While The Zuck and his team at Facebook have certainly been marinating in hot water over the past weeks, and the social media network does have a host of issues to worry about, a hemorrhaging of users as a result of the #deleteFacebook campaign isn't one of them. Here we look at why.
With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.
After weeks of scathing criticism over misuse of user data, Facebook is rolling out tougher privacy controls. that were forced on it by the European Union to, all 2 billion of its active users worldwide.
After months of bad news and public struggles, new data from analytics firm comScore and Goldman Sachs show a rise in unique Snapchat visitors in March compared to the previous month. The uptick seems to have come after a controversial redesign.
Facebook's troubles are front page news. Data from 87 million users was compromised, #deletefacebook has been trending on Twitter on and off for days and Congress is considering regulations after hours of continuous hearings. But all this bad new for Facebook may be good news for musicians and music marketers.
When it comes to meaningful engagement with fans, well executed interactions on social media can provide some of the best ways to connect other than in person. Here we look at five key ways to engage with fans on social media.
Multiple sources are reporting that the recent deals struck by Facebook for music were flat fee licenses with no reporting, at least for now. If true, they are contrary to existing deals that rightholders have with YouTube and others, and have dramatic implications for both future negotiations and ongoing demands for YouTube to improve its Content ID system.
[UPDATED] Spotify has added two important features that will help artists build and engage a fans base. Users of the free Spotify for Artists platform can now add social media links and an image gallery to their profile on the streamer. Still glaringly missing is the ability to link to the artists own web site.
Facebook is the least trusted tech company in the U.S. by a wide margin, according to a new poll by Survey Monkey and Recode. Poll respondents were asked to choose among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber.
[UPDATED] In a fractured media landscape, marketers often encourage artists to "be" everywhere their potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every minute, getting above the noise is harder every day.
DistroKid has launched a clever free app to help artists boost their followers on Spotify. After all, the quest for more followers and streams on Spotify has become the holy grail of music marketing; and thanks to the music streamer's use of data, more streams leads to... more streams.
Stevie Wonder has finally joined the Twittersphere and his brilliance shone in a powerful first tweet, which honored the 50th anniversary of Martin Luther King's assassination and was accompanied by the single hashtag: #DreamStillLives.
In this edition of Behind the Artist we hear from Olivia Hobbs, the Managing Director of music consultancy for marketing, creative direction & strategic digital marketing at Blackstar London as she discusses effective digital marketing for artists and bands and how to utilize Facebook Messenger in these efforts.
While the social network has been controversial of late, and has in many ways become a challenging platform for marketing, Facebook's musician-friendly groups are a great way to network and engage with others in the industry.
Although interacting with fans via social media is often touted as an excellent way to expand one's fanbase, and one of the best ways to do this is take a genuinely conversational approach to how you interact.
Recent major reveals that Facebook has been violating account holders' privacy has some Spotify users with accounts linked to the spcial network spooked and concerned for the safety of their streaming data.
As the choppy waters of social media become increasingly difficult to navigate (for those users not dipping out altogether over privacy concerns) artists and bands are falling back on the time-tested standby of the email newsletter. Even in this case, however, making the email visually interesting is essential to prevent hitting of the unsubscribe button.
TrumpMasterFlex attempts the impossible - making sense of Donald Trump's tweets. The app uses advanced AI technology Synthetic to analyze his tweets and pair them with a song of matching sentiment, and the results are both amusing and frightening.
Facebook live has come a long way in cultivating some of the same appeal that users get from seeing an artist live in concert. Here we go over the basics of Facebook live, and how indie artists can make the live video streaming service work for them.
Pandora owned data music aggregator Next Big Sound has added Weekly Performance insights to its free analytics toolkit. It is designed to give artists context to their data including how they are performing compared to other artists with similar sized audiences on the same platforms.
While making mistakes is an integral part of growing as an artist, that doesn't mean that avoiding certain pitfalls whenever possible isn't a good idea. Here we look at five mistakes frequently made by emerging bands and artists.
The world’s most successful musicians haven’t achieved their fame and fortunes through sheer grit, determination, and talent alone: each and everyone of them have supplemented the raw materials at their disposal by expertly advertising their music.
While Facebook's latest data problems, the #DeleteFacebook campaign and even ongoing algorithm changes hardly mean the end of the social giant as a music marketing tool, they are stark reminders of why email newsletters remain the most effective way of getting important information to fans.
The process of putting together a release can be intense and exciting, and once your material is finally ready for release, you naturally want to build up as much hype as possible before the drop. Here we look at five key ways to get fans salivating for your new material.
While much is said about how to capitalize on social media and manipulate the algorithms in order to get your message through to fans, the reality is that social media may not, in fact, be the best use of musician's time, energy, and money when it comes to marketing their music.
Facebook’s total market has fallen more than $50 billion since Friday, the stock’s biggest two-day decline ever. Facebook’s stock fell 10% on Monday and Tuesday and was down another 2% in Wednesday morning trading. In addition to its stock market problems, #DeleteFacebook has been trending on Twitter.
In the digital digital age, email marketing has lasted as an essential means of reaching fans with click of a button. For such marketing to be successful however, you must first build a solid list of emails.
Facebook is rolling out a feature that could challenge Patreon as a fan monetization tool. Some Facebook video creators are being given the option of charging fans $5 to view their content on the platform.
The hashtag #DeleteFacebook is trending on Twitter, after it was revealed that the social network somewhat unwittingly shared data for as many as 50 million people with Cambridge Analytics, a firm that provided services to the Trump election campaign.