YouTube doesn't sit still long enough to get comfortable. After the launch of YouTube Music Key, YouTube is now playing around with yet another way to engage viewers - a multi-angled video. The ability to toggle back and forth between multiple camera angles as the video is playing offers a viewer driven personalization of the playback experience. In the early stages of experimentation, popular indie artist, Madilyn Bailey, best known for her covers is the first and only artist to trial this feature on their channel.
As part of a two year long program that promotes up and coming music artists across a variety of genres, from indie rock to hip-hop, Skype has been giving music fans direct access to emerging music artists during the “Ones to Watch” tour. As part of a successful launch, they've been working behind the scenes with rising alt-country artists, Devil Makes Three, asking their fans to vote for their favorite track. Having established that "Hand Back Down" is the fan favorite, Devil Makes Three has recorded an acoustic music video for their fans, available exclusively at Hypebot.com.
Guest Post by Mike Baldo on The Daily Rind
As YouTube carves out a larger space in the music community, the way music videos are being made and consumed is changing. With millions of artists and creators collaborating constantly, stunning music videos have been made that sometimes challenge typical production conventions. Along with YouTube’s Music Key, there are now multiple forms a music video can take. This combined with a lower barrier to entry has given rise to excellent alternatives you can consider when deciding how to publish your music on an evolving video streaming platform.
NAMM 2015 made it feel like Christmas came twice this year. It was the year that forced every major to cave in to the decades of pressure. An era of consumers moaning at companies to put down their software, and start making circuits again. It’s safe to say that they all delivered… to different extents. And that’s what made this month’s crop of demos range from astral modular bliss, to awkward Ketamine-induced monkey patching. So let’s recap the show’s biggest announcements with the greatest demos we all have to see.
No music industry story has gotten more play in the last week than Zoe Keating's struggle with YouTube. After the independent musician shared her conversation with YouTube over a new agreement that would keep her from monetizing her content if she did not agree to new terms that included involvement in YouTube's Music Key paid service, a compant spokesperson called Keating's concerns "patently false."
Rap music has grown to be one of the most beloved genres of music. Over the years, rap has evolved to reach people of different nationalities and backgrounds. In recent years, rappers in Germany are selling more records than their US counterparts. What is the secret to their success and how can you build that buzz for your next album? Lukas Caminzind shares in this article tips to create buzz for your next album just like the Germans.
By Mark Mulligan on Music Industry Blog
It is easy to think of the internet as a mature medium, especially for those who were born into the internet era. However we are still at the earliest of stages. We are where radio was in the 1930’s and where TV was in the 1950’s: the first signs of the future markets are in place but the real maturation is yet to come. The greats of those early days, the Marconis and the RCAs, are now long gone but at the time they looked like they would rule forever. A similar long view should be taken to the internet.
On Friday evening, a YouTube spokesperson called "payently false" claims by indie artist Zoe Keating's claim that she was being forced off the video service if she did not agree to all the terms of a new contract adding Google's paid Music Key service. Keating rebutted by releasing a rough transcript of her call with her representative at YouTube.
Google has cut deals with the major labels and most independents to launch YouTube Music Key, a paid music and video subscription service. But truly indie artists like Zoe Keating are now being forced to sign a new Google deal as-is or be pulled off YouTube entirely.
"They were nice and took time to explain everything clearly to me," Keating wrote on her blog. "but the message was firm.... I need to sign on to the new Youtube music services agreement or I will have my Youtube channel blocked."
The New Musical Express (NME) has compiled an impressive list of the weirdest band names of 2015. Alongside that list, they posted their reaction to the name, their expectations, and their first impressions. While some of the bands lived up to their not-so-great names, a couple served as reminders to never judge a book by its cover - or a band by its name.
In a tragic twist of events, an innocent Apple employee put the kabash on a would-be Reggae superstar when he bans him from completing the recording of his new sure-to-be hit single in the Apple store. That is not a typo. Someone actually thought they could get away with recording a music video on the webcam of an iMac in an Apple store owned an operated by the single most brand conscious tech dynasty of all time. As anyone with an ounce of common sense can summize, that didn't go so well... and judging by the outcome of this "music video" this young man's temper tantrum is the only thing about his career going viral.
Google and YouTube have been plotting ways to encourage people to pay for streaming music. YouTube Music Key, currently in beta, charges $7.99 and up for a premium overlay to YouTube. Now a feature rich Chrome extension, Streamus, does most of that for free. Developed by an independent third party developer, Streamus has been in beta for almost three years; and the care spent building the app shows.
With new stats showing user traffic up a surprising 575% from this time last year, MySpace is causing a bit of a buzz amongst social media connoisseurs. Generating over 300 million video views in the month of November, MySpace ranked 16th most popular video provider in ComScore's Video Matrix ranking begging the question: Could the social media pioneer really be making a comeback?
The need for quality promotional video isn't going away - in fact, it's importance is rapidly increasing. With YouTube's continued growth and relevance in music discovery and the moves that other social media platforms are making to optimize the role video plays in their users' experience, having professional footage that engages your audience and stays true to your brand is more critical than ever before.
Video Updgraded At Facebook & Twitter
Facebook has acquired video startup Quickfire. The acquisition comes as the social giant's daily video views pass 1 billion a day. QuickFire's proprietary technology encodes high quality video speeding uploads and playback without degrading quality. Most of QuickFire's staff will join Facebook's video team after winding down current operation. Details of the acquisition were not revealed.
Facebook's Video Ambitions
For Belmont student Louisa Wendorff and her friends Devin Dawson and Blythe Thomas, taking extra time before heading home for Christmas Break paid off exponentially when Taylor Swift caught wind of their mashup blending Swift's hit songs "Blank Space" and "Out of Style." The video went live on Wendorff's YouTube Channel on December 23. On December 27, Swift reposted the video to her 49.4 million Twitter fans declaring she was "OBSESSED." The following day, Swift shared the video with her 73 million Facebook fans. Needless to say, it's gone viral.
Taylor Swift pulling her music off Spotify and most other streaming music services was one of the top music industry stories of 2014. Swift and label yanked her music after Spotify refused to make her new music only available to paying subscribers. Swift said that she made art; and artists deserved to be properly compensated. Fair enough. But the unfortunate gaping hole in Swift's argument was that any fan could still listen to (and watch) her music for free on YouTube and Vevo.
It turns out that Taylor Swift made a financially savvy decision.
By Matt Sandler, musician and founder of Chromatik.
I get at least a dozen emails a month from musician friends who want to build out their YouTube presence. I don’t claim to be a YouTube expert, but I spend a good amount of time atChromatik working with artists and the YouTube ecosystem. We’ve built the Chromatik channel to over a million views (led by the extraordinary Kelley McKinney), and I’ve worked on musician friends’ channels with over 50 million collective views.
The following is a transcript of their discussion.
Jesse: This interview is rewarding for anybody who’s an artist or in a band and wants to see some of the hidden gears of how a music video secures exposure. I highly suggest reading the whole interview; Andy’s incredibly insightful, and you can check him and his company out at hipvideopromo.com.
YouTube music administration service AdRev has acquired music distribution and marketing platform DashGo for an undisclosed sum. With the addition, AdRev’s parent, AudioMicro, positions itself as a player in the evolving rights management sector, including licensing, distribution and administration.
Have you ever found yourself mindlessly flipping through a Buzzfeed article chock-full of photos and GIF files wondering how on earth such perfect specimens of hilarity are generated from your favorite videos? Thanks to YouTube's new GIF creator, you can finally be the genius in the drivers seat. Using the new feature, you can grab clips of a video you're watching and turn it into a silent mini clip that plays on a loop. AKA - a GIF (Graphics Interchange Format).
Have you ever spent hours searching for the perfect soundtrack to your video masterpiece only to have it pulled immediately from YouTube for copyright infringement? You're not the only one. You're also not the only one who can exhale when uploading videos from now on. Why? YouTube just launched a feature that allows you to search within the YouTube Audio Library to see what music is available for use. By taking this step towards copyright transparency, YouTube has removed the guess work from finding the perfect, usable soundtrack for your video work.
First things first, she's the realest, she dropped "Fancy" and let the whole world hear it. So much so, that she just claimed the top slot as Vevo's most watched music video of 2014. Vevo ranked vidoes by order of plays generated on Vevo.com, on it's mobile app, and syndication web partners (AOL, Yahoo!, YouTube and many more). "Fancy" (featuring Charli XCX) put its stamp on Summertime listening, pulling in more than 380 million views, 140 million of which were in the US alone.
By Jake Anderson
When it comes to enjoying music, there are more listening options than ever before. Whether you prefer the old school record or something more contemporary like MP3s or a streaming service, the fact is, music is so easily accessible that it’s just about impossible to imagine a time when you actually had to attend a live performance to hear delightful melodies. Yet in the not-so-distant past, that was the case.
Way back when you signed up to create your YouTube channel, the name you wanted may have been taken, or your band name, startup moniker or branding may have shifted since then. You were stuck with that fan confusing URL, until now. YouTube is offering creators with 500 or more subscribers custom URLs.