[UPDATED] By Cortney Harding on Sonicbids Blog
A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days when a big ad spend or tons of radio promotion was required to break a band – now, a kid with a big Tumblr following can move the needle just as much as a spot on TV. But for artists who are just starting out and can’t shell out the big fees that firms like theAudience charge, reaching influencers can feel like an impossible task. Don’t despair, though – here's how you can connect with the person who might give you your big break.