- Building Your Music Career While Keeping Your Day Job
- Twitter Opens Analytics Dashboard To Your Band
- Indie Vinyl Subscription Clubs Are A Booming Niche
- 3 Tips From Jack Conte: "There’s no such thing as just being a musician anymore"
So many musicians and music marketers are using Instagram these days that you may already be using Hyperlapse, Instagram's new video app. Hyperlapse allows you to create time lapse videos with the support of image stabilization while you're on the move and then speed up the resulting footage. Thus Hyper[time]lapse. It's a great quick tool for anything that takes time including band setup, audience action, rehearsals, performances or other activities that could be related and quickly transformed into Instagram action.
Back in June the Tango messaging app/platform launched Tango Channels to offer special content partners an organic way to reach Tango users. Initially such major music brands as Spotify, 8tracks and Vevo were included. Tango's Channels are off to a strong start and more big music names are coming on board. You can now find channels for Rhapsody and SoundCloud among a growing group of music channels.
It's important to know what's happening with all that social media activity that so often seems to be an act of faith. Twitter's making it easier to keep up with the reach of your tweets on Twitter by opening their Tweet activity dashboard to all users. Previously available for advertisers and whoever Twitter deemed special enough to verify, Twitter's analytics may tell you some things you didn't know but leave you wanting more.
Vine's an interesting phenomenon. The 6 second limit on video length seems to inspire creative acts that may not translate into longer formats but it does create a proxy for measuring first glance marketability. While the early wave of musicians getting the most attention on Vine were already well known elsewhere, a growing number appear to be building real followings on Vine. But whether or not Vine will ultimately be more than a place where major labels discover or stage discoveries remains to be seen.
Today Eventbrite released a research report on music festivals in the U.S. Working with Mashwork, they analyzed online conversation to identify the "25 Most Buzzed About Music Festivals" and what the fans were talking about at the time. Many of the social media conversations occur before and after the events and a surprising number involve people not at the events. Clearly a lot to consider if you're interested in the relationship between social media and real world events as well as the growing music festival scene.
Partience is a virtue... and it is absolutley necessary when efficiently releasing your newest music. As eager as we all know you are for people to finally hear the music you've been working on for days, months, or even years, you must be sure to take the time to get the most mileage with your material. A successful album release requires planning - and a lot of it. If you're releasing albums as soon as they hit your front porch now would be a good time to do your homework.
When it comes to social media, content is king and should be thought of as a highly valuable asset. Creating content takes time and effort, and you want to get as much out of it as possible. For bands and artists, there is often a lot more content created in what you are doing already – songs, music videos, live recordings, photos (both promo and live), merchandise, blog posts, and so much more – but using all of this to its fullest potential can be tricky.
Music based find-a-friend and dating app Tastebuds.fm has acquired competitor Moosify. Both apps facilitate introductions based on musical taste. Terms of the deal were not disclosed. It's apparently a user and tech based acquisition with about 100,000 users being transitioned frrom Moosify to Tastebuds in the the coming days.
MTV used the recent shooting in Freguson, MO to encourage a larger discussion on racial tolerance during last night's Video Music Awards. The network ran two related commercials before and during the VMAs as part of its "Look Different" public service campaign.
As we reported earlier this week, the NFL is asking artists to pay for the privilege of playing their widely watched Superbowl halftime show. Industry response has been tepid, accept from one band. UK rockers You Me At Six are offering $2 million to perform. Here's their open letter to the NFL:
Some services improve as others degrade. Twitter is now officially sometimes adding tweets to your feed from people/brands you don't follow. This can include retweets of tweets that were favorited but not retweeted. Vine, which popularized the video equivalent of a tweet, is getting more complex in a good way with uploads from one's camera roll and editing. SlideShare, not usually discussed on Hypebot, may be a bit more relevant because they've gone free and added video. But all three fail in corporate communication.
Bob Moczydlowsky has built his career around helping artists grow an audience; first as SVP, Product & Marketing for D2F platform Topspin and now as Twitter's Head Of Music. His experience give his remarks at a recent TedEx event some weight; so we had them transcribed. He shares simple and straighforward advice that's worth paying attention to:
Here are two stories about musicians doing well that could be described as social media success stories. But Ryn Weaver's claim that "Tinder got me a record deal" is a bit misleading. And, while it's conceivable that Shannon Hurley could make money via activities on social networks like Facebook and Twitter, YouTube enabled her success by being so much more than a social network. In fact, both tales are almost simply updated versions of old stories from a time before the web existed.
Do musicians really need to pay attention to Pinterest? The answer is, probably yes. Traffic on the site grew 58% in 2013, sneaking past Facebook (57%) and leaving Twitter (15%) in the virtual dust. 20% of U.S. women who use the Internet are active members. 70% all users have made a purchase influenced by content they found there. To help you succeed on Pinterest, here is an infographic guide on How To Double Your Pinterest Followers In Just 5 Minutes A Day.
U.S. teens are far more interested in many YouTube celebrities than they are most musicians and film stars, according to a new survey. In fact Katy Perry barely makes the top 10. Variety assigned a score to each YouTube and mainstream star based on they survey, and the resulting number was translated to a 100-point scale. The chart:
Social Media is becoming king in today's music industry. Whether you're just starting out as a DIY indie artist or you're Macklemore & Ryan Lewis, social media is (or should be) a part of your marketing strategy. Social media has changed the way artists can interact with their fans forever and if you're not learning how to stay on top of the trends, you're going to find yourself being swept away by them. Facebook, Twitter, YouTube, Vimeo, Instagram, SoundCloud, SnapChat, Flickr, Tumblr - the list could go on for days. These are all names you recognize for a reason...
Both Facebook and Google have announced big moves that will affect music promotions on Facebook and Google search rankings for music websites. While the Facebook move will disrupt like-gating, for example, liking a Facebook page to get a free download, the Google move is simply the right thing to do. However Facebook's move requires you to simply stop doing something. Responding to Google's move is going to require some decision making and likely additional expense.
Smule is a unique mobile-focused company that built its reputation on such apps as I Am T-Pain and Sing! Karaoke. They're also seeing great success with instrument apps. These apps are also participatory and that's opened up powerful marketing opportunities that have already benefited select artists and are now being made available much more widely via the new Smule Artist Program. The program is initially free. Indie label Bright Antenna is Smule's launch partner but you can apply today to participate and you should do it sooner rather than later.
This week the Viacom Music Group released research finding regarding the "Music Experience" of today's 13 to 40 year olds. It's an interesting study with plenty that will be taken out of context leading to confusion (which isn't a bad thing if the confused people are your competitors) and some really interesting points that may not be pursued. Even so, the report paints an intriquing picture of what today's young yet soon to be old people have to say about their experience of music.
In this TedX talk, Twiiter's Head Of Music Bob Moczydlowsky shares is experience on how to stay connected with audiences by comparing a famous music artist and late night television host and their success because of their fan base. Before joining Twitter as Head of Music, Bob was the SVP, Product & Marketing for Topspin, the direct-to-fan marketing and commerce platform for artists.