Katie Guastini from Blue Biscuit Digital join Michael Brandvold and Jay Gilbert to discuss the basics - Social Media Marketing 101. With 10 years of experience in digital marketing and branding, Katie has worked on the agency side, as a director of social media, as well as on the client side for big brands like Red Bull Media House.
Social media has an age divide. A new study by Pew shows that just 10% of Americans over the age of 50 use Snapchat, while 68% of the same group are on Facebook. The numbers are similar for those 30-50.
Influencer marketing plays a huge role in the music business, and while capturing the attention of an influencer may seem like sheer luck, there's a science to it, just like anything else. Here we look at a step by step guide.
[UPDATED] Millennials are often associated with social media, and for good reason, but by marketing exclusively to a millennial bubble, you could well be limiting yourself and your audience. Here we look at five facts which prove that social media event marketing isn't just for the Avocado toast munchers of this world.
When it comes to marketing your band via social media in 2018, interactive and personalized engagement is essential. Just as music is a form of personal expression, so too should connecting with fans be. Here we look at how direct messaging can help to grow your fanbase.
In the late 1990s, consumers across the globe began using a resource in the comfort of their own homes that was destined to revolutionize information consumption – the internet. Twenty years later, computer advancement and faster connections have altered virtually every aspect of daily life and have, for better or worse, begun to enter the realm of politics.
While the internet is rife with countless excellent music blogs, artists just getting started in learning about music and the music industry benefit more from certain sites than others. Here is look at list of the top music blogs for those looking for some guidance and to grow their knowledge base, and Hypebot is proud to be #1!
Lori Lewis, VP Social Media for Cumulus Media and Westwood One, joins Michael Brandvold and Jay Gilbert on this new Music Biz Weekly podcast to discuss the new Facebook newsfeed algorithm. They discuss what this change by Facebook means to your page, what you can do to manage the impact and how to get fans to comment on your posts.
Here Nick Tieder, the General Manager of long running independent record label Frontiers Music Srl., talks about what the label looks for in the artists they sign, what comprises a successful marketing campaign, and what artists need to do to be successful.
Google has added a free and powerful marketing tool for musicians to its hugely popular search results. Now, when fans look up a musician, they can also find updates directly from the artist inside the Search results' Knowledge Panel.
With the increased digitization of the world creeping into almost every corner of our daily lives, the music industry is no exception, and our increased connection on social media and online generally is changing the music industry game for all players.
Facebook's reconfiguration of its algorithm left many artists at a disadvantage trying to reach fans. Well, despair not! Here we explore five techniques for using this altered algorithm to your advantage.
A new Pew research study shows the latest shifting patterns in social media usage. Unsurprisingly, Facebook and YouTube dominate the landscape, with large majorities of U.S. adults using each site. But younger Americans, particularly those 18 to 24, are embracing a variety of platforms and using them very frequently.
Bands and artists that cultivate a strong presence on social media tend to see significant opportunity in their ability to connect with industry influencers, and reach out to fans directly to sell music and merchandise. Here we detail seven key tips for growing on social media.
Writing a strong band bio is more important and challenging than ever. Once upon a time, the band bio was just about attracting press. Now, musician bios are used in all kinds of places including Spotify and Pandora profiles, on social media. the band's web site and more.
Today, March 12th, is the last day for unaffiliated independent songwriters and music publishers to get paid for use of their music on Facebook by registering with the Harry Fox Agency's Rumblefish division.
Keeping a handle on the vast and ever-changing world of social media enough to capture your fans attention is no easy task, and in the case of Facebook, their recent alteration to the algorithm only makes things harder. With the correct usage of messenger, however, artists can get ahead of the social media game.
Recent changes in Facebook's algorithm have sent musicians and music marketers scrambling for new ways to grab the attention of the social network's massive audience. The jury is still out on most tactics, but one thing is certain: Facebook ranks and delvers more eyeballs to live video.
While Facebook hasn't entered into the streaming game yet, it does seem to be leaning that way, having recently dipped a second toe in after signing a deal with ICE Services, a licensing group representing several European performing rights organizations.
As social media grows and changes, it can be difficult to keep pace, and just once you feel you've got something figured out, your knowledge instantly becomes obsolete. Facebook is no exception, as we delve into the best practice for utilizing the platform in 2018.
This week, our wealth of wisdom for those independent musicians looking to make it in the music industry covered how to organize your music industry team, what it takes to cultivate a successful relationship in the music industry, why play counts don't always translate to success, and much more.
Most music consumers, be they young or old, are often pressed for time meaning that, as an artist, it's important to get them what they want quickly and painlessly. Here we look at how to do so through automated messenger bots, quickly getting fans where they want to be.
Songkick, the concert discovery app acquired by Warner Music Group last year, has inked a partnership with Facebook to add concerts and events from its database onto the social giant. Songkick also announced a deal with French and Belgian retailer and ticket seller FNAC.
If you live by social media, you die by social media. Just ask any musician who spent countless hours building an audience on MySpace audience (and now there are signs that Facebook is next). Today, the market value of Snapchat parent Snap Inc. fell $1.3 billion after a single tweet from a well known user.
While having and keeping up with a band or artist website may seem easy enough, many music industry entrepreneurs struggle to do so. Having a solid website has become a must for artists however, and is essential for keeping your fans engaged and up-to-date.
While methods of music discovery vary drastically from person to person, we here look at few avenues which avid music consumers commonly turn to in their search for fresh tunes, depending on the demographic in question.