(CelebrityAccess MediaWire) - The Orchard has signed independent label Shanachie Entertainment for exclusive worldwide digital distribution and marketing. The Orchard will leverage Shanachie's artist roster globally for distribution to all leading digital music stores and services and the major wireless carriers through The Orchard's numerous mobile partnerships.
Shanachie joins the ranks of other major labels, including Lookout! Records and Saregama, that have partnered with The Orchard to market and sell their music digitally. The Orchard has digital distribution and marketing relationships in place with over 100 of the world's leading digital music stores globally, including iTunes, eMusic, Napster, MSN, MusicMatch, Real/Rhapsody, and Yahoo! In addition, The Orchard maintains distribution partnerships with industry-leading mobile companies around the world, including Sprint, Dwango Wireless, Zingy, 9 Squared, HIFI Ringtones, IAM Mobile, Securycast, Arvato Mobile and Hudson Soft.
Founded as a small traditional Irish music label in 1975, Shanachie has grown into a dominant independent that releases 50-70 titles each year with a strong catalogue encompassing blues (through its Yazoo imprint), folk, world music, reggae, smooth jazz, Americana, Latin music, rock, funk, jazz, klezmer and more.
Shanachie's catalogue features releases by contemporary jazz artists Kim Waters and Chuck Loeb, reggae trailblazers Augustus Pablo and Black Uhuru, African trumpeter Hugh Masekela, juju master King Sunny Ade, Pakistani artist Nusrate Fateh Ali Khan, bluegrass artists The Stanley Brothers and many more.
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