Derek Sivers: Barking
CD Baby founder Derek Sivers has devoted his own chapter two to projects that benefit the indie music community. In this essay "Barking", Sivers shares some a bit of advice most of us involved in marketing music (and ourselves) need to pay attention to:
It wasn’t until I listened closer I realized he was working for a local business, yelling, “20% coupons for window shades! 20% off! Window shades! Get your coupons here!”
Painfully ineffective.
Today I’m in Union Square on the 20th floor. In the big white noise of the city, only one voice sticks out. For the last 3 days, someone has been yelling in the park for hours a day, barking the same high constant monotone pitch (an F that falls to a D at the end of each sentence.)











Recent Comments