This week, we provided sage council to the independent, do-it-yourselfers out there on a variety of issues, including how to jumpstart your video marketing strategy, how to get the world to care about your music, how micro-influencers can help you to sell more tickets, and more!
While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent.
While an error in either recording or performance is bane of many musicians' existence, such errors aren't necessarily the worst thing that can happen. In fact, some mistakes can ultimately play out in an artist's favor in some surprising ways.
With record deals no longer what they once were, and live shows and merch sales notoriously unstable, music licensing has become one of the best ways to make reliable and significant money in the music industry. That said, the competition is understandably significant. Here we look at how to get ahead of the pack.
DIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists.
Spotify has launched a new beta feature that gives artists, labels and their teams a channel to submit unreleased music directly to their editorial team for playlist consideration. The new feature also guarantees playlist placement for an artist or label selected track on the Release Radar playlist of all their followers.
While promoting your music may have gotten easier, doing so successfully has only gotten harder. In this piece Joan Selby illustrates how artists can flip their YouTube video marketing strategy to break through the noise and hit potential fans.
As a musician, getting the world to pay attention to your music can be one of the most frustrating and heartbreaking tasks you will face. This piece explores why it is that the world doesn't yet care about your music, and what you can do to (eventually) turn things around.
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future.
Don't Wait For U.S. Music Modernization Act: What All Artists Performing In Canada Can Do Now To Get Paid More
With the future of the Music Modernization Act looking uncertain, and things generally not looking great for artists in the performance rights in general, Shawn Wilson offers some advice on what those artists performing in Canada can do to pull down a little more money.
The average American spends $199 a month, or about 22% of their disposable income, on non-essentials for themselves; and a large percentage of it is spent on concerts, festivals and other events. Crack the code of what motivates event goers and you sell more tickets.
When it comes to mastering a new instrument, the left brain workout required to memorize and process site reading is often something which those starting out struggle with. In this piece we look at new way of visually processing music which makes it easier to learn.
After you've dumped blood, sweat, and tears into recording and mixing an album, there still remains the final step of creating album artwork. While this element of the process may not be one artists want to sink a lot of time or energy into, these eight online resources can help musicians pull together cover art with ease.
Music industry veteran David Lowery the bands Cracker and Camper Van Beethoven shares important advice with up-and-coming musicians about the realities of life on the road, and making a living in the streaming economy.
Of course you play the role of the creative - writing, experimenting, playing, practicing, and creating are part of your core being, coming to you almost as easily as breathing.
For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here we look at some of the must-haves to be included in such a document.
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.
As a DIY artist, there are a litany of financial decisions you'll undoubtedly have to make throughout your career, but one of the most important, both in terms of your success and livelihood, is what to charge when you perform.
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
Making a living as a musician has never been regarded as one of the easier careers out there, and things don't appear to be getting any better in the streaming age, as a new study reveals why it is that so many artists have it so tough.
Here Tom Sarig, music industry veteran and founder of the AntiFragile Music label as well as running the Esther Creative group, discusses the power of the indie label and what it can do help artists in a way majors no longer do.
While traditional advertising remains an essential part of promoting a tour or show, industry influencer are much more trusted by consumers, and therefore can be a powerful promotional tool. in this piece Georgina Rutherford explains the power of the mico-influencer.
Building community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.
Kevin Breuner Of CD Baby joins Michael Brandvold on the Music Biz Weekly podcast to talk about the 4th annual DIY Musician Conference being held August 24-26th in Nashville. CD Baby expects another standing-room only event, welcoming 1500 independent artists.
As old as recorded music itself, disputes over ownership have permeated the music industry for decades. Luckily the advancement of technology has made it a little easier to keep performance rights in check. In this article we explore exactly what performance rights disputes are, and where they come from.
Our helpful advice for the independent music industry self-starter this week covered what artists should actually be doing to find social media success, how to optimize the logistics of your tour, the best way to get your music placed in TV and Films, and much, much more.
Payments to artists for streaming music do not come close to equalling income from downloads, at least in the short term. To make matters worse, the top 10% tracks account for 99% of all streams on Spotify. That means that the vast majority of tracks on the service get less than 1% of total plays. So, in the age of streaming, what can a responsible fan do to support the music they love?
As a writer of music, you may be curious where the money comes from when your composition is consumed, whether via streaming, live performance, or any other medium. Here Chris Robley breaks down exactly who owns what, and where the money goes.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.