Here successful advertisement campaigners detail how to develop an effective strategy for marketing facebook events, comparing the classics approach to of event marketing to how it should be tailored for facebook events.
With streaming becoming the dominant form of music consumption, landing one of tracks on an official Spotify playlist has become the white whale of many artists. Here we look at some steps to follow in order to increase your chance of landing a coveted playlist slot.
While there may have once been a time when a performance was all that was asked of performer, promoters and venues who do so now are wasting a huge marketing opportunity. Here we look at three key ways in which event marketers should involve artists in promoting their shows.
For artists with a fanbase, email marketing is often one of the most neglected marketing resources available. Here we look at some of the best services available for you to begin targeting a mailing list of fans to alert them of major events.
While once upon a time credit cards were only accepted at major businesses this is no longer the case, and many consumers don't even bother to carry cash or checks with them. In this piece we explore why it's essential for bands and artists to accept credit cards, and how they can go about doing so.
VEZT, the blockchain powered marketplace that lets fans share ownership with artists in their favorite songs, has announced an advisory board packed with music industry leaders and the hiring of Swedish producer and music tech investor Andreas Carlsson as Chief Strategy Officer.
With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.
Gigs No Longer Just For Musicians: How A Society Of Starving Artists Is Being Created By The Gig Economy
In this piece George Howard explores how the music industry, the original gig business, should serve as a cautionary example to the other industries as they begin to shift towards a gig based economy.
In this second installment of a two part series, Justin M. Jacobson addresses additional clauses artists and musicians should be aware of in live performance agreements, such as those surrounding per diems, tech riders, and merchandise.
Facebook's troubles are front page news. Data from 87 million users was compromised, #deletefacebook has been trending on Twitter on and off for days and Congress is considering regulations after hours of continuous hearings. But all this bad new for Facebook may be good news for musicians and music marketers.
While many artists are taking a DIY route and eschewing labels altogether, there's still a lot to be gained from a connection to a label, and while submitting to a label can be challenging, we here examine eight tips that will spare you wasted time and frustration.
With many in the music industry using tech advancements to help them in their creative process, a variety of smartphone apps have become more and more popular with bands ands. That said, their abundance has made choosing the right one daunting. Here we look we look at the top ten best iOS apps that can help in the creative process.
Our advice for the independent do-it-yourself artists out there this time looked at how to promote your music with Spotify ads, how to keep tax day from ruining your life, the different ways collaboration can expand your audience.
There is much debate in the music industry over whether or not signing to a label is the best way to succeed. Here George Howard explains what it is about record labels that allures artists, and why labels want to keep it that way.
When it comes to meaningful engagement with fans, well executed interactions on social media can provide some of the best ways to connect other than in person. Here we look at five key ways to engage with fans on social media.
Spotify has added two important features that will help artists build and engage a fans base. Users of the free Spotify for Artists platform can now add social media links and an image gallerie to their profile on the streamer. Still glaringly missing is the ability to link to the artists own web site.
Artists who operate YouTube channels are by now likely accustomed to YouTube's Creator Studio, a service which will soon be unveiling a new design. Here we look at some of the new features which will be included in the update, and how you can make the most of them.
Spotify has acquired music licensing platform Loudr. The company was founded in 2013 to build services that make it easy for content creators, aggregators and digital music services to identify, track and pay royalties to music publishers.
While tax season is dreaded by many, it can be a particularly trying time for those making a living in the music business. In fact some artists simply don't bother paying taxes at all, which can lead to devastating consequences. Here we look at how to prepare for tax day and avoid the wrath of the IRS.
An expanded Music Modernization Act was introduced in the U.S. Congress yesterday by House Judiciary Chairman Bob Goodlatte (R-VA), ranking member Jerry Nadler (D-NY) and 28 bipartisan cosponsors. While not without critics, the bill has received widespread industry support as an overdue overhaul of the nation’s antiquated music licensing laws.
While physical music sales continue to trundle downwards streaming can, for many artists, seem like the light at the end of the tunnel when it comes to revenue - particularly if you can land your music on a playlist. Here we examine some of the best ways to do just that.
When it comes to being a successful musician, at least some content marketing is essential, and while much of this comes with a hefty price tag, starting a blog can be done for almost no money, and provides a lot of scope for marketing opportunities.
The music business tends to lend itself to collaborations in ways that can benefit all parties involved. In this piece, CD Baby's Chris Robley details six different types of collaboration which can help artists grow their fanbase.