- Move over Spotify and Rdio. YouTube Music Key is finally here.
- Rdio CEO On Taylor Swift and the Spotify vs. YouTube Payment Conondrum
Music industry analytics firm Next Big Sound and FRUKT, a marketing company dedicated to the creating and delivering of smart ideas for brands through strategic partnerships with entertainment influencers, just concluded an in depth study of the relationship between brands and bands. Their research illustrates a progressive shift among artists and brands alike, illuminating the path of possibility for exponential growth and gain if the partnership is properly aligned and executed correctly.
If bands and brands can set their sights further down the road of a lasting partnership instead of a one-off collaboration, possibilities abound - and FRUKT has the stats to prove it.
As my recent "Ask a Publicist" article explained, having a publicist is an essential tool for your band's growth and success. But not every band can afford the spend, depending on where they are in their development. So if you're not signed to a label with in-house PR, relax. You are not S.O.L. There are ways to do your own PR and get some placements on a limited level so you can lay the foundation and make inroads in the media before a trained PR pro, with limitless contacts, steps in and takes over.
Facebook executives drew a line in the proverbial sand on Friday when they announced their plans to restructure the way posts placed by brands appear in newsfeeds. As if it hasn't been hard enough to gain organic reach, Facebook has essentially closed the door on anything other than paid advertising. Starting in January, as Facebook told marketers, if you want to reach customers on Facebook, you'll need to buy an ad. This change could arguably be long overdue for commercial brands raking in revenue at minimal advertising cost, but if you're a band on a budget or a musician trying to jumpstart a career, and you plan on using Facebook to reach your fans, it looks like you'll need to adjust your finances accordingly.
1,112 members of the TuneCore community responded to the survey they dispersed asking indie artists and label management about the current state of the music industry. The industry has been and is continuing to rapidly evolve and as those changes take place, artists are both challenged and expected to keep up. TuneCore posed the survey looking for helpful answers - their users did not let them down.
Last week's SF Music Tech Summit was crammed with expertly curated sessions, industry acclaimed panelists, and inspired attendees that cultivated contemplative conversation. If you weren't able to make the conference or were torn between two sessions occurring simultaneously, you can make up for lost time by streaming the conference sessions on the SF Music Tech Soundcloud.
In a Social Media Marketer's arsenal, there are undoubtedly fancy tricks to reach fans through Instagram. For a musician wearing the hat of both Rocker and Publicist, tackling Instagram could seem daunting. Thankfully, this social media platform is one of the simplist ways to create connections with fans and it seems that Joe Marson has the tips and tricks to help achieve that goal.
The sheer number of tasks that need to be completed on any given day can overwhelm anybody involved in music professionally. In today's industry, most musicians end up wearing many different hats in order to make ends meet. Everywhere you go, independent artists have to not only write and perform the music, but record it, market it, book shows, and do their own press. Getting organized is essential to avoid getting bogged down by tasks and overwhelmed to the point of stagnation. Below are five tasks that you can add to your daily to-do list that will without a doubt put you closer to achieving your goals.
By Olsy Sorokina on Hootsuite Blog
A revolution is underway in the music industry, and it will not be televised. It will be streamed on YouTube. Then, someone will write a song about it, leading to the subsequent creation of lyric videos, remixes, or maybe an acoustic cover. The importance of YouTube in the distribution and discovery of music in the digital world is undeniable. Over half of top 50 YouTube channels with the highest view count are dedicated to music, mostly made up of official artist and record label channels. On Wednesday, YouTube made the network’s strong connection to the music industry and the listening habits of their users official: they launched a separate music streaming channel along with a beta version of their own music subscription service.
By Bobby Owsinski on Music 3.0
We now live in a world where it's really easy to skip a song that we're listening to if we're not satisfied. This is a revelation of sorts because it wasn't always that way on a personal level in the days of vinyl and even CDs, and of course it's still like that when it comes to radio. But in today's streaming world a new choice is only a click away to switch to something that's more to our liking.
By Chris Robley on The DIY Musician Blog
After much anticipation, YouTube has just announced the launch of its subscription streaming service: YouTube Music Key. YouTube Music Key, available in the US and 6 European countries, will let subscribers listen to ad-free music (including full albums in high quality audio) AND watch music videos — even when offline — for $9.99/month (though the introductory price is $7.99). And YOUR music (and “Art Tracks” videos) could be available on YouTube Music Key soon!
Serving the Super Fan was a common theme among last week’s SF Music Tech Summit panelists, entrepreneurs, and attendee’s alike. With the topography of the music industry shifting seismically, maintaining your competitive edge can be a daunting challenge. More and more bands are turning to viral marketing by way of their fans. How? By turning events into experiences.
By Janelle Rogers on Sonicbids Blog
When I built my first press list, I put every small town paper on there, including journalists who covered genres we would never consider promoting. Since then, I've created press lists with 500 media contacts and ones with as few as 50. One thing I’ve learned is that your results with a small, highly targeted, and individualized list are just as great as one that has every media contact under the sun. I’ve never believed in the "throw it at the wall and see if it sticks" approach. It's an inconsiderate use of time for everyone involved: the journalist, publicist, and band members. Today at Green Light Go Publicity, we ask ourselves these four questions before adding a new outlet to our press list.
By Hugh McIntyre on Sonicbids Blog
Social media has become more than just a fun leisure activity or way to keep in touch with friends and family; it's become everything – and the only thing – that matters in many cases. If you're a musician or band, I'd be willing to bet that these days no one cares about your newsletter, but they do follow you on Twitter and Facebook. Twitter is especially great, as it can be very different things for different people, depending on where they are in their careers.
One of the reasons folks like me can consistently work in music marketing is largely due to the fact that the digital landscape is constantly changing. It's constantly in flux with new media platforms appearing a few times a year and others fading into obscurity. In that kind of changing environment, it's all about staying current and concise.
By Max Porter at CallFire.
With less than 10 percent of Facebook posts, and possibly less tweets, ever viewed, text messages have an open rate estimated at 98 percent and 90 percent texts are read within 3 minutes of being received. With numbers like that, it’s hard not to wonder what kind of potential SMS campaigns could see in the hip-hop industry.
By Angela Mastrogiacomo of MuddyPawPR.com
As a publicist, one of the first questions I ask potential clients is “what do you view as a successful campaign?” This is crucial because it lets me know where their heads are at, and how our visions are going to align. Believe it or not, things like “We’d like to be on Rolling Stone” or “We’d like to have 1,000 more Facebook likes by the end of 3 months” is not all that uncommon to hear.
When the music industry and the law are placed in the same sentence, it is usually accompanied with the word "unfair." It began in the late 90s with illegal file sharing on sites like Napster and Limewire. Then, in 2005 YouTube busted the door open on the unwavered use digital copyrighted material when millions of users posted videos of their favorite music. Legislation such as the Digital Millenium Copyright Act (DMCA) have laid the groundwork for how digital media can be regulated used on the internet. However, there is still a lot of unchartered territory on how digital property can be used and shared by consumers. Thankfully, in the midst of all the legal jargon, Cherie Johnson gives simplicity to using music legally to liven up your next YouTube video.
The SF Music Tech Summit is upon us and we couldn't be more thrilled to be back! Tomorrow's conference is loaded with expertly curated info-sessions and panel discussions led and/or moderated by some of the industry's top leaders and influencers. We will be covering the conference and taking advantage of the opportunity to meet and network throughout the day - want to say hello? We'd love that!
Young people prize “access over ownership”. This sounds like the kind of thing a digital music strategist like myself would be saying to support streaming services like Spotify. However, that’s not where the quote comes from. This was said by Sheryl Connelly, who is the head of Global Trends and Futuring for the Ford Motor Company. That quote was in reference to cars and was made two years ago in an article in The Atlantic. If the access model is affecting the business model of automobiles, what chance does the music business have to change that tide?