If you missed Training #1 in the series, go and complete Starving Artists Syndrome here, first.
If you would like to have ALL the training modules in this series delivered to you automatically-without it getting lost in the sauce, go get the full Modern Artists State of the Union: 2014, while it's still free.
Headed to SXSW? You're not the only one. Many music hopefuls travel to Austin, TX this time of the year hoping to notice or be noticed. Like any adventure, it's good to have a map. Larry Butler brings us six ways to get the most mileage out of SXSW without breaking the bank. Get inspired - join the conversation on MusicThinkTank.com! Happy SXSW to all and safe travels!
Future of Music Coalition (FMC) adds another case study to its ongoing Artist Revenue Streams project. The study looks at the financials of a background vocalist based on "income from her work as a session musician and background vocalist only – both in the studio and live on tour." The importance of "mailbox money" aka residuals are revealed as is the role of unions in negotiating and administering royalty agreements.
BandPage and LyricFind have partnered to add artist tour dates and direct to fan stores to one of the net's most consistently popular searches - song lyrics. LyricFind delivers 5 billion licensed lyric displays each year to top ranked sites including SongMeanings, Lyrics.com, LyricsMode, LyricsFreak, Sing365 and Lyrics007.
Mixcloud is a web radio platform that, though open to all genres of music as well as radio shows, built to 10 million listeners primarily off electronic music mixes by djs. Based in London, the bootstrapped startup has a relatively small audience in the States that seems likely to grow given Mixcloud's expansion to the U.S. with an office in New York. What is also likely, given their partnership with Vice Media and their recent launch of branded channels, is that they'll be growing their branded content as well.
Radar Music Videos produced this guide for the SXSW panel 'The Perfect YouTube Presence: Channels, Collabs and UGC’ to be moderated by CEO Caroline Bottomley on Friday March 14th, 3.30-4.30PM
Whether you’ve never heard of an MCN or whether you’ve been with one since last year for heavens’ sake, we thought you’d appreciate a quick roundup of the music-related MCNs currently in operation.
At least from an artist's point of view, one of Spotify's more attractive features was the ability to sell merchandise directly to fans while they listened to your music. That connection was powered by Topspin; which as of today is owned by Spotify's streaming music competitor Beats Music. It's hard to imagine that Spotify will want to continue the relationship, but according to Topspin, at least for now, nothing will change.
(UPDATED) Beats Music has acquired direct to fan platform Topspin Media, the music streamer announced this morning. CEO Ian Rogers, who left the top spot at Topspin last year to launch Beats, said the acquisition will help "unite the world of music listeners and music creators." The deal is the most significant yet early in what is likely to be a year of consolidation within the artists services sector.
The technology we have unlimited access to has undoubtably changed the way we make music, produce music, and share music. From soundboards to computers to tablets to cell phones - we have an endless supply of recording, mixing, and promotional tools at our fingertips. Band to fan marketing has really never been easier - if you know how to utilize these resources.
In an age when social proof is taken seriously at all levels of the game, with Likes and Follows serving as a proxy for caring and support, it's important that musicians market themsevlves with "metrics that really matter." This topic was part of a larger discussion at DJ TechTools regarding the best way to respond to "social fiefdoms" such as Facebook that were built with the help of musicians but increasingly get in the way of interacting with fans.
We talk so much about connecting with fans and encouraging fans to spread the word that we never get around to what happen when fans do bad things and connect it to your name. There's not an easy solution since each situation may have unique parameters but it's a good idea to at least think ahead to how you would respond to negative events. Like a wave of press coverage after one of your biggest fans did [fill in the blank with something really bad] while wearing your band's tshirt and listening to your music on their smartphone covered with band-related stickers.
Last week Hypebot shared an initial response to Zoë Keating's most recent release of digital music revenue which tends to spark online discussion related to digital music and the careers of musicians. Keating responded with some clarifying emails regarding the larger discussion and agreed to let Hypebot share her discussion of the context for her download and streaming revenue figures.
From Zoë Keating:
Over the weekend PledgeMusic rolled out a site redesign featuring a more open and inviting look than the previous design. With a backend overhaul next on their list, one begins to see a much bigger company coming into possible view. Last week I spoke a bit with PledgeMusic President Benji Rogers about the redesign and upcoming plans. With a redesign that will encourage browsing and crosspledging among fans and backend plans that may eventually include integrations with partners, PledgeMusic has the chance to connect with every stage of the artist/fan relationship.
Interview by C. Vincent Plummer (@cvpmusic) - co-founder and social strategist for Bedloo.com
Michael Shoup, 12South Music
I am here today with Michael Shoup. He is a musician, designer and digital entrepreneur—who runs a creative development company in Nashville, called 12South Music. He’s toured nationally, worked at Indie music labels, and is about ready to launch an exciting new product for the festival scene called Visualive.
By Eliot Van Buskirk of Evolver.fm.
Incident Tech, maker of the advanced, iPhone-powered gTar, says it has signed landmark deals with major music publishers Sony/ATV Music Publishing and EMI Music Publishing after 18 months of negotiations to offer around two million song tutorials within the gTar app, which runs inside a special $400 guitar.
This is no ordinary music-teaching app, in other words.
In this episode of the Upward Spiral, a music business podcast, we talk to artist manager and music producer JJ Italiano about whether the concept of a “favorite artist” has changed. Today’s music listener has unlimited access to streaming music across any connected device. They can follow the activities of favorite artists on a variety of social media platforms. We share stories from our history as music fanatics and industry professionals. We dive deep into a wide ranging discussion about how digital technology has shaped music fandom.
By Matt Sandler, musician and founder of Chromatik.
I get at least a dozen emails a month from musician friends who want to build out their YouTube presence.
I don’t claim to be a YouTube expert, but I spend a good amount of time at Chromatik working with artists and the YouTube ecosystem. We’ve built the Chromatik channel to over a million views (led by the extraordinary Kelley McKinney), and I’ve worked on musician friends’ channels with over 50 million collective views.
A lot has been written over the last few days since Zoe Keating released the latest in her series of personal digital music revenue reports which includes data from iTunes, Bandcamp, Amazon (physical and mp3), MediaNet, Rhapsody, SoundCloud, Spotify, YouTube and SoundExchange. A new chart Statista produced chart offers an overview.
Brian Shafton, owner of RBC Records, has been deeply involved with both hip hop artist and label marketing and distribution. Both running a label and supporting artist-owned indie labels gives Shafton a full view of not only what it takes to break an artist but to maintain a career. In a recent interview, Shafton repeatedly noted the importance of social media to these acts.