4 New Ways To Beat The Facebook Algorithm

1It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.

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Create Free, Simple, Shareable Music Videos With Turn

Screenshot 2018-09-19 08.09.12Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.

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Aria Alagha (Dua Lipa, Lana Del Rey) Talks Social Media Campaigns [INTERVIEW]

1Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns.

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5 Tips To Create A Facebook Event From The Social Network's Events Team

2With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it's a workshop or an album release, catch your fans' attention.

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4 Things Music Promoters Must Know About Instagram Geotagging

1Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging.

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Facebook 'Watch' Video Hub Goes Global, Adds Features

1With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.

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Don't Sleep: Subtle Impact of Turning Your Computer OFF [Hisham Dahud]

Wp2180669This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud.

Here's an unexpected revelation: I used to put my laptop to 'sleep' upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as a nifty feature, but I've recently uncovered the subconscious impact this can have.

 

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Bandsintown Adds Free Instagram Concert Marketing Tool

BIT InstaBandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.

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Running Out Of Things To Say? Idea For Musicians To Write About Online

1While communicating with fans is important, simply posting for the sake of posting doesn't make a lot of strategic sense, and since everything you write online is on some level of form of marketing and establishing your brand, it's important to take some time to think about what you post.

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5 Tips For Crafting A Captivating Newsletter

2Capturing (let alone keeping) the attention of your followers on social media has become and increasingly difficult task, particularly if you're unable to shell out the necessary cash in order to boost your posts. Luckily, the newsletter remains as reliable standby. Here we look at five ways to create the most engaging newsletter possible.

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Now Submit Directly to Spotify’s Playlists

Spotify - submit directSpotify has opened the process of submitting music to 2018's holy grail of music marketing - Official Spotify playlists. Ariel Hyatt and the team at CyberPR have put together a guide the new playlist submission tool and and ways to improve your chances of success. 

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Teen Social Media Cord Cutting - Should It Worry The Music Industry?

1Adults have been anxious about the smartphone usage of youths for some time, and it appears teens themselves are jumping on the concern train, with more than half of teenagers feeling they spend too much time on their phones. This raises the question, however, will efforts to combat this tech addiction help or hurt the music business?

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5 Free E-Courses To Help You Improve Your Side Hustle

1Particularly true for those in the music business, having a side hustle or two can go a long way towards making ends meet, whether it's selling merch, drawing in web traffic, or building your following on on social media. Here we look a five free courses that can help give you a leg up.

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Measuring The Impact Of Music Micro-Influencers

Micro-influencerThe rise of platforms like Facebook and Instagram have made it that much easier for micro-influencers to permeate the customer journey, but measuring their exact impact can be difficult. Here we look at why this is so challenging, and two metrics you can track for meaningful data.

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4 Essential Social Media Copywriting Tips From Grammerly

1For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.

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Thinking Outside The Feed: Using DMs & Augmented Reality

1Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.

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Dear Musicians, Do You Know Passwords and Who Has Access To All Your Accounts?

image from cdn.pixabay.comMusic Biz Weekly podcast co-hosts Michael Brandvold go back to the basics to discuss some real experiences they've over years of working with artists. Do you know the passwords to all your many accounts? They bet that you don't.

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