"The traditional music business model was based on selling physical copies of recordings. With the advent of digital technology and a sharp decline in recorded music sales, the focus is shifting slowly but surely into turning artists into brands.2 From an A&R perspective, the goal has become finding artists that have a great following–not artists that just have talent."
Just about anyone who has music available is using the song-for-email strategy. If you’re not on board, basically you trade music in exchange for an email address. It’s a great way to grow your list, and by now we all know that email is one of the best ways to stay in touch with your fans and push out news and offers.
"Many new, undiscovered bands quite rightly wonder why they remain unknown while other, equally shit bands are showered in praise and press coverage. The answer, of course, is PR."
"SXSW didn’t protect the integrity of its brand, simple as that. And now... it’s a massive free for all that feels kinda-fun (see aforementioned bands and beer) at best and obligatory at worst."
On Wednesday afternoon the Songwriters Equity Act was reintroduced to congress with bipartisan support. The bill, if passed, would amend sections 114 and 115 of the Copyright Act to ensure fair market value is a part of the royalty equation for songwriters.
In a long awaited move that signals the globalization of the music industry, the International Federation of the Phonographic Industry (IFPI) recently announced an international alignment to release new music on a Friday.
"Legal streaming is something I had been awaiting for years as a music fan. It took our industry over a decade to finally release platforms that are seamless for consumer use as opposed to suing fans in the Napster era." writes Emily White. "As I’m all about things that make sense, as a fan, I couldn’t wait; championing this concept in 2010 right before it came upon U.S. shores."
As we reported yesterday, international recording industry trade body IFPI has declared that by summer Friday at 12.01 AM will be the new official date and time for new global music releases. Friday is already new release day in Germany and Australia, but the shift means big changes in the US, UK and elsewhere.