By Yannick Ilunga from The Jazz Spotlight.
This is probably old news to you: social media is a great way to build and grow a fan base. When looking for a platform to promote their music, many artists turn to the various Facebook, Twitter, YouTube, etc.
When it comes to social media promotion, it is important to have a strategy and goals in mind. There are many different ways social media can be used for promotion.
By now, you surely know the importance of keeping up with the Joneses online, updating all of your profiles religiously, and how to interact on social media (if not, check out my last post!). But as your band gets more well-known and more eyeballs turn toward you, I can't stress enough how important it is to master the the delicate balance between being relatable, oversharing, and incriminating.
Tunecore is adding a new artist service. You can now have your music submitted to Facebook audio recognition which will recognize your music in the background and offer the opportunity for listeners to post about you. Tunecore also added a members' discount on TwitMusic services so you can now do more with both Twitter and Facebook.
By Yannick Ilunga from CD Baby's DIY Musician.
When it comes to online promotion, there is a social media that is often ignored by musicians: Google Plus.
While its potential has been recognized and utilized by many entrepreneurs around the world, for quite many musicians Google Plus is still unexplored territory.
It is evident that native advertisements on Facebook are becoming an integral part of the user experience. Nevertheless, with Facebook rolling out more features for News Feed ads and the overhaul of right-column ads, getting the most out of your real estate on the platform is more critical than ever. Here are three simple tips for optimizing your ads and placing you firmly above the competition:
Spotify has introduced video ads as an attempt to generate more revenue from non paying users. The leading music streaming service’s “Sponsored Session” will be a15 - 30 second video ad followed by 30 minutes of uninterrupted music. The idea behind this new strategy is allow non paying users to have longer uninterrupted listening time in exchange for an up front video message. A similar campaign was launched for desktop Spotify users called “Video Takeover”. Company’s opting into this new strategy are McDonalds, Nike, Sprint, and Target among others.
Linkfire is a promising new service that creates "smart links for music marketing." Smart links allow you to use one link that can direct people to a specific url based on their location/date/device or even deep link into apps that they have installed. This flexibility means that you can create campaigns using links to get people to the right place while gathering stats on what they do. Definitely worth checking out for music marketers and musicians who market.
We live in a digitally saturated world. If you're not utilizing the tools that you have at your disposal to enhance the 360 degrees of your digital presence, you're missing out significantly on web traffic, publicity opportunities, and the chance to reach and engage new fans. Cyber PR has worked with many artists in various stages of their careers - over the many years they've done so, they've seen the same problems repeat themselves: the majority of artists aren't fully utilizing digital marketing tools.
Hashtags may seem like a silly bit of social media (and sometimes that’s exactly what they are), but they do serve an important purpose. They help people see what’s going on and what some of the big topics of discussion are. They can also be useful in finding out who's interested in a certain topic or event. If you’re lucky enough to get your hashtag trending, it can quickly snowball until even those who have never heard of whatever the hashtag pertains to are sucked into the conversation.
Snapchat is becoming a more serious marketing tool especially as they introduce new features. In fact, they seem to have a strong relationship with EDM artists and both sides benefit from the resulting press when an artist uses Snapchat for promoting new work as Alesso is doing this week. In contrast Instagram was always a little more promotion friendly and that continues with artists like Fall Out Boy and Etienne de Crécy taking advantage of, respectively, the new Hyperlapse app and everyone's favorite, the hashtag.
Jack & Jack look likely to be the next major Vine music stars. They're two young white guys doing comedy Vines, now with millions of followers, who recognized they could leverage that fame and start making music. Their validator beyond Vine and other social media followers, including 474k+ on YouTube, is their rise on the Billboard Hot R&B/Hip-Hop Songs chart to #25 on the strength of iTunes sales of the single "Wild Life." How much Jack & Jack's live appearances made the difference with this latest push is hard to say but it does show they're serious about making the transition from Vine to real life stars.
Israeli-based music tech startup Serendip is shutting down on September 22nd. Serendip pulled music recommendations from a users friends on Facebook and Twitter to create playlists that could then be customized. In fact, Hypebot readers were among the first to experience the social music service via beta invites we distributed in 2011.
MailChimp is one of the more popular options for musicians' email newsletters. It has a free tier and offers a wide range of tools and features for the pro music marketer. Like a number of smart web companies that offer services for broad markets, MailChimp has a guide to using MailChimp for Music. It combines general features musicians might find useful along with some specific to music that were new to me.
Facebook is proving that YouTube is not the only place that people watch videos. Growth in video views on the social network exceeded 50% from May through July of this year, according to new stats released today Since June there are an average of more than 1 billion video views every day on Facebook. More than 65% of FB video views happen on mobile. By comparison YouTube last reported that it delivered 4 billion views per day in 2012, but usage has frown exponentially since then.
Stunning Growth In Africa
Today Twitter announced official testing of its new Buy button. The feature will allow for ecommerce sales on Twitter's platform which should provide a big boost due to the Buy button's official nature. Initial launch partners include Musictoday, Gumroad, Stripe and Fancy with a bunch more to follow including musicians like Pharrell, Ryan Adams, Eminem, Keith Urban, Megadeth and Wiz Khalifa.
YouTube is a powerful platform for musicians in many ways including its strength as a streaming music service, its reach as a marketing platform and its advertising revenue. But a recent study of music fans' behavior points out that YouTube is also an important part of the customer journey to purchasing music and maybe other things as well. So musicians should make their voices heard not just on such concerns as licensing issues but on platform features as well.
If you've been keeping up with the Sonicbids blog lately, you already know that a strong online presence as a musician is crucial for gaining fans and exposure. Utilizing a smart social media strategy will help your band stand out, especially if you’re updating your pages regularly and connecting with your fans. With the various social networking sites out there, it can be overwhelming to find a plan and stick to it across all platforms. Here are five tips for creating and maintaining a comprehensive social media strategy.
With technology and the many resources available online, independent bands and artists have a greater chance than ever for success. You must, however, make sure all of your bases are covered – from social media to email, online streaming to your store. Here, we’ll go over the must-have online tools you need to survive in the music industry today.
Today The Rolling Stones and Eagle Rock Entertainment revealed their choice of Screenburn to bring rental movies to Facebook. The Stones are making 6 documentaries available from "Ladies & Gentlemen...The Rolling Stones" to "Stones in Exile." Movies will be streamed via a Facebook app created by Screenburn. Each title rents for $5.50 for 48 hours.
This Is My Jam has managed to develop from its core concept of picking one song at a time to share with friends (slow music) to something more complex without losing that core concept. This Is My Jam now powers Spotify playlists and has a variety of discovery elements for digging through its treasure trove of song picks. A new feature now makes all one's past picks available for browsing, with additional pages for each song, growing both the discovery and the social elements of This Is My Jam without undermining its focus.
YouTube is now offering creators compensation beyond a split of ad revenue. Google, which announced back in June that it was testing a YouTube tip jar, has now launched the crowd funding feature in four countries. Users in the US, Australia, Japan and Mexico can access the tip jar now, and more countries will be added in the coming months.