“According to those who oppose the service, YouTube is slowly killing the music industry, one tiny cut at a time. It is anti-artist and anti-copyright, they claim. Meanwhile, every major artist has a channel on YouTube and wouldn’t dream of releasing a new record without YouTube involved in its launch.” - Eamonn Forde, The Guardian via MusicRedef
The ongoing war of words between Taylor Swift, Kim Karsashian and her husband Kayne West would usually not be worth paying attention to. But it unfolded entirely on two fairly new social platforms, leaving traditional media mere observers, and allowing each side to make their argument to fans without any of the usual filters.
Fans engrossed in using their smartphones to share a show present a dilemma for musicians. They want fans to spread the word, but expect them to experience the performance and not distract those around them. Artists from Adelle to the Lumineers and now Slipknot have found their own solutions.
An artist developing their online presence is significantly better off building a strong following on a few specific social networks, rather than be spread thin with a lackluster presence on all of them. Here we look at how artists can determine which platform is the right fit for them to market their events from.
To any musician who feels overwhelmed by the craziness of the music industry - you are not alone! Learning how to navigate your career and market your own music is a daunting task. But there are SO MANY resources out there for you, full of useful tips and advice. Of course, sometimes even the advice can seem overwhelming. Who should I listen to? Does anybody really have all the answers? Which of these countless books do I read?
The controversial official video for Kayne West's "Famous" is now on YouTube via Vevo, after a one week exclusive on Tidal. The video, which may lead to lawsuits from celebrities depicted nude lying in bed together, has proven to be clickbait genius garnering 2.5 million views in just 48 hours.
Facebook is constantly tweaking the formula that it uses to chose which posts appear where in a users News Feed. Lately, they've been more transparent about those changes, and that means that marketers get the news - bad and good - of these shifts before they happen. A new round of changes appear to be mostly bad news for musicians and music marketers.
If you’re anything like me, your social feeds are a mess right now. A quick sample of mine: festival flyers, ads for a CRM system, open letters to Donald Trump, a defense of Kim Kardashian, and ads to join Yahoo Mail. Even without the necessary evil of promoted posts clogging up the feed, it feels like the initial promise of social media - a hub of digital connections between physically separated people - is lost.
UPDATED: While its become controversial within the industry, there's no denying that YouTube remains one of the most important social media platforms for music. Here we go beyond the basics, and look at some more in-depth ways to promote your music and reach fans.