Michelle Brook Of Sour Mash, Ignition Records Talks Industry, Marketing Strategies [INTERVIEW]

1In this interview Michelle Brook, the digital manager at Ignition Records talks about her work in the industry, and share her opinions and experiences on the value of marketing using messenger bots, and where such types of technology might be headed in the future.

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10 Best Social Media Management Tools

2As the social media landscape continues to shift, promoting your events on social media, be it a tour or a merch sale, has grown increasingly difficult, particularly where organic reach is concerned. Here we look at ten of the best social media management tools that can help you up your promotional game.

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Why Does Apple Want Shazam?

2The recent acquisition of Shazam by Apple for a relatively modest 400 million has left many wondering what the tech giant could want with the music identification service. Given that Apple has had similar infrastructure for some time, it seems the purchase was likely motivated more by interest in Shazam's historical user data.

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Live Streaming Music App Spotlite Raises $10 Million

image from crunchbase-production-res.cloudinary.comSpotlite, "a direct to fan app that caters to the artist," has raised $10 million in a round led by Sequoia Capital China and BlueRun Ventures. The free app is often described as,“American Idol meets musical.ly.”  Spotlite's nearest direct competitor is Smule, but artists don't earn money on that platform. 

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Apple Has Acquired Shazam [OFFICIAL]

ShazamApple has acquired Shazam, the company confirmed on Monday. The deal for the music and audio recognition app is reported to be worth $400 million. Shazam had been valued as high as $1 billion, had previously raised $143 million from investors including Kleiner Perkins and music groups Sony, Universal and Access Industries, which also owns Warner Music.

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4 Reasons You Should Use LinkedIn To Advance Your Music Career

3While most musicians take the time to actively develop their presence on sites like Facebook and Instagram, many artists may not bother with what the perceive as the more 'corporately oriented' LinkedIn. This could be causing them to miss out on a number of beneficial connections, however.

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Musical.ly Has become An Essential Proving Ground For Digital Natives

1Often described as a lip-syncing app, Music.ly is notable for a number of reasons. The app is the first Chinese-created social media app to break into the US, is independent of any major US company, and has captured the attention of Generation Z in big way. Here we look at what's behind the app's success.

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YouTube's Feed Evolution and Why It Matters

1Having been welcomed into the world way back in 2005, YouTube has naturally undergone some changes over time, but of all these changes, the evolution of its feed is perhaps the most important, particularly when it comes to being a artist looking to reach fans via the platform.

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Musical.ly Just Sold For $800M, But Its Already Peaked, says Mark Mulligan

Musical.lyMusical.ly may have just sold for an eye-popping $800 million to $1 billion, but the app is already beyond its peak writes MIDiA analyst Mark Mulligan.  The reason for the slump, says Mulligan, is that Musical.ly concentrated on building features and not products. 

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Musical.ly and Live.ly Sold For $800M - $1B To China's Bytedance

Musical.lyMusic video app Musical.ly and sister app Live.ly has been sold to Chinese media giant Bytedance. The deal is worth between $800 million and $1 billion, according to multiple sources. A division of Bytedance aquired Musical.ly rival Filpagram earlier this year.

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Bandsintown Launches "Big Break" Emerging Artists Program

BandsInTownBandsInTown has launched "Big Break," a program designed to highlight merging artists on the popular concert discovery platform.  Like Spotify's RISE and Apple Music's UP NEXT,  Big Break aims to harness the site's community of millions of active music fans to help new artists develop a following.

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Facebook Buys 3 Month Old TBH App, As It Battles For Teens

image from i.ytimg.comFacebook announced that it has acquired TBH, a positive-focused anonymous polling app that has become an overnight success with teens. Facebook and its Instagram app are fighting for teen engagement and loosing so far. Launched just three months ago, TBH has gained amazing traction with the demographic that Zuckerberg & Co. seek.

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Spotify For Artists Gets Its Own Free iOS App

Spotify For Artists AppThe free Spotify For Artists toolkit and analytics are now also available to all artists and their teams via a dedicated iOS app. Artists and their teams can now track new music as it goes live, control their presence on Spotify, and learn more about who is playing and playlisting their music.

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Live Nation Launches Facebook Messenger Concert Finder Bot

image from i0.wp.comWhile the term ticketing bots usually conjure up images of shady ticket brokers for people in the live entertainment industry, Live Nation is hoping that their spin on the term might change people's minds. The company launched a new chat 'bot' integrated with Facebook Messenger that the company says will help music fans and their friends acquire concert tickets and plan mutual event attendance.

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Spotify Adds New Personalized Playlist: "Your Time Capsule"

image from www.hypebot.comSpotify has launched Your Time Capsule, a personalized playlist that compiles the 30 most nostalgic tracks from the user's teens and early twenties. Available today for all users across all markets, Your Time Capsule uses age and country as a baseline, and personalizes the song list based on their current listening, to create their custom soundtrack. 

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