By Peter Getty.
Streaming music is a music lover’s dream. We now have access to the work of a wide range of artists, either for free (with ads) or for a small monthly fee. Popular artists are even making money on the model, with heavy rotation with services like Pandora, Beats, and Spotify. For smaller artists, however, the results aren’t always great.
For better or worse, a future where most music is available for streaming looks unavoidable. Recognizing this, independent record labels and their artists are finding ways to ride the wave on their own terms.