A classic form of marketing, the business card continues to endure in 2018, but their ubiquity can often make it difficult to stand out from your peers. Here we look at why business cards remain relevant, and how to maximize their effectiveness.
Music Think Tank Weekly Recap: Marketing Manifesto • Live Performances • Your Band Is Your Brand • More
For unsigned bands, promoting your music can be an even greater challenge than for those with a label attached to their name. Here we break down ten principles for success which unsigned bands and artists can use as a guide to marketing their music.
With streaming shaping up to be the dominant form of music consumption, landing your tunes on a Spotify playlist has for many become the holy grail for bands and artists. Here we look at how a band managed to gain such a coveted placement.
Music Think Tank Weekly Recap: Find A Music Publicist • Partner With Your Venue • Social Media A Waste Of Time • More
This week on MusicThinkTank, we detailed how to find a music publicist you can trust, the art of partnering with your venue to promote like a pro, why artists are wasting their time promoting on social media, and more!
When deciding on a music publicist to promote your music, you will doubtless think of the many horror stories circulating in the industry of artists who were ripped off or otherwise misled. Here we look at how to set yourself up with a publicist you can actually trust.
This week on MusicThinkTank, we looked at how you can increase the gain on your next performance, some of the challenges of relocating your music headquarters, what to look for in apps for musicians, and more.
While we are in many ways living in the golden age of music tech and apps for artists, it's important to have a discerning eye in selecting what you use, particularly when it comes to apps relating to data analysis and security.
Here we explore how to apply a re-thought definition of entrepreneurship and put it into practice, as well as how it can help artists and art leaders prepare for the future of the changing music industry.
This week on MusicThinkTank, we looked at how cord cutting culture has influenced how we consume media, the ten best jobs for songwriters, how online interaction through music can foster engagement, and more!
Working as a songwriter can a be a rewarding experience, and allows you to bring a tangible offering to the people who experience your work, but it can also be a difficult road financially. Here we look at ten different jobs that can make your career as a songwriter that much more feasible.
With the increased digitization of the world creeping into almost every corner of our daily lives, the music industry is no exception, and our increased connection on social media and online generally is changing the music industry game for all players.
This week on MusicThinkTank, we look at the good and bad of social media in the music industry, how to write an email pitch that will get your music heard, what entrepreneurship really means for musicians, and more!
This piece looks at how musicians can work to stand out and separate themselves from the crowd, with an emphasis on making music from a socially conscientious perspective, and how they can become better at doing this as they develop their careers.
In order to get your music career off the ground, you first have to somehow make it past the industry gatekeepers. Here we look at how to craft an email pitch for your music that will stand out from the pack and capture the attention of the recipient.
Working in or running a recording studio can be an amazing, rewarding experience, but such a facility to function and attract the right kind of clientele, certain pieces of equipment are essential to have. Here we look at four such items.
This week on MusicThinkTank, we looked at much the world's top musicians make compared to other artists, the essential pieces of equipment for running a quality recording studio, why learning an instrument is important, and more.
While it's well known that the music industry's top earning bring in a solid chunk of change, we here take a look at how the income of this demographic (e.g. music's top 1%) compares with the income of the average employee in an alternative field.
On MusicThinkTank this week, contributors shared pieces looking at why fame can be so destructive, the dangers of incurring crippling debt while on tour, how social media can be effectively used to increase engagement at shows, and more!
While streaming has revitalized the music industry in lots of ways, many artists continue to struggle to make ends meet, something which the launch of numerous new analytic and discovery features by streaming services could help to change.
Most DIY artists know that utilizing social media is a necessary evil when it comes to promoting their music, particularly when it comes to live shows. Here we look at some smarter ways to grow your followers, maximize engagement, and sell more tickets to your shows.
If you're an artist or in a band, going on tour is likely something you're planning to do, if you haven't already. While touring can and should be an amazing experience, it must also be taken seriously and carefully planned out in order to prevent disaster.
This week on MusicThinkTank we covered why budgeting matter so much for independent artists, the essential apps to have on your iPhone while touring, what graphics can do for marketing your music, and more.
Beyond just maps, certain apps have become invaluable for the iPhone totting artist hitting the road. Here we look at for of the most essential to have, whether you're promoting a show or just trying to communicate with your bandmates.
On MusicThinkTank this week, contributors shared pieces on how to supercharge your music venue, the challenging decision musicians face when it comes to college, how you can effectively market your band, and more.
For many musicians, the choice of whether or not to attend college can be a difficult one. While college can provide a lot of opportunities for both networking and improving one's skills, many artists find that college is out of their financial reach, or consider unnecessary to their success in the industry.
As you get more serious about your music career, it becomes essential to start investing serious time and energy into developing and launching an effective marketing strategy. Here we look at thirteen essentials components.
Music Think Tank Weekly Recap: Entrepreneurial Musicianship • Termination Rights • Band Photography • More
This week on MusicThinkTank, we looked at how to rethink entrepreneurial musicianship, how time is running out for artists to exercise their termination rights, four essentials every band photographer needs, and more.