Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics - Social Media Marketing 101. With 10 years of experience in digital marketing and branding, Katie has worked on the agency side, as a director of social media, as well as on the client side for big brands like Red Bull Media House.
It's tax season once again, and for those fortunate enough to be working as self employed musicians, this means an opportunity to claim a number of deductions and expenses when filing your tax return.
Tips and advice for indie and do-it-yourself artists this week explored how to market to influencers, some non-irritating tips for promoting music that actually work, what U.S. artists need in order to successfully tour abroad, and more.
Influencer marketing plays a huge role in the music business, and while capturing the attention of an influencer may seem like sheer luck, there's a science to it, just like anything else. Here we look at a step by step guide.
[UPDATED] Millennials are often associated with social media, and for good reason, but by marketing exclusively to a millennial bubble, you could well be limiting yourself and your audience. Here we look at five facts which prove that social media event marketing isn't just for the Avocado toast munchers of this world.
For artists seeking to find ways to promote their music, we here list eight tested and true techniques for marketing your music which have proven to effectively capture and maintain the attention of music consumers.
After hard rock musician Kelly Nicole passed away in 2015 following a fight with cancer, her wife Theresa Holl created the Kelly Nicole foundation to support trauma survivors and those with eating disorders. Here Holl said down to discuss the foundation and it's incredible accomplishments.
Included in the mountains of documents filed in preparation for last night's iHeartMedia bankruptcy were lists of unpaid bills. Alongside $20 billion in debts to bondholders were performing rights organizations, record labels, a music streamer, and others that return revenue to musicians.
When it comes to marketing your band via social media in 2018, interactive and personalized engagement is essential. Just as music is a form of personal expression, so too should connecting with fans be. Here we look at how direct messaging can help to grow your fanbase.
While there is a certain romanticism around the idea of artists 'making do' with old, broken, or simply bad equipment, the reality that good artists need good gear to really grow creatively. Here we look the importance planning for and investing in quality equipment.
Pandora has partnered with smart link aggregator Linkfire to improve music discovery and amplify marketing efforts. Pandora becomes the first music streamer to feed Linkfire advanced attribution data that helps artists, labels and marketers understand how content is performing and create data driven promotional campaigns.
While we are in many ways living in the golden age of music tech and apps for artists, it's important to have a discerning eye in selecting what you use, particularly when it comes to apps relating to data analysis and security.
As musician orbiting in a creative community, you will likely be asked to give constructive critical feedback on your peers music something which, if done correctly, can be valuable to both parties involved. Here we look at how to improve your constructive critique of both others' and your own music.
Here we explore how to apply a re-thought definition of entrepreneurship and put it into practice, as well as how it can help artists and art leaders prepare for the future of the changing music industry.
While it's been established that most online sites are collecting as much of our data as possible, artists and bands would do well to adopt a similar strategy, as carefully utilized fan data can benefit both the fan and the musicians.
For lots of bands and artists, being a touring musician presents for them and opportunity to see the world while simultaneously pursuing their dreams. That said, international touring presents its own set of challenges for those in the US looking to share their music in other countries.
While the internet is rife with countless excellent music blogs, artists just getting started in learning about music and the music industry benefit more from certain sites than others. Here is look at list of the top music blogs for those looking for some guidance and to grow their knowledge base, and Hypebot is proud to be #1!
Spotify is expanding the public beta of its Ad Studio self-service ad platform to the UK and Canada. Nuch like Facebook's ad platform, Spotify Ad Studio allows marketers to create audio ads on Spotify. In the US, the minimum ad buy is $250.
In Austin on Monday, police warned residents and tens of thousands of visitors in the city for SXSW to be on the lookout after a series of package bomb attacks in the city left one person dead and two seriously injured.
In the music industry, there is a false, recurring idea that music can and should be separate from money, and that once an artist starts to see financial returns from their music, it looses its purity. Here we explore why artists should care about making money off of their music.
I showed up yesterday to SXSW and no place to stay for a few nights and since it's my 10th year, I don't always mind not having everything perfect. I flew in my team this year , we have video guys, this guys, tour managers, 8 shows, and a ton of content we need to create for other people who didn't make it here , to find our trip here, and also curate our own shows, get backline. So yes, we are busy, but it doesn't mean we can't do SXSW even better than we already are.
Lori Lewis, VP Social Media for Cumulus Media and Westwood One, joins Michael Brandvold and Jay Gilbert on this new Music Biz Weekly podcast to discuss the new Facebook newsfeed algorithm. They discuss what this change by Facebook means to your page, what you can do to manage the impact and how to get fans to comment on your posts.
Here Nick Tieder, the General Manager of long running independent record label Frontiers Music Srl., talks about what the label looks for in the artists they sign, what comprises a successful marketing campaign, and what artists need to do to be successful.
SXSW 2018 kicks off in Austin today, and as one of the music industry's biggest festivals, making the most of it can be challenging, owing to the often overwhelming number of shows and industry events taking place. Here we look at some best practices to follow, whether you're a veteran attendee or going for the first time.
Our advice for independent and DIY artists we drop some helpful tips on how to keep the SXSW connections strong, some key ways to avoid the dreaded artist burnout, some essential social media tips for artists and bands, and more!
One of the main reasons industry players attend SXSW is for the networking opportunities which it provides. After the dust settles and everyone goes back to their real lives, however, how does one maintain and build on the connection which they've made?
Google has added a free and powerful marketing tool for musicians to its hugely popular search results. Now, when fans look up a musician, they can also find updates directly from the artist inside the Search results' Knowledge Panel.