While radio may have once been the means of making or breaking a hit, the onset of the streaming age means the playlist is now the primary avenue for listener discovery. Unsurprisingly, this has given rise to a new form of payola, with companies emerging that specialize in getting artists' music on playlists...for a fee.
With the launch of Spotify For Artists yesterday, the streamer bundled features like analytics and profile management tools that any musicians or music marketer will find invaluable. And with the elimination of a previous 250 follower limit, made those tools available free to all artists and their teams.
"What if that metal fan only listened to Metallica, yet still 10% of that subscriber’s revenue went to Katy Perry?" It is not a hypothetical question. It's actually how payments to rightsholders are calculated by Spotify, Apple Music and all other music streamers. But Mark Mulligan discovered that rival Deezer is exploring a radical shift that some believe would divide revenue more fairly.
The convenience of streaming has unquestionably slowed music piracy. But it certainly has not stopped it. According to a late 2016 study by Ipsos for the IFPI which surveyed 12,600 internet users in 13 countries, more than 1/3 said they had still accessed copyright infringing music over the previous 6 months. And how they're pirating music has changed.
Music shapes our identities and changes our lives. It brings back our memories and stirs up our emotions. My Song Stories asks music professionals and indie artists questions about the songs in their libraries. Today, Andrew Woloz, a consultant who helps companies and artists with their digital music strategy, shares the artists and songs that have impacted his life and career.
After his song "Cold Little Heart" earned a prominent spot on HBO's new Big Little Lies, Michael Kiwanuka saw a massive jump in his music's popularity. Here he discusses how TV placement can help artists whose music may not fit with traditional radio, and the important relationship between a well chosen song and the show/film which is supports.
Earlier this week, we learned that Pandora had asked the major labels for cash or better royalty rates. After receiving what is reported to be a tepid response from UMG, WMG and Sony, the music streamer is now talking to private equity firms in search of cash.