SoundCloud is an excellent resource for sharing and promoting your work, particularly when it comes to promoters and labels who don't want to bother with having to download music. If you're only using the service to share music links, however, you may be failing to take advantage of SoundCloud's social side.
Social media has, undeniably, been a game changer for musicians, but as the social media landscape continues to shift, so too does its role for artists and marketers and it is important for them to look beyond likes and follows at what kind of an impact their social media presence may really be having.
If you are marketing music and not consistently interacting on Instagram, you are missing a huge opportunity. The picture based social network passed 400 million users this week with growth so meteoric that it's leaving Twitter in the dust.
The amount of time people spend on Facebook is staggering. A recent JP Morgan analysis of Comscore data shows that the average U.S. Facebook user spent more than 27 hours on Facebook and Facebook Messenger last month. of which 21.5 hours were on smartphones.
Much of the work that labels and managers have traditionally taken care of in the industry, such as distribution and recording/mastering, can now be done by the artists themselves, and for significantly less money. Marketing and publicity, on the other hand, are both areas where it can be beneficial to hire an outsider provided, that is, they know what they're doing.
A new Twitter-themed video for "Smells Like Teen Spirit," a song which has a historically been ripe for parody, was recently shared on Twitter and met with a very warm reception. It didn't take long, however, for UMG to block access to the video, a decision which may have been as detrimental to UMG as anyone else involved.