As a creative artist, it's unlikely you want to sink excessive amounts of time into social media marketing, meaning efficiency becomes key. This article covers how artists can diversify a single piece of content for application across a variety of platforms, thereby saving time and maximizing fan engagement.
While many artists may forget or simply not bother adding tags to their music, tags are incredibly useful as far as making your music discoverable not only to fans, but also anyone else in the industry searching for music like yours. Here we look at some pointers for maximizing the effectiveness of your search terms.
In case you haven't heard, Snapchat is taking off for the mainstream public. It is a great way to make personal contact and to receive instant feedback from your fans. This means that it’s prime time for musicians to start building their Snapchat following and learn how to use it to benefit their music careers. Assuming you already have a Snapchat account, here are 10 tips to get the proverbial ball rolling.
While any number of artists have seen success using Snapchat, DJ Khaled has unquestionably his use of the popular photosharing platform to a whole new level, with over three million followers engaging with his content. Here we look marketing strategy which has allowed Khaled to achieve such Snapchat fame.
Playlists are the new radio. Or at least that's the party line at Spotify, Apple Music and other streamers experimenting with how help users navigate 30 million track playlists and make their music services stickier. Spotify is upping its play for playlist supremacy with a new video spot that for its own "Never Ending 80's" playlist. WATCH:
Who knew a tweet from Kanye West could shoot Deadmau5 straight to the top of the charts? Turns out that Kanye West's confusion on how to pronounce Deadmau5 (hint: not dead mow five), which was initially perceived as a diss, ended up being a savvy business venture for the EDM star. The Deadmau5 "dead mow cinco" tee is the number one merch item this month! Maybe he should do North's birthday party after all as a thank you?
Even before their recent acquisition by PledgeMusic, NoiseTrade has been one of my favorite direct to fan services, both for music marketing and as a fan. I've seen how well it has worked for some of the artists we work with at Skyline Music including 10,000 Maniacs, Darlingside and Caitlin Canty. Now, Noisetrade has added to their access-for-email toolkit.