[UPDATED] Vinyl has helped to revive the otherwise struggling independent record store sector. Now indie music retailers are taking the promotion of vinyl beyond their annual Record Store Day with Vinyl Tuesdays.
At first, the major labels made deals with digital music services in desperation - to provide an alternative to piracy. More recently, they've become motivated by short term greed in the form of big advances and ownership stakes. Now, the entire music industry is struggling with the consequences of their actions.
There’s no magic bullet when it comes to building a successful music career these days. It’s incredible just how many different strategies and approaches artists are taking. Some bands are finding success on YouTube, others are gigging almost every single day, and some are developing completely new models like house concerts.
Navigating the many different social media platforms can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect with your audience. When looking at social analytics, there are a lot of numbers, but one of the most important metrics is always “Engagement.”
You’re an independent artist about to release your first album in four years. On release day, in addition to making the album available via download stores and streaming, you give away free downloads of the whole album away on NoiseTrade. Crazy? No. Josh Garrels' new album Home just charted on Billboard despite (or because of) also being available for free.
Today, the freedom that indie musicians have to build their own career from the ground up can also be a big barrier. Technology advancements mean that great recordings can be made on a budget, and the internet allows you to distribute your songs on your own and grow your fanbase. However, if you want to be really good at all of these things, from online social media marketing to distribution, there is a lot to learn.
Last year, vinyl unit sales totaled 9.2 million, a 6.1 million increase in 2013. With 2015's vinyl sales up 37% in the first three months of the year, and the growing popularity of Record Store Day (which is tomorrow - go buy something) it looks as though digital music is going to have to work a little harder to kill off the legend that is vinyl records.
Everyone knows the music business is tough, and with so much conflicting career advice out there, it's enough to make your head spin! There are, of course, the time-tested words of wisdom that apply no matter which path you embark on, but here are three surprising music career tips that you didn't know you needed.