U.S. and European music interests are starting to make serious moves into the emerging landscape of hybrid messaging apps that are becoming communication and entertainment platforms. The quickly growing messaging app/platform Tango, with a large American audience, caught Spotify's eye and they're now providing music to Tango users. Paul McCartney started an account on Line, which is particularly strong in Asia, to promote his new album. Stay tuned for much more to come.
As we reported last week, teens are not as enamored with Facebook as they once were. In fact, Facebook has lost its crown to Twitter as the most popular social network for American teenagers, according to Piper Jaffray's biannual survey among thousands of U.S. teens. On yesterday's earnings call, Facebook confirmed the slide.
Inspired, in part by Ryan Holiday's new book "Growth Hacker Marketing" , I recently introduced some ideas about growth hacker marketing for musicians. I then spoke with Holiday about how his ideas apply to musicians including Alex Day with whom he has worked. Growth Hacker Marketing focuses quite a bit on a binary of new and old approaches to marketing. Once you get the idea of growth hacking, you'll realize that it's more a perspective than a technique, one that greatly expands the concept of marketing.
(UPDATED) Yesterday, Bandzoogle completed the migration of the "tens of thousands" of musician web sites it hosts to a new Beta 2.0 platform. Both members and new sign-ups are now using the new codebase and server. "The goal was to rebuild the foundations of our platform and migrate the sites we host," Bandzoogle CEO David Dufresne tells Hypebot. "The biggest upgrades are coming in the next few weeks and months, and we will have new features and updates on a regular basis, going forward."
In the 10 months since ReverbNation launched it's Music For Good charity download program, 100,000 artists have signed up to "do well by doing good". 13 charities including Oxfam America, Heifer International and World Vision have already received funds.
Tweaks and interations are the name of the game as a number of new features are rolling out for major web services used by musicians and music marketers. SoundCloud is making it a little easier to add Instagram pics. Vine now lets you save video drafts and edit your choices. Google is experimenting with its musician results in search (click on thumbnail at left). And Instagram showed examples of their upcoming ads.
SoundCloud Integrates Instagram
A bit more clarity came to the discussion of Twitter #Music on Friday with a piece by Alex Pham in Billboard. Her sources say that the app's going but Twitter #Music will become part of the main Twitter platform. In fact, it will become one of a number of topic verticals that will allow Twitter to sell more targeted advertising. This certainly makes a lot of sense though it was interesting to see Twitter leveraging its data to power an offsite web and mobile app.
Facebook has lost its crown as the most popular social network for American teenagers, according to Piper Jaffray's biannual survey among thousands of U.S. teens. The world's largest social network has been replaced by Twitter. Facebook's popularity with teens has been trending downwards for a while as Twitter, Instagram and Tumblr have gained traction.
Originally posted on the RebelMouse Blog.
Burton Cummings, the Canadian Hall of Fame rocker and former lead singer of "The Guess Who", has seen his website's numbers shoot through the roof since powering it with RebelMouse in early May '13. The dynamic blend of Twitter, Facebook, Instagram, Google+, YouTube and Pinterest updates has resulted in:
D2F or direct-to-fan is a key topic of our time whether considered as an approach to ecommerce or a core focus of business. Numerous D2F services now exist making it possible for musicians and/or their teams to take music, merch and ticketing sales directly to fans using self-serve online tools. But once you get past a feature set are there services that better support D2F than others? Yesterday I spoke with Music Geek Services' Jay Coyle to get his take on the differences experienced by the band Carbon Leaf between an album presale using Topspin and an album campaign on PledgeMusic.
Some aspects of running an indie record label weren't changed by the web. Everybody used to work really hard and had to adjust to changing realities that were often quite harsh. But these days there's more of a sense that everything's up for grabs and that there is no one right way forward. I've been checking out a number of interviews with indie label heads of varying size labels, mostly dj-centered and electronic music, to get a feeling for how the folks whose music seems most adaptable to current times are adapting.
For many of us, Facebook has become an awkward, disappointing platform that we still have to use if we want to get the word out to friends and fans about our current activities. For folks marketing music, it remains an indispensable tool for such efforts. Facebook continues to change in ways that can affect marketing. Belle Beth Cooper recently discussed 7 changes of which you should be aware including a few we've discussed previously here at Hypebot.
By Eliot Van Buskirk of Evolver.fm.
One of the worst-kept secrets among Arcade Fire fans this week is that the band is playing some crazy-sounding secret shows in at the Capitol Records building in Los Angeles, 229 Meserole in Bushwick, Brooklyn, and possibly other venues, starting over the weekend.
Mixcloud says its "Cloudcasts connect the dots between radio shows, DJ mixes and Podcasts." These streaming shows tend to feature music, though talk shows are also available, and they're finding a lot of different ways to help DJs get seen from competitions to marketing advice on their blog. Recently, Mixcloud's Head of Community, Andreea Magdalina, shared "7 Tips For Getting Your DJ Sets Noticed On Mixcloud." Here's an introduction to marketing on Mixcloud.
YouTube has announced the nominees for their first every YouTube Music Video Awards. The usual selection of platinum sellers (Katy Perry, Laday Gaga, Justin Beiber, et al) are joined by relative unknowns that have found massive audiences on YouTube. That could actually make this awards show interesting. To cast a vote, users watch the official nomination videos (here at http://youtube.com/musicawards) and share them on Google+, Facebook and Twitter. There's a full list of nominees after the jump and co-host Reggie Watts offers a "how to vote" video.
UPDATE 2: Things are apparently back to normal at facebook,com, but that was not the case all morning as Facebook users were unable to post status updates, photos and other content or make payments. Users trying to update got the message: "There was a problem updating your status. Please try again in a few minutes.".
(UPDATED) There is no question music blogs have a strong presence in today's music business. Serving as a primary source of inspiration, material, and the information you need to be successful, music blogs have been a mecca of sorts for musicians everywhere. Skeptics claim these blogs are losing their footing as a substantial resource, but Knar Bedian de-bunks that myth by highlighting the new potential for the success of music blogs in the world of app mediums. You're on a music blog now - how has your interaction with this blog or others shaped your career? What do you think the future looks like for music blogs? Read more about the potential for blogs like these on MusicThinkTank.com.
Twitter #Music launched with great fanfare given that one of the major web companies of our time is behind it. But, just as Microsoft learned, being big doesn't always lead to successful products. People soon started trashing Twitter #Music, both the mobile and web app, and now Twitter is said to be about to shut down the mobile app. Given that they just hired Bob Moczydlowsky as head of music, these first efforts will ultimately be simply that. Music at Twitter has a lot of potential so I'm sure there's plenty more to come.
When it comes to referral traffic from social networks, it is no surprise that Facebook is the undisputed king. According to Shareaholics, 10% of the traffic on websites from 200,000 publishers comes from the world's largest social network. But surprisingly, Pinterest drives much more traffic than Twitter and YouTube combined. Google+ is the source of no more than 0.04 percent of publishers' website traffic. Here's the chart:
Paper.li got its start as a digital news aggregator powered by tweets on Twitter. With a default news site layout, Paper.li still uses the term "newspaper" but has added numerous sources such as Facebook and YouTube to the mix. I regularly see music industry-related Paper.li editions but I've encountered few by musicians or labels. Here are some ideas for those considering the possibilities. And if you're a musician or label with a Paper.li, please let us know in the comments.