By Mark Mulligan on Music Industry Blog
It is easy to think of the internet as a mature medium, especially for those who were born into the internet era. However we are still at the earliest of stages. We are where radio was in the 1930’s and where TV was in the 1950’s: the first signs of the future markets are in place but the real maturation is yet to come. The greats of those early days, the Marconis and the RCAs, are now long gone but at the time they looked like they would rule forever. A similar long view should be taken to the internet.
In this episode of the Upward Spiral, a music business podcast, we talk with Theda Sandiford, who is the VP of Commerce at Republic Records and Island Records, where she handles VEVO, Spotify, Youtube and more. Sandiford got her start at WBLS and then became the first black programmer of a major market country station. In 1994, she was nominated for “Programmer of the Year Award” by the CMA. She moved to Billboard to run the Hot 100 chart, then went on to work at Def Jam. After spending time working with an online games startup, she came back to the music industry, and currently works at Republic. We talk to Sandiford about big data, music streaming, and gaming startups.
Guest Post by Chris Robley on The DIY Musician Blog
Hip hop blogger Mike Trampe wrote an interesting article you might want to check out about online music promotion called “5 Things Rappers Shouldn’t Be Doing on Social Media.” It’s all good stuff, but the part that really made me think was this:
By Ethan Schiff on Music Marketing Money
As a new artist, it’s very easy to buy into the mindset that there’s a list of things you must do to compete in today’s music industry. This makes sense. Artists are, in fact, not solely artists as much as creative entrepreneurs.Your Instagram page might see twice as much traffic as your official website, and your recent Tumblr post about a charity you support might resonate with fans more than your latest press release. The industry is changing. Digital is everything and everything is digital. It’s all on you.
Why would I love a little Israel Music Conference more than SXSW? When it comes to music conferences, I feel like I can compare them to weddings. SXSW is sort of like a mass produced mandatory family wedding where you see and interact with everyone you have ever met in your family since the age of 6. They have grown up , they look at you forever in a certain way, and you all have the same interactions since the beginning of your existence You spend your time in a hall and then the DJ comes on and then there are certain parts which are awesome yet there is still this lethargic part to it we all dread. SXSW is just that, and it is the family wedding.
You kind of have to be there.
After open criticism for the company's slow development, Twitter aims to put itself back on the map with the acquisition of ZipDial - a service provided through mobile devices to different regions around the world without ready access to data networks. In October, Twitter shared that 80% of their 284 million users were accessing the platform from mobile devices, they hope to capitolize on that trend when the projected billions of users come online for the first time over the next few years.
Facebook was admirably open about their less than admirable move to bottleneck direct-to-fan marketing. But the move they made to box bands and brands into paying to reach their fans may have resulted in them getting boxed out.
Facebook built a destination with Pages; a platform that until now, served as an opt in marketing platform for fans to connect directly to their favorite brands and vice versa. Now that Facebook has all but removed organic reach from Pages, brands and bands are left looking ways to recalibrate their online marketing for 2015.
The answer is to go back to the basics.
(UPDATED) BandsInTown announced today that more than 15 million music fans have downloaded its app. The company also shared that 250,000 artists now use the platform to promote their live shows. 66,000 new artists including Usher, indie buzz band Mating Ritual, Childish Gambino, Jhené Aikoand DJ's like Amon Tobin joined in the last year alone.
Bob Baker has been preaching the gospel of DIY and D2F music marketing sine before either term was invented. He's written essential books and blog posts, and taught courses, all with one aim - to empower musicians to take control of their lives and careers. Bob has just written a new book The Five-Minute Music Marketer: 151 Easy Music Promotion Activities That Take 5 Minutes or Less; and in a deal so good we had to share it with Hypebot readers, he's offering it for just 99 cents for a very limited time.
Distribution in the music industry is one of the most important aspects of any musician's career. It means that you are getting your music out to the masses, which could mean more sales and ultimately more money in your pocket. As helpful distribution is for an artist, there is not a definite formula that fits everyone's needs. To find the right formula, pros like Jorge Brea can be a major help in figuring out what works to get feature placements for your distribution.
Search Engine Optimization (SEO) is more than just an ignored acronym - it is what makes or breaks you on the internet, and in case you have a giant case of the Mondays and missed the memo, the internet makes or breaks your career nowadays. If you haven't "Googled" yourself and/or your band by now 1) don't admit it 2) do so immediately. If you're not appearing at the top of the search list, odds are, you've got some work to do in the SEO department. Now would be a good time to take the life line Digital Third Coast has so graciously provided in the form of the infographic below.
Guest Post by Bobby Borg, author of The DIY Musician
The Internet may be one of the most popular and convenient forms of promotion today, but it’s also flooded with independent artists all trying to get attention. Thus, with consideration to your target customers, your budget, and your goals, you might consider evening-out your promotional campaign with a variety of additional strategies. Simply put, the more unique places your target customers see your message, the more likely you’ll get their attention, stimulate their interest, and cause them to take action! What follows is a brief description of 11 different forms of promotion strategies that you might consider, and a note about when you might consider them.
Revolution is a fun word, and it's an important word when it comes to any artist's image. Not only is the creative market one that needs constant evolution and artistic changes, but the marketing world is also in constant flux. You have to be consistently up to par with marketing trends, and just tactful overall in the whole arena of how to best market your work to your fanbase. And while most of us get overwhelmed at the thought of having to keep up that consistent presence, there are certainly gradual daily tasks in which you can keep your channels relevant, up to par, and powerful.
With new stats showing user traffic up a surprising 575% from this time last year, MySpace is causing a bit of a buzz amongst social media connoisseurs. Generating over 300 million video views in the month of November, MySpace ranked 16th most popular video provider in ComScore's Video Matrix ranking begging the question: Could the social media pioneer really be making a comeback?
By Chris Robley on The DIY Musician Blog
How are teens using the big social platforms when it comes to building relationships, sharing media, and discovering music? Well, maybe a better question to ask yourself first is: do you care?If your fanbase is comprised mostly of motorcycle-loving retirees, then what a 19-yr-old has to say about Vine will not have much effect on your music career. Go where your fans are!
While openly admitting the study is ultimately biased to their own user base, Frederator believes their comparable demographic can help crack the code for the best and worst times of the year to post videos to YouTube. Compiling data from over 1,300 channels generating over 120 million views, and taking into account YouTube viewership as a whole as well as the ebb and flow of advertising prices, Frederator translated their findings into the following charts representing the best hours, days, weeks, and months to post YouTube videos.
Guest Post by Bobby Borg
While social networking has been around for almost 15 years (and some would argue it’s been around longer), many people still haven’t gotten the hang of it. In short, social networking is about being social online. Your behavior should really be no different from what it would be at a cocktail party. What follows are a 15 social rules of engagement that you might want to consider.
Guest Post by NewRockstarPhilosophy.com
I love Tumblr.Yes, The New Rockstar Philosophy runs on WordPress, which I also love, but for a band, Tumblr is the most simple CMS (Content Management System) you can get. They’ve got a simple interface, great social integration, and a pretty good app that allows you to post on the go. But you don’t care about that. All you care about is that it looks good right? Ok so here we go, the top 12 best Tumblr themes for bands (in no specific order).
Guest Post by Veravo
The guy in the cartoon below (after the jump) needs a lesson in how to use Facebook for beginners! Instead of posting on Facebook, he is posting his info all over his garden fence. In many ways, however, Facebook is just the same- a way of sharing your news, favourite photos and anything else you wish with the world.
There is no denying Facebook's stronghold in the social media realm, but the grasp it's had on its users appears to be weakening slightly. In a new survery conducted by Pew Research Center, Facebook's usership shows the most engagement, but no growth between 2013 and 2014. Other platforms such as Twitter, LinkedIn, and Instagram experienced significant growth during that year. Is Facebook losing touch? Possibly.
Louisa Wendorff's EP Arrow has soared to No. 1 on Billboard's Heartseekers Albums chart, a first for the singer/songwriter who recently caught the eye of one Taylor Swift and her 50+ million followers. Following Wendorff's uploading of a mashup of Swift's "Blank Space" and "Style," performed with Devin Dawson, Swift tweeted the video with one word only: OBSESSED. 17,000 retweets later, the Twittersphere is following suit.
Hypebot.com & Skyline Music Agency | Internship Openings
Are you looking for a way to get your foot in the door with a music agency or gain experience digital marketing? Hypebot.com and Skyline Music Agency are seeking to fill two internship positions open to collegiate students or young professionals interested in learning more about how to successfully be a part of today’s music industry.
In today's music industry, mosts artists have a web presence to connect with their fans. However, a web presence is nothing if no one is able to find your social networks easily. Thankfully in the age of new media, there are new and innovative ways that consumer can hear and see you promote your music. In this article, Mark Rubini explains how you can use your radio and television opportunities to maximize your followers on the internet.