It seems like there are two kinds of "musical cities": those that are known as being enormous hubs filled with music lovers, headquarters for industry companies, and go-tos for ambitious artists trying to make it – such as New York City, Los Angeles, and especially Nashville – and those that have thriving, growing arts scenes that remain somewhat unknown to the general public.
When it comes to advice, the music industry is fraught with misinformed, bad and just plain wrong advice. Just being a musician, suddenly everyone is an expert on what you should do. The one thing for certain is that all advice isn’t good advice. And just because someone says something doesn’t mean it is true. Or true for YOU.
How many followers does each social network have and what is their age breakdown? These key questions which, along with engagement, are key metrics that can help you decide where to spend your precious time and resources online. This chart will help:
At this point, the only way you don't know about Snapchat is if you've been literally living under a rock. Even the most off-the-grid among us know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. Are you using Snapchat to reach your fans? If you aren't, you should be.
If you have a YouTube channel (and if you don't you really should create one right now) you can optimize it by utilizing its features to the fullest. Here's an excerpt from my Social Media Promotion for Musicians book that outlines the things that you should be sure are taken care of.
While Apple yesterday reversed course after much of the independent label community came out in public opposition to 3 month free Music trials that would not involve any royalty payments, questions remain about Apple’s growing role as a content platform.
The top down/bottom up method is an overall approach for indie musicians trying to get past the beginner's plateau. The title refers to making your own luck until real luck strikes. The bottom-up approach could also be known as the grassroots hustle, while the top-down approach could be called gettin' lucky.
A good press release is the foundation of a forward thinking press campaign, so getting it right is really important in order to ensure that recipient of the release wants to carry it in their publication. Writers and journalists tend to receive press releases in their droves, so you will have to do all that you can to ensure that your press release grabs them straight away.
Apple's announcement of its new artist driven social network Connect left more questions than answers. Since then we've published a guide on How To Claim Your Apple Music Connect Profile Now. and now Apple has also answered more questions with the publication of an official CONNECT FAQ. Find out more:
[UPDATED] Following in the footsteps of digital media hosts Netflix and Hulu, YouTube is joining the game of original content programming. YouTube is financially backing stars such as PrankvsPrank, who have been playing spontaneous and creative pranks on each other for the past six years, and Smosh, who make parody videos, to name a few.