By Hugh McIntyre on Sonicbids Blog
Social media has become more than just a fun leisure activity or way to keep in touch with friends and family; it's become everything – and the only thing – that matters in many cases. If you're a musician or band, I'd be willing to bet that these days no one cares about your newsletter, but they do follow you on Twitter and Facebook. Twitter is especially great, as it can be very different things for different people, depending on where they are in their careers.
By Faza on TheCynicalMusician.com
For the benefit of everyone who hasn’t gone outside recently – and folks checking in five years from now (happens more often than you’d think) – a quick recap. Taylor Swift’s new album – 1989 – has gone platinum in its first week of sales. No small feat, given that no other artist has had a platinum-selling album this year and that doesn’t look likely to change. The album wasn’t available to stream on Spotify – which is just as well, ‘coz now Swift and her label, Big Machine, have pulled all of her music from our favourite streaming service. To the best of my knowledge, Swift’s catalogue remains available to stream on other services.
When the music industry and the law are placed in the same sentence, it is usually accompanied with the word "unfair." It began in the late 90s with illegal file sharing on sites like Napster and Limewire. Then, in 2005 YouTube busted the door open on the unwavered use digital copyrighted material when millions of users posted videos of their favorite music. Legislation such as the Digital Millenium Copyright Act (DMCA) have laid the groundwork for how digital media can be regulated used on the internet. However, there is still a lot of unchartered territory on how digital property can be used and shared by consumers. Thankfully, in the midst of all the legal jargon, Cherie Johnson gives simplicity to using music legally to liven up your next YouTube video.
Social media has become as ubiquitous as radio play and touring when it comes to an artist making themselves known to the public. However there is a certain finesse that comes with using social media in music. Social Media success comes with being multi-faceted in your approach. Taylor Swift seems to have accomplished that with her last album, 1989. While album sales in the music industry have been on the steady decline in recent years, Taylor Swift has managed to sell 1.287 million albums in her first week. Jana Pochop explains the main factors that have contributed to her success.
[UPDATED] By Cortney Harding on Sonicbids Blog
A few weeks ago, the New York Times ran a profile of theAudience, a firm that connects big brands to social media influencers. Gone are the days when a big ad spend or tons of radio promotion was required to break a band – now, a kid with a big Tumblr following can move the needle just as much as a spot on TV. But for artists who are just starting out and can’t shell out the big fees that firms like theAudience charge, reaching influencers can feel like an impossible task. Don’t despair, though – here's how you can connect with the person who might give you your big break.
Songkick has added ticket sales to its concert discovery platform; and just a few months after launching in the UK, says its selling tickets for 25% of all London shows. This momentum has motivated the startup to want to spread their ticketing service elsewhere. But there's a catch, particularly in the U.S. Exclusive venue deals with Ticketmaster, Ticketfly and others that prevent additional sellers like Songkick. Undeterred, Songkick CEO Ian Hogart is on a mission to change that.
The relationship between an artist and their manager is the most vital relationship in the music business. The joys of having a manager or managing an artist can be amazing. It's why some choose to work in the music industry. However, the lines can be easily blurred between the artist and their manager because the nature of the relationship can be unorthodox at times. Like any other relationship, clear communication and definition of roles and responsibilities are the key to making the most the artist/manager relationship. Sari Delmar gives amazing insight on how to do that.
In the world of live music, all of its key players have very distinct interests. The venue wants to use live music as a way to drive their bottom line in food/beverage sales. The musicians want to increase their fan base and be compensated fairly. Fans want to see an amazing show in an atmosphere that enhances their musical experience.
When it comes to social media content, viral videos create the biggest buzz, translating into profits tenfold for the companies that create them. However, if you are new to the world of social media strategy then creating the right video content can be a daunting task. What should I post about? How often should I post? How much is too much? Your answers to these questions can be the difference between a social media campaign that is succesful or......unseen. Hugh McIntyre explains in his article all of elements of great video content.
In parts one and two of The Cyber PR Guide to Creating an Effective Music Marketing Plan, Ariel Hyatt highlighted the importance of having a sound online presence and went on to give us the best practices for a new release launch. Today, she shares what to do in the time between albums to keep the connections you've made while continuing to grow your fan base.
Separating your cover band from the pack can often be a difficult task. In a sea of cover bands playing everything under the sun, how do you tell people, "I exist and my band plays awesome cover music"? When you are not playing original material, the way you distinguish yourself and build contacts can be the difference between success and failure.
When you're just getting started being able to book your own gigs is an absolute necessity. It's a lot easier to conceptualize than it is to execute, but there are a few tricks of the trade that could save you a few wrong turns. Getting your foot in the door of a well established venue can be insanely cut throat, but with some prior planning and professional follow up, you can up your odds tremendously.
With album sales on steady decline, being able to convert marketing into monetization is more important than ever. Of course you're pushing promos to social media, ads to targeted websites, and special offers to already engaged fans, but do you know which of those avenues are generating more revenue? GeoRiot's Conversion Score allows you to track the success of each individual campaign through iTunes.
The Crowd-funding market is pretty well saturated these days, but there's always room for innovation and improvemet, right? The folks at Rocket Fuel seem to think so - and perhaps they're onto something. The bread and butter of this new platform is in its sustainable career model. Rather than advocating the raising of funds for a specific item or event, they're encouraging artists (and fans) to be thinking long term by contributing regular donations over a set period of time.
If you're venturing down the road of becoming a DIY Musician but fear that means going it alone, you can breathe a sigh of relief. Do it yourself does not, and especially in the music industry, should not mean doing it by yourself. It is true that when you're first starting out there are logistical limitations that create obstacles in your path. It is hard to hire the good help you need when your budget is breathing down your neck, but with a little balance between learned self-sufficiency and knowing when to reach out, you'll be on your way in no time.
Music licensing rarely gets the press it deserves when it comes to potential revenue streams. Music supervisors are constantly looking for the perfect song to pair with whatever project their working on, and if packaged and presented correctly, your song could fit the bill. Knowing your genre of music and which audiences it speaks to will help you determine appropriate targets to set and reach out to. Making your pitch personal and strategic is way more important than blasting out an emailer to thousands of aimless contacts. How do you do this?
Knowing how to release new material is a big task in today's music industry. With so many outlets, its hard to know what to utilize, who to turn to, or where to focus your efforts. In part two of a three part series, Ariel Hyatt guides us down the right path on your journey towards reaching your target audience. Having a strategic music marketing plan in place is essential as you build your career, but with guides like this one, the headache and the hassle become non-factors.
Hiring a publicist can be a daunting task - especially in the music business. There are infinite agencies and independent professionals who will quickly over promise and under deliver simply because they're unfamiliar with the industry. Knowing what to look out for and what questions to ask could make all the difference in the quest to get coverage. Do you know what artist to publicist ratio to seek when making agency inquires? Or what information to seek up front before making a commitment? Let us help clear things up.
Are you someone who likes to listen to music while you work? Do you have a different playlist for the drive home and another for once you've arrived? I do. I find there to be a significant divide between music I can "think" to and music that results in emoting - turns out I'm not the only one. Alex Tiuniaev is sharing his account of the two very different listening experiences and helps to identify the types of music that leaves you uninspired vs. the sounds that leave you longing for more.
If you're an aspiring musician, odds are, you spend a lot of your time on the go. Because inspiration is truly something that cannot be scheduled, you have to prepare to have tools at your disposal no matter where you go. Depending on your instrument and it's ability to travel, finding electronic alternatives for road running will save you the hassle of loading and unloading massive amounts of equipment. It's no substitute, but like the other four things, it makes a difference. Never underestimate the power of a notebook on an open road...
Exposing children to music at an earlier age has been scientifically proven to benefit their development and better their senses - but should we keep the blinders on the classical genre, or is it time to expand our horizon? I'd say the latter. While classical music has been proven as a source of intellectual stimulation, all music comes with unique experiences to engage listeners - especially children. Furthermore, encouraging your child to participate in musical experiences cultivates an appreciation for the arts that we could all use a little more of.
If you're music is readily available to streaming websites, odds are, you're getting air time you don't know about. In that air time, you may be reaching new fans you wouldn't know about unless you were assessing your exposure and reach through digital analytics. Next Big Sound provides you with the platform and the tools to track your growth on streaming services and social media. While it may not fully encompass the full span of digital media, the information you'll have access to is more than worth the time it takes to acquire.