It seems every few months new changes come through that make marketing people have to readjust. It's the same platform with the same features, but just with small pesky little nuances. The most difficult adjustment is Facebook's algorithm changes.
In one week, Starbomb sold almost 6,000 CD copies of its Player Select album through CD Baby, including 3,438 in pre-sales. How’d they do it? YouTube.
Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers.
Social marketers are concerned with Facebook’s organic reach and ways to adjust messaging strategies to reach the biggest audience. Hootsuite has published a step by step guide to maximizing your Facebook page.
Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.
"Many new, undiscovered bands quite rightly wonder why they remain unknown while other, equally shit bands are showered in praise and press coverage. The answer, of course, is PR."