Video views are critical for measuring success not only to artists, but also labels, advertisers, and anyone else attached to the video in question. Unfortunately, measuring these views is not always easy, as each platform has their own method for counting. Here we examine what the different platforms use to calculate views.
A key piece of music promotion for a quite a while, video has long given fans a way to connect more deeply with music, so it stands to reason that YouTube would rise to become one of the most useful platforms from which artists can connect with fans. Here we take a look at how they can do so better.
Google's hiring of industry insider Lyor Cohen as YouTube's Global Head of Music is "no grounds for celebration" says musician and activist Maria Schneider in a new op ed. "And who better to prevail over the majors than the very guy who helped lead those majors into the back alley where they now find themselves."
MTV and Viacom Velocity, its in-house creative agency, today named A$AP Rocky as Creative Director for MTV LABS, a creative incubator developed in partnership with rapper. Rocky and his own creative company AWGE will now have access to cross-platform production capabilities to develop branded content.
Former top Def Jam and Warner Music Group executive Lyor Cohen has been named the Global Head Of Music for Google's YouTube (more here), and began his tenure with a letter the the YouTube Music Team.
Facebook is hiring a Director of Global Music Licensing Partnerships. There's already a lot of music on Facebook, but almost none of it - whether via apps for Spotify and others or in uploaded videos - is licensed directly by Facebook. That's about to change, but is it part of a larger music strategy?
I've always loved my Sonos multi-room speaker system. It's a near perfect combo of size, fidelity and wireless convenience. My single beef has been that using Sonos speakers meant using the Sonos app as a controller. And it works well, I missed some features that I enjoyed on Spotify, Pandora and other music apps.
At last night's 2016 MTV Video Music Awards, Beyonce stole the show with a "Lemonade" inspired performance, Drake all but proposed to rumored girlfriend Rihanna and Britney Spears hit the stage with a performance that proved the creative distance between her and Ms. B. Here is a full list of 2016 MTV VMA Winners.
You spent the time, energy, and money creating a music video. Now what? The team at CyberPR has come answers. Posting your video to YouTube won't accrue the views you want unless you have a bit of strategy. Here are 8 ways to maximize your video's potential on YouTube.