Ten years ago today, YouTube uploaded its first video. Co-founder Jawed Karim posted a boring 18 second clip of himself at the San Diego Zoo. And while Facebook and upstarts like Vessel are coming on strong, YouTube remains the dominant force in online video. The official stats:
Even though many in music hate to acknowledge it, YouTube really runs the music business these days. Multiple studies have found that most discovery of new music online is the result of YouTube, and that the percentage of use increases as the age demographic gets younger.
YouTube has released a collection of music videos, behind the scenes interviews, and other exclusive content featuring the 2015 YouTube Music Awards recipients as a part of the 2015 YouTube Music Awards Show, presented by Kia.
SXSW On will run for the duration of the 10 day festival, highlighting the best of original music, independent films, emerging technology, cuisine, and gaming culture in an effort to deliver the look, feel, and spirit of SXSW to audiences around the world.
In many ways, YouTube’s dominance in the online video space familiarly echoes Apple’s historic dominance in the downloads market – plenty wish to compete given such an obvious demand, but few companies are capable of taking on such a behemoth. Times have changed.
YouTube doesn't sit still long enough to get comfortable. After the launch of YouTube Music Key, YouTube is now playing around with yet another way to engage viewers - a multi-angled video. The ability to toggle back and forth between multiple camera angles as the video is playing offers a viewer driven personalization of the playback experience. In the early stages of experimentation, popular indie artist, Madilyn Bailey, best known for her covers is the first and only artist to trial this feature on their channel.
As part of a two year long program that promotes up and coming music artists across a variety of genres, from indie rock to hip-hop, Skype has been giving music fans direct access to emerging music artists during the “Ones to Watch” tour. As part of a successful launch, they've been working behind the scenes with rising alt-country artists, Devil Makes Three, asking their fans to vote for their favorite track. Having established that "Hand Back Down" is the fan favorite, Devil Makes Three has recorded an acoustic music video for their fans, available exclusively at Hypebot.com.
Guest Post by Mike Baldo on The Daily Rind
As YouTube carves out a larger space in the music community, the way music videos are being made and consumed is changing. With millions of artists and creators collaborating constantly, stunning music videos have been made that sometimes challenge typical production conventions. Along with YouTube’s Music Key, there are now multiple forms a music video can take. This combined with a lower barrier to entry has given rise to excellent alternatives you can consider when deciding how to publish your music on an evolving video streaming platform.