Pretty much every band or artist hoping to engage with a modern audience has some kind of presence on Facebook, Twitter, and Instagram, but for those who want to use social media to go the extra mile and connect further with fans, here are four platforms that you may not have yet taken into consideration.
Constantly having to manage so many social media accounts can be frustrating for artists, particularly given how little they often seem to have to do with actual music. Still, Instagram has risen through the ranks as one of the best ways to engage and interact with fans. Here we look at quick, six-step method for making the platform your friend.
It's been a rough couple of months at Twitter with a steady stream of key executives either being shown the door or exiting for safer positions elsewhere. To help fill the void, former Ticketmaster CEO Nathan Hubbard, who was most recently Twitter's VP of Commerce, will take over the social network's media team on an interim basis.
Periscope can be a great way for artists to connect with their fans by offering them a look backstage, playing an acoustic set or just showing them a snippet of life on the road. Now that Periscope broadcasts will automatically play within Twitter, the audience size for such broadcasts is likely to grow.
The rise of social media means that artists are expected to be in the spotlight and interacting with their fans 24/7. While this is all well and good for the attention lovers, such a prospect is decidedly unappealing for the more introverted musician. Here, we offer some sound advice for the attention shy on how to navigate social media's choppy waters.