While promoting your music may have gotten easier, doing so successfully has only gotten harder. In this piece Joan Selby illustrates how artists can flip their YouTube video marketing strategy to break through the noise and hit potential fans.
Apple Music will be the exclusive home for a new official Ed Sheeran documentary. It's a big win that should draw new subscribers to Apple Music, as the battle for exclusive content among streamers clearly shifts from music to video.
MTV's 2018 Video Music Awards will air live from Radio City Music Hall in New York City on Monday, Aug. 20th at 9:00 p.m. ET/PT. Starting today through Aug. 10, fans can vote for their favorite artists across eight categories.
As old as recorded music itself, disputes over ownership have permeated the music industry for decades. Luckily the advancement of technology has made it a little easier to keep performance rights in check. In this article we explore exactly what performance rights disputes are, and where they come from.
With Facebook no longer the youth powerhouse it once was, Facebook owned Instagram is hoping to get these mobile-centric digital natives to spend an increased amount of time on Instagram, thanks in part to its new long-form video service.
Is YouTube doing unsigned artists more harm than good? This piece looks at the financial arrangement between musicians and the popular video sharing platform, specifically exploring how it affects unsigned musicians.
In this op-ed, Chris Castle examines Lyor Cohen's relationship with YouTube/Google, and how he has worked to reconcile his role in their exploitative business model while claiming that he's working to help artists, as well as whether there's any merit to his claim.
By extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users. Jaden Smith just used it to exclusively release a new EP.
With IGTV having only recently been debuted, the time is ripe for artists and musicians to make an impact on the platform. Here we look at what we know about the service, and how to utilize it to its full potential.
For those artists looking to get their work on YouTube without having to pull together a music video, YouTube Art Tracks provides an excellent alternative, allowing artists to share their work in a high quality, data rich format easily accessible by consumers.
Achieving success on Youtube and social platforms requires more than just creating a great music video - the promotional strategy surrounding how you market said video will ultimately make the most difference in how well it fares.
UPDATE 2: 1300 recording artists including Sir Paul McCartney, Plácido Domingo, James Blunt and Max Martin, as well as most industry trade groups are urging the European Parliament to support the Article 13 EU Copyright Directive today. But big tech disagrees.
This July 4th, "America The Beautiful" is being replaced for many music fans by songs like Lana Del Rey's "National Anthem," Bruce Springsteen's Born In The U.S.A and Toby Keith - Courtesy of the Red, White and Blue, each of which see massive spikes On YouTube on the Fourth of July compared to their daily average views.
Facebook owned Instagram's launch of it's new long-form IGTV has been one-upped with YouTube's launch of several new features including channel sponsorships and direct-to-fan merchandise sales. Regardless of who comes out on top, the competition seems to be benefitting creators, at least for now.
Even as YouTube launched it's much anticipated music service, its core user-generated video business was being threatened. The EU Parliament is seriously considering overturning basic provisions of the safe harbor framework under which YouTube operates; and the idea is gaining traction in the US.
In an important shift for artists using the Facebook owned Instagram, the popular photo sharing platform has taken new strides into video by offering longform video in the form of IGTV, hoping this update will help it hang on to the teen market.
YouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.
Instagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.
After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.
The stats on video clearly demonstrate that it's one of the best ways for artists to both engage with their audience and spread their message. Here we look at what artists need to consider in terms of originality and content in order to make their video stand out.
Instagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.
YouTube's newest subscription service, YouTube Music, is now available to all users in the U.S, Australia, New Zealand, Mexico and South Korea, in addition to 12 new countries: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden and the UK.
Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly's territory with a feature called 'Lip Sync Live'.
Originally rolled out in 2016, a newly updated YouTube Music Charts is being released to forty-four different countries, and will offer easily accessible charts ranking music videos, artists, and songs, with the addition of a brand new 'trending' section.