How much is a celebrity tweet worth? Recently, an up-and-coming artist was lucky enough to have Ryan Adams tweet about his music to 685,000 followers, with the result that he gained quite a bit of online attention. The exact impact of said tweet is quantified in this article.
Like almost every stock on the major global exchanges, Monday was a tough day for music and entertainments stocks. But like others on the New York Stock Exchange, most rebounded slightly on Tuesday morning.
Music streamers, under fire from labels and publishers demanding more revenue from free ad-supported listening, are working feverishly to finding better ways to attract and retain sponsors. Today Rdio unveiled a new brand offering, Promoted Music Experiences.
As fewer and fewer people discover new music through conventional terrestrial radio, it has switched to a system of playing the same top 40 hits ad nauseam, meaning that its value as a promotional service for up-and-coming artists is becoming less and less. The Fair Play Fair Pay Act hopes to fix this broken system.
Although streaming services have rapidly become the main source of music for many individuals, having risen above the ashes of both physical album sales and digital downloads, there remains some question over whether a $10 a month price tag is simply too much for the average consumer to pay.
Our new regular feature THE PITCH asks promising music tech startups to "pitch" their product or service to the Hypebot community in 100 words or less. Today, fan acquisition and marketing platform Adva Mobile makes their PITCH:
Music and entertainment related stocks fell on Monday as the global stock market continued a three day tumble. New York Stock Exchange officials said they would halt all trading for at least 15 minutes if the decline reached 7%.
Reelio, an influencer marketing platform that connects brands with digital stars, has raised a $5 million Series A funding round. Investors include e.ventures, the venture capital firms of Philipp Schindler, Lorne Michaels and Andrew Reis, former Sony Music President and Bertelsmann exec board member.
Universal Music Group's plan to invest in films related to its artists and catalog is certainly paying off. First the Amy Winehouse film was a success, and now NWA's biopic "Straight Outta Compton" is bonafide hit scoring a second surprising week at #1. Here's the weekend's box office scores:
When we think of ticket sales in the music industry, we usually think of large concerts or festivals, but there are many other types of events which can be ticketed for that help to supplement an artist's income while simultaneously aiding in building a stronger connection with fans.
This week on MusicThinkTank, an examination of Spotify's clout in the world of streaming, some advice on how to be your own promoter and a few tricks for how to combat the stress of managing your own music career.
We've got plenty of useful tips and advice for D.I.Y. artists this week, from how to be your own promoter to merch mistakes that can trash your budget to some handy Instagram tools that can help you improve your social media presence.
Some of Hypebot's most popular posts during the past week include an explanation of how music streaming is ripping you off and what you can do about it, some handy new Instagram tools for musicians, an examination of who actually owns what in the music industry, and more!
After falling to as low at $.75 per share, stock in EDM giant SFX Entertainment closed Friday up slightly at $.90 per share. Traded on the New York Stock Exchange, SFXE can be removed from trading if its price closes below $1.00 for 30 consecutive trading days.
For many artists, sending a regular e-newsletter to fans can be a good way to stay connected and keep them up-to-date, but it's important to keep in mind that there are certain limitations and restrictions on what can and must be included in these mass communications.
Being a record label today means something very different from what it did twenty years ago, and success can be hard to come by. These labels are experimenting with new ways of releasing music, and redefining what it means to be a record label.
Several virtual internships - location is not a problem - are available at Hypebot, MusicThinkTank and our sister company, booking agency Skyline Music. These are unpaid positions with flexible hours. We can usually meet the requirements needed for college credit, and an internship can be created to suite your goals and interests.
As the popularity of playlists continues to increase, it becomes important to make them as consumer-friendly as possible, and that there be a way for the playlist listener to contact the playlist creator. This article outlines, step-by-step, how to do just that.
For an artist, becoming established and maintaining a position in the music industry are two very different things, but the practices for achieving the two goals are very similar in many respects, particularly when it comes to interacting with others in the same field.