It seems every few months new changes come through that make marketing people have to readjust. It's the same platform with the same features, but just with small pesky little nuances. The most difficult adjustment is Facebook's algorithm changes.
Millennials may make up just under a quarter of the US population, but they have a huge influence when it comes to music fandom, according to Next Big Sound data journalist Liv Bulli. For any given artist, around two-thirds of his or her fans fall into the millennial age range—and that has major repercussions for how artists communicate with those fans and work with brands.
The Internet is still ablaze with news of Tidal, the Jay Z-owned streaming service you can pay $20 a month for… if you’re into that sort of thing. Tidal will apparently “change the game” and is backed by a smorgasbord of famous musicians, but the internet thinks differently.
Online marketing strategies are still a hot commodity with marketers since studies indicate that these methods are still being successfully utilized with today’s consumers.
Social marketers are concerned with Facebook’s organic reach and ways to adjust messaging strategies to reach the biggest audience. Hootsuite has published a step by step guide to maximizing your Facebook page.
BottleRock Napa Valley, a 3-day music, food, and wine festival, is giving fans a sneak peek into the upcoming festival by hosting Instagram takeovers featuring artists from this year's lineup.
That tech people and music people live inside rarified bubbles should come as a surprise to absolutely no one. If you’ve ever set foot in Silicon Valley, or Brooklyn, or Silver Lake, you know just what I’m talking about — young, over-educated people jabbering on about a hot new app or band
This morning, urRadio launched an impressive set of creative, music discovery, and social tools empowering anyone to create, discover, and share live streaming music and talk radio stations.
YouTube has released a collection of music videos, behind the scenes interviews, and other exclusive content featuring the 2015 YouTube Music Awards recipients as a part of the 2015 YouTube Music Awards Show, presented by Kia.
Like many of you I'm off to SXSW this week! I launched my company at SXSW in 1996 with a dream to be a publicist and a stack of orange business cards. It's safe to say, seen a lot over the years...