Mary Meeker presented her 2015 Internet Trends report at the Code Conference in Cali and it’s filled with key information for artists. You can read the whole thing here but below I’ve picked out the 4 trends that will impact your music-making-self.
2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform.
Social media has become one of the most powerful self-promotional tools for all artists. But while many acts use social media like Facebook and Twitter to advertise new releases and upcoming shows, a few go the extra mile, upping their statuses as fan-friendly by interacting with others or posting clever content.
I recently had the pleasure of pitching a very talented, well produced artist to major labels. Years ago I was a VP of a major label and have been in the business for decades. We all know that record sales have been taken over by streaming. Very few people are buying records anymore. So it’s tough these days to be a record label.
It happens to me all of the time when I teach social marketing. Faces go blank, frustration begins to settle in and then I hear: “I just don’t have anything interesting to say.” OR “I don’t want to share what I’m eating for breakfast!” REALLY? You do things we mere mortals are totally enamored by: you create businesses, you make art, you play music, you get up in front of people in public! Of course you have something to say!
Breaking new ground for Snapchat, popular electronic dance musician, Goldroom, will be debuting their new EP as well as four videos exclusively on Snapchat Discover. Snapchat worked directly with Goldroom to produce top quality vertical videos optimized for their massive mobile audience. A new video will be released daily beginning May 22nd.
How your social media looks matters. It sends a signal. It says that you care. You are telling a story that I want to follow. You are building a career and a brand. But creating the different graphics and sizing them for every social network can be a daunting task.
Whether we like it or not, smartphones, iPads, and tablets have taken up permanent residence in our day to day existence. Fans are on their mobile devices more and more during events - which begs the question, is live tweeting is killing live shows or are smartphones are simply paving the way to the new generation of fan engagement?
Now that we’ve defined engagement, let’s dive into the analytics. What makes a good engagement rate? It can be hard to identify the benchmark to aim for, and it differs from platform to platform. Here are some numbers to let you know if you’re on the right track.
There’s no magic bullet when it comes to building a successful music career these days. It’s incredible just how many different strategies and approaches artists are taking. Some bands are finding success on YouTube, others are gigging almost every single day, and some are developing completely new models like house concerts.
If you feel challenged by Facebook marketing, you should know you’re not alone. In an increasingly crowded news feed, Facebook’s algorithm updates can make it tough for bands and brands to get noticed. Some brands are responding to plunging reach on Facebook by posting more content to Instagram than to Facebook, according to a report by research firm L2.
Communication is always a priority, you can never seem to have enough of it. It’s no wonder that messaging apps and services are continuing to see a growth trend. There are many to choose from, some you likely already use to stay in touch with friends and family. Let’s start by looking into a few platforms and ways to connect and engage with your fans through them.
Navigating the many different social media platforms can be quite overwhelming. In addition to maintaining a presence on so many networks, you're also expected to understand how you to better connect with your audience. When looking at social analytics, there are a lot of numbers, but one of the most important metrics is always “Engagement.”
Your website is the cornerstone of your business’ online presence. Alongside your website is its helpful sister, social media. Your social media and website presence should be integrated with one another in order to continuously drive traffic to your online assets. And with social media driving traffic to your site, the next step is measuring your efforts so you can improve. This is where Google Analytics comes handy.
Instagram is a terrific tool to connect bands and artists with their fans. It's the direct line in and the lens through which the fan can experience the band in ways other than through sound. It creates a visual and allows for a keyhole view.
In part one of this series, Bob covered Four Things You Can Do to Generate More Music Sales. In part two he offers four more actions you can take to increase your money-making potential with music. This post is adapted from Bob's book, The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less.
Why did you become a musician? I bet "because I love promoting and driving sales" wasn't on your list of reasons. But these days, musicians have to take on the responsibilities of promoting, distributing, and selling themselves, especially during the early stages of their careers. It may not be the reason you set out on your musical journey, but without it, you wouldn't be able to do what you love as a living.