Alongside a strongly worded condemnation of EU Article 13 copyright legislation, YouTube’s CEO Susan Wojcicki revealed that the number of YouTube channels with more than 1 million subscribers has increased 75%.
CD Baby has partnered with Cosynd to offer an affordable legal services platform to document ownership of content. Launching next month, the partnership will enable members to create basic copyright ownership agreements and split sheets, and then to register with the U.S. Copyright Office.
Spotify recently announced that artists would be able to upload music directly to Spotify at no cost. This week, the streamer revealed a minority investment in DIY music distributor DistroKid to expand those Spotify uploads to Apple Music, Amazon and other music services. This is BIG NEWS! Very few details are available, but The Music Biz Weekly podcast's Michael Brandvold and Jay Gilbert have a lot of questions.
[UPDATED] Hypebot has been named the top blog on The Music Marketers' Best Music Industry Blogs of 2018 list. "Whether you’re wanting to learn about music industry news, the latest how-to’s, or even some marketing tips, music industry blogs is content you really should be reading daily."
This week commentators from inside the music business weighed in on hustling their way to a debut streaming chart-topper, why the legal battle surrounding Stairway to Heaven is so different from the one surrounding Blurred Lines, and what it takes to promote a tour when you're cash strapped.
This week we have advice and strategies for the independent artist on how they can execute and effective email marketing campaign, why Instagram Stories are perfect for concert marketing, what to consider when building your band's website, plus much more!
Hypebot recently uncovered that Spotify had bestowed "preferred" status on just five of the many distributors delivering music to the platform That news came alongside the shockwaves that Spotify sent through the distribution sector with two recent announcements.
This week, the most popular posts from the pages of Hypebot covered the dates and deadlines for 2019's Grammys, Spotify's preferred distributors, three digital marketing trends you absolutely must know and more!
For artists looking to get to know their online audience a little better, there are a variety of online tools at their disposal, but perhaps none is more powerful than Facebook Analytics. Here we offer some tips for those new to the service on how they can get the most out of it.
A successful music career depends on a solid public image and communication with fans. While any good PR person does all they can, not every approach has a positive outcome. Here we look at some of the most frequent errors that can cause a marketing strategy to fail.
With news that Spotify had invested in DistroKid and offer it as a distribution conduit to other music services, came speculation as to the music streamer's greater motives. MIDiA analyst Mark Mulligan sees the move as part of Spotify’s strategy to work way up music's value chain by "a) removing some of the distribution component and b) entering into direct relationships with artists." But how will the record labels react?
YouTube and Eventbrite have partnered to expand direct concert ticketing on the video platform. Combined with its existing Ticketmaster partnership, YouTube now says it covers more than 70% of the US ticketing market.
'Sonic Logos' may most commonly be associated with text notifications, and the turning on of computers, but the reality that this kind of audio branding is prevalent throughout almost every commercial industry. Here we scrutinize what exactly sonic branding is, and how it's been used successfully in the past.
In this second part of a two-part series on the break down of the ins and outs of email marketing, Cheryl B. Engelhardt looks at the four elements of strategy and how they can be implemented in your approach to email marketing.
SoundCloud Makes DJ's Lives Easier with Native Instruments, Serato, Virtual DJ, DEX3, Mixvibes, Hercules Integrations
If you're a local band that's still a little rough around the edges, getting anyone to care about your music or show an interest outside your immediate family and friends can be difficult. That said, here are a few ways to give your band that professional sheen without breaking the bank.
Instagram Stories disappear after 24 hours, making them easy to dismiss as a marketing tool. But with more and more interactions on the platform shifting to Stories, it is a social channel that should not be ignored.
The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be.
While a traditional industry model would have relied on getting a record deal first and them have them provide you with the people necessary to launching your music career, such is no longer the case. That said, when hiring people as a DIY artist, it's a tricky game of choosing the right people while staying inside your budget.
Putting your music online is obviously an essential part of accruing fans, but a "build it and they will come" mentality does no one any good. Here we look at what is actually necessary to building a database of fans.
Spotify recently surprised many by offering no cost music uploads to the service to all artist. Still, most artists and labels will choose to use a distributor for their other services and because they need them to get on other music services. So to help those artists, Spotify offers a list of Preferred Distributors; and just five make the cut.
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy.
In this new music economy, pitching to playlists has become an essential part of a musicians promotion, as solid streaming placement can often propel an artist toward major success. Here we look behind the curtain at what the pitching process is actually like when it comes to Apple Music.
"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz writes, as his kicks off a tour. "Well, chances are that means the venues aren't paying you much and you are figuring how to get out there and learn more from it! I have a tour happening right now, and now that I am getting paid a little bit more than I used to...lets us figure out a way to do it by writing it down and sharing the wealth. Don't be lazy. Do it!"
Netflix will venture into the world of reality television with the debut of their first unscripted music show, “Westside.” Set to debut on Nov. 9th, “Westside” will follow the stories of nine aspiring artists, including former “American Idol” finalist Pia Toscano, as they try to stage a live performance.
Soundbetter has paid out more than $12 million to the musicians and production talent that utilize it's platform, most of it in the last 18 months. Soundbetter helps musicians connect with vetted mixing and mastering engineers, singers, songwriters, producers and studio musicians.
Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past.