Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users

IGTV logoInstagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.

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How To Guide To Get Music On Spotify Playlists

1With Spotify now one of the most popular platforms for music consumption, figuring out how to get your music placed on one of the streaming services coveted playlists has become the Holy Grail for up-and-coming musicians. Here we look at some advice on cracking the playlist code.

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Fans Don’t Access Live Music Experiences, They Own Them

1Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist.

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Spotify Launches 'The Game Plan' Video Series For Artists

1After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.

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Create Playlists Simultaneously on Spotify, Apple Music, YouTube, Napster, More Free with Soundsgood

soundsgood.coPlaylist distribution and sharing app Soundgood has announced a new integration with Napster and an improved integration with Apple Music. The app, which enables playlist distribution and updates to multiple streamers simultaneously, is used by 19,000 influencers and music companies. 

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5 Reasons To Release Your Music On Vinyl

1While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.

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What To Do If A Band's Name Is Similar To Yours

1The music industry is fraught with trademark disputes, and any artist would be well advised to take steps to avoid such infringement conflicts before they arise. In this piece Katelyn Kindberg talks us through what to do if your artist name is similar to that of another band.

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Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

instagram videoInstagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.

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Botletter: Impressive Facebook Messenger Fan Communications, Marketing Tool

image from pbs.twimg.comVeteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.

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How To Build An Email List From Scratch

1Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.

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D.I.Y. Spotify Playlist Promotion with Crosshair Music

image from bluejaymusic.comGarrison Snell CEO of Crosshair Music and Gyrosity Projects joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast to discuss the self-service platform, Crosshair Music, for submitting music to playlists. Their mission is to affordably connect musicians directly to the playlist curators and social influencers who can help grow their audiences. But does it work?

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Facebook Enters The Music Fray

1Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly's territory with a feature called 'Lip Sync Live'.

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Paths To Playlists: How To Get Your Music On Spotify, Apple, Amazon and More

1[UPDATED] Landing songs on the playlists on Spotify, Apple Music and other digital service providers has become the holy grail of music marketing. Industry veteran Jay Gilbert interviewed some of his peers to create a compendium of how to make it happen, or at least improve your chances.

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Music Theory: Does It Still Matter?

1Last year, Rihanna's "Work" sent us into a spiral of discussions for days about where the tonal center was in that song, and what key it was in. People on the internet still can't agree. Regardless of that, we examine the ways that music theory (in the European classical sense) can still be relevant in today's popular music, and how we need to adapt its contours and constructs to be able to fit new musical languages inside. 

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Facebook Marketing Update: Watch For Fan Badges

2Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.

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How To Pitch Your Music To Game Developers

1First impressions are important in any business, particular when it comes to pitching your creative work to the powers that be. When it comes to gatekeepers in the music industry, your music needs to deliver immediately. In this piece Davor Gasparevic suggests how artists should go about pitching the compositions to game developers.

 

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SoundExchange Adds Tools To Get Songwriters Paid For 70M Address Unknown NOI Filings

CashSoundExchange subsidiary SXWorks has added two new tools developed to expand on its NOI LOOKUP service to help music publishers and songwriters search the more than 70 million address unknown Notice of Intention to Use (NOI) filings made with the U.S. Copyright Office.

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