Facebook is hiring a Director of Global Music Licensing Partnerships. There's already a lot of music on Facebook, but almost none of it - whether via apps for Spotify and others or in uploaded videos - is licensed directly by Facebook. That's about to change, but is it part of a larger music strategy?
Social networks are essential for promoting music and shows, but their popularity can rise and fall. Remember MySpace? There are just two constants in your marketing plan, your web site and your email list. In this post, the smart folks at CyberPR share some musician newsletter essentials.
ArtistData is shutting down in October. The free service, which allowed musicians to syndicate tour dates across multiple sites and platforms, was launched by Cluster Labs co-founder Brenden Mulligan in 2008 and acquired by Sonicbids in 2010.
Although general social media overcrowding and the monetization of Facebook engagement means that organic reach on the site is effectively no more, artists need not despair. In this article we look at how to overcome organic reach's demise, and look at why Facebook is still an effective marketing tool.