As a creative artist, it's unlikely you want to sink excessive amounts of time into social media marketing, meaning efficiency becomes key. This article covers how artists can diversify a single piece of content for application across a variety of platforms, thereby saving time and maximizing fan engagement.
In case you haven't heard, Snapchat is taking off for the mainstream public. It is a great way to make personal contact and to receive instant feedback from your fans. This means that it’s prime time for musicians to start building their Snapchat following and learn how to use it to benefit their music careers. Assuming you already have a Snapchat account, here are 10 tips to get the proverbial ball rolling.
While any number of artists have seen success using Snapchat, DJ Khaled has unquestionably his use of the popular photosharing platform to a whole new level, with over three million followers engaging with his content. Here we look marketing strategy which has allowed Khaled to achieve such Snapchat fame.
Coachella has a massive reach on social media - 239 million for Week 1 alone. The folks at Ampsy applied their social data voodoo to create an infographic which illustrates the social media juggernaut that is Coachella.
While many may have moved on from Facebook, it remains one of the most popular social media platforms out there meaning that, as an artist, having an active presence there is important, whether you hate the site or not. Here we look at an assortment of tips for how musicians can use Facebook effectively.
Last week, musician Ben Sollee told me that Facebook Live video was now the best way to assure that his Facebook messages were seen by fans. Yesterday, at it's F8 gathering, CEO Mark Zuckerberg made it clear that live video was a top priority. Thankfully, Bobby Owsinski has created a quick guide to Facebook Live for musicians.