8 Tools That Can Multiply Your Instagram Marketing Effectiveness

1Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing.

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Inside Indie Artist Macy Todd's Spotify Playlist Campaign [Cyber PR]

Macy ToddGetting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. 

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Spotify Launches Indie Label Spotlights On Facebook

image from img.discogs.comSpotify has launched a new series that spotlights independent record labels with a short Warp Records video history lesson from artist and record producer Nightmares On Wax posted on Facebook.  “Lots more label stories to come,” shared Lucy Blair from Spotify's label services team. WATCH:

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Facebook Gives Indie Musicians, Publishers March 12 Licensing Deadline

image from europeansummerschool.com[UPDATED] Facebook has finally created a system for musicians and rightsholders to get paid for use of their music on the social giant. But they've also set a March 12th deadline to participate directly via an exclusive deal with the Harry Fox Agency's Rumblefish division.

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How To Use Word-Of-Mouth To Drive Music, Ticket Sales

1As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence.

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Facebook Page Apocalypse Is Already Happening

image from upload.wikimedia.orgLate last week, Facebook confirmed that it would be downgrading posts from Pages in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent  Facebook stock tumbling and cost CEO Mark Zuckerberg $4 billion personally.  But, in fact, the decline in traffic delivered to page publishers, like musicians, labels and brands, has already begun.

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Facebook News Feed Plan Tanks Stock, Costs Zuckerberg $4B

Mark ZuxkerbergThe same plan to devalue pages in the Facebook News Feed that sent musicians and music marketers scrambling did the same for investors Friday. Facebook stock fell 4.47%, closing down $8.40 at $179.37. For founder Mark Zuckerberg, that translates to a $4 billion loss in his net worth.  

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Facebook Overhauls News Feed, Demotes All Pages

image from s3.amazonaws.comFacebook has announced a major overhaul of its News Feed that it says will help in “bringing people closer together.” The changes, which effectively demote pages from musicians, labels and all businesses and brands, will roll out over the coming months. 

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The Fastest Way To Get More Instagram Followers To Promote Music

Instagram logoMajor changes in the Facebook News Feed are sending musicians scrambling for new marketing opportunities. As one of the fastest growing social media platforms available to artists, gaining more followers on Instagram, while it is owned by Facebook, is still critical for any artist . Here we look at some tips for increasing visibility.

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10 Best Social Media Management Tools

2As the social media landscape continues to shift, promoting your events on social media, be it a tour or a merch sale, has grown increasingly difficult, particularly where organic reach is concerned. Here we look at ten of the best social media management tools that can help you up your promotional game.

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Facebook Signs Licensing Deals With SESAC, Kobalt, Azoff's GMR and Adds Indie Music Publisher Program

Facebook-musicFacebook announced three more major muli-year global music licensing deals today - SESAC's Harry Fox and Rumblefish services, Kobalt Music Publishing and Irving Azoff’s Global Music Rights. The agreements follow recent deals with Universal Music and Sony/ATV. 

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Google is Now Sending You More Traffic Than Facebook

google vs facebook trafficGoogle once was the top source of referral traffic for musicians and all web site publishers. Then Facebook surpassed it. Now, for many, Google is back on top again. In 2017, Facebook sent 25% less traffic to web publishers this year, while Google traffic was up 17%, according to data from Parse.ly.

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Promoting An Event On Social Media In 12 Steps

2Social media is one of the best avenues through which to spread the good work of your upcoming show, with different platforms catering more to different demographics. Here we look at how to customize the strategy behind your posts, and successfully pull you audience in.

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Facebook, Instagram Sign Sony/ATV Licensing Deal

Facebook-musicFacebook and Sony/ATV music publishing announced on Monday that they have signed a multi-year, multi-market licensing deal for the social media giant, it's Instagram photo and video service as well as Oculus, the virtual reality platform. Late last year, Facebook announced a publishing and recorded music deal with Universal Music Group.

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How To Build A Messenger Bot Flow

1For bands and artists, messenger bots have become one of the best ways of reaching your fans via social media, with their impressively high open rates. Here we examine Flow, a new feature which allows you to send messages containing rapid reply buttons and easy accesss to on-demand content.

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Michael Schneider, Hard 8 Management & Folsom Records [INTERVIEW]

1In this interview, Hard 8 Management and Folsom Records' Michael Schneider sat down to talk about his work, the importance of technological innovation in marketing, and the value of messenger bots in marketing.

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Have We Reached Peak YouTube? Top Creators See Major Slowdown

image from static3.businessinsider.comTop YouTube stars are seeing a major slowdown in subscriber growth and views, according to a new analysis of traffic and other stats. Some of the shift is being blamed on changes in its algorithm, but many others are speculating that Google's video behemoth may have reached peak viewership.

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Universal Music Leads Royalty Deadbeat Facebook Out Of Cold with Licensing Deal [Chris Castle]

1Long known as something of a deadbeat when it comes to paying music royalties, last week social media giant Facebook signed a deal with Universal Music Group which will allows the social network to carry songs from the major label across its platforms.

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​How to Stop Wasting Your Time on Social Media and Make Magic [Cyber PR]

image from livelitigation.comSocial media is often the magic bullet that clears the path to success for many artists, but the alchemy behind that firepower is a mystery to most.  Ariel Hyatt of Cyber PR has created a system for helping to focus your efforts by identifying and engaging the correct audience.

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Best Social Media Image Size Chart 2018

image from blog.red-website-design.co.ukIt's impossible to remember the required size of images uploaded to Facebook, Twitter and other social media sites. To end your confusion, we offer the Best Social Media Size Chart 2018.  We'll do our best to keep it updated and suggest that you bookmark and refer back throughout the year.

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Chance The Rapper and 5 Core Functions On Influence & Persuasion

1In this piece Zach Fuller pf MIDiA explores how the five core functions of influence and persuasion, as explored in Robert Cialdini's new book can be seen to manifest in the world of content commerce in the music industry.

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Digital Marketing Tools, Resources For Independent Artists [Part 2]

2In the second half of this two part series, Raj Shah shares with readers an arsenal of tools and resources available to the independent artist which can be an invaluable asset in taking their marketing to the next level and driving them towards industry success.

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Master The Messenger Bot: Closing The Marketing Gap

2Messenger bots have shown to have some of the highest open rates of the many forms of marketing channels available. Here we look at some of the different tactics you can employ in order to get your audience and fans to interact with your bot once it's launched.

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