Our new regular feature THE PITCH asks promising music tech startups to "pitch" their product or service to the Hypebot community in 100 words or less. Today, fan acquisition and marketing platform Adva Mobile makes their PITCH:
Thanks to a BandPage partnership, Rhapsody users are alerted when their favorite bands are coming to town and special opportunities like VIP experiences Today, the companies shared some impressive results. (more here) and we asked Doug Scott, BandPage's Chief Marketing Officer to help explain how the service works.
Despite the value of original content on the internet, being able to reap the benefits of content creation remains challenging. Blockchain technology could revolutionize the internet in such a way that creators are protected and rewarded for their efforts.
Is it time to hack the music industry? Many see payouts from music streaming services a generating a meager amount of revenue for artists, particularly the more obscure ones; and that some financial restructuring in the industry is needed. Here is one solution along with a radical way to help make it happen.
Earlier this year, BandPage and Rhapsody partnered to create an enhanced streaming music experience. Rhapsody users are now alerted when their favorite bands are coming to town and notified of special opportunities like VIP experiences, private shows and custom recordings. Today we learned some early results.
Apple fought back this afternoon, saying that the 48% percent retention rate reported by a new MusicWatch survey which Hypebot published earlier today, was incorrect. and stating that 79% of users who signed up for Apple Music are still using the service.
In this Music Business Podcast, we talk with MaryLeigh Bliss, who is a Trends Editor and Strategic Consultant at Ypulse, a youth market research firm. We talk to Bliss about the millennial generation. Who are they? How do they listen to, discover and interact with music? How should indie artists and music companies market to them?
Apple may need to really ramp up its marketing efforts to interest more of its users in Apple Music. A new MarketWatch study shows that 77% of Apple’s iOS users in the United States are aware of Apple Music, but just 10% saying they are currently using it. That level is about the same for iTunes users.