How To Spend Less, But Sell More Tickets

1While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent.

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Ted Nugent Bans Guns At Show, Calls Protesters "Dumb F**KS [HYPOCRISY ALERT!]

tedSecond amendment supporter and gun enthusiast Ted Nugent banned all guns during his performance in Roanoke, Virginia on Tuesday night. His security team made the call at the last minute to bar guns. That did not stop Nugent from calling local protesters like Andy Parker, who is the father of a gun violence victim, "dumb fucks."

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Bringing Together Tour, Radio, Fan-Targeted Advertising [CASE STUDY: Nathaniel Rateliff]

1In this piece we look at commercial experiment of sorts, in which Concord Music utilized a triple-headed geo-specific marketing strategy to maximize listener consumption of one of its artists.

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Don't Wait For U.S. Music Modernization Act: What All Artists Performing In Canada Can Do Now To Get Paid More

1With the future of the Music Modernization Act looking uncertain, and things generally not looking great for artists in the performance rights in general, Shawn Wilson offers some advice on what those artists performing in Canada can do to pull down a little more money.

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Why Americans Reward Themselves With Concerts, Events [INFOGRAPHIC]

Concert mobile phoneThe average American spends $199 a month, or about 22% of their disposable income, on non-essentials for themselves; and a large percentage of it is spent on concerts, festivals and other events. Crack the code of what motivates event goers and you sell more tickets.

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Merch Cat Adds Fan App For Direct To Fan Sales [EXCLUSIVE]

image from musicbiz.orgMusic merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.

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How Micro-Influencers Help Sell More Tickets

1While traditional advertising remains an essential part of promoting a tour or show, industry influencer are much more trusted by consumers, and therefore can be a powerful promotional tool. in this piece Georgina Rutherford explains the power of the mico-influencer.

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Your Three Communities, Part 1: Your Super Fans

image from cyberprmusic.comBuilding community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.

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Who Owns The Publishing Rights To Your Music, And How Is The Money Split?

1As a writer of music, you may be curious where the money comes from when your composition is consumed, whether via streaming, live performance, or any other medium. Here Chris Robley breaks down exactly who owns what, and where the money goes.

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Booking, Performing Tips From Top Talent Buyers As Independent Venue Week Comes To U.S.

1Now in its fifth year in the UK, Independent Venue Week is precisely what it sounds, with independent venues and participating artists joining together for a week of fantastic shows. This year, the US is joining in the fun, and we're looking at how artists can best go about getting in on the action.

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How To Survive A Show When Everything Goes Wrong

1A disastrous live performance is the stuff of nightmares for any gigging musician, regardless of their success, but delivering a flawless performance every time isn't always possible. Here we look at how to handle things should you find yourself crashing and burning at your next live performance.

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Blink Brings Big Brother To Concerts With $1.5M Funding For Facial Recognition

image from celebrityaccess.comAustin-based startup Blink Identity has announced that it has raised $1.5M in a seed round led by Sinai Ventures with the participation of Live Nation, Techstars, and a number of other live entertainment related funds.

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Why Every Indie Musician Needs A Soundperson

image from www.hypebot.comYou can be the most skilled musician in the world, but when it comes to performing live every artist is at the mercy of the sound technicians. Here we explore when is the right time to hire a professional sound person, and what qualities they should possess when you do.

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Artists Up In Arms Over Coachella's Radius Clause

1[UPDATE] Festivals have become a preferred way for artists to gain visibility and earn some serious cash, but their ubiquity has often leaves these events competing for customers, causing them to implement a "radius clause" but Coachella, it seems, may have taken this clause too far.

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Tips For First Time Instrument, Audio Equipment Buyers

MusicthinktanklogoFor musicians, buying instruments or gear can be a stressful experience, with so many different factors to consider it can be easy to end up making an expensive purchase that you later regret. Here we go over some tips for first time equipment purchasers that can help prevent buyers remorse.

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ArtistGrowth, Pinnacle Partner To Bring Financial Services, Capital To Touring Artists

Artist-growth-logoArtistGrowth, a mobile artist management platform, and Pinnacle Financial Partners have announced a strategic partnership and equity investment designed to broaden the financial services and capital available to touring entertainers.

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Songkick Adds Free Concert Analytics, Users Pass 150M

Songkick squareConcert discovery app Songkick has announced the addition of free artist specific fan and gig analytics, alongside some impressive new user, concert listing and SEO stats of their own. Songkick distributes concert information to Google, Spotify, Facebook, Pandora, Shazam and other music and web services.

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100+ Festivals Join Keychange Pledge To Tackle Gender Inequality In The Music Industry

1Vanessa Reed of the PRS Foundation has announced that the organization's initiative to commit to a 50/50 music industry gender balance by the year 2022 has been joined by more than one hundred music related festivals.

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Bandsintown Adds Int'l Partners, 35% Users Now Outside Of North America

BandsInTown new logoConcert discovery and marketing app Bandsintown has announced key partnerships in Japan and France to further expand its international reach. 35% of Bandsintown's 130 million monthly active users are currently from outside of North America.

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