DIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists.
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future.
Recent government enforced crackdowns on Twitter in the wake of Russian meddling has led the popular social media site to delete a massive number of bots and fake accounts, dramatically cutting in the follower count of a number of high profile artists.
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
Building community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.
In this examination of how to effectively grow your fanbase, Suzanne Paulinski explains the importance of focusing your attention on followers which you already have on social media, rather than chasing the numbers and neglecting preexisting true fans.
Summer is the slow season for some, but Ariel Hyatt of CyberPR believes that it is a great time to connect with fans and gain new ones. Here she looks at generating more Likes across social media and streaming sites.
Twitter has stopped including accounts locked for bad behavior in follower counts. The move is part of an effort to bolster the integrity of the platform. Some accounts will see little change. But President Trump’s account lost 100,000 followers immediately and former President Barack Obama lost 400,000.
With Facebook no longer the youth powerhouse it once was, Facebook owned Instagram is hoping to get these mobile-centric digital natives to spend an increased amount of time on Instagram, thanks in part to its new long-form video service.
Think of your fans as a pyramid with your most devoted and loyal fans at the top. Michael Brandvold and Jay Gilbert discuss the five levels of the Fan Pyramid and how to recognize and engage fans at each level.
Gone are the days when the only thing you had to be good at as a musician was music. Artists are now required to do their share of marketing and management, something which doesn't always come naturally. This article provides advice on how artists can craft effective emails which their fans are guaranteed to adore.
By extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users. Jaden Smith just used it to exclusively release a new EP.
With IGTV having only recently been debuted, the time is ripe for artists and musicians to make an impact on the platform. Here we look at what we know about the service, and how to utilize it to its full potential.
Since its humble origins these many years ago, YouTube has made more than a few stars, and continues to do so even now. The platforms ubiquity, however, has made it that much harder for artists to break through the clutter and get noticed. Here we look at a few success stories from artists who have managed to do just that.
Ben Gross, Chief Strategy Officer from Genius.com, joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. The Genius community has grown into an influential force of over 2 million contributors, editors and musicians who discuss and deconstruct their favorite songs.
While most artists are likely using Facebook in some capacity to promote their show or event, a few half-hearted posts aren't going to cut it. Here we look at how to utilize the full potential Facebook's marketing capabilities.
Facebook owned Instagram's launch of it's new long-form IGTV has been one-upped with YouTube's launch of several new features including channel sponsorships and direct-to-fan merchandise sales. Regardless of who comes out on top, the competition seems to be benefitting creators, at least for now.
The over-saturating of the online market has made promoting events challenging for artists, yet certain avenues still remain effective, provided your advertising is targeted correctly. In this piece we look at how Facebook events can be used to reach your ideal audience.
In an important shift for artists using the Facebook owned Instagram, the popular photo sharing platform has taken new strides into video by offering longform video in the form of IGTV, hoping this update will help it hang on to the teen market.
Instagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.
Instagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.
As a DIY artist, walking the line between overt promotion and an actual authentic connection with fans can be challenging task. Luckily Instagram has developed feature which make achieving this balance that much easier. Here we dive into how.
Veteran Music marketer and Music Biz Weekly podcast co-host Mchael Brandvold explores the Facebook Messenger tool Botletter, which provides artists with an exciting new way to effectively communicate with fans in a style similar to email.
Despite its age, email has endured as one of the most effective marketing techniques available to artists and bands. Getting started is difficult however, and growing an email list worth having takes time and effort. Here we look at how to build one from scratch.
Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly's territory with a feature called 'Lip Sync Live'.