Social Media is becoming king in today's music industry. Whether you're just starting out as a DIY indie artist or you're Macklemore & Ryan Lewis, social media is (or should be) a part of your marketing strategy. Social media has changed the way artists can interact with their fans forever and if you're not learning how to stay on top of the trends, you're going to find yourself being swept away by them. Facebook, Twitter, YouTube, Vimeo, Instagram, SoundCloud, SnapChat, Flickr, Tumblr - the list could go on for days. These are all names you recognize for a reason...
Are you getting tired of putting endless effort into building your career in return for no reward? You're not the only one facing an uphill road in the music industry, but odds are, if you're not seeing results, you may want to consider the possibility of operator errors. Winston Churchill once said, "However beautiful the strategy, you should occaisionally look at the results." Not only is that exactly what Dave Kusek has done with The New Artist Model, he's turning the data he's collected into an outline of successful music business tips & strategies. Lucky for us, he's sharing.
YouTube has been and continues to be a driving force in the music industry. As more and more people turn to live streaming for their music fix, album sales become a more obscure, less significant part of any artist's income. YouTube has gone from being a fad. to a trend. to an undeniable statement piece in the architecture of today's music industry - making it a tool every musician must learn how to utilize effectively.
The music business has been and is continuing to be a tough nut to crack. lt takes an unmatched work ethic to be competitive and it takes a lot of time and consistency to turn that into success. It is possible if you take into account the changes that have occured in the industry and capitolize on the opportunity to turn new marketing avenues into solid revenue streams.
Spotify, Pandora and other streaming music services have struggled to get mainstream consumers to become paid users. But a new report, âContent Connectors: How the Coming Digital Content Revolution Will Change Everything,â by analysts MiDiA Research says that's about to change. The study shows how Content Connectors - devices like Apple TV, Google Chromecast and Amazon Kindle Fire TV - are driving paid music and video consumption beyond early adopters into the mainstream.
Innovative ways to harness your creativity and captivate your audience is the name of the game these days. The times when standard block print slapped on a billboard got everyone's attention are long since over. Art has taken on a different role as the identifying factor for individual brands everywhere. Artists, designers, and musicians are constantly challenges to push the creative envelope in ways that grows their fanbase and expands their reach, but in order to do so successfully, you must understand the changes that have taken place and the trends that are making that happen.
Top charting songs predominantly have one thing in common: they get your attention. Whether it's the imagery, unshakeable melodic line, or the classic mantra-like one-liner, they harness popularity by think, over and over again. Have you ever wondered what goes into creating a successful song and how you can use that formula to create your own hit single? You just hit the "how to" jackpot.
Email Marketing may seem a little bit old school, but the truth is, if you're taking a pass on this avenue you're missing a critical opportunity to personalize your band to fan communication. Having Facebook & Twitter followers and fans crawling your BandPage, Sound Cloud, or StoryAmp is fantastic but if you aren't utilizing those tools to point your followers toward signing up for your mailing list, now might be a good time to reconsider your plan of action.
Dave Cool | 16-Point Band Website Assessment Checklist
Andy Lykens | How To Reach The Best Music Business Contacts. Period.
What if you could reverse the sinking feeling you get when you send an email blast to hundreds of contacts that goes entirely unanswered? What if you were able to better understand how to break into the industry instead of trying the shotgun approach and hoping for a hit? Would you? Because you can. It all comes down to genuine relationship building.
Having a website is a must in today's music industry. If you're slacking in that department, you might want to consider tightening the reins. Are your photos sharp and recently updated? A picture can be worth a thousand words or it can be the reason that potential listener dismisses your band based on look and feel. A fair assessment? No. Reality? Yes. Your website is a representation of your band, so if you feel like you're lacking we suggest you review this checklist.
Networking is one of the most crucial components to any job in any industry. Your ability to connect and stay connected can easily make or break you. Knowing what you want and how to translate that into what you need to do to get there makes a world of difference on the road to success. If you're hitting dead ends and brick walls in your outreach to industry influencers, this is the perfect read for your Monday morning.
Today's music industry is constantly evolving. If you're not a part of the changes that are currently taking place, it's important to at least know what is going on around you. With different tecnhological advances, the way in which we share music has changed forever. It is no longer about the full album download, but rather how to keep the listener engaged enough to download your music in the first place.
Tweeting is easy, but creating content that your audience will engage with isn't always so simple. It's difficult to find the right niche but with a little good advice and a fair share of homework, you'll own your own Twittersphere in no time. Keeping it real but not too personal can mean walking a fine line, but if auto-generated content is your current status quo, it might be time to change your game.
Times are definitely changing. With the rise of techno-everything, more and more tasks are being moved to automated systems. Data entry, assessment, and export can all be done at a touch of a button. Photographs can be broken down into layers, modified, and put back together again with the stroke of a virtual brush. Sounds can be created on a keypad instead of an instrument. The act of creating music has so many elements that make it nearly impossible to authentically replicate with computers, but when it comes to mastering that created music, has LANDR cracked the code?
To be a successful part of today's music industry you're going to have to break the mold. That's exactly what Jack Conte did when he launched Pomplamoose and Patreon. He knew what he was good at, new what wanted and knew what he needed and put together the right team to help him get there. Now, after a lot of hard work, this successful musician and CEO is on the other side of the interview tabel with some of the best advice he's both given and received along the way.
Sometimes our best form of transportation is a leap of faith. Nike hit the nail on the head when they coined the phrase "Just Do It". Julie Geller took that to heart when she committed to realease a new music video every month for a year. She learned some incredibly valuable lessons along the way and you could too. You don't have to have top of the line equipment or be the best of the best - you have to be willing to start from where you are and take the constructive feedback you get along the way.
YouTube is un-questionably a top resource for any serious musician. As a free service with access to an unlimited audience, if you're not utilizing this resource, you're doing it wrong. YouTube has made leaps and bounds and incredible upgrades in the past few years, but as is always the case with growth, expansion, and consumer demand, the terms are changing and you're going to want to know the new rules.
There is a lot to be said for being committed to studying within your field, but often, it is what you learn outside of it that gets you where you're going. The music can be assessed and evaluated from multiple angles. The record label, the booking agency, the artist - everyone is going to have a different perspective. Spending some time learning from as many of those people as possible both in and outside of the business may be the most valuable time you spend building your career.
Album sales used to be the favorable metric when calculating an artists success or failure, but with that business model long since out the window, new artists are fighting to stay relevant. Through mobile sharing apps, livestreams, and third party downloading sites, millennials have upped the demand intensely over the last decade. Knowing how to meet that demand head on could be the key to unlocking your potential in this evolving industry.
The importance of knowing what to look and look out for when considering your best promotional resources increases drastically as more platforms become available. It feels like it's impossible to keep up, but if you go into the search for the promotional marketing tools armed knowing what questions to ask, what to consider, and what to avoid entirely, you're automatically ahead of the game.
With the rise of digital merchandising comes a lot of look alikes. Everyone wants "in" on the successful artists' career - sometimes this means the illegal download and/or streaming of music or, a taking things a step futhe by counterfeiting merchandise for profit. Counterfeit merchandise is one of the most active ways "fans" are mooching off of artists, and free-market platforms like Amazon make it nearly impossible to track effectively.