Google is gradually finding ways to reduce access to information about keywords used by searchers and keywords that lead to one's website. Combined with other changes, some feel that the age of optimizing for particular keywords is fading in the distance. But, if you're interested in being found for something other than your band's name or you're working with an act and trying to find other ways to draw people in through search engine optimization (SEO), there are a variety of tools and approaches for finding keywords on which to focus one's efforts
It's weird but if you create a BitTorrent Bundle featuring music and related content to build your brand or market a current release you still have to market the bundle too. Yesterday BitTorrent shared some tips on driving traffic to your Bundle. Really, it's like marketing anything else but, in this case, using the combination of free content and specific features of Bundles to spread the word and connect with new fans while also publicizing a related project.
This week YouTube introduced Fan Finder featuring video ads that the viewer can skip after 5 second. The ads are currently being offered for free to channel owners and will be shown "across YouTube." On a related note, YouTube has updated its YouTube Capture iOS app for recording videos from your phone. They've added more advanced options to enable you to edit and connect clips on the fly among other features.
Russell Simmons should be pretty happy with the development of All Def Digital, the YouTube MultiChannel Network that includes numerous popular hip hop and sketch comedy channels. At this week's IGNITION 2013 conference, ADD claimed to have reached 3 million subscribers and 1 billion views. Though Simmons is still pushing the "hip hop culture IS mainstream America" line it's showing quite a bit of wear. But, despite my skepticism regarding much of Simmons' rhetoric, the reality is that pitching the idea of advertising on a hip hop culture channel to major brands is likely becoming more of a battle after a relatively brief reprieve.
This week Soundcloud is celebrating their 5th Anniversary. New stats from the music and sound platform show users posting 12 hours of audio every minute with 90% of tracks getting played - more than half within the hour that they’re posted. To mark the occassion, Soundcloud shared the stories of 5 creators who say the plaform has changed their lives. LISTEN:
Monmouth University in West Long Branch, NJ has a music industry BA but the career-related offerings are fairly limited. One way students, faculty and recent alumni are improving the situation is by creating student groups that focus on real world music projects. I spoke yesterday with the co-founders of MU group The Music Alliance. They've joined with a closely related group, Blue Hawk Records, to create an umbrella organization called the Blue Hawk Music Group. Together they're a great example of students using school resources to take charge of their own education.
Kelley James (@yourboykj) is a singer/songwriter whose music is a fascinating collection of acoustic guitars, hip-hop beats, thoughtful lyrics and freestyle flows. His brand new album 'The Pattern Transcending' was released on Oct 1st, 2013.
Being a recording artist in the digital age means you have more resources than ever to share your content and engage your fans. With so many different blogs, music platforms, and social media outlets, it can start to get a little overwhelming, both from the sheer number of options and the other voices threatening to drown you out.
In September, Hypebot ran a guest post from Sarah Sharp featuring tips on getting your music licensed. As a music supervisor and lead singer of the Jitterbug Vipers, Sharp understands both sides of this game. In a recent interview with Wes Davenport, Sharp explained how her approach to music licensing fits into the larger picture of her band's marketing activities and name checks one online licensing service with which she's particularly pleased.
The press release has lost value in recent years as the web has opened up a wide range of communication channels that bypass traditional gatekeepers. Yet, despite the reduced role of press releases, they remain in use on a daily basis and are the source for music industry coverage from small blogs to high budget news operatons. Press releases represent both an official statement and freely usable content. For those musicians and music marketers regularly dealing with the press, they remain a useful vehicle for newsworthy announcements and a supplement to more compelling content.
By Hannah Clark for social media management platform Hootsuite.
Before social media was a thing, the Beastie Boys were laying out beats and rhymes that inspired a generation. Since 1986 they have had seven albums that went platinum (or better), sold 22 million albums in the US and 40 million albums worldwide, making them, according to Billboard, “the biggest-selling rap group” since 1991.
By Knar Bedian courtesy Evolver.fm.
We all know the internet has changed the way recording artists market themselves. They have a plethora of social media outlets to choose from, when it comes to constructing an online presence. Some arguably spread themselves too thin, unable to keep a strong, defined identity on the numerous platforms for which they’ve created profiles — or, they delegate their social media personae to label interns, which sort of defeats the purpose.
"Horror punk from hell" trio Flesh Roxon not only appear in a mobile game but they've now got a game of their own. A Flesh Roxon update to "Zombie Road Trip" gives players a branded Flesh Roxon zombie-killing vehicle accompanied by two Flesh Roxon tracks. But this was just a prelude to the release of "Flesh Roxon's Zombie Rock," a game that lets you kill the zombified band members before they eat you while songs from "Flesh To The Bone" play merrily in the background.
Last year indie rapper Kosha Dillz began a series of columns here at Hypebot giving his view from the frontlines of how to make it as an indie artist. Since then he's written a total of 16 columns sharing his unique approach to always finding a way to move forward. His tenacity is impressive and the challenges he faces are summed up, in some respects, by the title of his new album, "Awkward In a Good Way." I've gathered together info about the album and a complete list of Kosha Dillz' columns to date.
Facebook may be a giant but an increasing range of data points shows it slipping among teens. The most recent news came from a teen survey by Piper Jaffray asking teens about their favorite sites. Last year Facebook was no. 1 and this year YouTube takes top honors. Facebook may still have the most teens on its network but its central status is slowly shifting towards what some might assume is an inevitable death by a thousand cuts.
Wax Packs is an interesting new venture inspired by baseball card collecting. The basic idea is that you can get a "pack" with a single random 7" record or a "box" with 5 different records, one guaranteed to be on "rare color vinyl," plus a collectible download card. The box (shown at left) is designed for countertop display but is also ready for direct sales. The first release of Wax Packs is not available until January 28 but you can preorder them now.
Facebook has updated the design of its Like button for the first time since launch. The new design can be seen after the jump below. Sites using the button will be automatically updated. Facebook is also pairing the Like and Share buttons in a single embed, hoping sites and users will use both. Facebook also released new stats showing just how popular the feature is; and just in case Likes and Shares aren't enough, the company is also testing a new "star" ratings system.
There are a number of technical things one can still do to have a higher presence in Google and other search engines. But, unless you're really into playing search engine games, most of the time it's better to set up your site correctly and then focus on creating and sharing content, such as pics and blog posts, in addition to your musical activities. Jennifer Ha recently shared 7 tips from SearchEngineLand's Matt McGee to improve your search presence without chasing the constantly shifting details of Google's math. One in particular, "strive to be the authority in your space," sounds a bit odd for a musician but may actually provide a way to create a Google-worthy site that your fans will enjoy.
It's release party time and it has to be special. You have been posting about your album release on your Facebook for months and things have happened and unfortunate events followed. You ran out of money, you got sick, you didn't get the collaborations you wanted, your design guy wasn't what you hoped for...etc.
But still you persevered and managed to get the album completed and it's in hand! But wait. You need to celebrate and the world needs to make sure you get a proper celebration.
Gmail Tabs have been slowly rolling out to users over the last few months. There's been great concern among folks using email for marketing about what the effects of having their newsletters and announcements put under a separate Promotions tab would have. So far it's still a bit unclear how the change is affecting email open rates and related actions. That may be good, since total disaster would be more obvious, but there's still plenty to consider regarding what's happening and what can be done about it to ensure that your music news gets to your fans.