In these times of rampant social media messaging, basic on-the-ground community building tactics are more valuable than ever to cut through the maze of the digital world and reach fans where they study, work,and hang out. In business, they say that only "family, friends, and fools" will invest in your startup company, and the same might be said of startup bands.
Charting without the help of a record label is not totally unheard of, but its still enough of an event that when, Gangstagrass, one of the bands represented by Hypebot's parent company Skyline Music hit the Billboard chart, we had to share their story.
Musicians, let’s come clean about something: When most musicians think about marketing, the first things that usually come to mind are Facebook, Twitter, other social media accounts, your cool new website that just launched, and maybe, just MAYBE, a flyer designed for your next gig. Without a doubt, these are important aspects for marketing your music, but they aren't the only pieces of the puzzle.