- Thomas Honeyman | How Art Became Advertising
- Lukas Camenzind | What I Learned About Songwriting From Being Stuck In Traffic
Although many factors can drive song sales, a new Nielson study suggests that viral videos play an increasing role - sometimes dramatically. Sales of Katy Perry’s “Peacock” spiked 64% within a month after Stephen Kardynal released his viral “Chatroulette Version,” well after Perry released her album. Similarly, sales of Robyn’s 2011 single “Call Your Girlfriend” increased 12% a month after sister-duo Lennon & Maisy uploaded their acoustic cover in 2012. And these aren’t the only songs that have benefited from being featured in viral videos:
UPDATE 4 12:37- Facebook went offline just before Noon on Friday, but was back up 40 minutes later. No reason for the outage has been given, so far; but it was not good news for the thousands of musicians hoping to give a last minute to push to their Friday night shows. It's also quite surprising for a company that has spent hundreds of millions of dollars on infrastructure in multiple locations. Stay tuned.
Innovative ways to harness your creativity and captivate your audience is the name of the game these days. The times when standard block print slapped on a billboard got everyone's attention are long since over. Art has taken on a different role as the identifying factor for individual brands everywhere. Artists, designers, and musicians are constantly challenges to push the creative envelope in ways that grows their fanbase and expands their reach, but in order to do so successfully, you must understand the changes that have taken place and the trends that are making that happen.
Tango apparently launched a stand-alone slideshow creation app called Tango Music Pix on Friday and then pulled it. Something obviously went wrong because Tango had not reached out to the press and doesn't seem to be talking about it. Of course, they've had lots of other news of late but none that seems directly related. Though this is a departure from their messaging app as platform approach it does build on their previous integration of Spotify into their app allowing for sharing of song clips as messages or in the News Feed.
Facebook, Twitter, Pinterest, YouTube and the ever growing list of social networks each have their own designs, rules and preferred image sizes for banners, profiles, posts and more. Keeping track so that you can create the best looking and effective presentation possible is almost impossible. Thanks to the folks at Tent Social, there's a solution, The Complete Social Media Image Size Chart 2014: Facebook, Twitter, Pinterest, YouTube & More:
Shawn Mendes' self-titled EP is currently no. 1 on the iTunes Albums chart and apparently it took him only 37 minutes to get there. Though he now has a strong presence beyond Vine, it was on the 6-second video sharing service where he got his start. The transition from Vine to YouTube, let alone major label artist status, is in no way assured as other artists are finding out. For Mendes the ability to transition, seemingly without effort, from unsigned to Island Records' artist while maintaining a strong direct connection to his fans is making the difference.
Tinder is a mobile dating app that allows you to pick out those that interest you by swiping one way and dismissing those that don't by swiping the other. There's more to it but that basic action, along with the organization of content by cards or in small chunks, has gotten a lot of attention as a design choice. Next, a mobile music app for discovering indie artists started by a co-founder and former employee of Tinder, use swiping to dismiss or to like. It's nicely designed and a positive idea but, except for the Tinder connection and the design, it follows a long list of such startups, some still in the game, some long forgotten.
Email Marketing may seem a little bit old school, but the truth is, if you're taking a pass on this avenue you're missing a critical opportunity to personalize your band to fan communication. Having Facebook & Twitter followers and fans crawling your BandPage, Sound Cloud, or StoryAmp is fantastic but if you aren't utilizing those tools to point your followers toward signing up for your mailing list, now might be a good time to reconsider your plan of action.
Business-oriented social networks for musicians are an area I haven't covered in a while. A variety of new networks and platforms are emerging and today I'd like to point you to three business-oriented social networks that are worth knowing about. Gigmor connects musicians with compatible musicians and also uses that matchmaking process to help industry people find compatible musicians. AAMPP adds fans to the industry mix along with a variety of tools including ecommerce. Jammcard is a mobile social network for connecting with others by sharing Jammcards.
75% of Facebook’s revenue comes from Europe, Canada, and the U.S., according to this week's impressive report to investors. But though there are 4 billion more people in Asia than North America, that continent only accounts for about 15% of Facebook’s revenue, according to Business Insider. With Facebook's aggressive moves in mobile, the company is well positioned to turn that deficit into even more explosive growth. This revenue chart tells the story:
Some websites have claimed that Facebook’s popularity is going down, but don’t think that means you can abandon your page just yet. In fact, even if Facebook is on its way out (there is some debate about that by the way), it should still be at the center of your social media strategy. When people are looking to connect with a band or musician, they head to a few sites, and Facebook is still one of the few places that genuine interactions happen.
After a short beta run, Reddit made their new liveblogging feature available to all this week. Reddit Live allows you to liveblog an event with a separate page for comments. The resulting thread, with embedded pics, videos "and more", becomes an archive and you can submit that to subreddits. It's a very Reddit kind of thing with threads ranging from "Israel-Palestine Conflict" to "I'm about to make a sandwich. Follow this thread for live updates." Somehow I feel that range opens up the possibility of some creative music marketing campaigns.
Last month, Facebook rolled out a new automatic audio tagging service a la Shazam, allowing people to use their smartphone microphones to automatically identify, tag, and share the music around them. From a musician's perspective, this is essentially a new way for fans to quickly identify your songs, share them with friends, and make purchasing tracks more seamless.
Having a website is a must in today's music industry. If you're slacking in that department, you might want to consider tightening the reins. Are your photos sharp and recently updated? A picture can be worth a thousand words or it can be the reason that potential listener dismisses your band based on look and feel. A fair assessment? No. Reality? Yes. Your website is a representation of your band, so if you feel like you're lacking we suggest you review this checklist.
MTV, VH1 and CMT are launching "First" a multi-platform campaign to promote newly released albums. Starting with two arists that certainly don't need extra marketing help, Ed Sheeran and Ariana Grande, the campaign, sponsored by Pepsi and including a heavy dose of Twiiter Amplify ads, will eventually be used to promote emerging artists, as well.
By Aaron Ford of the Sonicbids Blog.
Let's talk about YouTube.
We could talk about VidCon, which sold out 12,000 tickets a month in advance. We could also talk about the over-dramatized and sensationalized YouTube vs. indies misinformation war. However, it's so much more constructive to focus on growing your audience, serving your audience and monetizing your audience. Not only is YouTube is the largest streaming music service in the world, it allows you to use video to connect directly with your fans in almost any way you can imagine.
Lee Martin is a developer who has created all sorts of curious web contraptions to market music. Occasionally he also whips out a useful tool for musicians. Most recently he came up with Artwork FM, a web app that takes an image and an audio file to create a single frame music video. Martin describes it as a "gateway drug to a suite of simple apps I'm building for the music business in attempt to scale up my own development efforts." Should be an interesting process!
Today's music industry is constantly evolving. If you're not a part of the changes that are currently taking place, it's important to at least know what is going on around you. With different tecnhological advances, the way in which we share music has changed forever. It is no longer about the full album download, but rather how to keep the listener engaged enough to download your music in the first place.
This YouTube video takes a comical, but all too true look at how musicians, in this case local ones, use and OVERuse social media. Spewing a steady stream of useless information interspersed with begging for a few more Facebook Likes is more much likely to drive fans away than it is to attract them, but it does make for amusing viewing. WATCH:
Tweeting is easy, but creating content that your audience will engage with isn't always so simple. It's difficult to find the right niche but with a little good advice and a fair share of homework, you'll own your own Twittersphere in no time. Keeping it real but not too personal can mean walking a fine line, but if auto-generated content is your current status quo, it might be time to change your game.
UK DJ and Producer Jeremy Sylvester is now sharing music business and marketing tips for up and coming artists. He has a freely available guide to music pr which is kind of a like an ebook in website form. Though a lot of it is about marketing issues they are part of what I think is actually a guide to going pro in disguise. I take it as a solid intro to all the pieces that go together when you're making the transition from just making music to going pro.
Back in February concert listing service Bandsintown launched Bandsintown For Promoters with concert marketing tools. Today they announced the official launch of Bandsintown Manager, a mobile app for iOS and Android, that brings much needed mobile functionality for artists and managers. In checking out the features list it's also clear that the new app expands Bandsintown's usefulness as a marketing tool connecting artists and fans.