Facebook Marketing Update: Watch For Fan Badges

2Facebook recently rolled out a new feature which awards users for high levels of interaction (likes, shares, comments) with a page by bestowing "fan badges" to them. Here Michael Brandvold outlines how these badges can be utilized, and what to watch for.

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5 Secrets For Taking Your Insta Stories To The Next Level

1Stories are becoming more and more popular, and the way in which users are engaging with them is very different from how they engage with the rest of their feed. Here we look at some important but little known tips for bands and artists to create amazing and engaging content for their stories.

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How To Capitalize On Instagram's Feed Algorithm

1When it comes to getting your post in front of the eyes of as many followers as possible, knowing how to accurately game the feed is essential. Here we look at the three main factors which determine what appears in an Instagram user's feed, and how you can use them to your advantage.

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Where Fans Discover New Music In 2018

1As the music industry has changed, so too has the way in which consumers find new music, but music discovery remains one of the most important aspects of the music industry, and is the holy grail for artists and promoters. Here we look at prevailing music discovery trends of 2018.

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How To Use Facebook To Promote Live Music Events

1Facebook is one of top platforms for promoting a live music event and getting the word out to fans, who often use the service as a way to discover events. Even if you're already using Facebook Events, this article looks at some of the best practices for maximizing the services effectiveness.

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Facebook Finally Gets Serious About Music [Watch Out Musical.ly]

image from fbnewsroomus.files.wordpress.comFacebook has announced the first set of features that build on the recent licensing deals it has made with all three major label groups, Merlin and other rights holders. Most notable is a live lip sync feature that borrows liberally from the popular Musical.ly app.

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Teens Are Abandoning Facebook For 3 Social Services

Facebook thumbs downThe long rumored teen exodus from Facebook is real. In the last 3 years, Facebook's share of  teen social media use is down from 71% to 51%. At the same time, YouTube - which didn't even make the 2015 chart - has become the most popular social site with teens.  But YouTube is not the only winner, according to Pew data.

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Why Twitter Still Matters For Musicians

1Although some self-promoting musicians may choose to eschew the platfrom, Chris Robley here details why the controversial social network still holds significant value for artists as promotional tool, particularly in comparison to some of the other social media platforms out there.

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5 Techniques For Engaging Social Ringleaders - The Most Important Music Fans

1When it comes to engaging with your fans online, none are more important than the social ringleaders, whose charismatic taste-making can make all the difference between as show or new release's shining success or crippling failure.

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7 Techniques For Increasing Your Facebook Fan Engagement

1Interacting with and drawing the interest of fans is the best to keep them attentive and engaged with what you're up to, and will also go a long way towards helping your fanbase grow. Here we look at seven of the best ways to increase your Facebook fan engagement.

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A 3 Step Plan To Consistently Gain New Fans

Image1-livemusicsignFans are an essential part of finding success as a band, and while fanbase growth has an huge variety of factors, this article focuses on three tactics which, in addition to be successful in their own right, have proven to produce spectacular results when when consistently used in conjunction with each other.

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The Art Of Being Heard: Are Big Data And Analytics The Future Of Music Marketing?

Image 1As the use of big data as a marketing tool gains speed in music industry, Natasha Lane here explores in depth the definition of big data, and how it applies to music itself, and the marketing strategy implemented for said music.

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13 Must-Use Instagram Tools For Event Marketers

1Instagram is rapidly emerging from the pack as one of the best platforms on which to reach potential event goers, as well to directly drive ticket sales. Here we look at thirteen different complementary tools which can help you improve your strategizing on Instagram.

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How To Make The Power Of Community The Key To Music Industry Success

2While the music industry is often described as a cutthroat dog-eat-dog world (and this certainly can be the case) there is much to be said for the power of community, and what working productively with others in the industry can do to buoy your chances of success.

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