#DeleteFacebook Is Dead: Here's Why [David Deal]

1While The Zuck and his team at Facebook have certainly been marinating in hot water over the past weeks, and the social media network does have a host of issues to worry about, a hemorrhaging of users as a result of the #deleteFacebook campaign isn't one of them. Here we look at why.

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20 Creative Marketing Resources For Bands And Artists On A Budget

1With most most musicians who are just starting out, money is typically scarce, and amassing the necessary resources to achieve success is no easy feat. Here we look at twenty creative marketing resources available to artists on the cheap.

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Facebook's Struggles Are Good For Musicians, Marketers

Facebook-musicFacebook's troubles are front page news. Data from 87 million users was compromised, #deletefacebook has been trending on Twitter on and off for days and  Congress is considering regulations after hours of continuous hearings. But all this bad new for Facebook may be good news for musicians and music marketers.

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Facebook Flat Fee Music Deals Have Future Implications [Mark Mulligan]

image from akwesasne.orgMultiple sources are reporting that the recent deals struck by Facebook for music were flat fee licenses with no reporting, at least for now. If true, they are contrary to existing deals that rightholders have with YouTube and others, and have dramatic implications for both future negotiations and ongoing demands for YouTube to improve its Content ID system.

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Spotify Adds Social Media Links, Image Galleries, But Still No Link To Artist Websites

image from cdn-images-1.medium.com[UPDATED] Spotify has added two important features that will help artists build and engage a fans base. Users of the free Spotify for Artists platform can now add social media links and an image gallery to their profile on the streamer. Still glaringly missing is the ability to link to the artists own web site.

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Facebook Is Least Trusted Tech Company By 1100% [CHART]

Facebook thumbs downFacebook is the least trusted tech company in the U.S. by a wide margin, according to a new poll by Survey Monkey and Recode. Poll respondents were asked to choose among Amazon, Apple, Facebook, Google, Lyft, Microsoft, Netflix, Tesla, Twitter, Snap and Uber. 

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Every Minute On The Internet... The Futility Of Trying To Be Everywhere [CHART]

Every Minute On The Internet[UPDATED] In a fractured media landscape, marketers often encourage artists to "be" everywhere their potential fans might be. But with 973,000 logging into Facebook, 481,000 tweets and 187 million emails sent every minute, getting above the noise is harder every day.

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DistroKid Adds Free Spotify 'Hyperfollow' Fanbase Builder, Pre-Save Tool

DistoKid logoDistroKid has launched a clever free app to help artists boost their followers on Spotify. After all, the quest for more followers and streams on Spotify has become the holy grail of music marketing; and thanks to the music streamer's use of data, more streams leads to... more streams. 

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Digital Music Marking, Messenger Bots [Interview with Blackstar London's Olivia Hobbs]

1In this edition of Behind the Artist we hear from Olivia Hobbs, the Managing Director of music consultancy for marketing, creative direction & strategic digital marketing at Blackstar London as she discusses effective digital marketing for artists and bands and how to utilize Facebook Messenger in these efforts.

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With Spotify Deeply Linked To Facebook, How Safe Is Your Streaming Data?

1Recent major reveals that Facebook has been violating account holders' privacy has some Spotify users with accounts linked to the spcial network spooked and concerned for the safety of their streaming data.

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5 Tips To Make Any Newsletter More Visually Appealing

1As the choppy waters of social media become increasingly difficult to navigate (for those users not dipping out altogether over privacy concerns) artists and bands are falling back on the time-tested standby of the email newsletter. Even in this case, however, making the email visually interesting is essential to prevent hitting of the unsubscribe button.

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Guide To Facebook Live Tips For Indie Artists

1Facebook live has come a long way in cultivating some of the same appeal that users get from seeing an artist live in concert. Here we go over the basics of Facebook live, and how indie artists can make the live video streaming service work for them.

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Next Big Sound Adds Free Weekly Performance Insights

Next big soundPandora owned data music aggregator Next Big Sound has added Weekly Performance insights to its free analytics toolkit. It is designed to give artists context to their data including how they are performing compared to other artists with similar sized audiences on the same platforms. 

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#DeleteFacebook Reminds Why Email Newsletters Matter

EmailWhile Facebook's latest data problems, the #DeleteFacebook campaign and even ongoing algorithm changes hardly mean the end of the social giant as a music marketing tool, they are stark reminders of why email newsletters remain the most effective way of getting important information to fans.

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Artists, Musicians Are Wasting Their Time With Social Media: Here's Why

1While much is said about how to capitalize on social media and manipulate the algorithms in order to get your message through to fans, the reality is that social media may not, in fact, be the best use of musician's time, energy, and money when it comes to marketing their music.

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Facebook Loses $50B Market Value, #DeleteFacebook Rages

Facebook thumbs downFacebook’s total market has fallen more than $50 billion since Friday,  the stock’s biggest two-day decline ever. Facebook’s stock fell 10% on Monday and Tuesday and was down another 2% in Wednesday morning trading. In addition to its stock market problems, #DeleteFacebook has been trending on Twitter.

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