Another great guest post from our resident music industry philosopher Kyle Bylin. The title speaks for itself.
In The Social Music Evolution I wrote about the commercialization of radio due to Clear Channel's growth from owning forty five stations in 1995 to a staggering fifteen hundred by 2003. Noting this as a contributing factor that has increased the complexity of the music industry. The idea of commercialization was great at the time, because after all, what's better than owning five stations locally? Of course, owning hundreds nationally.
Commercialized radio may not die out entirely, but it will bleed money in the meantime. The local radio stations stand a better chance because they have the advantage connecting with their audience and being more able to adapt to the needs of their market. Here are the top 10 reasons why radio stations are bleeding money:
1. Loss of community - They're not losing their listeners, they're losing their communities. Remember when you got on the air and talked with the host? Then, later that night, your friends called you because they heard you on air. Dying. You retell the stories from the morning show with your coworkers later that day. Dying. We've all lost our sense of community and are finding somewhere else to belong everyday.
2. Generalization to specialization - We've developed very diverse and complex listening habits. The problem is that radio plays music based on genre and the different the eras of its success. If I'm listening to current alternative and want to hear some classic rock, they lose every time. Switching back and forth between stations isn't good for driving, but for those who are still listening, they're doing it more and more.
3. Localization to nationalization - Loud and local was the mantra of the station...
Recent Comments