BitTorrent has tasked themselves with the building of a sustainable ecosystem for artists and fans alike. Fostering a community where fans can connect directly with artists and vice versa, BitTorrent demonstrated their commitment to sustainable art with the launch of BitTorrent Bundles, a publishing project that allows fans to access content via a key that becomes available when users provide an email address or a direct payment to the artist. In September, BitTorrrent asked 2,500 users about the presence of and interaction with content, creativity, music and film in their daily lives. Despite the recent manifestation of streaming as the enemy and the thought that if music isn't available for free it won't be heard, 50% of users still purchase music monthly and 52% buy films. Streaming is holding its position as an inevitability, but according to the BitTorrent survey, their average user still wants more.