Having a website is a must in today's music industry. If you're slacking in that department, you might want to consider tightening the reins. Are your photos sharp and recently updated? A picture can be worth a thousand words or it can be the reason that potential listener dismisses your band based on look and feel. A fair assessment? No. Reality? Yes. Your website is a representation of your band, so if you feel like you're lacking we suggest you review this checklist.
MTV, VH1 and CMT are launching "First" a multi-platform campaign to promote newly released albums. Starting with two arists that certainly don't need extra marketing help, Ed Sheeran and Ariana Grande, the campaign, sponsored by Pepsi and including a heavy dose of Twiiter Amplify ads, will eventually be used to promote emerging artists, as well.
By Aaron Ford of the Sonicbids Blog.
Let's talk about YouTube.
We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and sensationalized YouTube vs. indies misinformation war. However, it's so much more constructive to focus on growing your audience, serving your audience and monetizing your audience. Not only is YouTube is the largest streaming music service in the world, it allows you to use video to connect directly with your fans in almost any way you can imagine.
Lee Martin is a developer who has created all sorts of curious web contraptions to market music. Occasionally he also whips out a useful tool for musicians. Most recently he came up with Artwork FM, a web app that takes an image and an audio file to create a single frame music video. Martin describes it as a "gateway drug to a suite of simple apps I'm building for the music business in attempt to scale up my own development efforts." Should be an interesting process!
Today's music industry is constantly evolving. If you're not a part of the changes that are currently taking place, it's important to at least know what is going on around you. With different tecnhological advances, the way in which we share music has changed forever. It is no longer about the full album download, but rather how to keep the listener engaged enough to download your music in the first place.
This YouTube video takes a comical, but all too true look at how musicians, in this case local ones, use and OVERuse social media. Spewing a steady stream of useless information interspersed with begging for a few more Facebook Likes is more much likely to drive fans away than it is to attract them, but it does make for amusing viewing. WATCH:
Tweeting is easy, but creating content that your audience will engage with isn't always so simple. It's difficult to find the right niche but with a little good advice and a fair share of homework, you'll own your own Twittersphere in no time. Keeping it real but not too personal can mean walking a fine line, but if auto-generated content is your current status quo, it might be time to change your game.
UK DJ and Producer Jeremy Sylvester is now sharing music business and marketing tips for up and coming artists. He has a freely available guide to music pr which is kind of a like an ebook in website form. Though a lot of it is about marketing issues they are part of what I think is actually a guide to going pro in disguise. I take it as a solid intro to all the pieces that go together when you're making the transition from just making music to going pro.
Back in February concert listing service Bandsintown launched Bandsintown For Promoters with concert marketing tools. Today they announced the official launch of Bandsintown Manager, a mobile app for iOS and Android, that brings much needed mobile functionality for artists and managers. In checking out the features list it's also clear that the new app expands Bandsintown's usefulness as a marketing tool connecting artists and fans.
Norway based collaborative playlist platform Soundrop today launched Show.co, a robust set of linked music marketing tools. At it's core, Show.co is a graphically pleasing embeddable music player. But within the app fans are also encouraged to take a variety of powerful social actions, like trade an email adress for download or follow the artist on Twitter and Facebook.
We seem to be moving into a phase where even big companies that work with musicians are recognizing that monetization is important and that musicians want to get paid. BitTorrent developed its bundles to help musicians market but they've also been experimenting with monetization all along. They now think that pay gates will work and that seems likelyl. YouTube's also talking creator monetization even as they battle to limit indie music monetization. But with all the talk of fan funding, misunderstood as crowdfunding, they're basically just giving creators a personalized tip jar from which they'll take a cut.
To be a successful part of today's music industry you're going to have to break the mold. That's exactly what Jack Conte did when he launched Pomplamoose and Patreon. He knew what he was good at, new what wanted and knew what he needed and put together the right team to help him get there. Now, after a lot of hard work, this successful musician and CEO is on the other side of the interview tabel with some of the best advice he's both given and received along the way.
The web has offered us a way to connect with people around the world fairly easily as long as they speak the same language. But since music can cross language barriers, finding a way to reach those who speak other languages may be well worth your time to see if foreign markets respond. Fliplingo offers one solution for reaching out with translated tweets. It's an interesting service combining outsourced human translation and machine translation organized for Twitter-specific use that could help you reach and even socialize with new fans.
Solveig Whittle interviewed Molly Lewis who blew up on YouTube with her ukelele covers. Now she's writing her own music, working fulltime as a musician and looking for YouTube alternatives. One of the ways she's generated revenue is from supporters through Patreon. Lewis shares the story of going viral, building her career and succeeding on Patreon.
Sometimes our best form of transportation is a leap of faith. Nike hit the nail on the head when they coined the phrase "Just Do It". Julie Geller took that to heart when she committed to realease a new music video every month for a year. She learned some incredibly valuable lessons along the way and you could too. You don't have to have top of the line equipment or be the best of the best - you have to be willing to start from where you are and take the constructive feedback you get along the way.
Praverb recently spoke with 18 SoundCloud users at various stages in their musical careers asking for "one tip for building a loyal SoundCloud following." Predominant themes include being genuine, linking all your social media accounts, connecting with reposters, sharing in groups and the classic advice to make great music. Below are 5 top tips for building a loyal SoundCloud following.
Matt Gielen of Frederator Studios shares their tips for creating "thumbnails that will be clicked." Interestingly enough, they apply the same principles to videos featuring humans as they do to animated videos: draw attention, get the audience excited and accurately portray the video's content. That last one? It's about developing a relationship rather than head-faking for a cheap click.
Beats headphones are popular with athletes in many countries; so it's no surprise that they're popping up on the shoulders and heads of many World Cup players. But soccer's global governing body FIFA's is telling players to take them off when they are in any of the World Cup stadiums and all media events.
Dotted Music's Andrew Apanov shares his take on music marketing myths with Ilpo Kärkkäinen of Resoundsound. Along the way he busts myths of meritocracy, one-size-fits-all business assumptions and social media number chasing. In the process he shares a number of ideas worth considering on their own. Here are 5 insights he shared in this myth-busting conversation:
Although I'm definitely against buying fake social media followers and feel it's both a bad personal and professional move, I feel obligated to share this bit of evidence in support of buying Twitter followers in limited amounts. It's only one case but its key point is that buying fake followers can give your organic following a boost if you keep prudent limits on what you buy.
Album sales used to be the favorable metric when calculating an artists success or failure, but with that business model long since out the window, new artists are fighting to stay relevant. Through mobile sharing apps, livestreams, and third party downloading sites, millennials have upped the demand intensely over the last decade. Knowing how to meet that demand head on could be the key to unlocking your potential in this evolving industry.