Allowing any website to become a social network with two lines of code, the company puts website owners back in the drivers seat by giving them more control over the management and monetization of their site traffic.
With album sales on steady decline, being able to convert marketing into monetization is more important than ever. Of course you're pushing promos to social media, ads to targeted websites, and special offers to already engaged fans, but do you know which of those avenues are generating more revenue? GeoRiot's Conversion Score allows you to track the success of each individual campaign through iTunes.
There are three things happening on the flipside of my computer screen right now. I am planning every aspect of my week around the World Series because GO GIANTS, I am writing this article, and I am listening to Lorde's "Royals" while doing so. GASP. Blasphemy? Nah, I'm just testing the claims.
San Francisco Giants fans were up in arms that local radio stations were still playing Lorde's hit song "Royals" after the Thursday night Major League Baseball National League pennant win against the St. Louis Cardinals landed the Giants in World Series matchup against the Kansas City Royals.
For those of you who are wondering if the new girl knows how to spell, I do, I promise - I just have a couple questions for you those of you who loyally read our articles… in silence. For the amount of daily page views, you seem to be a relatively closed lip audience, so we've been toying with various ways to break the ice and drive community conversation amongst Hypebot.com readers like yourself. We figure if you're browsing, reading, and moving right along, we've got to be doing something wrong, so today, we turned to Disqus and we want to know what you think.
Just hours after we learned that Twitter had partnered with SoundCloud to enable music and audio sharing within time lines in their iOS and Android apps, Apple's iTunes joined the party. And along with easy acces to music triggered by hitting a new play button within the Twitter app, Apple added purchasing the track or album you've previewed just a few clicks away.
Twitter audio cards could become a very profitable tool for musicians - a 99 cent impulse buy embedded in a social platform driven by immediacy.
Starting today, select SoundCloud creators can use Twitter audio cards to share music and audio right in their followers’ Twitter timelines on iOS and Android by hitting a play button within the Twitter app. Other audio programs will be added and the new feature rolled out to all Twitter users "shortly."
Every band knows having a Facebook page is essential to reach new fans and have a healthy online social presence. For many, their Facebook page even replaces an official website. Beyond the lure of accumulating likes, the platform can be a powerful tool if you make it work for you. Here are seven oft-ignored features that bands need to use, now.
While the term "fan" may be a bit vague at times, "superfan" is not. Superfans might not be as plentiful as those who simply like some of your music, but they're worth their weight in gold. They're the ones who don’t hesitate to spend a month’s rent for a VIP experience or purchase every T-shirt in your online store. Last year, Nielsen concluded that while only 14 percent of fans in the music industry are "superfans" of an artist, they're responsible for 34 percent of music-related purchases.
Each new season brings a new "Teens On Facebook" survey. But the latest Piper Jaffrey study of 7200 teens age 12-19 confirms a trend we've seen brewing since last year - teens are leaving Facebook. As of last month, less than half answered yes when asked if they use the social giant. Between the spring of this year and now, teen Facebook use fell from 72% to 45%, according to Piper Jaffrey.
This graphic shows the dramatic drop and hints at how teen social time is shifting:
Don't get me wrong, mailing lists are important, especially optin email lists of your fans who really want to hear from you regularly. But lists of people, whether fans, writers or influencers, can give one a false sense that your public relations all come down to distributing a regular email. Brian Solis and Hugh MacLeod recently released a free ebook, "What If PR Stood for People and Relationships?" [instead of public relations.] It may speak most directly to people in corporate settings but the cartoons, in particular, remind all of us to develop human relationships that go deeper than automated marketing can ever do.
By Mike Baumgarten of the Shore Fire Digital Team
If you've perused Instagram (or have seen Instagram photos on Facebook) you've probably noticed that some of the photos are rectangular, flanked by white space, instead of the default square image. If you've ever wondered how to fit the entire photo into your Instagram post here's how:
Knowing how to release new material is a big task in today's music industry. With so many outlets, its hard to know what to utilize, who to turn to, or where to focus your efforts. In part two of a three part series, Ariel Hyatt guides us down the right path on your journey towards reaching your target audience. Having a strategic music marketing plan in place is essential as you build your career, but with guides like this one, the headache and the hassle become non-factors.
Earl Patrick McNease, better known as Praverb the Wyse, passed on September 17. I didn't start checking out his DIY industry blogging until this summer and I was late to the news of his passing as well. But the response on Facebook and in the hip hop press makes it clear how deeply he touched the lives of many different people. Here are a few of those responses followed by links to some of Praverb's writing for DIY musicians.
asQme is bridging the divide between Japanese fans and English-speaking artists in the first stage of what has the potential to be a very successful site. asQme takes an "Ask Me Anything" aka AMA approach across language barriers with Steve Aoki the first artist on tap. It will be a chance for fans to ask questions in Japanese and have the English language response translated into Japanese. Variations on that theme are planned suggesting possibilities that are much bigger.
When social media first appeared and spread around the world several years ago, it was billed as a fun way to keep in touch with family and friends. In the decade or so since, however, it’s taken on a life of its own. Social media has become incredibly important for everyone, whether it's used for up-to-the-minute news on Twitter, companies communicating with their customers, or bands promoting their shows. Like it or not, social media is inescapable, and staying on top of your game is paramount.
Ello. If you haven't heard of it yet you would have without my help. The media needs a new social networking topic and Ello is perfect. It's ad-free, anti-Facebook and cool with drag queens. Does that mean it's time for musicians to get on board for an ad-free, non-Facebook social media experience? That depends on a lot of things but there is a lot of energy moving into Ello at the moment and there is an opportunity to be an early adopting musician with a lot of new friends and music to share.
An article in today’s Guardian caught my eye: “Ello might or might not replace Facebook, but the giant social network won’t last forever.” To save you the hassle of actually reading the article, Ello is a relatively new social network (an ‘anti-Facebook with a conscience’ apparently – given that it’s funded by venture finance capital, I won’t hold my breath about the conscience bit); it is growing at a rapid rate and might one day replace Facebook as the world’s dominant social network (or not).
Stripe is becoming omnipresent as a partner in new social and mobile payment systems. They offer an integration with the upcoming Apple Pay and are also one of a small group of companies partnering with Twitter on their buy button. Facebook began testing a buy button back in July but it's only come out this week that Stripe is going solo, at least for this testing period, in powering Facebook's buy button. Given Stripe's integrations into a wide range of platforms and ecommerce services, it's worth a look if you're considering options for your music site or business.
Every band has to start somewhere. Many groups playing the world’s largest stages today started in small clubs in and around their hometowns. But sometimes, it’s difficult to even get that far. When you're at the very beginning, with no fanbase or connections whatsoever, how do you cut through the noise and get people to notice you?
New Facebook user stats analyzed by eMarketer underscore just how important a tool the social network is for music marketers. 52.8% of U.S. adults 18+ - 129.5 million people - will access Facebook at least once a month in 2014, according to the latest estimates. - Of those, the average time spent per day on Facebook is 39 minutes.
ToneDen has come quite a ways since launching out of beta in February. The site offers a number of features like EPKs and artist profile pages plus tools like embeddable music players. In August they added community features including a social feed and then followed this month with a "follow on SoundCloud for free download" feature.
If you're music is readily available to streaming websites, odds are, you're getting air time you don't know about. In that air time, you may be reaching new fans you wouldn't know about unless you were assessing your exposure and reach through digital analytics. Next Big Sound provides you with the platform and the tools to track your growth on streaming services and social media. While it may not fully encompass the full span of digital media, the information you'll have access to is more than worth the time it takes to acquire.
By Yannick Ilunga from The Jazz Spotlight.
This is probably old news to you: social media is a great way to build and grow a fan base. When looking for a platform to promote their music, many artists turn to the various Facebook, Twitter, YouTube, etc.
When it comes to social media promotion, it is important to have a strategy and goals in mind. There are many different ways social media can be used for promotion.