Michelle Brook Of Sour Mash, Ignition Records Talks Industry, Marketing Strategies [INTERVIEW]

1In this interview Michelle Brook, the digital manager at Ignition Records talks about her work in the industry, and share her opinions and experiences on the value of marketing using messenger bots, and where such types of technology might be headed in the future.

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Facebook Has An Instagram And Messaging App Problem [Mark Mulligan]

Mobile-phone-1917737_640Total time spent on Facebook fell for the first time ever last quarter, down 5% or 50 million hours every day.  The decline, which came in part from changes in its News Feed algorithm, was also driven by increased user on messaging platforms, including its own Instagram and Messenger platforms. MIDiA's Mark Mulligan offers an analysis.

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7 Tips On How To Effectively Promote Music Events Using Hashtags

1Instagram is currently one of the most appealing platforms for creators and lover of music alike. The popular photo sharing network's hashtag feature provides an excellent marketing opportunity, provided it's used correctly. Here we look at seven key hashtag strategies.

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Beggars Group's Jo Morris Talks Indie Labels, Messenger Bots [INTERVIEW]

1In this Q&A style interview, Jo Morris talks about their work at Beggars Group, a group of labels including 4AD, Matador, and Rough Trade, as well as their work with messenger bots and how artists can use messenger bots in their digital marketing strategy.

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Media, Music Freak Out Over Facebook Changes After Becoming Reliant On Facebook

1Facebook recently put out an announcement that it would be shifting the way in which it curated its content so that users would see more from family and friends and less from pages, brands and media companies. That triggered a mass freakout among many who have developed a reliance on the social media platform.

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How To Use Your Email List Between Releases and Tours [Fighting The Facebook Page Apocalypse]

EmailAs we watch the Facebook Page Apocalypse to take hold, using email effectively is an essential if frustrating challenge, particularly if it's between a tour or major release. Here Cheryl B. Engelhardt explores how to utilize your email list during this limbo period.

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8 Tools That Can Multiply Your Instagram Marketing Effectiveness

1Instagram's spiking popularity has caused artists to flock to it as a primary promotional channel, and amassing an engaged set of Instagram followers has become an essential part of any musician's online presence. Here we look at tools for increasing the effectiveness of your Instagram marketing.

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Inside Indie Artist Macy Todd's Spotify Playlist Campaign [Cyber PR]

Macy ToddGetting your music on Spotify playlists is the new Holy Grail of music marketing. But making it happen - particularly for an indie D.I.Y. artist like Macy Todd - isn't easy. Here Ariel Hyatt and her CyberPR team share their methodology and the results. 

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Spotify Launches Indie Label Spotlights On Facebook

image from img.discogs.comSpotify has launched a new series that spotlights independent record labels with a short Warp Records video history lesson from artist and record producer Nightmares On Wax posted on Facebook.  “Lots more label stories to come,” shared Lucy Blair from Spotify's label services team. WATCH:

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Facebook Gives Indie Musicians, Publishers March 12 Licensing Deadline

image from europeansummerschool.com[UPDATED] Facebook has finally created a system for musicians and rightsholders to get paid for use of their music on the social giant. But they've also set a March 12th deadline to participate directly via an exclusive deal with the Harry Fox Agency's Rumblefish division.

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How To Use Word-Of-Mouth To Drive Music, Ticket Sales

1As consumers become increasingly bombarded with advertising, that advertising gets increasingly easier to ignore, meaning bands and artists need to seek new (or in some cases old) ways of promoting their event. Thanks to the rise of social media, word-of-mouth promotion is seeing something of a resurgence.

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Facebook Page Apocalypse Is Already Happening

image from upload.wikimedia.orgLate last week, Facebook confirmed that it would be downgrading posts from Pages in its News Feeds, in favor of "more genuine" posts from friends. The announcement sent  Facebook stock tumbling and cost CEO Mark Zuckerberg $4 billion personally.  But, in fact, the decline in traffic delivered to page publishers, like musicians, labels and brands, has already begun.

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Facebook News Feed Plan Tanks Stock, Costs Zuckerberg $4B

Mark ZuxkerbergThe same plan to devalue pages in the Facebook News Feed that sent musicians and music marketers scrambling did the same for investors Friday. Facebook stock fell 4.47%, closing down $8.40 at $179.37. For founder Mark Zuckerberg, that translates to a $4 billion loss in his net worth.  

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Facebook Overhauls News Feed, Demotes All Pages

image from s3.amazonaws.comFacebook has announced a major overhaul of its News Feed that it says will help in “bringing people closer together.” The changes, which effectively demote pages from musicians, labels and all businesses and brands, will roll out over the coming months. 

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The Fastest Way To Get More Instagram Followers To Promote Music

Instagram logoMajor changes in the Facebook News Feed are sending musicians scrambling for new marketing opportunities. As one of the fastest growing social media platforms available to artists, gaining more followers on Instagram, while it is owned by Facebook, is still critical for any artist . Here we look at some tips for increasing visibility.

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10 Best Social Media Management Tools

2As the social media landscape continues to shift, promoting your events on social media, be it a tour or a merch sale, has grown increasingly difficult, particularly where organic reach is concerned. Here we look at ten of the best social media management tools that can help you up your promotional game.

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Facebook Signs Licensing Deals With SESAC, Kobalt, Azoff's GMR and Adds Indie Music Publisher Program

Facebook-musicFacebook announced three more major muli-year global music licensing deals today - SESAC's Harry Fox and Rumblefish services, Kobalt Music Publishing and Irving Azoff’s Global Music Rights. The agreements follow recent deals with Universal Music and Sony/ATV. 

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Google is Now Sending You More Traffic Than Facebook

google vs facebook trafficGoogle once was the top source of referral traffic for musicians and all web site publishers. Then Facebook surpassed it. Now, for many, Google is back on top again. In 2017, Facebook sent 25% less traffic to web publishers this year, while Google traffic was up 17%, according to data from Parse.ly.

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Promoting An Event On Social Media In 12 Steps

2Social media is one of the best avenues through which to spread the good work of your upcoming show, with different platforms catering more to different demographics. Here we look at how to customize the strategy behind your posts, and successfully pull you audience in.

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Facebook, Instagram Sign Sony/ATV Licensing Deal

Facebook-musicFacebook and Sony/ATV music publishing announced on Monday that they have signed a multi-year, multi-market licensing deal for the social media giant, it's Instagram photo and video service as well as Oculus, the virtual reality platform. Late last year, Facebook announced a publishing and recorded music deal with Universal Music Group.

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How To Build A Messenger Bot Flow

1For bands and artists, messenger bots have become one of the best ways of reaching your fans via social media, with their impressively high open rates. Here we examine Flow, a new feature which allows you to send messages containing rapid reply buttons and easy accesss to on-demand content.

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Michael Schneider, Hard 8 Management & Folsom Records [INTERVIEW]

1In this interview, Hard 8 Management and Folsom Records' Michael Schneider sat down to talk about his work, the importance of technological innovation in marketing, and the value of messenger bots in marketing.

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