Since even before it launch, Apple Music has been using social media creatively to promote Beats 1. From "leaking" details to posting "exclusive" interviews on YouTube, Beats 1 and Apple Music are going wherever their audience goes.
Harnessing the power of engaged fans is at the center of many startups, particularly in music. The Physical Network has successfully extended that concept to music festival marketing in the EU and now their bringing it to the U.S.
Can Spotify really save the music industry? Many artists and labels are putting their faith in streaming services, both as a source of direct revenue and a way of gaining access to data on their fans, but they might be better off relying on more old school methods.
While it offers a lot of exciting new possibilities, Apple Music is new on the scene and some of its features may be unfamiliar. Here we explain five key aspects of the program, helping you to get the most out of this new service.
Overwhelmed by the many social media channels you should be following and participating on? Your anxiety level just increased thanks to a new kid on the block that's attracting users in the tens of millions and just got $70 million to expand.
While the landscape of recorded music is littered with countless famous instances of collaboration between artists it seems that, despite the connectivity of the modern world, many of the creative players in the music industry today are choosing to go solo. Here we look at why that might be, and what can be done to rectify the situation.
Facebook is constantly changing how it chooses what its users see in their feeds. Those changes often happen behind the scenes, without warning and with unintended consequences. How to keep Facebook a useful marketing channel is always in flux.
Launched in 2011, Turntable.fm represented a new way of listening to music socially online. Although it initially gained a great deal of traction among users, Turntable could not sustain its growth and was forced to shutdown. This discussion with founder Billy Chasen sheds some light on exactly what went wrong.
If you read this blog regularly, you know that we're big believers in fan engagement; and let's face it, when it's done on a grand and public scale, it a has a multiplier effect. Obviously, Dave Grohl and the Foo Fighters agree.
[UPDATED] While the popularity of streaming has been increasing, revenue from downloads has been declining, and as more companies like Apple and Spotify focus on a playlist model of distribution, traditional albums, and the music industry as a whole, could be in trouble.
For many artists, utilizing web technology and social media to promote their music is often a tricky process and one which, if done incorrectly, can alienate fans rather than draw them in. This article outlines some dos and (more importantly) don'ts regarding effective music promotion.
More than most strategies, hashtags are a simple and effective way to boost engagement on Twitter (and Instagram, but that's another post). But hashtags can also be a bit confusing. This infographic shares the why, what and how of hashtags on Twitter.
As I've said many times here and in my book Social Media Promotion For Musicians, just being on a social network doesn't mean that you're using it effectively for promotion. There's a mindset that's needed before you can use any network as a promotional tool.
Facebook has always left the music business to others, but that may be about to change. With video viewing on Facebook exploding, the online giant announced that it would start paying creators and began secret talks with the record labels.
It seems like there are two kinds of "musical cities": those that are known as being enormous hubs filled with music lovers, headquarters for industry companies, and go-tos for ambitious artists trying to make it – such as New York City, Los Angeles, and especially Nashville – and those that have thriving, growing arts scenes that remain somewhat unknown to the general public.
When it comes to advice, the music industry is fraught with misinformed, bad and just plain wrong advice. Just being a musician, suddenly everyone is an expert on what you should do. The one thing for certain is that all advice isn’t good advice. And just because someone says something doesn’t mean it is true. Or true for YOU.
Social media strategy is a difficult thing to create when you do not know how to begin. In today's article, check out a comprehensive guide on how to build your band's social media strategy using the 70-20-10 rule.
The way we listen to music has changed over the years. But has it become background noise to our television watching? In today's article, we explore how this has changed throughout the world of television on MusicThinkTank.com.
A Quick Disclaimer: I tend to steer clear of buzzwords. This is doubly true when the buzzword is mixed with a religious or cultural reference. So, for all you “Email Marketing Gurus”, “Lead Generation Wizards” or “Copywriting Ninjas”, it’s just a bit.. much.
How many followers does each social network have and what is their age breakdown? These key questions which, along with engagement, are key metrics that can help you decide where to spend your precious time and resources online. This chart will help:
At this point, the only way you don't know about Snapchat is if you've been literally living under a rock. Even the most off-the-grid among us know that Snapchat is mobile platform that allows users to share perishable photos and video with their friends and followers. Are you using Snapchat to reach your fans? If you aren't, you should be.