4 Essential Social Media Copywriting Tips From Grammerly

1For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.

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Thinking Outside The Feed: Using DMs & Augmented Reality

1Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.

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Dear Musicians, Do You Know Passwords and Who Has Access To All Your Accounts?

image from cdn.pixabay.comMusic Biz Weekly podcast co-hosts Michael Brandvold go back to the basics to discuss some real experiences they've over years of working with artists. Do you know the passwords to all your many accounts? They bet that you don't.

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What Are All These Different YouTubes, And Am I Earning Money From Them?

1YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.

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4 Tips For Using Instagram Stories For Music Promotion

1The popularity of Instagram as a go-to platform for music continues to grow, and one of its primary features, Stories, can be a particularly effective marketing tool when used correctly. Here we look at four important tips to keep in mind when including music on your story.

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9 Tips To Increase Likes Before Summer Ends [Cyber PR]

Increase-likes-this-summer-768x768Summer is almost half over! And now is a great time to increase social media following and up your engagement. "I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season," writes Ariel Hyatt of CyberPR," but this is prime time to connect with your fan base and increase likes."

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Rap, Activism, And Resonance: Measuring Event-Centric Fan Engagement

1Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social activism.

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Your Three Communities Part 3: Ambient Fans

image from cyberprmusic.comAmbient fans. You know the one's were talking about even if you've never heard the term before.  "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music."  Yet...

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Your Three Fan Communities Part 2: Your Engaged Fans

image from cyberprmusic.comIn part 2 of this three part series on fan communities and engagement, Ariel Hyatt of CyberPR explores how to identify and communicate with engaged fans. Unlike super fans, "they’re engaged with you in what the New York Times brilliantly referred to as ambient awareness."

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Tunecore Adds Facebook, Instagram Monetization

Facebook-musicDIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists. 

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New Reality For Music Celebs Sets In As Twitter Slashes Followers

2Recent government enforced crackdowns on Twitter in the wake of Russian meddling has led the popular social media site to delete a massive number of bots and fake accounts, dramatically cutting in the follower count of a number of high profile artists.

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3 Social Scenarios That Make An Artist Website More Important Than Ever

1While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.

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Merch Cat Adds Fan App For Direct To Fan Sales [EXCLUSIVE]

image from musicbiz.orgMusic merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.

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Your Three Communities, Part 1: Your Super Fans

image from cyberprmusic.comBuilding community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.

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Spotify Playlists, Influencer Marketing, YouTube Placement: Case Study Of Indie Band Victors

1In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.

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