The Music Messaging Evolution: From Newsletters To Interactive Storytelling

1As newsfeed marketing continues to flounder, having hit an all time low of 2%, those in music marketing are looking for fresh innovating ways to catch up with fans. In this interview we hear from Tim Heineke of POP on the value storytelling and the future of communication between fans and artists. And if you want to join the Messenger bot revolution, we've go discount codes.

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Warner Music Group Partners With dotBlockchain To Modernize Content Management

WmgdotBlockchain Media has scored its first major label and music publisher partnership with Warner Music Group.  Warner Chappell publishing and WMG labels will work with the startup to create new ways to track their assets on the blockchain. 

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Bandzoogle New CEO Stacey Bedford On The Music Biz Weekly Podcast

BandzoogleStacey Bedford, the newly named CEO of Bandzoogle, is the special guest on this week's Music Biz Weekly podcast. Bandzoogle is an online platform which provides tools for musicians to build a professional website, promote their music, and sell direct-to-fan for a flat monthly fee with no additional fees or knowledge of coding.

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TOP POSTS: This Week’s Most Read Posts On Hypebot

6a00d83451b36c69e201b7c907b568970b-150wiIn this week of music industry news, some of the most popular articles on our site looked at the top ten most influential college radio stations in the US, the deeper meaning behind Spotify's artist direct upload strategy, who the music industry's most powerful new executive is.

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Next Big Sound Makes All Pandora Artist Data Public

image from cdn-images-1.medium.comPandora's Next Big Sound has made all artist data open and available to anyone. Until now, Pandora data was only visible to the artist, label and their team. "In an industry where stream counts are an important measure of an artist’s success," writes Next Big Sound senior product manager Dan Wissinger, "the inaccessibility of this data publicly has meant that Pandora’s important role in many artists’ career trajectories has gone unnoticed."

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On-Demand Streaming To Have 19.8% Compound Annual Growth Through 2026 [PMR Analysis]

Arrow_outline_green_downOn-demand streaming will have 19.8% compound annual growth rate (CAGR) through 2026, according to an new analysis by PMR.  YouTube and its massive audience remains the wild card. Will more YouTube users pay for music - including via its own recently launched subscription service - or are it and Spotify's free service enough?

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Blockchain Music Competitors On The Rise

2The disconnect between companies and consumers is an ever-present problem in the music/tech industry, with companies like Snapchat frequently having to do damage control in the wake of unpopular updates. Several startup companies are working to capitalize on this disconnect and create a more wholesome option for consumers, several of them doing so with the help of blockchain tech.

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Beware: Greg Maffei Is Now Music's Most Powerful Executive

Greg Maffei

Move over Daniel Ek and Lucian Grainge, Greg Maffei is now the most powerful executive in the music industry. Maffei is the president and CEO of Liberty Media, Chairman of Live Nation Entertainment and Chairman of SiriusXM, which yesterday acquired Pandora.

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Spotify’s Big Tencent Risk [Mark Mulligan]

Spotify newChina's Tencent Music and Spotify did a major stock swap last year. At the time, it was seen as a brilliant strategic move, offering both a more global reach and increased bargaining power with the music industry.  But with Tencent cutting its IPO target in half, the deal is getting new scrutiny.

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Apple Music Growing 2.5X Faster Than Spotify In U.S.

2..5XApple Music has 21 million paid subscribers in the U.S. vs. 20 million for Spotify, according to Loop Venture's analyst Tom Munster.  That gap will widen quickly based on Munster's other big conclusion: Apple is converting potential customers into paying customers at a rate 2.5x faster than Spotify.

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TOP POSTS: This Week’s Most Read Posts On Hypebot

6a00d83451b36c69e201b7c907b568970b-150wiThe most popular of the articles shared on Hypebot this week covered issues ranging from the major changes brought to Apple Music By iOS 12, the music industry's reaction to the passage of the music modernization act, how Instagram stories can be utilized to promote music, and more.

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