Musicians and music marketers are just beginning to discover how to properly use the many live video that are suddenly available from Facebook, Instagram, Snapchat, Twitter and more. But it's clear that they offer a powerful way to connect with fans, as Rihanna proved during last night's Instagram Live feed.
Focus, Execute & Thrive is my personal mantra for 2017. Yes, I have a personal mantra. While I still struggle, the study of time management and productivity is a lifelong pursuit that has served me well. Here, Ariel Hyatt and the smart team at Cyber PR share their best practices for musicians and industry professionals.
Snapchat stock [NYSE: SNAP] opened Friday at $26.25, up 54% from its initial $17 IPO price on Thursday. By 10:30 AM ET Friday, the stock was up another 12% to $27.41. Now it is up to this soaring startup to prove it's not the next MySpace or Twitter. Could music be point differentiation that justifies Snapchat's valuation or sends its stock been higher?
Others have worked to bring developing musicians and brands together, but MAX has been able to scale the concept. Behind the startup, which just announced $6 million in new funding, are co-founders Nathan Hanks and a music industry veteran and big thinker familiar to regular Hypebot readers, George Howard.