Although Spotify is generally touted as being the front runner in streaming world with it's 51 million plus subscribers, new controversial data suggests that Apple Music may be on course to emerge the dominant player and, in some areas, may have even overtaken Spotify already.
Social media is an integral part of our waking lives, and just as each platform has its own distinct attributes, each one represents an opportunity for a band or musician to draw attention to themselves and their work. That said, there are certain basic practices that apply universally across all the different platforms.
Direct-to-fan subscription services like Patreon can be an excellent and fulfilling way for artists to make a living of their music, but when done incorrectly can also be a potentially career ruining disaster. Here we look the top ten best ways to insure you get what you want out of Patreon.
The Bieb is back! Oh, wait... you only wished that he went away. Talk all you want about Ed Sheeran and Drake as the streaming success stories of 2017, but Justin Bieber just helped break a YouTube record with the biggest music video debut of 2017.
With the launch of Spotify For Artists yesterday, the streamer bundled features like analytics and profile management tools that any musicians or music marketer will find invaluable. And with the elimination of a previous 250 follower limit, made those tools available free to all artists and their teams.
Through their use of unconventional and underutilized venues such as museums and churches, the promotional group Murmrr out of NY is able to keep the cost of their shows low, allowing for cheaper tickets for fans, and more money for the artists.
If touring with a band is great way to bring everyone together into a tight-knit musical community, touring with two bands can provide an opportunity to connect with even more artists, and buoy the tour on to greater success in the process.
UPDATED: "Music will play a much larger roll in messenger this year," promised Facebook's head of the Messenger platform David Marcus on stage Tuesday during Facebook's F8 developer conference before announcing two key integrations.
"What if that metal fan only listened to Metallica, yet still 10% of that subscriber’s revenue went to Katy Perry?" It is not a hypothetical question. It's actually how payments to rightsholders are calculated by Spotify, Apple Music and all other music streamers. But Mark Mulligan discovered that rival Deezer is exploring a radical shift that some believe would divide revenue more fairly.
Letting loose and belting out your favorite song at a karaoke bar can be an excellent way to reduce stress in your life, and leave you with an energized feeling of positivity. That said, the public nature of karaoke can be unappealing to some, so here we look at some more private alternatives.
[UPDATED] Spotify has launched its Spotify Premium for Students in 33 new countries. Spotify Premium for Students allows all registered students to enjoy Spotify Premium, including all of the benefits that come with being a Premium subscriber, for about half of the the standard local price.
Apple's hugely popular Garageband recording app is now free for all iOS and masOS users. While notable, the change may not have a major impact given that both have been free for the last five years with hardware purchase.
UPDATE 2: Spotify has launched a bot for Facebook Messenger that lets friends share music within chats. The bot includes search, recommendations, sharing a 30 second song clip within Messenger, or launching Spotify to hear the full song.
The convenience of streaming has unquestionably slowed music piracy. But it certainly has not stopped it. According to a late 2016 study by Ipsos for the IFPI which surveyed 12,600 internet users in 13 countries, more than 1/3 said they had still accessed copyright infringing music over the previous 6 months. And how they're pirating music has changed.
Although using various forms of social media to promote new music or an upcoming tour is par for the course by this point, many artists may be neglecting to consider the power of Pinterest, which can be a great resource for inexpensively building your audience and driving web traffic.
While lengthy, dramatic intros used to be commonplace in the power pop ballads of a few decades ago, a recent study has revealed that the hits of today have significantly more truncated, something for which consumers shortened attention spans are likely to blame.
In November 2015, Spotify released Spotify Fan Insights, a dashboard to help artists better understand their Spotify listeners. Today, it exited beta as Spotify For Artists combining analytics, profile management tools and some new features.
Facebook's march to world domination continues. New research by app analytics firm Sensor Tower shows that Facebook's WhatsApp, Facebook, Facebook Messenger, Facebook owned Instagram and (those guys who refused to sell to Facebook) Snapchat were the most downloaded apps worldwide for the first 3 months of 2017.
Music shapes our identities and changes our lives. It brings back our memories and stirs up our emotions. My Song Stories asks music professionals and indie artists questions about the songs in their libraries. Today, Andrew Woloz, a consultant who helps companies and artists with their digital music strategy, shares the artists and songs that have impacted his life and career.
YouTube Live streaming is now open to any creator with 000 subscribers. That's down from a previous threshold of 10,000. The expansion of YouTube Live to more creators will further fuel the explosion in live video on YouTube, Facebook, Instagram, Snapchat and elsewhere.
While certainly challenging, putting together a modest, multi-day festival is by no means un-achievable, provided you're willing to put in the time and research, and are willing to work together with the rest of your DIY community. Here we review the seven steps to putting a successful festival together.
Here BMI interviews multi-Emmy and GRAMMY award-winning composer Laura Karpman about her history-making work in the music business, as well as her passion for helping women in the industry find success, and her advice for doing so.
For months, YouTube has been the music service the industry loves to hate. Love, because of its huge audience that can clearly break artists and boost releases. Hate, because of the comparatively small revenue it returns to creators and rightsholders. But now broadcast radio is feeling the heat, and for exactly the same reasons.