Pretty much every band or artist hoping to engage with a modern audience has some kind of presence on Facebook, Twitter, and Instagram, but for those who want to use social media to go the extra mile and connect further with fans, here are four platforms that you may not have yet taken into consideration.
Periscope can be a great way for artists to connect with their fans by offering them a look backstage, playing an acoustic set or just showing them a snippet of life on the road. Now that Periscope broadcasts will automatically play within Twitter, the audience size for such broadcasts is likely to grow.
As Spotify, Apple Music, Rhapsody, Deezer and others fight to gain new subscribers, they use a variety of tactics including free music, extended trials and deep short term discounts. But a new survey suggests that mobile bundling may be a more effective way to gain users, and confirms why mobile carriers need to be more aggressive with their music offering.
It's been a busy year in the ever-turbulent world of music technology, with heavy hitters working to maintain the appeal of their services to fickle users, while newcomers to the industry work to make a name for themselves amidst a sea of startups, each claiming to be the music industry's savior. Here we look at several notable companies/ideas from 2015.
An Apple iOs update launched overnight offers significant upgrades and changes to Apple Music. In iOS 9.2, playlists get new features as do downloads. There are also more credits attached to classical music albums and tracks - a feature we hope Apple will spread throughout its catalog. The full list:
With its substantial user base and easy-to-use format, Snapchat can be a convenient asset for artists looking for new ways to connect with their fans, if they aren't using it already. This article looks at the most effective way an artist can utilize the platform, provided they meet certain criteria.
With the rise of apps such as WhatsApp, many people are moving away from larger public social networks in favor of smaller group and one-on-one messaging services. This raises some interesting questions about how people's listening habits will be affected if they also begin sharing music in this more isolated manner.