Grammy nominated recording artist Lil Yachty has signed a brand sponsorship deal that will see him cast as the Creative Designer for fashion brand Nautica. In his new role, Lil Yachty will work with Nautica to design a capsule collection as well as be featured in digital and social media advertising campaigns.
Facebook's hiring of an in-house composer raises some interesting questions about where the company might be headed in 2017, and if this could potentially be the year when the company finally puts in place some kind of content ID system, allowing creators to finally be compensated when their work is shared on the site.
[UPDATED] Instagram shared year-end data that highlights the social photo app's evolution in the music space with Fast Company. Highlights include: 5 out of the 10 most-followed Instagram accounts are music related. Kanye West joined Instagram in 2016, as did the Gorillaz, who used Instagram Stories to announce its first album in five years.