When they zig on Twitter, you should zag, says music marketer Sunny Stuart Winter. Sunny used his time at university to research social media influence and the psychology and sociology of social media behaviour. Here, he shares tips on what to do and not do when growing your base of followers on Twitter.
So many social media outlets means so, so many different required image sizes. To help you sort out this confusing mess and streamline your marketing efforts, we share this Social Media Image Size Chart 2017.
Social media is an integral part of our waking lives, and just as each platform has its own distinct attributes, each one represents an opportunity for a band or musician to draw attention to themselves and their work. That said, there are certain basic practices that apply universally across all the different platforms.
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Interesting music related announcements at Facebook's F8 yesterday, but still no overarching music strategy or or promise of payments to rightsholders.
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Facebook's march to world domination continues. New research by app analytics firm Sensor Tower shows that Facebook's WhatsApp, Facebook, Facebook Messenger, Facebook owned Instagram and (those guys who refused to sell to Facebook) Snapchat were the most downloaded apps worldwide for the first 3 months of 2017.
Having now surpassed both Twitter and LinkedIn in number of users, Snapchat continues to grow, even among an older audience, meaning its an excellent way to engage a wide swath of potential event-goers. Here we break down how to build a compelling narrative of Snapchat Stories surrounding your event.
Although it hasn't been around as long as some social media platforms, Instagram has nonetheless become a crowded place to try and get your brand (or your band) notice. Fortunately, there are a variety of Instagram apps which allow you to diversify your content offerings and stand out from the crowd.
This week's announcement that Spotify had cut a multi-year licensing deal with UMG, and the subsequent deals with other rightsholders that will certainly follow, paves the way for Spotify to become a public company. But instead of the traditional IPO, Spotify is seriously exploring taking a more unconventional approach.