While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent.
While an error in either recording or performance is bane of many musicians' existence, such errors aren't necessarily the worst thing that can happen. In fact, some mistakes can ultimately play out in an artist's favor in some surprising ways.
DIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists.
As a musician, getting the world to pay attention to your music can be one of the most frustrating and heartbreaking tasks you will face. This piece explores why it is that the world doesn't yet care about your music, and what you can do to (eventually) turn things around.
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future.
in the streaming era the fact that you can't click on a song and see who played on it, who wrote it, who engineered it, who produced it, etc and then click on their name and see all their work is just D-U-M-B.— Maggie Vail (@magicbeans) July 16, 2018
Don't Wait For U.S. Music Modernization Act: What All Artists Performing In Canada Can Do Now To Get Paid More
With the future of the Music Modernization Act looking uncertain, and things generally not looking great for artists in the performance rights in general, Shawn Wilson offers some advice on what those artists performing in Canada can do to pull down a little more money.
For artists and bands, the single page overview of your band/music that is your one-sheet can be your ticket to selling your performance. Here we look at some of the must-haves to be included in such a document.
While traditional advertising remains an essential part of promoting a tour or show, industry influencer are much more trusted by consumers, and therefore can be a powerful promotional tool. in this piece Georgina Rutherford explains the power of the mico-influencer.
As old as recorded music itself, disputes over ownership have permeated the music industry for decades. Luckily the advancement of technology has made it a little easier to keep performance rights in check. In this article we explore exactly what performance rights disputes are, and where they come from.
As a writer of music, you may be curious where the money comes from when your composition is consumed, whether via streaming, live performance, or any other medium. Here Chris Robley breaks down exactly who owns what, and where the money goes.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.
The value of a formal education is often hotly debated in the music industry, with many artists and producing having found success through self-teaching alone. However, there are several perks to formal music education, which we explore here.
Indie musician Cheryl B. Engelhardt recounts how she successfully raised $40,000 with a record funding campaign, and why its important to change the "starving musician" mentality when it comes to your email list.
As the Department of Justice begins its termination of 19 decades-old 'legacy' antitrust judgements, Chris Castle writes about questions being raised as to what the future holds for ASCAP and BMI, as the Music Modernization Act continues to move forward.
Hipgnosis Songs Fund Limited (LON:SONG) has acquired a 75% stake in the song catalog of Terius Youngdell Nash aka The-Dream. The fund, which listed on London’s main exchange today, will pay $23.75 million USD.
QUICK HITS: Crowd Surf • Big Deal + Sounds Of Memphis/XL Records • Steel Wool Entertainment • Downtown
Music marketers Crowd Surf has added Sarah Gaupel and Emily Bowman as Marketing Account Managers in the LA office. Gaupel worked as a Digital Marketing Specialist at Fearless Record and Bowman joins from Bkstg where she was a Community Manager.
In this except from a submission made to the EU's National Telecommunications and Information Administration, a coalition of performers, musicians, and academics issue a plea to restructure the web as a place where creative culture can thrive.
Music publisher One77 Music has launched in New York City, with an eye for new catalog and some very deep pockets. Led by veteran music exec Jennifer Blakeman, One77 launches with a catalog of 6,000 songs, which it values at $27 million, as well as a substantial, but undisclosed capital investment.
In this piece Daniel Reifsnyder takes a journey back to 1955, when rock 'n' roll climbed to the top of the charts for the first time with the now culturally ubiquitous number "(We're Gonna) Rock Around The Clock".
As a musician, chances are you want to get your music heard, and for it to have an emotional impact of some kind. One of this best way to make this happen is to get your music placed in TV and film. Here we look at the best way of making this happen.
In this piece William Glanz reviews the current state of the Music Modernization Act, what progress it still has to make, relevant commentary being made about the bill, and more, as well as encouraging artists to advocate for copyright law by calling their senator.
While you likely have a website, are you really getting the most out of it? Here we explore changes you can make to optimize your site that will produce more results from fans already visiting your site.
Here Justin M. Jacobson highlights several important clauses which artists should take note of when entering into brand sponsorship agreements, using three different examples to illustrate the terms and language used.
Since its humble origins these many years ago, YouTube has made more than a few stars, and continues to do so even now. The platforms ubiquity, however, has made it that much harder for artists to break through the clutter and get noticed. Here we look at a few success stories from artists who have managed to do just that.
Achieving success on Youtube and social platforms requires more than just creating a great music video - the promotional strategy surrounding how you market said video will ultimately make the most difference in how well it fares.
The vote by the EU Parliament Thursday to open debate on Article 13, sweeping legislation that revamps copyright law, is seen as a setback for the music industry. But what is exactly is Article 13 and what does today's vote mean for musicians and the music industry?
Founded in 2015, Stem.is is a unique digital aggregator which submits your music to all major streaming services and, unlike most other digital aggregators, has a more streamlined payment process, meaning you and your collaborators can earn royalties with fewer accounting hassles.
UPDATED: The EU Parliament voted Thursday to open debate on Article 13, sweeping legislation that revamps copyright law in the European Union, putting more onus on the likes of YouTube and Facebook to police user generated content. The vote, which opens the door for amendments that could weaken the bill, is seen as a setback for the music industry. But even after they vote, they vowed to fight on.
UPDATE 2: 1300 recording artists including Sir Paul McCartney, Plácido Domingo, James Blunt and Max Martin, as well as most industry trade groups are urging the European Parliament to support the Article 13 EU Copyright Directive today. But big tech disagrees.