Music Biz Weekly podcast co-hosts Michael Brandvold go back to the basics to discuss some real experiences they've over years of working with artists. Do you know the passwords to all your many accounts? They bet that you don't.
YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.
While much has changed in the music industry, getting proper press coverage remains an important part of pushing new music. Here we look at some tips and tricks that can help your music stand out from the crowd of demos.
With newsfeeds as saturated as they are these days, getting and keep you fans' attention can seem next to impossible. One way to cut through the chatter and truly engage them, however, is through a straightforward call to action. Here we look at twenty-five applicable examples.
Popular short video music app Musical.ly is merging with TikTok today, in a move to consolidate their substantial audiences just as Facebook and Instagram ramp up their own efforts to dominate bit-sized video.
The popularity of Instagram as a go-to platform for music continues to grow, and one of its primary features, Stories, can be a particularly effective marketing tool when used correctly. Here we look at four important tips to keep in mind when including music on your story.
Summer is almost half over! And now is a great time to increase social media following and up your engagement. "I know it’s difficult to focus on interaction with fans of your music when all you want to do is treasure the sunny days of the season," writes Ariel Hyatt of CyberPR," but this is prime time to connect with your fan base and increase likes."
One of the largest and most engage market segments, millennial music fans are ripe to be marketed to. In this piece we look at four essential rules for making sure your next show or festival is packed to the gills with millennials.
After months of scrutiny over Facebook’s role in 'fake news and 2016 elections coupled with concerns over data privacy, the social media giant’s stock plunged on Thursday after the released a weak financial report.
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social activism.
Ambient fans. You know the one's were talking about even if you've never heard the term before. "They are your social media friends who are aware of you via Twitter, Facebook, Instagram etc. but don’t actively communicate with you and may not have ever even heard your music." Yet...
In part 2 of this three part series on fan communities and engagement, Ariel Hyatt of CyberPR explores how to identify and communicate with engaged fans. Unlike super fans, "they’re engaged with you in what the New York Times brilliantly referred to as ambient awareness."
DIY distributor TuneCore has added a new opportunity - Facebook and Instagram monetization. Facebook recently cut licensing deals with all three majors, Merlin and others for music on all its platforms, but this is the first time we've heard of funds trickling down to DIY artists.
As with so many industries, advancements in tech are quickly changing and reshaping the music business in several significant ways, with new jobs emerging all the time. Here we look at ten different music business jobs of the future.
Recent government enforced crackdowns on Twitter in the wake of Russian meddling has led the popular social media site to delete a massive number of bots and fake accounts, dramatically cutting in the follower count of a number of high profile artists.
While many artists may be tempted to rely solely on their social media channels to connect with fans, and forego a website entirely, this strategy can backfire in a number of ways. Here we look at why have a dedicated website can be critical to an artist's success.
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
Building community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.
In this case study, the team at Burstimo worked to raise the profile of the band Victors to the next level, by hitting hard on YouTube, Spotify, industry influencers, and social media as whole. Here we explore the story of their success.
In this examination of how to effectively grow your fanbase, Suzanne Paulinski explains the importance of focusing your attention on followers which you already have on social media, rather than chasing the numbers and neglecting preexisting true fans.
Summer is the slow season for some, but Ariel Hyatt of CyberPR believes that it is a great time to connect with fans and gain new ones. Here she looks at generating more Likes across social media and streaming sites.
Twitter has stopped including accounts locked for bad behavior in follower counts. The move is part of an effort to bolster the integrity of the platform. Some accounts will see little change. But President Trump’s account lost 100,000 followers immediately and former President Barack Obama lost 400,000.
With Facebook no longer the youth powerhouse it once was, Facebook owned Instagram is hoping to get these mobile-centric digital natives to spend an increased amount of time on Instagram, thanks in part to its new long-form video service.
Think of your fans as a pyramid with your most devoted and loyal fans at the top. Michael Brandvold and Jay Gilbert discuss the five levels of the Fan Pyramid and how to recognize and engage fans at each level.
Gone are the days when the only thing you had to be good at as a musician was music. Artists are now required to do their share of marketing and management, something which doesn't always come naturally. This article provides advice on how artists can craft effective emails which their fans are guaranteed to adore.
By extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users. Jaden Smith just used it to exclusively release a new EP.
With IGTV having only recently been debuted, the time is ripe for artists and musicians to make an impact on the platform. Here we look at what we know about the service, and how to utilize it to its full potential.
Since its humble origins these many years ago, YouTube has made more than a few stars, and continues to do so even now. The platforms ubiquity, however, has made it that much harder for artists to break through the clutter and get noticed. Here we look at a few success stories from artists who have managed to do just that.