In this piece we break down the details of how to implement targeted Facebook ads, starting with what they are, how they work, and finally how they can built and launched in order to reach potential future fans.
Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.
Stories are becoming more and more popular, and the way in which users are engaging with them is very different from how they engage with the rest of their feed. Here we look at some important but little known tips for bands and artists to create amazing and engaging content for their stories.
When it comes to getting your post in front of the eyes of as many followers as possible, knowing how to accurately game the feed is essential. Here we look at the three main factors which determine what appears in an Instagram user's feed, and how you can use them to your advantage.
For musicians, finding success on Twitter depends on successfully making a connection with fans. Even if you're not wildly popular on Twitter, the platform provides a great opportunity for engaging potential fans and defining your personal brand.
This week, Facebook announced its first set of features that build on recent music licensing deals. The offering focuses on using music to add context to social experiences, says MIDiA analyst Mark Mulligan, with some very intriguing possibilities going forward.
As the music industry has changed, so too has the way in which consumers find new music, but music discovery remains one of the most important aspects of the music industry, and is the holy grail for artists and promoters. Here we look at prevailing music discovery trends of 2018.
Facebook is one of top platforms for promoting a live music event and getting the word out to fans, who often use the service as a way to discover events. Even if you're already using Facebook Events, this article looks at some of the best practices for maximizing the services effectiveness.
Facebook has announced the first set of features that build on the recent licensing deals it has made with all three major label groups, Merlin and other rights holders. Most notable is a live lip sync feature that borrows liberally from the popular Musical.ly app.
The long rumored teen exodus from Facebook is real. In the last 3 years, Facebook's share of teen social media use is down from 71% to 51%. At the same time, YouTube - which didn't even make the 2015 chart - has become the most popular social site with teens. But YouTube is not the only winner, according to Pew data.
While your band photos may technically have anything to do with your music, they are nonetheless part of your brand, and having a solid set of band pictures is important. Here we look at how to avoid ending up with pictures that are cliché garbage.
Although some self-promoting musicians may choose to eschew the platfrom, Chris Robley here details why the controversial social network still holds significant value for artists as promotional tool, particularly in comparison to some of the other social media platforms out there.
When it comes to engaging with your fans online, none are more important than the social ringleaders, whose charismatic taste-making can make all the difference between as show or new release's shining success or crippling failure.
If you're trying to market an upcoming release or tour via social media, and your carefully crafted posts seem to be going unnoticed, don't give up hope! Here we look at how you can make paid social media ads work for you and your band.
With music consumption habits changing so much in recent years and showing no signs of stopping, the techniques for promoting must also adapt. Here we look at the importance of diversifying how to promote your music.
Interacting with and drawing the interest of fans is the best to keep them attentive and engaged with what you're up to, and will also go a long way towards helping your fanbase grow. Here we look at seven of the best ways to increase your Facebook fan engagement.
Not often discussed in the world of music marketing, Facebook pixels provide an excellent way for artists to reach fans directly and keep better track of who is visiting their website, as well as advertise to them directly.
Fans are an essential part of finding success as a band, and while fanbase growth has an huge variety of factors, this article focuses on three tactics which, in addition to be successful in their own right, have proven to produce spectacular results when when consistently used in conjunction with each other.
As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music.
In this piece Sunny Stuart Winter chats with UK based 'ninja rapper' Shaodow, a highly motivated musical entrepreneur who has found remarkable success in selling his album to fans, all on his own steam.
Instagram is rapidly emerging from the pack as one of the best platforms on which to reach potential event goers, as well to directly drive ticket sales. Here we look at thirteen different complementary tools which can help you improve your strategizing on Instagram.
When it comes to social media, the vast variety of options from which to choose can make it difficult for artists and bands to know what tools are best for them. Here we break down the top twenty options, and look at what puts them at the top of the pile.
Twitter can be an excellent resource to help artists new and existing fans and strengthen their brand online. But 11 years in, Twitter is still confusing, as well. Here we look at how musicians can make their Twitter life easier.
While the music industry is often described as a cutthroat dog-eat-dog world (and this certainly can be the case) there is much to be said for the power of community, and what working productively with others in the industry can do to buoy your chances of success.
Indie musician and music marketer Brian Hazard shares his process and experience as a veteran user of Facebook ads; including what sort of results he's seen more than $5000 dollars later, as well as, how you can utilize Facebook ads.
In this piece Seth Schachner examines how shifts in the music industry and social media landscape have led to artists and influences gaining more power then ever when it comes to cultural taste-making.