Although doing so adds yet another layer of complexity to an already stressful event, livestreaming video is an excellent way to expand the reach (and ROI) of your event beyond the venue. Here we talk with three event marketers for tips on how to successfully integrate livestreaming at your next event.
An artist developing their online presence is significantly better off building a strong following on a few specific social networks, rather than be spread thin with a lackluster presence on all of them. Here we look at how artists can determine which platform is the right fit for them to market their events from.
To any musician who feels overwhelmed by the craziness of the music industry - you are not alone! Learning how to navigate your career and market your own music is a daunting task. But there are SO MANY resources out there for you, full of useful tips and advice. Of course, sometimes even the advice can seem overwhelming. Who should I listen to? Does anybody really have all the answers? Which of these countless books do I read?
If you’re anything like me, your social feeds are a mess right now. A quick sample of mine: festival flyers, ads for a CRM system, open letters to Donald Trump, a defense of Kim Kardashian, and ads to join Yahoo Mail. Even without the necessary evil of promoted posts clogging up the feed, it feels like the initial promise of social media - a hub of digital connections between physically separated people - is lost.
Alicia Keys recently joined the likes of Dave Chappelle, Chris Rock, Guns N’ Roses and many more who want you off your phone at their events by turning to Silicon Valley startup Yondr – a company dedicated to creating "phone-free spaces" at concerts, events and other places. They're not alone, as more musicians and entertainers are speaking out at the interference phones are presenting at live shows. What's really going on here? Can it be argued that rampant narcissism at live events is getting out of hand these days?