Every singer/songwriter or acoustic act who's played out enough knows the drill. You show up to a gig where you must perform underneath a TV showing the big game or in a coffeehouse with the erratic, nerve-jarring grinding and screeching of the espresso machine, or maybe in a bar with the incessant cackling of people doing shots five feet away from where you're performing, oblivious to your presence. And all this for very little pay, usually. House concerts are the antidote to such maddening scenarios.
Guest Post by Bobby Owsinski on Music 3.0 Blog
Once again research shows that Facebook's popularity among teens continues to wane, as a new report from Frank N. Magid Associates found that the number of teens that use the social network is down 6% from last year.
If you've launched a PR campaign, there are several ways to measure how successful it was or wasn't, but the science is hardly exact. Know this going into it: you shouldn't be looking for quantifiable things that unfold in a set amount of time, because the measurement formula has changed so much, and it's no longer about record sales. You have to be able to understand the intangibles and things that live largely online.
Believe Digital's sister digital distribution platform Zimbalam, a service for unsigned artists worldwide, has hit 100,000 users. Alongside the company's milestone, a new Zimbalam UK website has been revealed. Launched in 2009, Zimbalam serves a route to market for unsigned, self-produced artists across the globe using the technology powering Believe Digital, allowing any artist to release an album or a single via the easily accessible online platform.
Today it seems that everyone can place a song out on the internet and call it "promotion." However, because everyone has the accessibility to post anything on the internet, there are a lot of duds that miss the mark on promoting properly. It is important to remember that everything that you put on the internet is a representation of your brand as an artist. Music veteran Andy Gordon reminds us in this article to get back to the basics in promoting your music on the internet.
Starting tonight, ABC’s Jimmy Kimmel Live will add a new featured dubbed "Mash Up Mondays." The bit will present a unique musical performance by pairing up two artists to form one unlikely 'supergroup.' To start things off, alt-rockers Weezer & rock legends ZZ Top will join forces on February 2nd to form Wee-Z Top.
By Dan Servantes from Berklee College of Music's Music Business Journal.
Knowledge is power. Francis Bacon knew this 400 years ago. In business-to-consumer businesses, where knowledge of the customer base is a key asset, his dictum seems as prescient as ever. Social media networks such as Facebook, Twitter, YouTube, and Instagram move massive amounts of data. Facebook alone has 1.35 billions monthly active users1, and is a goldmine for information on nearly any demographic in any corner of the developed world: user interests, activities, and listening and viewing habits are all mined in real time and leveraged for advertising sales.
You're an artist, you need money, and you want to attempt to generate those funds via an engaging crowdfunding campaign. That's all well and good, but as soon as you've figured that out, you have to stop thinking like a band and start thinking like a fan.
Like it or not, image is everything. While your music is the most important thing, the look and visual you project needs to line up with your sound. Oftentimes, your look and logo give fans and media their first impression of your band – before they even listen to a note of your music. Aligning look and sound isn't always as easy or as seamless as one might think, so here are six simple ways to alter your band's image for the better.
Steve Rennie, longtime music industry veteran and founder of Renman Music & Business, has launched "Renman U" - an interactive online course designed to be an "insiders guide to today's music business." Students enrolled in Renman U will receive a set of online video lessons geared toward helping aspiring artists and music business professionals build sound foundations to their careers. The enrollment fee is $99 for the course, but Hypebot readers will have access to the course for an introductory discount of 10% off.
When a fan visits your band’s website, you don’t want them to have the same reaction as the in the thumbnail (be sure to check out the video at the bottom of the post). Your website should be a place fans enjoy visiting to get your latest news, hear your latest music, watch your videos, and shop from your online store. Here are some things to avoid that could be turning fans away from your site for good:
For the ever-changing music industry, the desire to understand where ticket sales are coming from has grown exponentially over the past couple of years, and for legitimate reasons. Understanding sales paths—or what we call attribution—is necessary to not only increase immediate sales, but it’s also necessary for understanding the behavior of a festival fan that purchases tickets, so that you can develop future campaigns more effectively.
Rightside, a provider of domain name services has added .BAND domains to the global music industry as the fourth new Top Level Domain (TLD). .BAND is geared to both emerging and mainstream artists, industry influencers and online music services. The new domain aims to provide access to a bigger audience and differentiation from an otherwise saturated market.
Rap music has grown to be one of the most beloved genres of music. Over the years, rap has evolved to reach people of different nationalities and backgrounds. In recent years, rappers in Germany are selling more records than their US counterparts. What is the secret to their success and how can you build that buzz for your next album? Lukas Caminzind shares in this article tips to create buzz for your next album just like the Germans.
Merchandise is a fun way not only to make some cash for your band, but also further express your band's branding outside of songwriting and album art. With touring, writing, and performing, however, merch usually takes a backseat to some of the more pressing tasks. Therefore, a band's merch table usually ends up looking pretty standard: a few T-shirts, a bumper sticker, maybe a keychain if you're feeling fancy. One thing's for sure: whenever you're generating your marketing, release, or tour plan, your merchandise should be an integral part of your overall strategy.
You've released your first EP, booked some dates, and you're ready to generate some buzz for your band. With all of that accomplished, it sounds like you're on the right track! But there's another thing to mark off your checklist: is your website press-ready?
There were audible moans when iTunes dropped their popular free weekly download feature. Now Apple has responded with the launch of Free On iTunes a hub for free music, TV and film downloads. The initial music offering is populated with 14 tracks, mostly by new artists like Joshua Radin and Penguin Prison. It's an eclectic offering with a little something for most tastes.
As an independent artist, it can be very easy to want to find as many opportunities to gain exposure. For some, getting exposure can be a challenge. For others, exposure can mean taking every opportunity to let the world know about your music. But is there a line for having too much exposure? If so, where do you draw that line. In this article Kyle Williams explains how exposure can be used to either help or hurt your career.
(UPDATED) This morning, TuneCore announced over $134 million dollars in 2014 artist earnings, up 11% from 2013 and totaling $504 million since 2006. In addition to an impressive uptick in artist revenue, artist downloads and streams were up 120% year over year, with more than 7.5 billion in 2014, and more than 12.4 billion since 2006. TuneCore experienced significant expansion in 2014, broadening horizons as a company and the independent artist community that they serve.
More Strong Tunecore Stats:
Guest Post by Bobby Borg, Author of Music Marketing For The DIY Musician
A marketing plan (or as I sometimes call it, a Marketing Plan of Attack™) is a written document that outlines your band’s goals and the strategies you intend to use to achieve these goals. This can be helpful in keeping all members of a band on track, communicating to a manager what you’d like to achieve, and even convincing investors that you have a viable business idea.
MusicTank, University of Westminster, has opened the floor for its first Think Tank Debate of 2015: Is Data The New Oil? The question originated from the observation of the unrelenting shift today’s music industry is making toward being data smart. Data has undeniably jumped in the drivers seat, informing the decisions of industry professionals ranging from top tier executives to the newest emerging artists.
Guest Post by Chris Robley on The DIY Musician Blog
Hip hop blogger Mike Trampe wrote an interesting article you might want to check out about online music promotion called “5 Things Rappers Shouldn’t Be Doing on Social Media.” It’s all good stuff, but the part that really made me think was this:
By Ethan Schiff on Music Marketing Money
As a new artist, it’s very easy to buy into the mindset that there’s a list of things you must do to compete in today’s music industry. This makes sense. Artists are, in fact, not solely artists as much as creative entrepreneurs.Your Instagram page might see twice as much traffic as your official website, and your recent Tumblr post about a charity you support might resonate with fans more than your latest press release. The industry is changing. Digital is everything and everything is digital. It’s all on you.