From the relentless focus on the music industry's latest streaming model, one might think Taylor Swift and streaming services represent the entire future of the music business. When Jay Z recently announced plans and major artist support for his new Tidal streaming service, many seemed to view it through the same lens.
When Jay-Z's new streaming service TIDAL relaunched a few weeks ago with a lot of undue pomp and circumstance, you can be pretty sure that it didn't expect the backlash that ensued. Not only were music fans and potential users turned off by music's one percenters talking about making making more money piad subscribers, but fellow artists, producers and music execs, as well.
The mixtape has long been a part of music culture. Ever since the 8-track and the cassette, fans have spent countless hours compiling tracks into audible lists that vary from a simple top favorites to highly conceptual themes. So, what if you could track how many times your songs make it to a mixtape?
Regulators in the European Union may throw a roadblock into Apple’s upcoming launch of its new streaming music service. The computer giant is increasingly under examination over its dealings with record labels. EU regulators have sent questionnaires to major labels and other streaming services regarding their dealings with Apple.
Last year, vinyl unit sales totaled 9.2 million, a 6.1 million increase in 2013. With 2015's vinyl sales up 37% in the first three months of the year, and the growing popularity of Record Store Day (which is tomorrow - go buy something) it looks as though digital music is going to have to work a little harder to kill off the legend that is vinyl records.
Although music streaming is getting the biggest headlines these days, recent research from MusicWatch, a company providing consumer research for the music industry, indicates that consumers have not entirely given up on paid music downloads. In fact, one third of U.S. consumers purchased music downloads last year.
Spotify has announced the launch of Playlist Targeting, the newest feature in it's Spotify For Brands platform. Playlist Targeting will allow brands to reach specific artists by targeting unique audience segments based on streams from Spotify’s 1.5 billion-plus playlists.
The continued media feeding frenzy around Jay-Z’s TIDAL demonstrates just how valuable star power is for cutting through the clutter. What has helped sustain interest is Jay-Z’s vision for delivering better value to artists and better experiences for music fans. But how far can those promises carry TIDAL unless they deliver?