In a follow up to their realization that they had accidentally been inflating a key video metric, Facebook recently revealed that were several additional audience metrics which have been being miscalculated, although the fixing of said metrics will likely be a huge benefit the metrics and marketing industry.
YouTube can be one of the most important resources for up and coming artists. Whether you are covering songs, or putting out your own music, it is essential you build your niche market and crowd. By putting your own spin on something new or old you can create a following and fanbase that will launch your career.
[UPDATED] When Irving Azoff launched Global Music Rights, he promised to battle what many see as too low payments from Pandora, YouTube and other free music streamers, and an impressive group of songwriter's signed on. But a group representing 10,000 U.S. radio stations, say Azoff's tactics are “anti-competitive."
After years of being a very vocal critics of free music, first on Napster and more recently on Spotify, Metallica has now reversed course and fully embraced the practice. On Friday, the release day for their new album "Hardwired... To Self-Destruct" the band made every song and an accompanying video available to stream free on YouTube.
For entrepreneauring DIY artists, video is an essential component of constructing and maintaining a fanbase. Due largely in part to their low cost, lyric videos in particular have become a popular way for artists to disseminate their music to the masses, something which Utab helps artists take a step further.
Instagram is testing live video. Considering how much Facebook is emphasizing live video, it should come as no surprise that one if its biggest acquisitions - Instagram - would also add it. The tip that it's actually happening came via a Russian news blog who poked around a beta version of the Instagram Android app.
Video views are critical for measuring success not only to artists, but also labels, advertisers, and anyone else attached to the video in question. Unfortunately, measuring these views is not always easy, as each platform has their own method for counting. Here we examine what the different platforms use to calculate views.
A key piece of music promotion for a quite a while, video has long given fans a way to connect more deeply with music, so it stands to reason that YouTube would rise to become one of the most useful platforms from which artists can connect with fans. Here we take a look at how they can do so better.
Google's hiring of industry insider Lyor Cohen as YouTube's Global Head of Music is "no grounds for celebration" says musician and activist Maria Schneider in a new op ed. "And who better to prevail over the majors than the very guy who helped lead those majors into the back alley where they now find themselves."