It's been several months since Facebook made massive changes to its News Feed algorithm, changes which made it much harder for music marketers to utilize the platform for promotion. Now that brands have had some time to grapple with this thorny new social media beast, we're taking a look at four different ways to beat the new Facebook algorithm.
Developer and artist marketer Lee Martin introduces Turn, a recently launched application which allows users to create a turntable style music video consisting of an audio track and rotating static image, which can then easily be shared across the social media platform.
Curious to discuss the art of using social media to connect fans and artists together, Sunny Stuart Winter sat down with Aria Alagha, the Creative Director of Arke Digital, who has worked with artists like Dua Lipa, Lana Del Rey, and others running their social media campaigns.
With over 47 million events being created on Facebook in a single year, getting yours to stand out from the crowd is no easy task. Here we look at 5 tips from the Facebook Events Team on how you can make you next event, whether it's a workshop or an album release, catch your fans' attention.
When spreading the gospel of you latest release, you have to strike a delicate balance between full on promotion and cultivating a genuine connection with fans. One platform which makes this easier is Instagram, whose story feature allows artists to wear both hats.
Instagram is an incredibly valuable and effective social media marketing tool, and while most music promoters already have a regularly established strategy when it comes to the photo sharing platform, they could be leaving out a key piece: Geotagging.
Rarely does someone purchase a ticket for an event immediately after learning about it, and 'converting' them into a ticket buyer can be a delicate process. Here, we look at how to target the right potential attendees through Facebook.
With users spending an increasing amount of time consuming video content, the social networks have taken note, with Facebook now expanding its "Watch" section to go global, coupled with new content management features and advertising options.
Your brand is your calling card, but most artists and entrepreneurs fail at one of the cornerstones of building and protecting their online brand. Ariel and her team CyberPR offer 5 Elements to Include For A Perfect Press Kit and more.
This short piece comes from independent music professional and former Hypebot contributor Hisham Dahud.
Here's an unexpected revelation: I used to put my laptop to 'sleep' upon ending a workday. No shutdown; just close the screen and pick up where I left off the next day. I used to view this as a nifty feature, but I've recently uncovered the subconscious impact this can have.
Bandsintown has added a unique free tool to announce concerts and sell tickets directly on Instagram via the concert discovery platform's new Events Landing Page. Instagram has quickly become a very effective viral marketing tool for music and musicians.
While communicating with fans is important, simply posting for the sake of posting doesn't make a lot of strategic sense, and since everything you write online is on some level of form of marketing and establishing your brand, it's important to take some time to think about what you post.
As a musician or band, fans are critical to your success - so how can you not only get more of them, but also strengthen your relationships with the ones you already have? Here we look at five different ways to strengthen your fanbase both on and offline.
Capturing (let alone keeping) the attention of your followers on social media has become and increasingly difficult task, particularly if you're unable to shell out the necessary cash in order to boost your posts. Luckily, the newsletter remains as reliable standby. Here we look at five ways to create the most engaging newsletter possible.
That blue and white checkmark on Instagram is a sign that the account is both official and safe. Yesterday, Instagram opened to all users the verification process that leads to the coveted badge. Here is how to get verified on Instagram:
Spotify has opened the process of submitting music to 2018's holy grail of music marketing - Official Spotify playlists. Ariel Hyatt and the team at CyberPR have put together a guide the new playlist submission tool and and ways to improve your chances of success.
Adults have been anxious about the smartphone usage of youths for some time, and it appears teens themselves are jumping on the concern train, with more than half of teenagers feeling they spend too much time on their phones. This raises the question, however, will efforts to combat this tech addiction help or hurt the music business?
While it can be tempting to throw in your all with every shiny new social media platform that comes along, the stability and longevity of these platforms is notoriously unreliable, making a solid email marketing strategy with a good website to back it up the better way to go.
Particularly true for those in the music business, having a side hustle or two can go a long way towards making ends meet, whether it's selling merch, drawing in web traffic, or building your following on on social media. Here we look a five free courses that can help give you a leg up.
The rise of platforms like Facebook and Instagram have made it that much easier for micro-influencers to permeate the customer journey, but measuring their exact impact can be difficult. Here we look at why this is so challenging, and two metrics you can track for meaningful data.
If you're an artist or band who's even somewhat serious about your career, then you likely have a brand/image that you're working to cultivate. In this piece we look at how to effectively extend that brand into your social media presence.
For any organization using social media (buts bands and artists in particular) every post represents an opportunity to tell your story and engage with fans, with compelling content that is either amusing or engaging. Here we look at four tips for writing solid social media copy.
Capturing an audiences attention for any meaningful amount of time has become the challenge of the age, with attention spans now at an all-time low. Here we explore how more recent technological developments like augmented reality or fan-focused direct messaging can be harnessed for just such a purpose.
We know that social media is primary driver of music discovery and music sales. But the reverse is also true - music drives social media - according to a new study by veteran music industry analyst Russ Crupnick and the team at MusicWatch.
In this piece Patrick McGuire details the importance of a solid pre-release program, and how it's necessary for building hype and excitement, growing your audience, and ensuring your release makes the biggest splash possible.
SoundCloud is relaunching a popular feature - comments from its mobile apps - alongside a new user experience in iOS and Android. It's a feature that every music service should have, and is missing from Spotify and Apple Music.
While advertising your show through Facebook can certainly be effective, the platform doesn't always make it easy to do. In this piece Chris Robley of CD Baby walks us through how to geo-target your next out-of-town show to the right people.
Music Biz Weekly podcast co-hosts Michael Brandvold go back to the basics to discuss some real experiences they've over years of working with artists. Do you know the passwords to all your many accounts? They bet that you don't.