It's Official: Sony Invests In IODA
This time the rumor mill proved correct. Sony Music Entertainment has entered into a global partnership with IODA which includes an investment in the digital distributor. IODA will now provide digital services for Sony's RED indie label arm, as well as, offer expanded overseas opportunities. In return, IODA can now offer its labels physical distribution and the stability of a corporate partner with deep pockets.
How Will Independent Labels React?
The exact details of how the two companies will work together are still being worked out. But if as Thomas Hess, Sony Music's President of Global Digital Business, U.S. Sales and Corporate Strategy told Billboard, IODA will be "joined at the hip" with the major, it is unclear how an often firecely independent label community will react.








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