[UPDATED] Following in the footsteps of digital media hosts Netflix and Hulu, YouTube is joining the game of original content programming. YouTube is financially backing stars such as PrankvsPrank, who have been playing spontaneous and creative pranks on each other for the past six years, and Smosh, who make parody videos, to name a few.
With the announcement of Apple Music, its streaming service and Beats1 live online radio, came Connect. This direct to fan social music platform should help artists connect with fans as they listen to music. Here's how to claim your Apple Connect profile now.
Navigating social media as an independent band or artist is a subjective effort, like anything else in your DIY endeavors. Still, there are methods commonly regarded as either successful or unsuccessful, and in the latter there are types of posts typically agreed upon as mistakes.
BlockChain and the Music Industry … Wait! I thought we were talking about Bitcoin?In part one we delved into the wild and wacky world of Bitcoin and cryptocurrency. If you have not read it, here is the link. Are you finished? Are you back yet? Good, let’s proceed.
In my quest to curb financial devastation of credit card interest in a month of not many gigs,I have decided to launch a kickstarter to raise $10,000 for my new EP. In the same month I am preparing for the biggest tour in my life.
If you are active on Twitter, you understand that it only takes a couple of seconds to decide whether to follow someone or not. It’s like hyper-condensed speed-dating on the Internet, with millions of options and little time to make a good first impression.
We have defined engagement and found benchmarks to aim for, but how exactly do you engage with your audience on social media? There’s no hard and fast rules, but here are a few good ideas you should stick with if you’re looking to build a good relationship with your social media followers:
If you subscribe to the theory that a rising tide raises all ships, as Sony CEO Doug Morris does, then today's announcement of Apple's first ever streaming music service is a big day for the music industry. We tend to agree, and will be tweeting the event live. Here's how you can follow along, as well as., watch it live.
Until recently, YouTubehad the market cornered on video both by users and brands. If you wanted the greatest interaction with your fans, that's where you'd go. That's all changed recently since Facebookhas put such a huge emphasis on video.
Music festivals here. Music festivals there. Music festivals everywhere. Are there too many music festivals? Despite some signs to the contrary, legendary music manager and promoter Harvey Goldsmith says we reach the peak and a decline is coming.
With the seemingly unstoppable growth being experience by the market for apps allowing you to broadcast your life in real time it should come as no surprise that artists have found yet another way to connect with their fans in the digital space.
"The people that you saw there don't even own the rights to their music. So they can't say it's just going to come out on Tidal...Why would you buy Tidal to get something that would be (free) everywhere else?" said 50 Cent during a recent radio interview.
How many people frequent a particular social media channel only tells part of the story. The age and gender of each service's users is just as, if not more important than total users when choosing where to spend your precious time and resources. These 3 charts will help you decide.
"He said, 'Just make sure if you fail, you did what you wanted to do.' I took that to heart. I said, 'O.K., then that's what I'm going to do.' - Jerry Seinfeld, recalling advice that David Letterman gave him in 1988 when he had just made a deal to do a sitcom for NBC.
As a DIY musician, it's essential that you have fresh social media content often to ensure that your fans are engaged and feel connected to your work. However, many artists are so focused on their work that properly filling up their social channels becomes a bit foreign.
[UPDATED] YouTube, Vine and other social media outlets are providing a pathway devoid of the usual gatekeepers for musicians to build an audience. But despite their self-created success, many of these d.i.y. stars still seem eager to partner with major music companies.
With more than 100 million users, Snapchat is valued at more than $15 billion. But if you're much past college age, its likely that you don't really know exactly what the ephemeral message app is or how it works. Here's a quick guide:
Mary Meeker presented her 2015 Internet Trends report at the Code Conference in Cali and it’s filled with key information for artists. You can read the whole thing here but below I’ve picked out the 4 trends that will impact your music-making-self.
2015 is the year Facebook video will reach parity with YouTube’s feature set and audience. The introduction of auto-playing video, changes to the platform’s algorithm to favor video, and Facebook’s strong investments in their mobile offerings are all coming together to create a powerful marketing platform.
Social media has become one of the most powerful self-promotional tools for all artists. But while many acts use social media like Facebook and Twitter to advertise new releases and upcoming shows, a few go the extra mile, upping their statuses as fan-friendly by interacting with others or posting clever content.
When you have big news about your band to announce, make sure you don’t miss out on retargeting pool opportunities. The earlier that you get your retargeting pixels in place the sooner you can start putting users (fans of your band) into your retargeting pools.
I recently had the pleasure of pitching a very talented, well produced artist to major labels. Years ago I was a VP of a major label and have been in the business for decades. We all know that record sales have been taken over by streaming. Very few people are buying records anymore. So it’s tough these days to be a record label.
There's an overwhelmingly large community of musicians on YouTube. This has been a really positive thing, as the amount of knowledge and skill amassed on this single website has really helped a lot of players in their own practicing and improvement.
It happens to me all of the time when I teach social marketing. Faces go blank, frustration begins to settle in and then I hear: “I just don’t have anything interesting to say.” OR “I don’t want to share what I’m eating for breakfast!” REALLY? You do things we mere mortals are totally enamored by: you create businesses, you make art, you play music, you get up in front of people in public! Of course you have something to say!
Turning fans of live music into vocal advocates begins with asking, but that's really just where it starts. How you ask, what you ask for, and how you show your appreciation will directly effect the effectiveness of all of your efforts.
Regular posts on social media are essential, but its not enough - and usually damaging - to blast your followers with useless information or the same announcements repeatedly. The answer is simple: ask yourself a fewbasic questions.