Tunecore Adds Facebook, Instagram Monetization

Facebook-musicDIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists. 

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New Reality For Music Celebs Sets In As Twitter Slashes Followers

2Recent government enforced crackdowns on Twitter in the wake of Russian meddling has led the popular social media site to delete a massive number of bots and fake accounts, dramatically cutting in the follower count of a number of high profile artists.

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3 Social Scenarios That Make An Artist Website More Important Than Ever

1While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.

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Merch Cat Adds Fan App For Direct To Fan Sales [EXCLUSIVE]

image from musicbiz.orgMusic merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.

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Your Three Communities, Part 1: Your Super Fans

image from cyberprmusic.comBuilding community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.

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Spotify Playlists, Influencer Marketing, YouTube Placement: Case Study Of Indie Band Victors

1In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.

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Twitter Follower Counts Fall After Rule Change

Twitter_logo_blueTwitter has stopped including accounts locked for bad behavior in follower counts. The move is part of an effort to bolster the integrity of the platform. Some accounts will see little change. But President Trump’s account lost 100,000 followers immediately and former President Barack Obama lost 400,000.

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7 Tips For Musicians To Write Emails Fans Will Adore

1Gone are the days when the only thing you had to be good at as a musician was music. Artists are now required to do their share of marketing and management, something which doesn't always come naturally. This article provides advice on how artists can craft effective emails which their fans are guaranteed to adore.

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Jaden Smith, Zayn Malik Use Instagram As Exclusive New Music Release Platform

image from scontent-iad3-1.cdninstagram.comBy extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users.  Jaden Smith just used it to exclusively release a new EP.

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Breaking Through In The Social Media Age

2Since its humble origins these many years ago, YouTube has made more than a few stars, and continues to do so even now. The platforms ubiquity, however, has made it that much harder for artists to break through the clutter and get noticed. Here we look at a few success stories from artists who have managed to do just that.

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GENIUS: A Lyric Community Every Musician, Fan Should Join

image from www.google.comBen Gross, Chief Strategy Officer from Genius.com, joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. The Genius community has grown into an influential force of over 2 million contributors, editors and musicians who discuss and deconstruct their favorite songs.

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Instagram's IGTV Allows Artists To Post Longform Videos, As Long As They're Vertical

1In this piece Chris Robley walks us through exactly how artists and bands can set about utilizing Instagram's new IGTV in order to easily upload longform video - provided its in vertical form.

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Facebook Takes Swipe At YouTube, YouTube Strikes Back

1Facebook owned Instagram's launch of it's new long-form IGTV has been one-upped with YouTube's launch of several new features including channel sponsorships and direct-to-fan merchandise sales. Regardless of who comes out on top, the competition seems to be benefitting creators, at least for now.

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Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users

IGTV logoInstagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.

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Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

instagram videoInstagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.

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Botletter: Impressive Facebook Messenger Fan Communications, Marketing Tool

image from pbs.twimg.comVeteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.

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How To Build An Email List From Scratch

1Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.

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Facebook Enters The Music Fray

1Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly's territory with a feature called 'Lip Sync Live'.

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