As the artists vs. YouTube battle rages on, Mark Mulligan suggests that the real underlying issue is that the four minute music video, while it worked well for MTV, is no longer suited to a modern YouTube, and that artists need to begin creating lengthier videos, both to maintain user interest and multiply their ad revenue.
Fans engrossed in using their smartphones to share a show present a dilemma for musicians. They want fans to spread the word, but expect them to experience the performance and not distract those around them. Artists from Adelle to the Lumineers and now Slipknot have found their own solutions.
Now that Spotify has drawn a line in the sand over Apple's app store rejection, supporters of both sides are starting to comment. Unsurprisingly, so far most, at least in tech, are lining up behind rebel Spotify.
Alicia Keys recently joined the likes of Dave Chappelle, Chris Rock, Guns N’ Roses and many more who want you off your phone at their events by turning to Silicon Valley startup Yondr – a company dedicated to creating "phone-free spaces" at concerts, events and other places. They're not alone, as more musicians and entertainers are speaking out at the interference phones are presenting at live shows. What's really going on here? Can it be argued that rampant narcissism at live events is getting out of hand these days?
If you’ve ever hesitated to download yet another app, you’ll understand why Rendezville founder Joseph Tzeng chose to create his new festival and conference schedule as a web app. That means that festival goers don’t need to download an app to dive into performance schedule, photos, music, videos, bios and maps.
Live performance is becoming an increasingly important part of artists' revenue, but booking a tour that is both profitable and enjoyable remains a challenge. For artists with a strong social media following, the service Stagelink makes this process easier by allowing the creation of fan-driven low-risk tours.