Here we explore a new feature from Pandora which allows artists to connect with fans via Artist Affinity Targeting. This article explores how the new feature benefits both artist and listener, how it was tested and perfected.
While originality and inventiveness is frequently sought by songwriters, they often end up using repetitive themes, ideas, or even words. Here we look at a new study revealing the frequency of job titles as used in song lyrics.
In addition to learning, expanding personal horizons and developing a plan for post student life, college is also a place where many shape their musical identities. Eliot Van Buskirk of Spotify Insights has taken a deep dive into how students listen and shared it via an interactive microsite.
In this in-depth theory driven piece, Ethan Hein explores the world of structural tragedy in music, dissecting some of music's saddest chord progressions, what makes them that way, and how to manipulate a listener's emotions.
It may be assumed that lullabies are only for babies, but music has been proven to be beneficial to those of all ages when it comes to helping individuals drift off. Here we look at some of the science behind music as a sleep aid.
While music may often be described as the universal, a translator's take may be rather different. Indeed, translating a song from one language to another presents a number of challenges in staying faithul to the idea of, and communicating the feel of the original.
If having a massive arsenal of music at your disposal while on the go, the limitation of a smartphone may be frustrating. Here we look at how implementation of the right tools and strategies can improve its functionality.
Here a recording artist and A&R executive reflects on how the ways in which consumers listen to music and engage with artists has fundamentally changed with more control now in the hands of the artist, something he refers to as the 'Drake effect'.
While listening to music in the car has long been a tradition, the way in which we do it has changed significantly over the years, as technology has developed to allow greater choice in what we choose to play. Here we look at some numbers relating to listeners on the go.
In this edition of Projecting Trends, we take a close look at the shifting role of the music consumer, how music business models have and continue to change, as well as changes taking place with the music itself.
Dealing with global events can be mentally and emotionally taxing for anyone, but particularly so when you're the president of the United States. Here we look at Obama's top playlists, and how music and general can help when dealing with stress.
Although vinyl's new popularity boom spans overseas to the UK, the demographic of vinyl consumers there is significantly different, with UK listeners averaging much older than those in the US, although there listening habits are fairly similar.
Before the ubiquity of streaming, many music fans spent a lot of time (and money) on amassing huge quantities of physical music. Here we look at how longtime fans can reconcile their preexisting stock with current technology.
As the popularity of playlists grows, and music consumption habits gradually change in favor of the single, many artists are gravitating away from full-length albums, something which could have negative consequences for both artists and fans.
Surprise releases have been all the rage of late, with artists like Beyonce, Drake, and Radiohead dropping full length albums completely out of the blue, and while these spontaneous marketing techniques can be great for major artists, they can hurt indie musicians, and are something of a mixed bag for fans, suggesting this new trend may be short lived .
Although the commercial decline of the physical album means that fewer listeners are getting the full visual experience when they consume an artist's music, the following article suggests that album art has in fact become more important than ever, and makes huge difference when it comes to selling music.
In this piece Carter Lee deconstructs the intricate basslines of deceased record producer and rapper J Dilla, examining the structure of his music both in terms of the theory behind it and the challenges of recreating his specific tone.
Following his recent stay in hospital, George Howard reflects on music's potential to positively transform a hospital environment, in a manner which is not only cost effective for the hospital, but also benefits artists and rights holders.
While the live music market is strong and getting stronger, it may soon struggle, as increasing numbers of potential concert goers opt for a night in. It's time that the music industry take steps to make live shows more enticing.
In addition to his legacy as an artist and performer, Prince also had, throughout his career, a complex relationship with the world of digital music distribution, and while he certainly tried many different tactics when it came to making his music available to the public, it's unclear just how successful he was.
Although Apple's quarterly revenue streak was recently broken, a bump in Apple Music subscribers offered one bright spot in an otherwise grim report, suggesting Apple may finally be creating some perceived value in its music, even as Spotify loses ground.
Edison Research recently dropped some revealing numbers regarding what consumers are listening to on their smartphones, numbers which go against much of what we may have, up to now, been assuming about people's listening habits.
Cherie Hu discusses how, in order for virtual reality tech to gain legitimacy as an industry tool, it must rise above simply being thought of as a gimmicky toy and realize its true potential for use in our day-to-day lives.
While many artists may forget or simply not bother adding tags to their music, tags are incredibly useful as far as making your music discoverable not only to fans, but also anyone else in the industry searching for music like yours. Here we look at some pointers for maximizing the effectiveness of your search terms.
While compact discs are certainly on the decline as far as the average music consumer is concerned, several innovative pioneers within the music industry have and continue to explore the limits of the CD as not just a means of listening to music, but as a creative tool from which to create new sounds.
In this article we delve into the world of live coded music, a phenomenon which has existed since the 1970s and features artists live streaming the creation and manipulation of electronic music in a combination of composition and improvisation.
This article examines how songwriting can act as a tool to address broad public causes, and how its inherent abstraction makes it a valuable asset in assisting individuals with creatively working through issues in their lives.