreon and now he's got a record contract with Sony Music Masterworks and a debut album due in late October.
By Ohmare “International O” Washington from International O.
I recently posted an article from Hypebot about Garth Brooks releasing an digital album and creating his won social media site . After reading that article, it got me to thinking. Will there be more artist to follow this D2F (Direct To Fan) Model?
By indie rapper Kosha Dillz (@koshadillz).
Marketing is used in everything. Unfortunately it is even used in war.
While my eyes are glued to television about the latest news in the Israel // Gaza conflict (I'm an Israeli citizen if you are wondering) I keep thinking of what is going on in relation to organizations and rallies and fighting. Wars and military operations cost way more money than concerts. But just think. You can create good music, bring people together, have them stop hating each other, and actually contribute something good to the world during a time when they need it. From events to songs, we'll show you some examples.
By Michael Corcoran, the CEO of MusicSUBMIT.com.
We’ve written a handful of articles on college radio and how hard it is for an indie artist to get considered for airplay.. And so when we read Patrick Hertz’s piece “How to Get Your Music Played on College Radio”, we felt there’s still some room to expound on the topic.
As a musician, having a bio is incredibly important. It's your opportunity to make a great first impression, no matter what stage of your career you're in. Giving interviews, gaining fans, playing shows – these all require someone to take interest in you or your band. Coming across a band who don’t have a bio makes it difficult to gauge who the group is, and often times press and promoters will skip over the band if they don't have much to go on. Here are some tips on crafting a bio that will draw in fans, press, and venue promoters.
Need a quick but great looking web banner for your next concert or release? Need a band logo fast, but don't have much cash? There are a growing number of online services that connect designers with potential clients, and many are perfect for musicians and indie music companies on tight budgets.
$5 - $19 Goes A Long Way
The music business has been and is continuing to be a tough nut to crack. lt takes an unmatched work ethic to be competitive and it takes a lot of time and consistency to turn that into success. It is possible if you take into account the changes that have occured in the industry and capitolize on the opportunity to turn new marketing avenues into solid revenue streams.
Musician website and marketing platform Bandzoogle has added a new feature that lets musicians integrate Bandcamp tracks and albums into their website. Bandcamp users can now easily add players to their Bandzoogle powered site, and those players are styled automatically with their theme and on mobile. The music is streamed from Bandcamp and when fans want to buy or download, the transaction happens within Bandcamp. Here's a short demo video:
Two interesting companies who do a lot of different things are merging. Delivery Agent does things like facilitate shopping from smart tv screens and enable online shopping synced to tv content. Musictoday, owned by Live Nation, does marketing, merchandising, ticketing and fan clubs. They are said to serve the "commerce needs of more than 500 leading recording artists including Pitbull, Lady Gaga, U2, Dave Matthews, Toby Keith, and Tim McGraw." Delivery Agent is acquiring Musictoday to expand their services into music.
I think PledgeMusic is one of the most important music tech companies currently in the game. I also think crowdfunding is one of the most important financial developments of this century to date though it does precede this century. Because I think both PledgeMusic and crowdfunding are extremely important to the music industry in this time of radical change, I find it disappointing that PledgeMusic insists on misrepresenting crowdfunding to musicians in order to position themselves as the true direct-to-fan platform.
By Michael Brandvold of Michael Brandvold Marketing.
I posted a video that talked about how today you need to have tech skills to succeed. The video didn’t go into much detail on what specific tech skills you should have, so I thought I would list them for you. By all means I am not saying you need to be a master at these skills, you need to be a master at your music. But, having some basic understanding of these skills will go a long way in helping you further your career.
When promoting a record, there are a couple of different philosophies about the most effective way to get your music heard. One, the carpet-bomb method, involves sending a press release, download, or digital stream to every contact in your press list arsenal. The other – and in my experience, more effective way – is to curate a list of writers whose work and tastes you know, who you think will really dig your sound, and to reach out to them personally.
Brad Hill at RAIN interviews electronic music artist Ryan Farish who got his start sharing music via MP3.com and went on to huge success on such platforms as the Weather Channel, YouTube and streaming services like Spotify and Pandora. Given that history he has an interesting take on things, especially on YouTube, as well as on still relevant lessons from MP3.com.
Innovative ways to harness your creativity and captivate your audience is the name of the game these days. The times when standard block print slapped on a billboard got everyone's attention are long since over. Art has taken on a different role as the identifying factor for individual brands everywhere. Artists, designers, and musicians are constantly challenges to push the creative envelope in ways that grows their fanbase and expands their reach, but in order to do so successfully, you must understand the changes that have taken place and the trends that are making that happen.
Facebook, Twitter, Pinterest, YouTube and the ever growing list of social networks each have their own designs, rules and preferred image sizes for banners, profiles, posts and more. Keeping track so that you can create the best looking and effective presentation possible is almost impossible. Thanks to the folks at Tent Social, there's a solution, The Complete Social Media Image Size Chart 2014: Facebook, Twitter, Pinterest, YouTube & More:
Top charting songs predominantly have one thing in common: they get your attention. Whether it's the imagery, unshakeable melodic line, or the classic mantra-like one-liner, they harness popularity by think, over and over again. Have you ever wondered what goes into creating a successful song and how you can use that formula to create your own hit single? You just hit the "how to" jackpot.
Shawn Mendes' self-titled EP is currently no. 1 on the iTunes Albums chart and apparently it took him only 37 minutes to get there. Though he now has a strong presence beyond Vine, it was on the 6-second video sharing service where he got his start. The transition from Vine to YouTube, let alone major label artist status, is in no way assured as other artists are finding out. For Mendes the ability to transition, seemingly without effort, from unsigned to Island Records' artist while maintaining a strong direct connection to his fans is making the difference.
By Kevin Erickson from Future of Music Coalition.
Last week, beloved musical humorist “Weird Al” Yankovic dropped his new album Mandatory Fun. Propelled by a set of eight viral videos, it quickly rose to the top spot on the Billboard charts, his first ever #1, with over 104,000 album sales. Al recently told the New York Times, “I wasn’t thinking, ‘Oh, I’m on the bleeding edge of marketing, this is going to be a business model that will change the world.” But as a longtime (possibly obssessive?) fan of Al, I’d suggest there’s still a few things we can learn from him.
Product Hunt is an increasingly popular site, launched late last year, that posts links to new websites and apps (the products in question). It seems to be taking on some cult dimensions in tech circles and it's now on my short list of sites to check daily. If you're about keeping up with all things new and refurbished in the music tech space, Product Hunt will definitely help you do that. And if you're looking for attention for your startup, it's another place you should be sending your link.
Tinder is a mobile dating app that allows you to pick out those that interest you by swiping one way and dismissing those that don't by swiping the other. There's more to it but that basic action, along with the organization of content by cards or in small chunks, has gotten a lot of attention as a design choice. Next, a mobile music app for discovering indie artists started by a co-founder and former employee of Tinder, use swiping to dismiss or to like. It's nicely designed and a positive idea but, except for the Tinder connection and the design, it follows a long list of such startups, some still in the game, some long forgotten.
Email Marketing may seem a little bit old school, but the truth is, if you're taking a pass on this avenue you're missing a critical opportunity to personalize your band to fan communication. Having Facebook & Twitter followers and fans crawling your BandPage, Sound Cloud, or StoryAmp is fantastic but if you aren't utilizing those tools to point your followers toward signing up for your mailing list, now might be a good time to reconsider your plan of action.