In today's music industry, mosts artists have a web presence to connect with their fans. However, a web presence is nothing if no one is able to find your social networks easily. Thankfully in the age of new media, there are new and innovative ways that consumer can hear and see you promote your music. In this article, Mark Rubini explains how you can use your radio and television opportunities to maximize your followers on the internet.
Independent artists are asked to be a one-stop promotion machine. They make their music. They record their music. They then promote their music on social media and through album releases. They tour and try to get the masses to hear their songs on the radio. Getting on the radio, however, can be the trickiest task to accomplish. After all, getting on the radio is one of the prongs on the self-promotion wheel that is out of the artist control. LIz Uhl sees this everyday in her attempt to get indepenendent industry and is shedding some light in the dark world of radio promotion.
Audio recordings can easily be distinguished by their quality. If you have the same person record the same thing in two different setttings, the end result can be drastic. External factors like outside noises can harm the recording. In addition, if an audio engineer does not have the correct skills to make the recording sound as best as it can, the final product can be unpolished and unprofessional. Chris Meloni has learned a thing or two about this and shares his knowledge with us today on MusicThinkTank.com
The American Country Countdown Awards, based on the long-running country music radio countdown show, has announced their list of finalists for the inaugural edition of the awards show. Florida Georgia Line and Kix Brooks made the announcement on Cumulus radio’s nationally syndicated show, “America’s Morning Show with Blair Garner.”
[UPDATE 2] Speaking for the first time since the controversy began, Scott Borchetta, the CEO of Taylor Swift's record label Big Machine says that her music was pulled from Spotify because the streamer refused to restrict her new release to its premium paid service. "We never wanted to embarrass a fan,” Borchetta told Nikki Sixx during his Sixx Sense syndicated radio show Friday. “If this fan purchased the record, CD, iTunes, wherever, and then their friends go, 'Why did you pay for it? It's free on Spotify.' we're being completely disrespectful to that superfan who wants to invest.”
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(UPDATED) By Rob Wilcox, Senior Manager of Alt. Radio Promotion at The Syndicate. This article originally appeared on DailyRindBlog.com
So you’re in a band, or perhaps you’re a manager of an up-and-coming artist — or perhaps you run a record label and have a release you want to create additional exposure for. What do you do to create awareness for a piece of art that needs to be heard? Where do you go? How do you bridge the gap between a local fan base and a national audience? As we’ve all learned, cream does not always rise, and it takes more than just a message in a bottle to make sure you’re being received in an ocean of new and/or already established artists.
Media, entertainment and digital marketing company Townsquare Media has announced the acquisition of the country music and camping festival WE Fest. Founded in 1983 and based in Detroit Lakes, MN, WE Fest has grown into a significant annual event. Townsquare is the third largest broadcast radio group in the U.S. with 311 stations and major online music properties including HypeMachine, popcrush.com., justjared.com and tasteofcountry.com.
Half of all AM/FM broadcast stations will disappear by 2024, according to a new report from top radio analyst Gordon Borrell. The reason? The rise of the so called "digital dashboard" and more choices for in-car listening. “There are other means of sending out audio - you won’t need an FCC license,” says Borrell.
From David Lowery on The Trichordist.
We told you so. Sirius, Pandora and other digital broadcasters in refusing to pay royalties on pre-1972 masters have created total chaos for digital broadcasters and enormous liabilities for their shareholders. A federal judge has ruled that Sirius has no license to play these songs. This is not a just a devastating setback for Sirius. It has wide ranging repercussions for the entire broadcasting industry. Does any service have a license to play any pre-1972 recording? That is now an open question.
In a ruling that could have major impact on all broadcasters, California U.S. District Court Judge Philip Gutierrez ruled that Sirius XM must pay copyright fees for pre-1972 recordings. Flo & Eddie of The Turtles brought the lawsuit in 2013 over the public performance of "Happy Together" and their other pre-1972 sound recordings seeking $100 million in damages.
Let The Lawsuits Begin
Am I the only one who has always thought that the name iHeartRadio sounds dated and... well, just silly? The folks at broadcast behemoth Clear Channel apparently loved the name so much that, in an attempt to put their digital media front and center, they've just rebranded the whole company as iHeartMedia. From a revenue standpoint, its the slowly growing digital tail wagging the aging radio dog. But hey, why not?
Digtal music consumption, whether via iTunes or music streaming services ranging from Pandora to Spotify is soaring, but strangely listening to music in the car is still driven by old-shool technology. More than 50% of Americans listen to AM/FM radio in there car almos every, and 86% listen it at least some of the time, according Edison Research. Only 13% listen to music in the car via digital device and 15% still prefer CDs.
Yesterday Radionomy officially relaunched their Shoutcast service. Of particular note is the introduction of a new Shoutcast streaming service that gives webcasters free streaming and monetization options among other features. A downloadable version of Shoutcast with some of these will be released later in the year. The big thing to keep in mind is that music broadcasters apparently have to license their broadcasts themselves making this a poor service for those who just want to plug and play.
New Jersey's WFMU.FM is a legendary freeform non-commercial radio station that embodies community from its supportive listeners to its wide-ranging programming. WFMU recently embarked on a new community adventure with their decision to develop an open source version of their currently proprietary CMS (content management system). The new CMS is called Audience Engine and its designed not only to manage content and build community, but to support fundraising.
SiriusXM last week debuted a new song countdown radio show based on popular music videos from YouTube hosted by YouTube star Jenna Marbles. The playlist is apparently based on a combination of YouTube data and SirusXM curation. While this effort partly reflects the ever-growing importance of YouTube to music, it also represents the gradual adaptation of new media (YouTube) to old forms of presentation (top hits countdown shows).
A panel of industry experts and BBC 1Xtra DJs has named Ed Sheeran the most important artist in black and urban music. 1 Xtra bills itself as leading black music station in the UK. #2 on the chart was twice as white as Sheeran, if that's possible. Disclosure - two white brothers named Guy and Howard Lawrence, and the equally Caucasian Sam Smith was in fourth place.
Sirius XM has added an additional $2 billion to its stock repurchase program. SiriusXM's Board of Directors approved a $2 billion stock repurchase in December 2012 and supplemented that with an additional $2 billion in October 2013. The satellite radio provided will fund the $6 billion in repurchases through cash on hand, future cash flow from operations and future borrowings.
Sub Pop's been making bold moves of late from opening a record store at Sea-Tac Airport to launching a Drip.fm-powered digital music subscription service. Last week they debuted a web radio station on TuneIn, a massive platform for web radio including both pure plays and terrestrial streams. It's hard to say how the station will do but it's another strong forward move by Sub Pop.
Google has acquired Songza for a financial figure undisclosed to the public. Launched in 2010, the music streaming app is designed to curate playlists for a listener according to their mood. Unlike other competitors, Songza doesn’t use algorithms, they employ over 50 employees to create playlists for specific settings including weather, special activities, and moods. Google plans to bring on all of Songza’s current staff and eventually incorporate the service into Google’s “Google Play Music” and the new subscription based Youtube Music streaming service. Early investors in the company were music executives Scooter Braun and Troy Carter who manage the careers of Justin Bieber and Lady Gaga.
Clear Channel's iHeartRadio, the digital music and live radio streaming service, today announced that it has surpassed 50 million registered users. iHeartRadio reached this milestone in three years - faster, according to the company, than any other streaming music platform and even faster than Twitter and Facebook. Of course, having America's largest broadcast radio group sing your praises daily, hasn't hurt.
(UPDATED) The very public battle between Google and global independent labels fighting for better terms will hit new heights in the coming days with thousands of videos being taken down as YouTube prepares for the launch of its new streaming music service. Popular videos from Adele, the Arctic Monkeys and many others from labels unwilling to sign the YouTube deal "as is" will be banned, according to reports.
From Beats to Pandora "personalized" is streaming music's buzzword of 2014. iHeartRadio, Clear Channel's free digital music service, joined the fray today launching new iOS and Android apps designed to give users a more personalized experience via "enhanced algorithms". Among the updates is “For You”, which adds a genre selection tool for tailored station recommendations.
Sadly Georgia State administrators have been colluding with Georgia Public Broadcasting in an undemocratic fashion to attempt to replace daytime student programming of terrestrial broadcasts at student-run college radio station WRAS 88.5. Apparently this has been a very influential station for indie music in the States. Students and faculty appear to have been bypassed. And their trailblazing radio programming may now be replaced by more media for older white liberals with a literary bent.
Google is promoting Google Play on UK television with a live performance by singer Sam Smith that will be broadcast as a live ad on "Alan Carr: Chatty Man." Smith's song "Stay With Me" is currently topping the UK charts. The tv ad effort is a "collaboration between Channel 4, Google Play, MediaCom and Universal Music label Capitol." Said to be the first live tv ad broadcast in the UK, all participants will be working hard to get this one right.
Canadian Music Week has announced the winners of the 17th annual Canadian Radio Music Awards last night at Toronto’s Phoenix Concert Theatre. Presented by Bell Media, the Canadian Radio Music Awards celebrated both national and international artists who have gained significant traction on Canadian radio over the past year.