Facebook's march to world domination continues. New research by app analytics firm Sensor Tower shows that Facebook's WhatsApp, Facebook, Facebook Messenger, Facebook owned Instagram and (those guys who refused to sell to Facebook) Snapchat were the most downloaded apps worldwide for the first 3 months of 2017.
Having now surpassed both Twitter and LinkedIn in number of users, Snapchat continues to grow, even among an older audience, meaning its an excellent way to engage a wide swath of potential event-goers. Here we break down how to build a compelling narrative of Snapchat Stories surrounding your event.
Although it hasn't been around as long as some social media platforms, Instagram has nonetheless become a crowded place to try and get your brand (or your band) notice. Fortunately, there are a variety of Instagram apps which allow you to diversify your content offerings and stand out from the crowd.
Music Business News From Around The Web
With the launch of Clips is Apple inching closer to launching its own social network?
Updated continuously under our More News tab
Spotify has teamed with SXSW to share the festival's music experience with those unable to travel to Austin. Users can access Spotify SXSW genre-specific curated playlists on the SXSW 2017 hub on Spotify and within the SXSW GO app.
The recent launch of YouTube's Super Chat feature represents and interesting new way of monetizing a combination of mobile messaging and live video, and although it seems like good news for both creators and superfans, YouTube could be facing some unanticipated consquences as a result of this new service.
After initially focusing more on human curation, the introduction of Spotify's more algorithm-based Daily Mix feature was extremely well received by users. Many were frustrated at the inability to synch the playlist for offline listening however, suggesting that both Spotify and its consumers might benefit from the conversion of Daily Mix into a standalone product.