If you saw the headline of this article and the words "giving away" sent chills down your spine, I hear your fear. We're all well aware of how often artists are asked to work for free, and I know how seriously you take your music career.
The music video is just the starting point for a fan's journey thanks to embeddable links from hot video-meets-commerce startup Wirewax. Whle watching a video, click on a shirt worn by the artist and its takes you to an e-commerce site ready to sell it. Click on a singer's anguished face and it takes you the lyrics or on a deeper dive to what motivated her to write the song.
The following is a transcript of their discussion.
Jesse: This interview is rewarding for anybody who’s an artist or in a band and wants to see some of the hidden gears of how a music video secures exposure. I highly suggest reading the whole interview; Andy’s incredibly insightful, and you can check him and his company out at hipvideopromo.com.
What if you could reverse the sinking feeling you get when you send an email blast to hundreds of contacts that goes entirely unanswered? What if you were able to better understand how to break into the industry instead of trying the shotgun approach and hoping for a hit? Would you? Because you can. It all comes down to genuine relationship building.
Pandora in Australia and New Zealand has reached 2 two million registered listeners, effectively doubling its listener base in less than 12 months since launching in December 2012. Listeners have created 29 million personalized stations customized by 90 million Australian and New Zealand thumbs up and down.
Australia and New Zealand are the only two countries where Pandora is available outside of the U.S. More results there include:
Private messaging and calls enter a new promotional dimension with the launch of Hushed Events. Hushed is known for providing temporary phone numbers for smartphone calls using their app to keep your number secure. This week they debuted a system for people with a following, from old school celebs to new school Viners, who want to connect with fans without giving out personal details. Hushed Events allows fans to register for a call, receive notifications if won and connect the fan and artist.
SiriusXM last week debuted a new song countdown radio show based on popular music videos from YouTube hosted by YouTube star Jenna Marbles. The playlist is apparently based on a combination of YouTube data and SirusXM curation. While this effort partly reflects the ever-growing importance of YouTube to music, it also represents the gradual adaptation of new media (YouTube) to old forms of presentation (top hits countdown shows).
UPDATE: We heard from Team Spoon overnight. Yesterday was release day and many indie stores are already sold out of the unique vinyl promotion. Typical was this tweet from Nashville's legendary Grimeys.
The Story: Britt Daniels of Spoon came up with an indie-oriented vinyl-centric response to the digital tracks offered as a form of "instant gratification" to those pre-ordering online at big outlets. His solution is to gift those who pre-order Spoon's upcoming release, "They Want My Soul," at select indie record stores with a 10" vinyl record including a single off the album when they preorder. While they're obviously ways to do indie digital gratification, this is a catchy idea and the folks at Record Store Day concurred and helped connect the band with interested shops.
A panel of industry experts and BBC 1Xtra DJs has named Ed Sheeran the most important artist in black and urban music. 1 Xtra bills itself as leading black music station in the UK. #2 on the chart was twice as white as Sheeran, if that's possible. Disclosure - two white brothers named Guy and Howard Lawrence, and the equally Caucasian Sam Smith was in fourth place.
The ongoing saga of Kim Dotcom's attempt to launch a new music service continues with a search for funding for Baboom. A "Limited Pre-IPO" is offering shares to "Sophisticated Investors only" in an attempt to raise $4.5 million. That offer closes Friday. The plan is to launch the service and to go public on the Australian stock exchange by the end of the year. Baboom will be dependent on indie music and "friendly major artists" and, though they're claiming strong indie support, one has to wonder at the prospects of such a company that identifies its competitors as Pandora, Spotify and Beats.
Having a website is a must in today's music industry. If you're slacking in that department, you might want to consider tightening the reins. Are your photos sharp and recently updated? A picture can be worth a thousand words or it can be the reason that potential listener dismisses your band based on look and feel. A fair assessment? No. Reality? Yes. Your website is a representation of your band, so if you feel like you're lacking we suggest you review this checklist.
Founded by Superchunk's Mac McCaughan and Laura Ballance in 1989, North Carolina's Merge Records quickly grew to become one of America's essential indie labels. From supporting their fertile local indie rock scene to launching international stars, for 25 years Merge has carved out uncompromising success by staying true to its independent roots.
An ongoing battle with YouTube over alleged heavy handed negotiating tactics and unfair terms for their unlaunched subscription music service, has united the global independent music community on the broader issue of fairness in all digital deals. In a not so veiled jab at YouTube and other digital services, global indie trade group WIN has released an open letter signed by more than 700 independent labels that calls for fair digital music deals.
"The big print giveth and the small print taketh away.”
Google has launched its Play Music All Access music subscription service in six new countries: Bolivia, Chile, Colombia, Costa Rica, Peru and Ukraine. As always, new signups will receive 30 days free and access to 20 million tracks.
Sirius XM has added an additional $2 billion to its stock repurchase program. SiriusXM's Board of Directors approved a $2 billion stock repurchase in December 2012 and supplemented that with an additional $2 billion in October 2013. The satellite radio provided will fund the $6 billion in repurchases through cash on hand, future cash flow from operations and future borrowings.
The 10 artists and albums vying for Canada's most prestigious music award, the Polaris Music Prize, were named today. This 8th annual award, which honors the best album of the last year, will be determined by an 11 member jury of music journalists and broadcasters and announced during the Polaris Gala at The Carlu in Toronto on September 22.
Though anyone can register a .FM domain, thanks to the benevelonce of the Federated States of Micronesia, it is quite popular and often associated with music-related sites including but certainly not limited to radio. But I'm still surprised to find the top 40 .FM sites to be so dominated by music. In addition, use is international with a particularly strong Chinese adoption. Take a look for an alternate view of the web-based music industry.
Drones are being adopted in all sorts of areas to sometimes literally give a new look at things. Which means they eventually will show up in music videos. One video using a GoPro/drone combo used Sarah Brightman and Andrea Bocelli’s "Time To Say Goodbye" as background music and drove it up the charts. Another takes a fairly simple concept and capitalizes on the odd movement qualities of drones.
OP ED fromPeter Getty, musician, producer, writer and philanthropist. A member of the band Virgin Whore Complex, Getty founded the indie label Emperor Norton.
As if beleaguered indie labels needed another battle…
Music streaming services like Spotify and Rdio are making a lot of money delivering unlimited streaming music in return for a flat monthly fee. Never shying away from a bandwagon, Google too is now jumping into the game. Corporate subsidiary YouTube is currently cutting deals with music labels in preparation of Music Pass, a music streaming service to be released later this year.
Apple recently dropped a new tv spot for the iPhone. Touting the smartphone as a parenting tool, the ad showcases a number of related apps over a bed of music sung by Julie Doiron of Sub Pop's Eric’s Trip. The simple and pleasant track "Life Of Dreams" comes from Doiron's long forgotten 2009 solo album ,"I Can Wonder What You Did With Your Day." [Kudos to the song plugger or music supervisor who unearthed it.] WATCH:
MTV, VH1 and CMT are launching "First" a multi-platform campaign to promote newly released albums. Starting with two arists that certainly don't need extra marketing help, Ed Sheeran and Ariana Grande, the campaign, sponsored by Pepsi and including a heavy dose of Twiiter Amplify ads, will eventually be used to promote emerging artists, as well.
In what is likely to be the first of many such announcements, unless they update in a batch, Shazam yesterday announced that Rdio subscribers will be able to stream full songs on Shazam. Other services are expected to be added in "coming weeks." Shazam has been known as a great app for identifying and "Shazaming" music in the wild but has only shared song previews to this point. Shazam has also been a great driver of music downloads which may start to decline with the addition of streaming services.
Dr. Dre and Jimmy Iovine would like us to believe that Beats headphones are uniquq. Maybe so, but apparently they are also quite easy to copy. A Journal of Musical Things shares these Techblog collected photos of Deats Headphones for sale in BejIing.
Today, Tuesday July 15th at 1PM ET, the U.S. House Judiciary subcommittee on Courts, Intellectual Property and the Internet will hold the latest in a series of hearings on current copyright law as part of the subcommittee's ongoing review of the Copyright Act. You can watch the hearings live online.
That was the blog post headline three years ago today on July 14th, 2011 when Spotify launched in the U.S. Since then Spotify has become the largest streaming music service in the U.S. with 3 million paid subscribers here. Globally, Spotify has 10 million paying subscribers and more than 40 million active users across 56 markets.
What will the streaming music marketplace look like in three more years?
LH Labs, a part of Light Harmonics, successfully completed an Indiegogo campaign to fund their Geek Wave "high-performance portable music player." Their campaign goal of $38,000 was dramatically surpassed closing Saturday with $1,323,073 in pleges. Geek Wave can be viewed as a competitor with the PonoPlayer but seems to be of interest to a different crowd than Pono's drawing.
So apparently Garth Brooks was retired and now he's back on RCA Records. And this time he's releasing his new album digitally, as well as his back catalogue, but only via his own site. Unfortunately it's unclear whether it's just digital downloads or if streaming is involved though downloads seem most likely. Perhaps more importantly this decision, inspired partly by iTunes, means that his new site, where they'll have their "own version of social media," will also have an even stronger draw for Garth Brooks' fans cementing it as homebase.