- Martyn Croston | 5 Ways To Promote Your Music Teaching Business
- Jamal Asskoumi | Could Video Games Teach Us to be Musicians?
So many musicians and music marketers are using Instagram these days that you may already be using Hyperlapse, Instagram's new video app. Hyperlapse allows you to create time lapse videos with the support of image stabilization while you're on the move and then speed up the resulting footage. Thus Hyper[time]lapse. It's a great quick tool for anything that takes time including band setup, audience action, rehearsals, performances or other activities that could be related and quickly transformed into Instagram action.
Please join us for Hypebot's free online networking party. We've been doing these online meetups for years and are always impressed by the quality and level of activity. Instead of how many million dollars Dr. Dre just pocketed, we want to hear what you are working on and perhaps hook you up with others in the music industry.
Comment below and let us know what you do in the music industry and your current projects are (music, tech or business). It's optional, but we encourage you to include contact information so others can get in touch. Shameless plugs are allowed!
The rise of digital music has cultivated an "instant rockstar" mentality amongst aspiring musicians. Everything can be digitally edited, overlayed, autotuned, re-mastered, etc. so the emphasis on strong musicianship has the potential to get a little lost in the pursuit of quick results. Video games such as Guitar Hero, Singstar, Rock Band, and several others could be easily mistaken for music lessons or instrumental tutorials, but can a game with a severely skewed representation actually teach us more about being musicians? Probably not... unless you're Rocksmith.
Back in June the Tango messaging app/platform launched Tango Channels to offer special content partners an organic way to reach Tango users. Initially such major music brands as Spotify, 8tracks and Vevo were included. Tango's Channels are off to a strong start and more big music names are coming on board. You can now find channels for Rhapsody and SoundCloud among a growing group of music channels.
Remember when Google Glass was a thing? At least to us media people? As Google Glass has gone from hard to get to available if you can afford it, it's mostly dropped out of music-related news. But yesterday Pandora launched a Google Glass app aka "Glassware" bringing the incredibly popular web radio service to Glass users.
The deadline to help choose the panels you want to see at SXSW is just a few days away. Tell us which panels you're voting for or plug you're own in the comments below. Be sure to vote here. Deadline in September 5th.
It's important to know what's happening with all that social media activity that so often seems to be an act of faith. Twitter's making it easier to keep up with the reach of your tweets on Twitter by opening their Tweet activity dashboard to all users. Previously available for advertisers and whoever Twitter deemed special enough to verify, Twitter's analytics may tell you some things you didn't know but leave you wanting more.
Starting tomorrow, join us for Hypebot's free online networking party. We've been doing these online meetups occasionally for years and are always impressed by the results. Instead of how many million dollars Dr. Dre just pocketed, we want to hear what you are working on and perhaps hook you up with others in the music industry. We'll open a thread at the top of the Hypebot homepage on Friday morning.
Watch out Spotify, Deezer, Rhaspody and the rest. A new player is flush with cash and ready to expand. Taiwan based mobile music streaming service KKbox has raised $104 million to fuel its international expansion. Singapore fund GIC funded the new round. Other major shareholders include Japanese telco KDDI and HTC.
T-Mobile has doubled the number of music streaming services in its Music Freedom plan. AccuRadio, Black Planet, Grooveshark, Radio Paradise, Rdio and Songza join iHeartRadio, iTunesRadio, Pandora, Rhapsody, Samsung Milk, Slacker and Spotify in the mobile carriers unlimited data music streaming package. Google Play Music will be added in the coming months.
Rockbot today announced that the company has closed an additional round of financing. The round is led by Detroit Venture Partners and includes top global music group Universal, Susa Ventures, XG Ventures, Susa Ventures, and an AngelList syndicate led by Sundeep Ahuja. Previous investors include Google Ventures and Accelerator Ventures.
Vine's an interesting phenomenon. The 6 second limit on video length seems to inspire creative acts that may not translate into longer formats but it does create a proxy for measuring first glance marketability. While the early wave of musicians getting the most attention on Vine were already well known elsewhere, a growing number appear to be building real followings on Vine. But whether or not Vine will ultimately be more than a place where major labels discover or stage discoveries remains to be seen.
Brian Felsen, former President of CD Baby and its associated publishing service Book Baby, is now officially President of AdRev. Described as the "world’s largest YouTube music administration service," AdRev has "grown from humble beginnings as a Content ID admin and digital media licensing service to a multi-channel network generating over THREE BILLION monthly views." Though Felsen led many digital initiatives at CD Baby, he's now firmly in the digital age at AdRev.
One year ago Spotify launched Connect, which allows Premium users to play tracks through their speakers controlled wirelessly from the Spotify mobile apps. Today, the music streamer announced the addition of Bose, Panasonic and Gramofon to the platform. Also added is multi room playback allowing multiple users to listen to the same or different tunes across multiple speakers.
When it comes to social media, content is king and should be thought of as a highly valuable asset. Creating content takes time and effort, and you want to get as much out of it as possible. For bands and artists, there is often a lot more content created in what you are doing already – songs, music videos, live recordings, photos (both promo and live), merchandise, blog posts, and so much more – but using all of this to its fullest potential can be tricky.
JoyTunes creates apps that allow people to teach themselves to play music but they've also become a favorite of many teachers who encourage their students to use the apps to support practicing. Their apps generate revenue through paid accounts and in-app purchases. Recently JoyTunes completed a $5 million Series A round and, in what sounds partly like a leap of faith, are now giving registered teachers and their students free access to Piano Maestro. CEO and Co-founder Yuval Kaminka says it's a move to partner with teachers and grow the larger digital music learning pie.
"Sources" fell flat on this one. It was widely rumored, though Variety is generally credited with first, that Google was buying Twitch Interactive and it would be somehow connected to their YouTube empire. Instead Amazon yesterday announced an agreement to acquire Twitch. The video network, which features people playing video games, has a huge audience and a great deal of content that has raised issues around music licensing. Twitch has addressed some of those issue but much remains to be sorted out. In addition, Twitter recently added concert live streaming.
Australian based music streamer Songl, which formerly launched just last year, has shut down. Songl was a joint venture between Sony Music, Universal Music and investors Southern Cross Austereo (SCA). Australia has proven to be a particularly tough market for music streamers to crack with Deezer exiting downunder earlier this year.
Music based find-a-friend and dating app Tastebuds.fm has acquired competitor Moosify. Both apps facilitate introductions based on musical taste. Terms of the deal were not disclosed. It's apparently a user and tech based acquisition with about 100,000 users being transitioned frrom Moosify to Tastebuds in the the coming days.
Windows Phone 8 and 8.1 users are finally getting something that Android and iOS phone customers have had for a very long time - free music streaming from Spotify. Updated for Windows Phone users today, Spotify’s free mobile lets users shuffle play playlists as well as artists streams. Differentiating the app from Pandora, the launch announcement reads:
Austin-based promoters C3 Presents, the company behind the Lollapalooza and Austin City Limits festivals, suffered a major data breach last week. The breach appears to have occured following the physical theft of one of C3's internal servers in June and that the server appeared to be targeted by the thieves for its physical value rather than the value of the data it contained.
While we used to hear a lot about incubators and now we tend to hear more about accelerators there are a variety of educational programs designed to prepare companies seeking investors to get in the game. Music Foundry is one of those eductional pre-accelerators that helps those interested in learning more about the music industry on their way to a minimum viable product.
The shift from print to the web as well as the shift to user-generated writing has affected both music and music tech writers though often in different ways. For awhile outlets for music writing were shrinking unless you started your own blog or site. But outlets for music tech writing have gradually grown with the rise of digital communication. Now Medium's bridging the gap a bit with the upcoming launch of a digital music mag, aka music blog, on its platform. One music and tech writer, Tyler Hayes, who's using platforms like Medium has recently been writing more for FastCoLabs giving music tech a stronger presence on Fast Company's platform.