Music Think Tank Weekly Recap: Legalities Of Touring • Music Posters • Email List • More

MTTRecapNewThis week on MusicThinkTank, we looked at the legal side of going on tour, the best and most iconic music posters of all time, how artists can successfully build an email list from scratch, and more.

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YouTube Adds Monetization: Merch Sales, Fan Memberships, Premiers, Brand Partnerships

image from www.youtube.comYouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.

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Non-Traditional Methods For Sharing Your Music Online In 2018

1Given the high volume of music being churned out these days, it can be easy to get lost in the crowd on platforms like SoundCloud or Spotify, regardless of how good your music is. Here we look at some more unconventional avenues for online promotion that may have an increased likelihood of attracting attention.

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Musician's Guide: How To Write The Perfect Welcome Email, Why It Matters

1The welcome email which gets sent out to a newly subscribed fan is one of the most frequently opened which you will ever send, meaning that getting it right on the first try is essential when it comes to marketing yourself as an artist. Here we look at how to craft the perfect welcome email.

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Music Law 101: How Long Can You Count On Copyright Protection To Last

1After a copyright is created, the length of time for which it hangs around tends to vary greatly - although it's often for longer than one might guess. Here we look at what determines a copyright's life span, and why it's usually not safe to assume something's fallen into the public domain.

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Music Manager Forum Board Adds Red Light Management’s Lisa Ward, ILUVLIVE’s Rachael Bee

image from celebrityaccess.comThe Music Manager’s Forum announced that Red Light Management’s Lisa Ward and live music and artist development platform ILUVLIVE managing director Rachael Bee have been newly elected to the organization’s board of directors.

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How To Guide To Get Music On Spotify Playlists

1With Spotify now one of the most popular platforms for music consumption, figuring out how to get your music placed on one of the streaming services coveted playlists has become the Holy Grail for up-and-coming musicians. Here we look at some advice on cracking the playlist code.

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Fans Don’t Access Live Music Experiences, They Own Them

1Touring has now shifted to become the primary source of income for many artists, with preferring to amass live experiences over recordings. These new consumption habits raise the question of whether these types of experiences could be documented and commodified to the benefit of both fan and artist.

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Songwriters Guild President Testifies On Need for Copyright Small Claims Court [Video]

1In this video Rick Carnes, president of the songwriters guild, gives testimony on the need for a small claims court for copyright infringement, something which the recent CASE act would help establish.

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AT&T Adds Free Pandora Premium, Amazon Music To Select Mobile Plans

Pandora + AT&TJust days after the AT&T Time Warner merger, the combined company is rolling out new video and music offerings to its mobile subscribers. Starting Tuesday, June 26, 142 million AT&T subscribers will have access to Pandora's on-demand music service and Amazon Music Unlimited.

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5 Reasons To Release Your Music On Vinyl

1While it would have been hard to believe a decade ago, vinyl is back on the charts as a medium of music consumption. In this piece we look at the pros and cons of putting your music on vinyl, and why a format that may seem cumbersome and expensive just might be worth the investment.

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What To Do If A Band's Name Is Similar To Yours

1The music industry is fraught with trademark disputes, and any artist would be well advised to take steps to avoid such infringement conflicts before they arise. In this piece Katelyn Kindberg talks us through what to do if your artist name is similar to that of another band.

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SOCAN Reports Record Royalty Distribution, Digital Up 44%

Socan-logoSOCAN collected a record $352-million in total royalties in fiscal year 2017, continuing a seven-year trend. The Canadian PRO said the jump was driven by a 44%  increase in revenue from Internet sources and a 13%t surge in royalties from countries outside of  the county.

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Thought Streaming Royalties Were Bad? Radio Airplay Royalties Even Worse

1Almost since its inception, streaming has often been maligned in the industry for the pittance which it pays out to artists, and while this criticism is often merited, things are actually much worse in the world of old-school radio play.

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Court Reveals New Details Of Coachella's Controversial Radius Clause

Coachella logoCourt filings in the legal battle between Coachella and the promoters of Oregon's Soul’D Out Festival share new details of the controversial radius clause which dictates where artists can perform both before and after the massive Southern California fest; and they are significantly more restrictive than previously reported.

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How To Build An Email List From Scratch

1Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.

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Is Troy Carter Leaving Spotify? Fresh Rumors Claim Epic Move

TroyCarterIs Troy Carter leaving Spotify?  Rumor spread that Spotfiy's global head of creator services was leaving after the streamer's new 'hate and hurtful' policy banned  XXXTentacion, R Kelly and others from official playlists. While concerned that the policy smacked of censorship, Carter denied the rumors. Now, they've resurfaced with a destination attached to the move.

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XXXTentacion Shot Dead, Spotify Re-Adds Tracks To RapCavier, Other Playlists

https://i.pinimg.com/originals/e7/3e/9e/e73e9e4d517ee86c4f5848b354c28400.pXXXTentacion was pronounced dead following a robbery and shooting in south Florida. As news of his death spread, Spotify, which just weeks before had banned the controversial 20 year old rapper from its official playlists after accusations of domestic violence, added two of his tracks to the top of the RapCaviar playlist, which has 9.7 million followers.

 

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