[UPDATED] When Pandora acquired Ticketfly, the two pledged to use the power of the music streamer's giant platform to drive ticket sales. Today's announcement of concert notifications is a good first step, but it is also is reminder of the severe limitations of using a single data source to drive recommendations.
The issue of ticket bots snapping up tickets before fans have a chance is one that has long been acknowledged in the industry, but rather than using an increasingly closed system to ensure fans get to more events at a reasonable price, Jack Groetzinger believes a more open system may be the solution.
Bars, clubs and like businesses will frequently play recorded music as well as hiring live bands. To do so, however, said venues must pay performance rights organizations fees in exchange for the use of their copyrighted material. Here we breakdown how the laws surrounding these sorts of transactions work.
Everybody enjoys free stuff, but many artists just starting out can't afford to chuck expensive items like t-shirts and vinyls into the crowd without any kind of compensation. Still, giving things away for free can be a great way to show fans you care. Here are ten items that can be gifted the crowd at a minimal loss.
Sought after by many artists, but singer-songwriters and acoustic acts in particular, house concerts are in many ways the holy grail of live shows, requiring little promotion while still providing an extremely rewarding performance experience, yet many artists don't know how to get these coveted gigs.
SFX would appear to be running out of options in its efforts to exit bankruptcy. After selling digital marketer Fame House and ticketer Flavorus to Universal Music Group, SFX withdrew its bankruptcy reorganization plan in favor of dealing directly with creditors. Now it's withdrawn a proposed Beatport sale.
Although doing so adds yet another layer of complexity to an already stressful event, livestreaming video is an excellent way to expand the reach (and ROI) of your event beyond the venue. Here we talk with three event marketers for tips on how to successfully integrate livestreaming at your next event.
Summer mean big festivals and outdoor concerts and that means a surge in merchandise sales. Here's the latest in this summer's hottest merch via Merchbar, who just cut a deal with Spotify to feature multitudes of music merchandise on the streamer.
An artist developing their online presence is significantly better off building a strong following on a few specific social networks, rather than be spread thin with a lackluster presence on all of them. Here we look at how artists can determine which platform is the right fit for them to market their events from.