Why would I love a little Israel Music Conference more than SXSW? When it comes to music conferences, I feel like I can compare them to weddings. SXSW is sort of like a mass produced mandatory family wedding where you see and interact with everyone you have ever met in your family since the age of 6. They have grown up , they look at you forever in a certain way, and you all have the same interactions since the beginning of your existence You spend your time in a hall and then the DJ comes on and then there are certain parts which are awesome yet there is still this lethargic part to it we all dread. SXSW is just that, and it is the family wedding.
You kind of have to be there.