If you're an artist or band who's even somewhat serious about your career, then you likely have a brand/image that you're working to cultivate. In this piece we look at how to effectively extend that brand into your social media presence.
For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.
Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.
We know that social media is primary driver of music discovery and music sales. But the reverse is also true - music drives social media - according to a new study by veteran music industry analyst Russ Crupnick and the team at MusicWatch.
In this piece Patrick McGuire details the importance of a solid pre-release program, and how it's necessary for building hype and excitement, growing your audience, and ensuring your release makes the biggest splash possible.
SoundCloud is relaunching a popular feature - comments from its mobile apps - alongside a new user experience in iOS and Android. It's a feature that every music service should have, and is missing from Spotify and Apple Music.
While advertising your show through Facebook can certainly be effective, the platform doesn't always make it easy to do. In this piece Chris Robley of CD Baby walks us through how to geo-target your next out-of-town show to the right people.
Music Biz Weekly podcast co-hosts Michael Brandvold go back to the basics to discuss some real experiences they've over years of working with artists. Do you know the passwords to all your many accounts? They bet that you don't.
YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.
While much has changed in the music industry, getting proper press coverage remains an important part of pushing new music. Here we look at some tips and tricks that can help your music stand out from the crowd of demos.
With newsfeeds as saturated as they are these days, getting and keep you fans' attention can seem next to impossible. One way to cut through the chatter and truly engage them, however, is through a straightforward call to action. Here we look at twenty-five applicable examples.
Popular short video music app Musical.ly is merging with TikTok today, in a move to consolidate their substantial audiences just as Facebook and Instagram ramp up their own efforts to dominate bit-sized video.
The popularity of Instagram as a go-to platform for music continues to grow, and one of its primary features, Stories, can be a particularly effective marketing tool when used correctly. Here we look at four important tips to keep in mind when including music on your story.
Summer is almost half over! And now is a great time to increase social media following and up your engagement. "I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season," writes Ariel Hyatt of CyberPR," but this is prime time to connect with your fan base and increase likes."
One of the largest and most engage market segments, millennial music fans are ripe to be marketed to. In this piece we look at four essential rules for making sure your next show or festival is packed to the gills with millennials.
After months of scrutiny over Facebook’s role in 'fake news and 2016 elections coupled with concerns over data privacy, the social media giant’s stock plunged on Thursday after the released a weak financial report.
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social activism.
Ambient fans. You know the one's were talking about even if you've never heard the term before. "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music." Yet...
In part 2 of this three part series on fan communities and engagement, Ariel Hyatt of CyberPR explores how to identify and communicate with engaged fans. Unlike super fans, "they’re engaged with you in what the New York Times brilliantly referred to as ambient awareness."
DIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists.
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future.
Recent government enforced crackdowns on Twitter in the wake of Russian meddling has led the popular social media site to delete a massive number of bots and fake accounts, dramatically cutting in the follower count of a number of high profile artists.
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
Building community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.
In this examination of how to effectively grow your fanbase, Suzanne Paulinski explains the importance of focusing your attention on followers which you already have on social media, rather than chasing the numbers and neglecting preexisting true fans.
Summer is the slow season for some, but Ariel Hyatt of CyberPR believes that it is a great time to connect with fans and gain new ones. Here she looks at generating more Likes across social media and streaming sites.