Once you graduate past garage level and are ready to hit the road as a professional band, there are some important factors to consider before launching your tour, whether it's a careful review of your finances, or just choosing what to pack.
While major social networks are typically seen as the best option for funneling fans to you online, smaller more targeting platforms can in many ways yield greater success when it comes to bringing fans and artists closer together.
While it may not be a new message for anyone who's been involved in a music scene of any kind, the importance of supporting local artists and venue can never be overstated. Here we look at why everyone benefits from you supporting your local scene.
This week on MusicThinkTank we examined why it's so valuable to support your local music scene, essential equipment for every guitarist, creative marketing resources for those on a budget, and more.
Selling things can feel uncomfortable for a lot of us, and musicians pedaling their wares from stage is no exception. Here we look at how you can successfully market your merchandise to a captive fanbase without overdoing it or coming across as irritating.
With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.
This week on MusicThinkTank we explored subtle ways of selling merch at shows, some key financial life hacks for musicians, what to do if your job doesn't match your music career and more.
A classic form of marketing, the business card continues to endure in 2018, but their ubiquity can often make it difficult to stand out from your peers. Here we look at why business cards remain relevant, and how to maximize their effectiveness.
Music Think Tank Weekly Recap: Marketing Manifesto • Live Performances • Your Band Is Your Brand • More
For unsigned bands, promoting your music can be an even greater challenge than for those with a label attached to their name. Here we break down ten principles for success which unsigned bands and artists can use as a guide to marketing their music.
With streaming shaping up to be the dominant form of music consumption, landing your tunes on a Spotify playlist has for many become the holy grail for bands and artists. Here we look at how a band managed to gain such a coveted placement.
Music Think Tank Weekly Recap: Find A Music Publicist • Partner With Your Venue • Social Media A Waste Of Time • More
This week on MusicThinkTank, we detailed how to find a music publicist you can trust, the art of partnering with your venue to promote like a pro, why artists are wasting their time promoting on social media, and more!
When deciding on a music publicist to promote your music, you will doubtless think of the many horror stories circulating in the industry of artists who were ripped off or otherwise misled. Here we look at how to set yourself up with a publicist you can actually trust.
This week on MusicThinkTank, we looked at how you can increase the gain on your next performance, some of the challenges of relocating your music headquarters, what to look for in apps for musicians, and more.
While we are in many ways living in the golden age of music tech and apps for artists, it's important to have a discerning eye in selecting what you use, particularly when it comes to apps relating to data analysis and security.
Here we explore how to apply a re-thought definition of entrepreneurship and put it into practice, as well as how it can help artists and art leaders prepare for the future of the changing music industry.
This week on MusicThinkTank, we looked at how cord cutting culture has influenced how we consume media, the ten best jobs for songwriters, how online interaction through music can foster engagement, and more!
Working as a songwriter can a be a rewarding experience, and allows you to bring a tangible offering to the people who experience your work, but it can also be a difficult road financially. Here we look at ten different jobs that can make your career as a songwriter that much more feasible.
With the increased digitization of the world creeping into almost every corner of our daily lives, the music industry is no exception, and our increased connection on social media and online generally is changing the music industry game for all players.
This week on MusicThinkTank, we look at the good and bad of social media in the music industry, how to write an email pitch that will get your music heard, what entrepreneurship really means for musicians, and more!
This piece looks at how musicians can work to stand out and separate themselves from the crowd, with an emphasis on making music from a socially conscientious perspective, and how they can become better at doing this as they develop their careers.
In order to get your music career off the ground, you first have to somehow make it past the industry gatekeepers. Here we look at how to craft an email pitch for your music that will stand out from the pack and capture the attention of the recipient.
Working in or running a recording studio can be an amazing, rewarding experience, but such a facility to function and attract the right kind of clientele, certain pieces of equipment are essential to have. Here we look at four such items.
This week on MusicThinkTank, we looked at much the world's top musicians make compared to other artists, the essential pieces of equipment for running a quality recording studio, why learning an instrument is important, and more.
While it's well known that the music industry's top earning bring in a solid chunk of change, we here take a look at how the income of this demographic (e.g. music's top 1%) compares with the income of the average employee in an alternative field.
On MusicThinkTank this week, contributors shared pieces looking at why fame can be so destructive, the dangers of incurring crippling debt while on tour, how social media can be effectively used to increase engagement at shows, and more!
While streaming has revitalized the music industry in lots of ways, many artists continue to struggle to make ends meet, something which the launch of numerous new analytic and discovery features by streaming services could help to change.