- Kyle Williams | DIY Musician Debunked: Of Course You Don't Do It All Yourself
If you're venturing down the road of becoming a DIY Musician but fear that means going it alone, you can breathe a sigh of relief. Do it yourself does not, and especially in the music industry, should not mean doing it by yourself. It is true that when you're first starting out there are logistical limitations that create obstacles in your path. It is hard to hire the good help you need when your budget is breathing down your neck, but with a little balance between learned self-sufficiency and knowing when to reach out, you'll be on your way in no time.
Music licensing rarely gets the press it deserves when it comes to potential revenue streams. Music supervisors are constantly looking for the perfect song to pair with whatever project their working on, and if packaged and presented correctly, your song could fit the bill. Knowing your genre of music and which audiences it speaks to will help you determine appropriate targets to set and reach out to. Making your pitch personal and strategic is way more important than blasting out an emailer to thousands of aimless contacts. How do you do this?
Knowing how to release new material is a big task in today's music industry. With so many outlets, its hard to know what to utilize, who to turn to, or where to focus your efforts. In part two of a three part series, Ariel Hyatt guides us down the right path on your journey towards reaching your target audience. Having a strategic music marketing plan in place is essential as you build your career, but with guides like this one, the headache and the hassle become non-factors.
Hiring a publicist can be a daunting task - especially in the music business. There are infinite agencies and independent professionals who will quickly over promise and under deliver simply because they're unfamiliar with the industry. Knowing what to look out for and what questions to ask could make all the difference in the quest to get coverage. Do you know what artist to publicist ratio to seek when making agency inquires? Or what information to seek up front before making a commitment? Let us help clear things up.
Are you someone who likes to listen to music while you work? Do you have a different playlist for the drive home and another for once you've arrived? I do. I find there to be a significant divide between music I can "think" to and music that results in emoting - turns out I'm not the only one. Alex Tiuniaev is sharing his account of the two very different listening experiences and helps to identify the types of music that leaves you uninspired vs. the sounds that leave you longing for more.
If you're an aspiring musician, odds are, you spend a lot of your time on the go. Because inspiration is truly something that cannot be scheduled, you have to prepare to have tools at your disposal no matter where you go. Depending on your instrument and it's ability to travel, finding electronic alternatives for road running will save you the hassle of loading and unloading massive amounts of equipment. It's no substitute, but like the other four things, it makes a difference. Never underestimate the power of a notebook on an open road...
Exposing children to music at an earlier age has been scientifically proven to benefit their development and better their senses - but should we keep the blinders on the classical genre, or is it time to expand our horizon? I'd say the latter. While classical music has been proven as a source of intellectual stimulation, all music comes with unique experiences to engage listeners - especially children. Furthermore, encouraging your child to participate in musical experiences cultivates an appreciation for the arts that we could all use a little more of.
If you're music is readily available to streaming websites, odds are, you're getting air time you don't know about. In that air time, you may be reaching new fans you wouldn't know about unless you were assessing your exposure and reach through digital analytics. Next Big Sound provides you with the platform and the tools to track your growth on streaming services and social media. While it may not fully encompass the full span of digital media, the information you'll have access to is more than worth the time it takes to acquire.
If you're an actively performing member of any type of band, odds are, you'd love to get signed. Unfortunately, so does everyone else. Differentiating yourself visually, audibly, and professionally is a must when pursuing a record deal. First, you must have music that sets you apart from your competitors. This is not the time to try everything - it is the time to hone your craft and use it to your advantage. Record labels receive countless demos a week, so how do make yourself stand out from the rest of the musicians submitting tracks?
Are you looking for a way to get your foot in the door with a music agency or gain experience digital marketing? Hypebot's parent company Skyline Music currently has two internship positions open to collegiate students or young professionals interested in learning more about how to successfully be a part of today’s music industry.
We live in a digitally saturated world. If you're not utilizing the tools that you have at your disposal to enhance the 360 degrees of your digital presence, you're missing out significantly on web traffic, publicity opportunities, and the chance to reach and engage new fans. Cyber PR has worked with many artists in various stages of their careers - over the many years they've done so, they've seen the same problems repeat themselves: the majority of artists aren't fully utilizing digital marketing tools.
We've all been exasperatingly crunching numbers at the end of the month when you've worked tirelessly for little or no financial gain. What we haven't all done is assess where our money is going. Do you feel like your marketing efforts are falling short? You're certainly not alone. Strategy is the name of the game here - having a concise plan of action can make all the difference in the world as you work towards advancing your career.
In a perfect world, the hard work musicians put into perfecting their craft would pay off in the form of financial security, but as it goes with any arts based career - it just takes time. Most musicians are forced to maintain at least one, sometimes several day jobs to support their dream of being full time musicians. It's important to view this necessity as a stepping stone instead of a road block - lest we forget, the Taj Mahal wasn't built in a day.Getting and keeping a solid day job comes along with it's own set of perks - the kind that may really pay off as you advance up the career ladder.
With album sales, broadcast radio, and many other mainstream revenue sources for artists fading quickly into "has beens", we are being forced into a new era of networking & promotion. Every conversation, connection, and follow up communication is an opportunity to engage your current audience and reach new fans. Are you taking every opportunity to cultivate connections? If you haven't utilized incentivized email capture at your most recent performances, this article is a great starting point for your future endeavors.
Today's music industry does not lend itself to a "one-size-fits-all" model of any sort. It takes experimentation and exploration to develop a strategy and to execute it efficiently. Times have changed - no longer do record labels hold and monopolize all the cards of artist discovery. The tech boom has made the tools you need to record your music, manage your music, and get it out to your fans more accessible than ever before - if you know how to utilize them.
The rise of digital music has cultivated an "instant rockstar" mentality amongst aspiring musicians. Everything can be digitally edited, overlayed, autotuned, re-mastered, etc. so the emphasis on strong musicianship has the potential to get a little lost in the pursuit of quick results. Video games such as Guitar Hero, Singstar, Rock Band, and several others could be easily mistaken for music lessons or instrumental tutorials, but can a game with a severely skewed representation actually teach us more about being musicians? Probably not... unless you're Rocksmith.
Partience is a virtue... and it is absolutley necessary when efficiently releasing your newest music. As eager as we all know you are for people to finally hear the music you've been working on for days, months, or even years, you must be sure to take the time to get the most mileage with your material. A successful album release requires planning - and a lot of it. If you're releasing albums as soon as they hit your front porch now would be a good time to do your homework.
The music industry is difficult to break into for any entry level musican. A lot of musicians will pick up side gigs or offer lessons for extra money, but others choose to teach as a full time job. Whether you're in it to win it or in it for fun, promoting the fact that you have a musical skillset you're willing to offer to those around you is an attractive asset saught after by varying demographics. There is always digital promotion, but when you're starting at ground level, a little word of mouth goes a long way.
The road to success is long, brutal, and relentless - it's not for the faint of heary or for the negative nancies of the world. It is for the go-getters, the hard workers, the over-achievers - the musicians who never give up. Nothing worth having comes easy, but the journey from start to finish can be drastically altered by one word alone: Attitude. Success or failure begins and ends with your attitude. Self-imposing minor adjustments throughout your day may make a world of difference.
We hear more than enough about the negative impacts of free streaming in today's music industry. Pandora, Grooveshark, SoundCloud and so many others give us access to live streaming music at no cost. We know that this tends to have an adverse effect for musicians, especially those starting out, but are we unjustly condemning a service that could offer musicians a chance at free promotion they may not have access to otherwise? Now there's a silver lining.