Why Every Indie Needs A Ninja

music NinjaMusic DIY can be frustrating and tiring. Whether you are an indie label, manager, DIY artist or, like most of us, wear many hats, you often need help - qualified help - to do tasks ranging from creating a tour poster to mastering a track or launching an entire record release campaign.  Enter indie.ninja, to help you build a project based indie music team.

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Brand Sponsorships, Endorsements Agreements For Artists [Part 1]

1As the music business has developed and changed, the income earned by bands and artists as a result of brand sponsorships and endorsements has, for many, become an essential source of revenue. Here we look at how to break down and understand these agreements.

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How To Build A Perfect Musicians One Sheet

1The one-sheet, a simple single page overview of you and your music, is a tool used by the many music industry gatekeepers (think radio stations and booking agents) to determine how sellable you are as a band or artist. Here we look at a checklist designed to help you write the most effective one-sheet possible.

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How To Guide For Cover Art On Spotify, Streaming Services

1While cover art no longer carries quite the same weight as it once did (with music less often purchased as a physical product) it remains an essential part of the marketing puzzle. Here we look at the guidelines for when it comes to putting your music on streaming services.

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How To Have A Successful Artist Interview from Billboard's Kevan Kenney

2As an up-and-coming artist, getting interviewed by represents an exciting opportunity to tell your story and reach new fans. But pulling off a successful interview takes planning. Kevin Kenney of Billboard shares tips on how to make it work. 

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YouTube Adds Monetization: Merch Sales, Fan Memberships, Premiers, Brand Partnerships

image from www.youtube.comYouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.

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Non-Traditional Methods For Sharing Your Music Online In 2018

1Given the high volume of music being churned out these days, it can be easy to get lost in the crowd on platforms like SoundCloud or Spotify, regardless of how good your music is. Here we look at some more unconventional avenues for online promotion that may have an increased likelihood of attracting attention.

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Musician's Guide: How To Write The Perfect Welcome Email, Why It Matters

1The welcome email which gets sent out to a newly subscribed fan is one of the most frequently opened which you will ever send, meaning that getting it right on the first try is essential when it comes to marketing yourself as an artist. Here we look at how to craft the perfect welcome email.

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Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users

IGTV logoInstagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.

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Fans Don’t Access Live Music Experiences, They Own Them

1Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist.

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Spotify Launches 'The Game Plan' Video Series For Artists

1After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.

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5 Reasons To Release Your Music On Vinyl

1While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.

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Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

instagram videoInstagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.

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Botletter: Impressive Facebook Messenger Fan Communications, Marketing Tool

image from pbs.twimg.comVeteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.

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How To Build An Email List From Scratch

1Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.

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One Music Festival Is Retargeting Ads To Drive Ticket Sales: Here's How

2Seattle's Capitol Hill Block party music festival has now integrated the retargeting of ads as an essential part of their marketing mix and the results have been clear, with a much improved return on advertising money spent.

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Facebook Marketing Update: Watch For Fan Badges

2Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.

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Ex-Apple Music Exec Bozoma Saint John Joins Agency Giant Endeavor

image from griotmag.comAfter less than a year at Uber, chief brand officer Bozoma Saint John is leaving for a role at talent agency giant Endeavor. Saint John had previously helmed marketing at Beats and then Apple Music, where she was a key figure in its launch. 

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How To Pitch Your Music To Game Developers

1First impressions are important in any business, particular when it comes to pitching your creative work to the powers that be. When it comes to gatekeepers in the music industry, your music needs to deliver immediately. In this piece Davor Gasparevic suggests how artists should go about pitching the compositions to game developers.

 

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5 Secrets For Taking Your Insta Stories To The Next Level

1Stories are becoming more and more popular, and the way in which users are engaging with them is very different from how they engage with the rest of their feed. Here we look at some important but little known tips for bands and artists to create amazing and engaging content for their stories.

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