As industry experts tout the benefits of live streaming, the medium is charging up interest and success for many artists. Musicians are now spending hours not just in front of the crowd, but also in front of a camera, broadcasting to the internet.
Recork the champagne and put your pen back in the drawer. When Apple exec Eddie Cue reversed course, promising Taylor Swift and the world that "artists will be paid" during its free 90 day trials, the indie music community rejoiced. But the reality of what Apple Music will pay is likely far less than expected.
Increasingly mainstream music organizations are placing relatively small bets on music-related technology startups. Doppler Labs is not the first foray into music tech for investors Live Nation, Universal Music Group or William Morris.
If you have a YouTube channel (and if you don't you really should create one right now) you can optimize it by utilizing its features to the fullest. Here's an excerpt from my Social Media Promotion for Musicians book that outlines the things that you should be sure are taken care of.
The headlines herald music streaming subscriber numbers, but another important metric is how much fans are actually using each service. Its no surprise that Pandora is out front, but other less written about streamers are also attracting loyal listeners - enough to push Spotify despite its free tier, down to #4.
Over the weekend Taylor Swift took on Apple on behalf of all musicians, and she won. Announcing surrender overnight; executive Eddie Cue announced to the multitude that Apple would open its massive vaults to pay artists and labels for streaming music during its 90 day free trials.
We all have a favorite song, and if we think about it, there's probably that one certain point in our favorite song where everything about it seems to come together and all we want to do is listen again and again... so we do. Now there's an app that finds "the drop" for you.
It seems like every presidential election cycle, which comes around far too often and lasts for far too long for my taste, there inevitably ends up being some kind of row between some musicians and some politicians over music used at campaign events.
The first indication of a problem was the utter silence that greeted my inquiries after the customary pleasantries we share when we first get on a call. More silence greeted most of my emails as they went either unanswered or were responded to with the classic two words, “call me.” When I was able to squeeze out some insight, I was told something to the effect of, “the deal is what it is. It’s Apple. It will pay off in the long-run.”
It can be incredibly disheartening and even soul crushing to run a crowdfunding campaign that fails. Just because your campaign failed, however, it doesn't mean you're a terrible artist – it could just mean you ran a terrible campaign.
The independent music community protested and Apple listened. Whether the decision was based on a love of music, being faced with the prospect of launching a music service sans indie or most likely a little bit of both, kudos to Cupertino, who overnight changed their position and pledged to pay artists during its 90 day free trials.
Overnight Apple reversed course and said that it will compensate artists and labels for streaming during its controversial free 90 day trial. The shift came after a week of protests from within the independent music community. But the tipping point, according to Apple exec Eddie Cue, came when he read this letter from Taylor Swift:
Today is billed as the world's largest annual music event. Sunday June 21st, the first day of summer, will be filled with sound. Make Music Day is free to the public and everyone is invitedencouraged to play along.
The importance of going direct to fan in a streaming music world, overcoming your career fears and Facebook ad testing were each among the indie diy news and advice we delivered this week. Stay up to date and start your action list here:
Indie music's battle with Apple Music, Spotify's latest counter-moves, Neil Young's dustup with Donald Trump and more; all contributed to yet another week of turmoil and change in the ever-evolving new music industry. Here's your guide to what really mattered:
We're proud to be sponsoring The Hypebot Sessionsat the New Music Seminar starting this Sunday in NYC. It will be a full day of actionable information for anyone involved in indie music followed by 2 days of one of music's top conference. And we've got discount codes!
Facebook ads have made it relatively cheap and easy for small and medium-sized businesses to get their ads in front of thousands of people. Not just any people, either—the target audience. But are those ads performing as well as they could be?
I'm fond of referring to Apple Music's live online radio station Beats1 as Jimmy Iovine's wet dream. After all, what music exec wouldn't want to have such influence over a globally influential radio station? "You know Zane, Apple Music just cut a deal for an exclusive new Chris Brown track. Yeah, I know it sucks, but...".
Independent labels upset that Apple Music's will not compensate rightsholders for the millions of tracks certain to be streamed during its 90 day free trial, had expressed concern that competitors would follow suit, further eroding essential revenue. Their worst fears have now come true.
The top down/bottom up method is an overall approach for indie musicians trying to get past the beginner's plateau. The title refers to making your own luck until real luck strikes. The bottom-up approach could also be known as the grassroots hustle, while the top-down approach could be called gettin' lucky.