Instagram Stories disappear after 24 hours, making them easy to dismiss as a marketing tool. But with more and more interactions on the platform shifting to Stories, it is a social channel that should not be ignored.
While blockchain has long been thought of as God-send and natural fit for the music industry, the budding technology has yet to live up to the hype surrounding it. In his "Howard Test," George Howard outlines what it will take for the technology to reach its potential.
A Spotify playlist created by NewYork - Presbyterian Hospital, contains only songs with 100 and 120 beats per minute, the perfect rate to perform CPR to. The diverse playlist includes wonderfully appropriate songs like the Bee Gees' "Stayin’ Alive" and "I Will Survive" by Gloria Gaynor, and some so, like Mariah Carey’s "Heartbreaker."
The potential of your band's website is huge, and it can be so much more than just a place to dump content. We look at some key things to consider from the beginning to make sure your website becomes the best it can be.
While a traditional industry model would have relied on getting a record deal first and them have them provide you with the people necessary to launching your music career, such is no longer the case. That said, when hiring people as a DIY artist, it's a tricky game of choosing the right people while staying inside your budget.
After Kanye West dominated the new news cycle with a same-day rants at the White House and a Washington DC Apple store, singer-songwriter Amanda Shires took to Twitter with the words of now-departed songwriter Leonard Cohen and his poem “Kanye West Is Not Picasso.”
In response to a what was, for some, a less than ideal outcome to a recent court ruling from the 9th circuit that "Stairway to Heaven" had not in fact infringed upon the song "Taurus" by Spirit, copyright lawyer Rick Sanders weighs in on why the ruling may not be so bad for copyright law after all.
Putting your music online is obviously an essential part of accruing fans, but a "build it and they will come" mentality does no one any good. Here we look at what is actually necessary to building a database of fans.
Virgin founder Sir Richard Branson was presented with a star on the Hollywood Walk of Fame in Los Angeles and took the opportunity to announce the launch of a revived Virgin Festival series in the US next year.
Music Business News From Around The Web
Spotify recently surprised many by offering no cost music uploads to the service to all artist. Still, most artists and labels will choose to use a distributor for their other services and because they need them to get on other music services. So to help those artists, Spotify offers a list of Preferred Distributors; and just five make the cut.
The music industry is a massive and competitive field, and while it may be chock full of talented composers and performers, somewhat more rare is the talent who is also a gifted marketer. Like many such things, however, such skills can be learned, so here we look at eight key ways in which artists can build a good marketing strategy.
Music player Winamp has been around almost since the turn of the century. As the app that helped bring mp3's into the mainstream, Winamp fans - still 1 million strong - are a nostalgic and loyal bunch. After almost being killed under AOL ownership, Winamp was last updated in 2013, until now.
While it may not seem like the trendiest of internet scourges, piracy remains a huge issue. While many thought that the low cost and easy accessibility would bring about an end to illegal downloads, the fact that piracy still accounts for more than a third of music consumption suggests the dream of late 90s tech buccaneers is alive and well.
In this new music economy, pitching to playlists has become an essential part of a musicians promotion, as solid streaming placement can often propel an artist toward major success. Here we look behind the curtain at what the pitching process is actually like when it comes to Apple Music.
The Ninth circuit recently reversed a preexisting verdict on whether or not the iconic "Stairway to Heaven" had stolen from the slightly less well known "Taurus" by the band Spirit. Here Stephen Carlisle digs into the some of the dubious music theory applied in these court proceedings, and looks at how it could affect future cases.
"You have no money and you want to promote your tour," indie rapper and music marketer extraordinaire Kosha Dillz writes, as his kicks off a tour. "Well, chances are that means the venues aren't paying you much and you are figuring how to get out there and learn more from it! I have a tour happening right now, and now that I am getting paid a little bit more than I used to...lets us figure out a way to do it by writing it down and sharing the wealth. Don't be lazy. Do it!"
The Orchard has named Tim Pithouse Global Head of Artist & Label Services. Pithouse joins Sony owned distributor from Sony Music Australia where he served as General Manager, International Marketing and Artist Development.
Netflix will venture into the world of reality television with the debut of their first unscripted music show, “Westside.” Set to debut on Nov. 9th, “Westside” will follow the stories of nine aspiring artists, including former “American Idol” finalist Pia Toscano, as they try to stage a live performance.
A new report from the IFPI has confirmed suspicions that, yes, a lot a of people are listening to a lot of music, a lot of the time. While this may not be much of a surprise, the annual report does provide some interesting additional data on when and where listeners across the globe are consuming their music.
Soundbetter has paid out more than $12 million to the musicians and production talent that utilize it's platform, most of it in the last 18 months. Soundbetter helps musicians connect with vetted mixing and mastering engineers, singers, songwriters, producers and studio musicians.
Chance The Rapper is holding a press conference "regarding the Chicago Mayoral election" at 10 a.m. CST at City Hall. Current mayor Rahm Emanuel unexpectedly announced that he would not be seeking reelection. On Sunday, Chance also posted a tweet hinting at a potential run for mayor.
AM BRIEF: Spotify Latin Chief Joins WMG • Winamp Returns • Investors Covet Dire Straits Catalog • More
Music Business News From Around The Web
Classical music powerhouse Naxos of America today joined a growing list of labels and distributors pulling it's 1.8 million track, 80,000 album owned and distributed catalog from eMusic due to " continued non-payment, as well as non-reporting."
Having a website is a hugely important aspect of establishing your brand and web presence as an artist, but that doesn't mean your website can still suck. Here we look at some of the top complaints consumers have had when using artist websites in the past.
The world of digital music marketing is complex and ever shifting, making success in such an area a challenge. That said, there are some things we can do to try and keep up. Here we look at three current marketing trends every entrepreneuring artist ought to be aware of.
.. BEWARE! There are a lot of experts, people who claim to have figured IT out and those with guaranteed methods to get there faster. This week the Music Biz Weekly podcast is all about the old saying... if it's too good to be true, it is. There is no substitute for hard work and putting in the time and effort.
The statistics for women in country music could not be more stark. Of the Top 50 songs on country radio in the week of October 1st, just six were performed by women. Look beyond radio to streaming and other forms of consumption, and the numbers are even more dramatic.
Artists and record labels are losing $2.7 billion in revenue each year because many small business owners use their $10 per month personal accounts to stream music in their retail shops and cafes, rather than pay for a $35 per month commercial license.
One the great headaches of operating as a DIY musician results from the challenge of booking a lineup of shows, whether it's a a single festival slot of populating a an entire tour, it can all be made easier by increasing your band's "bookability".