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9 Things YouTube Recommends Musicians Do That You're Probably Missing

A few weeks ago YouTube released a creators guide for musicians who use YouTube. There are a lot of points worth noting amongst those 40 pages. If you'd like to know more about to get the most out of your YouTube music experience but don't have time to do all the reading, check out the 9 highlights Jesse Cannon outlines on Music Think Tank.

20 Tips For A Kickass Musician's Facebook Page

Nic Robertson is the managing director & co-founder of Jaden Social, a creative Digital marketing agency based in Sydney, Australia. You can connect with Nic here - @nicjrobertson.

Good old Facebook. It seems like everyone knows how to use it these days; from those mischievous 10 year olds brazenly lying about their age in order to sign up, to the new breed of highly intelligent super-pets who’ve managed to set up their very own profiles, complete with a neatly cropped selfie, and then ever-so-casually added all of their owners’ friends.

Will Twitter #Music Grow From Artists Tweeting About Their Placement?

By Eliot Van Buskirk of Evolver.fm.

The nicely-designed Twitter #Music app for iOS made a big splash when it was released a couple of weeks ago, quickly becoming the most popular music app in iTunes.

BitTorrent Bundle Launches With Robust In-Torrent Direct-to-Fan Features

BitTorrent Bundles debuted in Alpha yesterday with a promo package from Ultra Music's Kaskade who's building up to the release of his "Freaks of Nature Tour" DVD. The BitTorrent Bundle takes their earlier promo packages, a bundle of digital content, and adds features such as email collection and in-torrent transactions to create a true Direct-to-Fan torrent. If made available to a wider range of content creators, BitTorrent Bundles could one day become a standard D2F promotional tool.

BitTorrent Bundles come with this About message:

Collective Artists Launches Web Promo Cooperative For Musicians

Recently TalkApolis and Hal Willis, the former CEO of Country Music Television, announced the formation of Collective Artists, an opportunity for musicians to cross-promote on the web to increase awareness and social media reach. The announcement may overstate its points but, in a video presentation, the demonstrated ability of TalkApolis shows to build audience via cross-promotions suggested the potential power at scale.

Using Social Media & Music Tech To Establish Your Musical Legacy

By Scott Perry of New Music Tipsheet.

It's time for a lot of bands of a certain age to stop tour planning and start estate planning.

Start thinking about how to craft and preserve your legacy, and how you can rope in Elvis-size dollars in your later days without having to license your image on a series of plates sold to Beanie Baby hoarders.

Search Engine Optimization (SEO) For Musicians [INFOGRAPHIC]

Released yesterday during Music Biz 2013, a new infographic from digitalmusic.org and NARM offers musicians, labels, and other music companies a crash course in search engine optimization (SEO). It walks readers through the basics of how search engines such as Google and Bing work, then provides a series of simple tips and website dos and don’ts. SEO FOR MUSICIANS:

Pink In Open Letter To Fans: "Kiss My Entire... Ass"

If fan engagement is the cornerstone of building a fan base, then berating them may be the best way to alienate them. Two weeks after cancelling a Birminghan, UK show due to illness, Pink wrote an open letter to her fans telling any that were upset to "Kindly kiss my entire almost back to healthy ass." 

"I am getting a lot of hate mail...," the singer posted on her site.

What about rescheduling?

The Most Important Quality Of Twitter #Music

Tyler Hayes (@thealbumproject) is a freelance writer who blogs at Liisten.com.

The narrative around Twitter's new #music app became a little too narrow recently with talks of how the app is performing in the App Store, rather than stepping back and looking at a bigger picture. The focus of any music discovery app should be just that, how many people are discovering new music. From the biggest stars getting involved and discussing the charts to indie artists seeing more and more followers, it would appear that Twitter's blatant music push is paying off for at least some.

How Stuff Spreads - Gangnam Style vs. Harlem Shake

Every wonder why Gangnam Style and The Harlem Shake took our computer screens by storm? A new study conducted and analyzed by Face gives us insight into what it is that makes these videos viral phenomenons. An analytical observation of social media trends, Face gives us backstage passes to understanding what goes on behind the scenes of these overnight YouTube sensations. Kelland Drumgoole lists and exposits the eight common characteristics on Music Think Tank.

REWIND: The New Music Industry's Week In Review

• Fake Twitter Followers? 50 Cent And Diddy Included On Researchers' List
• Troy Carter: Technology Will Disrupt Terrestrial Radio & Increase Concert Income 100%
• Legendary Colorado Promoter Barry Fey Dies
• Nettwerk Music Raises $10.25 Million For Artist Development
• YouTube Releases Staggering New User Stats
• Is Twitter #Music A Flop? Earl Dibbles Jr. Is Kicking Its Ass

MusicThinkTank.com Weekly Recap: How Often Should You Play? 6 Drawbacks to Playing More Shows

• Ariel Hyatt | 6 Key Tactics For Organic Success on YouTube From Hip Hop Artist Robert Scott
• Simon Tam | How Often Should You Play? 6 Drawbacks to Playing More Shows
• Dillon Roulet | The Musician of Oz

CMT 'Dog Pound' Social Media Team Share The Secrets Of Real Time Fan Engagement

On the surface, this guest post by CMT's Kacey Stark is more about TV than music. But the lessons learned by CMT Dr. of Social Media Chis Nelson and his team are really about using any event - a TV premier or a concert - to find and engage fans.

Pink handcuffs, puppy chow and fake tattoos might not be what you’d expect at the office, but it was all part of the fun for CMT’s “Dog Pound” during the premiere of Dog and Beth: On the Hunt.

The Dog Pound, made up of 16 social media strategists, graphic designers, marketing managers and IT gurus, was at work long before the show aired; their goal was to connect with fans using social media outlets including Twitter, Facebook, GetGlue, Tumblr, Pinterest, Google+, YouTube, Instagram, and Vine.

Top 3 Tips For Music Marketing With Vine

Vine, the 6 second, string 'em together, looping video app for iOS made popular via Twitter's acquisition (which led to lots of media attention), has become an established media tool. This may pass but, for the moment, it's still fresh enough to be usable for music marketing and related creative activities. What you can accomplish with Vine may boil down to 3 things.

YouTube Releases Staggering New User Stats

YouTube has released some staggering new stats:

• 1 billion unique monthly visitors, connecting 15% of the planet to videos
• users are watching more than 6 billion hours of video each month
• that's almost an hour a month for every person on Earth and 50% more this year than last

MORE:

68% Of Facebook Users Are Mobile [CHART]

Are you paying attention to how your Facebook page and posts look on the small screen? If, not, stop reading this and pick up your smartphone, because Facebook's report to Wall Street yesterday showed more clearly than ever that mobile is crucial. According to Statista, more than two thirds of its 1.1 billion users regularly access the social network on smartphones or tablets and almost a fifth of Facebook's active users do so exclusively.

Monthly Active Facebook Users By AccessType:

Fake Facebook Likes Causing Problems For Bands That Didn't Buy Them

A new and perhaps more important perspective on the fake Followers and Likes issue was raised this week by Heavy Blog Is Heavy. Fake Facebook Like services appear to be liking bands similar to the ones that have purchased fake Likes and causing problems which I had not considered. For example, given that Facebook charges you to reach more of your fans based on how many fans you have, bands are encountering yet another twist on Facebook's throttling of their band page posts.

Is Twitter #Music A Flop? Earl Dibbles Jr. Is Kicking Its Ass

When the Earl Dibbles Jr. music app is getting significantly more downloads than  #Music, you have to wonder if Twitter's entry in music is falling a short of expectations.

Just two week's after launch, Twitter's #Music iOS app, currently it's only mobile platform, has fallen from #1 music app on April 25th to #11 today. Of all iOS apps, #Music is down at #125, after peaking at #5 on the overall Top Apps chart on April 19th.

5 Facebook Tips For Bands

By Robin Davey, Editor of Skindie Magazine, DIrector of Live From Daryls House, and Guitarist of Well Hung Heart.

1. When publicizing anything on Facebook, if your post just contains text - no links, no photos etc, you will immediately reach more people than one contaminated with attachments.

Fake Twitter Followers? 50 Cent And Diddy Included On Researchers' List [Updated]

Fake social media followers have been getting a new wave of media attention due to the research of Andrea Stroppa and Carlo De Micheli as reported by the NY Times. Now they're saying 50 Cent and Diddy have fake followers as do a number of big brands and politicians. However, only one reporter seems to have seen the research or the list and she shares relatively little information which seems rather odd.

Marketers Look Forward To Twitter #Music Data Trove

By Eliot Van Buskirk of Evolver.fm.

Twitter is a data goldmine, one reason its awesomely-designed new music app has a fighting chance even though it doesn’t see the whole internet. Part of that is how efficient its hashtags and other elements slice through what everyone is doing so neatly.

REWIND: The New Music Industry's Week In Review

• Why Modern Musicians Should Care About Metadata
• Chirpify Adds $2 Million In Funding, Signs Lil Wayne, Snoop Dogg & Puma For In-Stream Social Commerce
• Think A Big Festival Play Can Make You A Star? Jimmy Kimmel Proves Fest Fans Are Oblivious
• Listen & Decide: Will.i.am Admits Copyright Infringement On New Track
• EvntLive Opens To The Public Just In Time To Livestream Free Bon Jovi Concert

Generosity Is The New Key To Success

Whether you're in band, work at a record label or run a startup, you have fans. (If not, rethink how you're spending your time). How you treat those fans may be the greatest factor contributing to your succes or failure. As Seth Godin wrote,"the connection economy thrives on generosity, not need". 

Your fans don't need you; they want you - your live show, music, service, whatever. Are you generous in return?

 

Buying Facebook Likes Costs You Money While Reducing Real Likes And Fan Engagement

By Michael Brandvold @michaelsb of Michael Brandvold Marketing.

I have said a number of times you shouldn’t buy Twitter followers or Facebook likes because you aren’t buying real fans, you are just buying a number. Quite often you may be buying a fake account. Well I thought I would share a real example of someone who did buy some Facebook likes and the results of that purchase.

Twitter #Music Is Top Free Music App On iTunes

By Eliot Van Buskirk of Evolver.fm.

Days after it was released, Twitter #Music is the most popular free music app in Apple’s iTunes app store.