Instagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.
With Spotify now one of the most popular platforms for music consumption, figuring out how to get your music placed on one of the streaming services coveted playlists has become the Holy Grail for up-and-coming musicians. Here we look at some advice on cracking the playlist code.
Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist.
After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.
While the financial and practical difficulties surrounding touring (particularly for those bands just starting out) have long been established, less often considered are the legal complexities involved with taking your band out on the road.
Create Playlists Simultaneously on Spotify, Apple Music, YouTube, Napster, More Free with Soundsgood
Playlist distribution and sharing app Soundgood has announced a new integration with Napster and an improved integration with Apple Music. The app, which enables playlist distribution and updates to multiple streamers simultaneously, is used by 19,000 influencers and music companies.
While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.
The music industry is fraught with trademark disputes, and any artist would be well advised to take steps to avoid such infringement conflicts before they arise. In this piece Katelyn Kindberg talks us through what to do if your artist name is similar to that of another band.
The stats on video clearly demonstrate that it's one of the best ways for artists to both engage with their audience and spread their message. Here we look at what artists need to consider in terms of originality and content in order to make their video stand out.
Instagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.
As a DIY artist, walking the line between overt promotion and an actual authentic connection with fans can be challenging task. Luckily Instagram has developed feature which make achieving this balance that much easier. Here we dive into how.
Veteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.
Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.
When submitting music for radio, musicians will, at some point in the process, hit a brick wall. Here we look at straight forward breakdown of how to submit your music in a way that increases your chances of it getting picked up.
Garrison Snell CEO of Crosshair Music and Gyrosity Projects joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to discuss the self-service platform, Crosshair Music, for submitting music to playlists. Their mission is to affordably connect musicians directly to the playlist curators and social influencers who can help grow their audiences. But does it work?
Earning a living from music alone is no easy task, but can be done, particularly if you're willing to get your musical fingers in a few different pies. Here we look at the top five side jobs musicians can while still focusing on music.
Our advice for the independent self-starters in the music industry this week covered how to give your album that perfect flow, how to grow superfans from the ground up, the best technique for landing your music on a playlist, how to make your merch pop, and so much more!
This week on MusicThinkTank, we looked at whether music theory still matters, the best songs for testing equipment, must-have music accessories for the summer, and more.
In this piece Michael Hahn explores the art of album sequencing, why it's important, and how an artist can assemble their tracks in such a way as to create a compelling and successful album and album release.
While having quality music is certainly an important part of finding success in the music industry, perhaps more important, particularly when it comes to growing your fanbase, is conveying your brand, and the person you yourself are.
Soundfly recently ran a short playlist of songs to use when testing new studio monitors. Following feedback from their Facebook community, they've now released a new playlist with recommendations from the community and over 70 more songs to include!
Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly's territory with a feature called 'Lip Sync Live'.
[UPDATED] Landing songs on the playlists on Spotify, Apple Music and other digital service providers has become the holy grail of music marketing. Industry veteran Jay Gilbert interviewed some of his peers to create a compendium of how to make it happen, or at least improve your chances.
Last year, Rihanna's "Work" sent us into a spiral of discussions for days about where the tonal center was in that song, and what key it was in. People on the internet still can't agree. Regardless of that, we examine the ways that music theory (in the European classical sense) can still be relevant in today's popular music, and how we need to adapt its contours and constructs to be able to fit new musical languages inside.
In this piece we break down the details of how to implement targeted Facebook ads, starting with what they are, how they work, and finally how they can built and launched in order to reach potential future fans.
While the classic merch items certainly have their place on the table, and will sell reliably well, developing a product that stands out and is brand specific can go a long way towards strengthening your image, creating a bond with fans and, of course, making additional money.
Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.
First impressions are important in any business, particular when it comes to pitching your creative work to the powers that be. When it comes to gatekeepers in the music industry, your music needs to deliver immediately. In this piece Davor Gasparevic suggests how artists should go about pitching the compositions to game developers.
SoundExchange subsidiary SXWorks has added two new tools developed to expand on its NOI LOOKUP service to help music publishers and songwriters search the more than 70 million address unknown Notice of Intention to Use (NOI) filings made with the U.S. Copyright Office.