While every artist and promotor wants sold out shows, pouring endless amounts of money into every aspect of marketing isn't usually an option for the typical musician. This piece looks at how to budget your money effectively in order get the greatest return on every marketing dollar spent.
Second amendment supporter and gun enthusiast Ted Nugent banned all guns during his performance in Roanoke, Virginia on Tuesday night. His security team made the call at the last minute to bar guns. That did not stop Nugent from calling local protesters like Andy Parker, who is the father of a gun violence victim, "dumb fucks."
Don't Wait For U.S. Music Modernization Act: What All Artists Performing In Canada Can Do Now To Get Paid More
With the future of the Music Modernization Act looking uncertain, and things generally not looking great for artists in the performance rights in general, Shawn Wilson offers some advice on what those artists performing in Canada can do to pull down a little more money.
The average American spends $199 a month, or about 22% of their disposable income, on non-essentials for themselves; and a large percentage of it is spent on concerts, festivals and other events. Crack the code of what motivates event goers and you sell more tickets.
Music industry veteran David Lowery the bands Cracker and Camper Van Beethoven shares important advice with up-and-coming musicians about the realities of life on the road, and making a living in the streaming economy.
As a DIY artist, there are a litany of financial decisions you'll undoubtedly have to make throughout your career, but one of the most important, both in terms of your success and livelihood, is what to charge when you perform.
Music merch management app Merch Cat has launched the Merch Cat Fan app, a direct-to-fan sales tool centered on the live show. Fans can use it to buy merch at live shows, or anytime, and artists get access to purchase data.
While traditional advertising remains an essential part of promoting a tour or show, industry influencer are much more trusted by consumers, and therefore can be a powerful promotional tool. in this piece Georgina Rutherford explains the power of the mico-influencer.
Building community is the best rewarding way to build an engaged fanbase. Amanda Palmer's crowdfunding efforts earned her $2.8 million from her community of supportive fans. Ariel Hyatt of CyberPR explores the three communities that make up every fan base and how to engage each.
As a writer of music, you may be curious where the money comes from when your composition is consumed, whether via streaming, live performance, or any other medium. Here Chris Robley breaks down exactly who owns what, and where the money goes.
Now in its fifth year in the UK, Independent Venue Week is precisely what it sounds, with independent venues and participating artists joining together for a week of fantastic shows. This year, the US is joining in the fun, and we're looking at how artists can best go about getting in on the action.
A disastrous live performance is the stuff of nightmares for any gigging musician, regardless of their success, but delivering a flawless performance every time isn't always possible. Here we look at how to handle things should you find yourself crashing and burning at your next live performance.
Regardless of how big your tour may be, it's important that your manage your tour logistics carefully, or else sabotage your bands chances before it's even had a chance to get off the ground. Here we look at how you can optimize your tour logistics for maximum effectiveness.
Think of your fans as a pyramid with your most devoted and loyal fans at the top. Michael Brandvold and Jay Gilbert discuss the five levels of the Fan Pyramid and how to recognize and engage fans at each level.
Austin-based startup Blink Identity has announced that it has raised $1.5M in a seed round led by Sinai Ventures with the participation of Live Nation, Techstars, and a number of other live entertainment related funds.
While work may be the last thing you want to think about when attending a festival as an audience member, these events provide a fantastic networking opportunity, and can be a great way to make connections while having fun doing it.
You can be the most skilled musician in the world, but when it comes to performing live every artist is at the mercy of the sound technicians. Here we explore when is the right time to hire a professional sound person, and what qualities they should possess when you do.
In this piece, Laurens Kusters of indie.ninja shares his knowledge from the road. Having gained significant experience as a tour manager for many years, he discuses when to hire a tour manager and what qualities to look for should you do so.
[UPDATE] Festivals have become a preferred way for artists to gain visibility and earn some serious cash, but their ubiquity has often leaves these events competing for customers, causing them to implement a "radius clause" but Coachella, it seems, may have taken this clause too far.
Secondary ticketers have fired a new salvo in their ongoing legal battle with Ticketmaster, saying in a court filed counter-complaint that the ticketing giant secretly provided the tools, including ticket bots, necessary for select scalpers to get tickets.
For musicians, buying instruments or gear can be a stressful experience, with so many different factors to consider it can be easy to end up making an expensive purchase that you later regret. Here we go over some tips for first time equipment purchasers that can help prevent buyers remorse.
ArtistGrowth, a mobile artist management platform, and Pinnacle Financial Partners have announced a strategic partnership and equity investment designed to broaden the financial services and capital available to touring entertainers.
Concert discovery app Songkick has announced the addition of free artist specific fan and gig analytics, alongside some impressive new user, concert listing and SEO stats of their own. Songkick distributes concert information to Google, Spotify, Facebook, Pandora, Shazam and other music and web services.
Vanessa Reed of the PRS Foundation has announced that the organization's initiative to commit to a 50/50 music industry gender balance by the year 2022 has been joined by more than one hundred music related festivals.
Concert discovery and marketing app Bandsintown has announced key partnerships in Japan and France to further expand its international reach. 35% of Bandsintown's 130 million monthly active users are currently from outside of North America.