Fans are an essential part of finding success as a band, and while fanbase growth has an huge variety of factors, this article focuses on three tactics which, in addition to be successful in their own right, have proven to produce spectacular results when when consistently used in conjunction with each other.
As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music.
In this piece Sunny Stuart Winter chats with UK based 'ninja rapper' Shaodow, a highly motivated musical entrepreneur who has found remarkable success in selling his album to fans, all on his own steam.
Instagram is rapidly emerging from the pack as one of the best platforms on which to reach potential event goers, as well to directly drive ticket sales. Here we look at thirteen different complementary tools which can help you improve your strategizing on Instagram.
When it comes to social media, the vast variety of options from which to choose can make it difficult for artists and bands to know what tools are best for them. Here we break down the top twenty options, and look at what puts them at the top of the pile.
Twitter can be an excellent resource to help artists new and existing fans and strengthen their brand online. But 11 years in, Twitter is still confusing, as well. Here we look at how musicians can make their Twitter life easier.
While the music industry is often described as a cutthroat dog-eat-dog world (and this certainly can be the case) there is much to be said for the power of community, and what working productively with others in the industry can do to buoy your chances of success.
Indie musician and music marketer Brian Hazard shares his process and experience as a veteran user of Facebook ads; including what sort of results he's seen more than $5000 dollars later, as well as, how you can utilize Facebook ads.
In this piece Seth Schachner examines how shifts in the music industry and social media landscape have led to artists and influences gaining more power then ever when it comes to cultural taste-making.
Instagram is planning to launch new features that allow users to add music, according to an analysis of code found within the Instagram Android app. The reveal comes just days after Instagram announced that it had teamed with Spotify to post the tracks they were currently listening to Stories.
The passwords of all 330 million Twitter accounts have been compromised, the social network announced. "We recently found a bug that stored passwords unmasked in an internal log," wrote the company in a message urging users to change their passwords.
In an attempt to compete with YouTube, Facebook has spent the past ramping up its video infrastructure enough to give the former video sharing platform a run for its money. In many ways, Facebook's live video service is much more friendly to artists. Here we look at how it can be utilized for engaging with fans.
Instagram allows artists both to draw in new fans and inform pre-existing fans of what you and your band are up to. Here we go over the six steps to successfully cultivating and growing an Instagram audience.
Soundcloud is one of those rare places where fans actually hang out and search for new music. So how an artist is presented and promotes on the platform can really help or hurt a career. These three tips come from SoundCloud itself.
The polarizing figure of Kanye West has once again reared his head, having taken to Twitter firing on all cylinders with a flood commentary and announcements of upcoming releases. Jesse Kirshbaum looks at where the saga of Kanye is headed next.
Yesterday at Facebook's F8 developer conference, Zuckerberg & Co, shared a myriad of announcements including new privacy controls, an expansion into online dating and more. But two announcements were pointed directly at musicians and the music industry.
Rather than focusing on how to deal with stardom, this article explains how being in an aspiring band working towards success changes your life, and how you must alter your life in or achieve that success.
Finding both the necessary hours and the right strategy for growing an online fanbase is a massive challenge for all bands and artists, but one of the best places to start is by cultivating and fostering relationships with existing fans.
Snapchat is the clear choice for U.S. teens as we near the summer of 2018. 45% of the 6,000 teens polled for PiperJaffray’s bi-annual “Taking Stock With Teens” survey chose its as their favorite social media platform. 26% said Instagram was their favorite, while Facebook and Twitter continued their downward decline with the demographic.
Even the combination of hacked user data, Russian election interference and a trensing #DeleteFacebook campaign didn't stop Facebook from adding 48 million new daily active users for a total of 1.449 billion DAUs in the last 3 months.
The death of Twitter appears to have been reported prematurely. A Q1 report to Wall Street beat expectations Tuesday morning with 21% year over year growth in revenue to $655 million and an uptick in users.
While major social networks are typically seen as the best option for funneling fans to you online, smaller more targeting platforms can in many ways yield greater success when it comes to bringing fans and artists closer together.
Nick Tieder, GM North America Frontiers Music, talks with Michael Brandvold on The Music Biz Weekly podcast. They cover a broad range of topics from streaming, touring, social media and what artists can do to help their career.
Following deals with the majors label groups, Facebook has announced world-wide licensing packs with key independent music companies including Merlin, which represents more than 20,000 indie labels and distributors, as well as, Beggars Group, PIAS and INgrooves.
Being able to clearly present and describe your event on Facebook is essential to reaching your patrons and fans, and being able to capture their interest to increase their chances of actually showing up at your event.
Here successful advertisement campaigners detail how to develop an effective strategy for marketing facebook events, comparing the classics approach to of event marketing to how it should be tailored for facebook events.