While the financial and practical difficulties surrounding touring (particularly for those bands just starting out) have long been established, less often considered are the legal complexities involved with taking your band out on the road.
Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.
This week on MusicThinkTank, we looked at whether music theory still matters, the best songs for testing equipment, must-have music accessories for the summer, and more.
Soundfly recently ran a short playlist of songs to use when testing new studio monitors. Following feedback from their Facebook community, they've now released a new playlist with recommendations from the community and over 70 more songs to include!
Last year, Rihanna's "Work" sent us into a spiral of discussions for days about where the tonal center was in that song, and what key it was in. People on the internet still can't agree. Regardless of that, we examine the ways that music theory (in the European classical sense) can still be relevant in today's popular music, and how we need to adapt its contours and constructs to be able to fit new musical languages inside.
Music Think Tank Weekly Recap: Playlists Kill Albums • Engaging Fans On Twitter • Transportation • More
For musicians, finding success on Twitter depends on successfully making a connection with fans. Even if you're not wildly popular on Twitter, the platform provides a great opportunity for engaging potential fans and defining your personal brand.
[UPDATED] Being a successful solo musician is no easy task, and before fully embarking on a career as a solos performing, there is a certain amount of planning that should be done lest your hopes and dreams crumble before you've even begun. Here we explore how to launch and promote a solo career.
This week on MusicThinkTank, we looked at whether you're treating your production costs the way a business would, how to succeed with self-produced concerts, the best technique for promoting your demo with no budget, and more.
While ease of access and a lowering of the barriers to entry has made music promotion a much more crowded field than it once was, an artist with the wherewithal to effectively game the system can go far when it comes to getting their demo out there. Here we look at how.
When it comes to taking your passion project seriously and moving things to the next level, then its time to start treating your hobby like a business - particularly when it comes to tax write-offs. Here we look at how formalizing your musical pursuits can save you money in the long run.
This week on MusicThinkTank contributors looked at a reconsideration of how to approach music PR, music crowdfunding campaigns to keep an eye on, how to help your band relocate to a new rehearsal venue, and more.
Crowdfunding can be a tricky needle to thread in any industry, and the music business is no exception, but if you can make your campaign stand out, your chances for success become that much greater. Here we look at eight crowdfunding campaigns that are exceptional for one reason or another.
Moving is always a stressful affair, and when it involves a group of people and large amounts of expensive gear, that stress can easily be amplified. Here we look at key organizational steps to take in order avoid mishap and tragedy.
With summer almost in full swing, a variety of fun and vibrant festivals across the nation are likely calling your name, and while these provide a great opportunity to cut loose and take in some fantastic music, it's also important to keep your wits about you.
New music, merch, or an upcoming tour are like any product or service, in that they need some form of promotion in order to be successful. Here we look at how artists can promote an upcoming product or project effectively without breaking the bank.
As with relationships of any kind, the exciting possibilities which emerge at the outset of starting or joining a band often evolve into the harsh reality that things just aren't going to work out. Here we look at the best way to pick up the pieces and move on when your band breaks up.
The world can seem like a harsh place to independent artists on the move, but the modern age has a variety of helpful resource that can make DIY touring a reality. Here we look at 9 resources for artists, whether they're looking for gigs, management, or housing.
This week on MusicThinkTank we explored using psychology to write a hit, why music is good for your health, how the pros get ready to go on tour, and more!
Once you graduate past garage level and are ready to hit the road as a professional band, there are some important factors to consider before launching your tour, whether it's a careful review of your finances, or just choosing what to pack.
While major social networks are typically seen as the best option for funneling fans to you online, smaller more targeting platforms can in many ways yield greater success when it comes to bringing fans and artists closer together.
While it may not be a new message for anyone who's been involved in a music scene of any kind, the importance of supporting local artists and venue can never be overstated. Here we look at why everyone benefits from you supporting your local scene.
This week on MusicThinkTank we examined why it's so valuable to support your local music scene, essential equipment for every guitarist, creative marketing resources for those on a budget, and more.
Selling things can feel uncomfortable for a lot of us, and musicians pedaling their wares from stage is no exception. Here we look at how you can successfully market your merchandise to a captive fanbase without overdoing it or coming across as irritating.
With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.
This week on MusicThinkTank we explored subtle ways of selling merch at shows, some key financial life hacks for musicians, what to do if your job doesn't match your music career and more.