Compared to individual posts, Facebook’s Pages receive far less traffic, however they are often the first stop for someone new to your brand - are you making the most of each impression?
In a world that has permanently shifted to instant news consumption, the internet is king in getting information to consumers. Cutting through a intensely saturated market is increasingly challenging, but Sam Friedman offers these tips from his post on Sonicbids Blog.
This time of year means music conference after music conference. For an indie musician, this means countless opportunities to learn and network. Singer and songwriter Elaine Romanelli shares the second installment of three on how to get the most out of music conferences with tips from our friend, publicist Ariel Hyatt.
Snapchat has been very public about its music ambitions, including rumored talks to start a label or to buy Taylor' Swift's Big Machine records in tandem with Apple. Today those tune-driven dreams took a concrete step forward with the addition of music to the ultra-popular messaging app. Beware the coming lip sync apocalypse.
When it comes to your music career, it's not all about generating sales and making money. You do it for the joy, the creative satisfaction, and the positive impact your music has on people's lives. But creating revenue is important. Learn how with this excerpt from Bob Baker's The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less.
Have you heard of Midem? It's the leading annual music industry event in Europe, and it will take place in Cannes, France on June 5-8, 2015. Over 6000 music tech people, managers, agents, labels and publishers come together to exchange information and do business. Midem is a four day, multi-faceted event. It includes a conference of educational talks, exhibition booths, a live music festival, networking events, as well as several competitions for artists, their promotional teams, and music tech startups.
I’ve been part of the DIY musical community for nearly 10 years, creating my own label, booking agency, PR team, being active in social media and speaking at conferences and writing blogs on how to survive and thrive as an independent musician. But lately, I have been talking with colleagues about the approach we have been advocating over the years and I have come to some new conclusions.
Michael and Carissa Alvarado of the group Us the Duo, otherwise known as Vine's first viral music sensation, first graced the internet with a #6SecondCover of John Legend's "All of Me" in 2013. An instant hit, the couple's account gained over 1 million followers in 30 days. 3.4 million additional followers later and a record deal with Republic Records in hand, the Alvarado's reminisce on what they feel in large part was an accidental start of their career.
There is no straight and narrow path to a successful career within the music industry, nor is there a cut and dry template for writing about it, but there are some tips and tricks that could help jumpstart your journey and the folks at WhoIsHostingThis.com want to make sure you know what they are. Differentiation is the name of the game. From the name, to the content, to the design, to the practicality and functionality of your website, it is imperative that you bring something new to the table. Continue reading to learn more about how to create a chart topping music blog from the infographic below.
Guest Post by Bobby Owsinski on Music 3.0 Blog
Once again research shows that Facebook's popularity among teens continues to wane, as a new report from Frank N. Magid Associates found that the number of teens that use the social network is down 6% from last year.
YouTube doesn't sit still long enough to get comfortable. After the launch of YouTube Music Key, YouTube is now playing around with yet another way to engage viewers - a multi-angled video. The ability to toggle back and forth between multiple camera angles as the video is playing offers a viewer driven personalization of the playback experience. In the early stages of experimentation, popular indie artist, Madilyn Bailey, best known for her covers is the first and only artist to trial this feature on their channel.
Austin based startup ehcoTM has launched itself as "the giving channel" for artists. With hopes of establishing themselves as the "TOMS" of the music industry, ehco empowers artists to establish a single channel where fans can learn about, engage in, and give to their philanthropic & charitable efforts by way of offering exclusive content through their marketplace. Through transparent giving to 501(c)(3) non-profits of the artist's choice, t-shirts, vinyl records, and other merchandise can become a water well or a warm plate of food for someone who needs it.
Today it seems that everyone can place a song out on the internet and call it "promotion." However, because everyone has the accessibility to post anything on the internet, there are a lot of duds that miss the mark on promoting properly. It is important to remember that everything that you put on the internet is a representation of your brand as an artist. Music veteran Andy Gordon reminds us in this article to get back to the basics in promoting your music on the internet.
Your band is an investment. You've probably already spent hundreds or thousands of dollars on equipment like PA systems, stands, strings, new instruments, and a plethora of other equipment, right? It's normal to put money into something you care about and invest in something that helps pay the bills. So, just as we put money into our equipment and sound, we should also set aside money for marketing our work.
As part of a two year long program that promotes up and coming music artists across a variety of genres, from indie rock to hip-hop, Skype has been giving music fans direct access to emerging music artists during the “Ones to Watch” tour. As part of a successful launch, they've been working behind the scenes with rising alt-country artists, Devil Makes Three, asking their fans to vote for their favorite track. Having established that "Hand Back Down" is the fan favorite, Devil Makes Three has recorded an acoustic music video for their fans, available exclusively at Hypebot.com.
Guest Post by Mike Baldo on The Daily Rind
As YouTube carves out a larger space in the music community, the way music videos are being made and consumed is changing. With millions of artists and creators collaborating constantly, stunning music videos have been made that sometimes challenge typical production conventions. Along with YouTube’s Music Key, there are now multiple forms a music video can take. This combined with a lower barrier to entry has given rise to excellent alternatives you can consider when deciding how to publish your music on an evolving video streaming platform.
Let’s face it, every young and developing artist could use some help with getting to that next level of their career—whether it’s getting a producer excited about recording your music at a discount price, or getting a well-connected consultant interested in recommending you for that audition. But to get people’s help, you must first earn their help. Remember these 7 useful tips.
Rap music has grown to be one of the most beloved genres of music. Over the years, rap has evolved to reach people of different nationalities and backgrounds. In recent years, rappers in Germany are selling more records than their US counterparts. What is the secret to their success and how can you build that buzz for your next album? Lukas Caminzind shares in this article tips to create buzz for your next album just like the Germans.