Google has acquired Songza for a financial figure undisclosed to the public. Launched in 2010, the music streaming app is designed to curate playlists for a listener according to their mood. Unlike other competitors, Songza doesn’t use algorithms, they employ over 50 employees to create playlists for specific settings including weather, special activities, and moods. Google plans to bring on all of Songza’s current staff and eventually incorporate the service into Google’s “Google Play Music” and the new subscription based Youtube Music streaming service. Early investors in the company were music executives Scooter Braun and Troy Carter who manage the careers of Justin Bieber and Lady Gaga.