Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.
Musicraiser, an online community where musicians engage directly with their fans to offer them exclusive rewards in return for helping fund their activities and projects is expanding their reach.
"Many new, undiscovered bands quite rightly wonder why they remain unknown while other, equally shit bands are showered in praise and press coverage. The answer, of course, is PR."
Reputation is everything for a new local band that is trying to gain connections and a following. No matter how big your town is, the music scene is always a small, tightly knit community, and word travels fast.
You’re an artist! You can’t handle a 9-to-5 job. That’s a spiritual death sentence. So what are you to do? You need money to live in between your Spotify payments. So what are your options?
"SXSW didn’t protect the integrity of its brand, simple as that. And now... it’s a massive free for all that feels kinda-fun (see aforementioned bands and beer) at best and obligatory at worst."
On Wednesday afternoon the Songwriters Equity Act was reintroduced to congress with bipartisan support. The bill, if passed, would amend sections 114 and 115 of the Copyright Act to ensure fair market value is a part of the royalty equation for songwriters.
In a long awaited move that signals the globalization of the music industry, the International Federation of the Phonographic Industry (IFPI) recently announced an international alignment to release new music on a Friday.