Virtually every career musician has some kind of social media presence but, as with so many things, some artists are better at it than others, and many musicians handle their social media terribly. In this illuminating piece, we look ten different ways artists can make a mess of their social media presence.
First, thank-you for helping us amass more than 52K Twitter followers (52,626 to be exact). We're live tweeting all the announcements live during today's Apple WWDC conference starting at 10AM PT/1PM ET. Join us @hypebot. We'll also post the music announcements right after the keynote. In the meantime, here's what to expect.
Twitter can't seem to catch a break these day's. @KatyPerry, the struggling social network's most followed account, was hacked on Monday night and incendiary tweets posted prior to being removed.
One of the best ways to get new strategies and ideas for your music career is to look at what other musicians are doing. So Dave Kusek and Lindsay McGrath of the New Artist Model put together a series of case studies from musicians pushing the envelope in indie music. The third installment is celestial pop musician Parvati and her manager Rishi Deva.
The Weeknd was the big winner at last night’s Billboard Music Awards, but a reunited Go-Go’s got the biggest bump from the televised ceremony. Following their performance of ‘We Got the Beat', the 70’s all female group had a 300% increase in streams during next hour. Here's a full list of last night's winners: