Not many have the luxury of being full-time musicians with no other commitments. Typically, musicians juggle a career, school, day job, family, or a combination of the four. Unfortunately, they're often a bit too busy to put the hours that they want into music. Or, on the flipside, music is just a fun hobby or, hey, maybe they're just lazy.
What do all successful YouTubers have in common? They create great videos. But beyond that, smart video creators are using some of YouTube’s tools and features to harness the power of those videos and their intended viewers. Is your channel optimized?
After sixty years of research, it’s conventional wisdom: as people get older, they stop keeping up with popular music. Whether the demands of parenthood and careers mean devoting less time to pop culture, or just because they’ve succumbed to good old-fashioned taste freeze, music fans beyond a certain age seem to reach a point where their tastes have “matured”.
One of the questions most frequently asked by artists who are enrolled in the YouTube Monetization program is “how much money will I earn per view?” A closer look at the process for determining WHEN, HOW, and WHAT advertisements are displayed on any YouTube videos that feature your music provides those answers.
Using the hashtag #TIDALFACTS, Jay Z and friends of TIDAL took to Twitter on Sunday defending the recently relaunched streaming music service from critics who where already calling it a failure. Adding a big dose of comedy to the debate was a new parody Twitter account @TIDALFACTS.
These days, everybody's looking for ways to be more productive than the day before, and being a musician doesn't get you out of getting work done. Squeezing the most out of every minute has become essential – and exhausting. With so much to do in the realms of recording, gigging, and promoting, and so many distractions (not to mention not nearly enough time for any of it), how is anybody supposed to get anything done?
The mixtape has long been a part of music culture. Ever since the 8-track and the cassette, fans have spent countless hours compiling tracks into audible lists that vary from a simple top favorites to highly conceptual themes. So, what if you could track how many times your songs make it to a mixtape?
It seems every few months new changes come through that make marketing people have to readjust. It's the same platform with the same features, but just with small pesky little nuances. The most difficult adjustment is Facebook's algorithm changes.
Millennials may make up just under a quarter of the US population, but they have a huge influence when it comes to music fandom, according to Next Big Sound data journalist Liv Bulli. For any given artist, around two-thirds of his or her fans fall into the millennial age range—and that has major repercussions for how artists communicate with those fans and work with brands.
The Internet is still ablaze with news of Tidal, the Jay Z-owned streaming service you can pay $20 a month for… if you’re into that sort of thing. Tidal will apparently “change the game” and is backed by a smorgasbord of famous musicians, but the internet thinks differently.