Spotify, One Hit Wonders, Music and Fashion and Piracy past and present all were given great consideration during this very active week in music commentary. Perhaps you have something to share here our on our sister blog MusicThinkTank?
For almost a hundred years Billboard has been producing music charts, and artists that have a single hit then drop into oblivion have always played a major part in them. These "1 hit wonders" either come and go (like Keith's "98.6" in 1967) or hit the oldies circuit (Nena with "99 Luft Ballons" in 1983), but every year the charts are littered with them.
It happens to me all of the time when I teach social marketing. Faces go blank, frustration begins to settle in and then I hear: “I just don’t have anything interesting to say.” OR “I don’t want to share what I’m eating for breakfast!” REALLY? You do things we mere mortals are totally enamored by: you create businesses, you make art, you play music, you get up in front of people in public! Of course you have something to say!
Any band that's toured at least once knows that attendance at shows varies not only city by city, but also day by day. Scheduling events is tough enough, and sometimes getting a slot at 9:30 p.m. on a Tuesday night simply cannot be avoided, and yet you're expected to bring in the crowds. So, what's a band to do?
Sunday night saw the world watch as musicians from every corner of entertainment came together for the Billboard Music Awards. It was an event that had been promoted for weeks, and it was filled with as many headline-worthy moments as promised, including the world premiere of Taylor Swift’s long-awaited “Bad Blood” music video.
Most indie artists don't have a lot of money in the bank, so if you're going to spend your valuable savings or that money you raised crowdfunding, you're obviously going to want to make sure it's a wise investment. Outside of the typical things musicians have to shell out cash for, though (quality gear, recording, merch, publicity – you know the drill), there are many less obvious investments you can make to enhance your music career.
How your social media looks matters. It sends a signal. It says that you care. You are telling a story that I want to follow. You are building a career and a brand. But creating the different graphics and sizing them for every social network can be a daunting task.
The laws governing digital music are a mess and getting messier. Recently, the FCC approved Pandora's purchase of a radio station that would lower payments to rightsholders, and an ASCAP attempt to retroactively raise their rates was defeated in court. Yesterday, however, BMI scored a major victory vs. Pandora for songwriters.
Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform to platform. Here are some numbers to let you know if you’re on the right track.
In these times of rampant social media messaging, basic on-the-ground community building tactics are more valuable than ever to cut through the maze of the digital world and reach fans where they study, work,and hang out. In business, they say that only "family, friends, and fools" will invest in your startup company, and the same might be said of startup bands.