As the artists vs. YouTube battle rages on, Mark Mulligan suggests that the real underlying issue is that the four minute music video, while it worked well for MTV, is no longer suited to a modern YouTube, and that artists need to begin creating lengthier videos, both to maintain user interest and multiply their ad revenue.
From the fine folks at A2iM comes a reminder that now is the time to submit music for consideration for nomination for the 59th Grammy Awards and a a full list of all the upcoming Grammy deadlines.
Condemnation of a new U.S. Department of Justice position allowing 100% licencing of songs has been nearly universal within the music publishing community. In a show of unity, three independent music trade groups have issued a joint response.
A decade ago, major labels forgoing middlemen to sell direct to fans would have led to a revolt from retailers. Now, with the ranks of retailers diminished and streaming the new normal, ringing every dollar out of fans is so essential that Warner Music has created a division to focus its D2F efforts.
The annual survey of members of Merlin, the indie music licencing agency led by Charles Caldas, was announced earlier this week during A2IM's Indie Week in New York City. The biggest takeaway was not that streaming revenue had become an essential revenue source, but rather how quickly it is growing.
Red Bull Records is looking for an Executive Assistant / Office Manager and Lily Virginia is releasing an indie album this fall and her team is looking for two interns. More on these gigs and others on Hypebot's Music Industry Jobs Board.