As the social media landscape continues to shift, promoting your events on social media, be it a tour or a merch sale, has grown increasingly difficult, particularly where organic reach is concerned. Here we look at ten of the best social media management tools that can help you up your promotional game.
The recent acquisition of Shazam by Apple for a relatively modest 400 million has left many wondering what the tech giant could want with the music identification service. Given that Apple has had similar infrastructure for some time, it seems the purchase was likely motivated more by interest in Shazam's historical user data.
Spotlite, "a direct to fan app that caters to the artist," has raised $10 million in a round led by Sequoia Capital China and BlueRun Ventures. The free app is often described as,“American Idol meets musical.ly.” Spotlite's nearest direct competitor is Smule, but artists don't earn money on that platform.
Apple has acquired Shazam, the company confirmed on Monday. The deal for the music and audio recognition app is reported to be worth $400 million. Shazam had been valued as high as $1 billion, had previously raised $143 million from investors including Kleiner Perkins and music groups Sony, Universal and Access Industries, which also owns Warner Music.
While most musicians take the time to actively develop their presence on sites like Facebook and Instagram, many artists may not bother with what the perceive as the more 'corporately oriented' LinkedIn. This could be causing them to miss out on a number of beneficial connections, however.
Splitting a single photo into equal individual tiles for a grid photo posting has become a unique and effective way for artists and their PR teams to tout new material and engage fans. Here we look at some creative tips for using Instagram grids.
As the event technology renaissance continues, numerous companies are reshaping the event industry whether it's through apps or AI. Here we look at six event startups to keep an eye on as we move forward into 2018.
Often described as a lip-syncing app, Music.ly is notable for a number of reasons. The app is the first Chinese-created social media app to break into the US, is independent of any major US company, and has captured the attention of Generation Z in big way. Here we look at what's behind the app's success.
Having been welcomed into the world way back in 2005, YouTube has naturally undergone some changes over time, but of all these changes, the evolution of its feed is perhaps the most important, particularly when it comes to being a artist looking to reach fans via the platform.
Tidal streaming subscribers can now control their Sonos audio sound system directly from within the TIDAL app. The upgrade follows similar in-app control announcements from Pandora and Spotify. Pandora's update included Alexa-powered voice control.
Musical.ly may have just sold for an eye-popping $800 million to $1 billion, but the app is already beyond its peak writes MIDiA analyst Mark Mulligan. The reason for the slump, says Mulligan, is that Musical.ly concentrated on building features and not products.
Music video app Musical.ly and sister app Live.ly has been sold to Chinese media giant Bytedance. The deal is worth between $800 million and $1 billion, according to multiple sources. A division of Bytedance aquired Musical.ly rival Filpagram earlier this year.
Known for the hit "This Is Why I'm Hot" (circa 2007) Washington Heights rapper Mims is seeing new success with the RecordGram app, which allows both producers and aspiring artists to rent and lease beats, to the benefit of all parties involved.
BandsInTown has launched "Big Break," a program designed to highlight merging artists on the popular concert discovery platform. Like Spotify's RISE and Apple Music's UP NEXT, Big Break aims to harness the site's community of millions of active music fans to help new artists develop a following.
Facebook announced that it has acquired TBH, a positive-focused anonymous polling app that has become an overnight success with teens. Facebook and its Instagram app are fighting for teen engagement and loosing so far. Launched just three months ago, TBH has gained amazing traction with the demographic that Zuckerberg & Co. seek.
The free Spotify For Artists toolkit and analytics are now also available to all artists and their teams via a dedicated iOS app. Artists and their teams can now track new music as it goes live, control their presence on Spotify, and learn more about who is playing and playlisting their music.
For artists looking to successfully record music on a budget, there are a broad range of relatively inexpensive tablets and apps easily accessible by consumers. Here we break down some of best, depending on the exact needs of the artist in question.
While the term ticketing bots usually conjure up images of shady ticket brokers for people in the live entertainment industry, Live Nation is hoping that their spin on the term might change people's minds. The company launched a new chat 'bot' integrated with Facebook Messenger that the company says will help music fans and their friends acquire concert tickets and plan mutual event attendance.
Spotify has launched Your Time Capsule, a personalized playlist that compiles the 30 most nostalgic tracks from the user's teens and early twenties. Available today for all users across all markets, Your Time Capsule uses age and country as a baseline, and personalizes the song list based on their current listening, to create their custom soundtrack.
Zedge, a smartphone personalization platform, announced plans to roll out a marketplace for artists to monetize their creations later this year. To accelerate development, Zedge has acquired IP assets from Freeform and retained co-founders Tim Quirk and Bryan Calhoun. Quirk will become SVP of Marketplace at Zedge.
Spotify has added integration with the iOS version of popular Google owned navigation and crowdsourced traffic app Waze. Waze users can begin navigation from inside the Spotify app. The integration also allows access to Spotify playlists from the Waze app. Users can skip tracks, play, pause and more. Spotify launched integration with Waze's Android app in March.
[UPDATED] There were no major Apple Music announcements or Beats hardware launches at today's Apple launch event. But there were a number of important announcements about how music is consumed and shared across Apple devices.
We'll be covering today's iPhone 8 announcement live on Twitter, in part because there are several interesting music related announcement rumors that we're hearing about Apple Music and iTunes. Whatever is revealed, it's clear that Apple's music streamer is finally gaining traction with its core audience.
Spotify users who listen on their Mac or elsewhere using Apple's Safari browser need to find another option. Spotify is no longer supporting the browser, politely suggesting that users switch to Firefox, Opera or Chrome web browsers.
Premium live music video streaming network LiveXLive Media has entered into a merger agreement to acquire SNAP Interactive, a provider of live video social networking and interactive dating applications.
A new YouTube Red feature gives users greater control of the content they wish to access on the platform, including allowing them to save video and more for offline access, which is good news for both consumers as well as artists and labels.
Given that attendance is so often a concern for artists, it should come as no surprise that a new app has been developed which provides a 'crowd for hire' and although such tactics will help fill a room, it's a pricey way to go, and those in attendance won't be fans. Is this just a new form of pay to play?