Heavy music users on YouTube are about to be deluged with ads in an effort to encourage them to switch to Google's new paid music streaming service, according to YouTube Global Head Of Music Lyor Cohen.
Facebook is rolling out a feature that could challenge Patreon as a fan monetization tool. Some Facebook video creators are being given the option of charging fans $5 to view their content on the platform.
With all the data and analytics available for measuring your music's impact and success, it can be tempting as an artist to play the comparison game and assessing how your play count compares with that of your rivals. Such behavior only brings disaster, however.
Speaking at SXSW, YouTube Head Of Music Lyor Cohen was his usual bullish self predicting the future of the music industry. "The industry is going to return and grow by ads and subscriptions. People are willing to pay, and we'll convert them to paid subscriptions," said Cohen.
Google has added a free and powerful marketing tool for musicians to its hugely popular search results. Now, when fans look up a musician, they can also find updates directly from the artist inside the Search results' Knowledge Panel.
A new set of data from Nielsen has revealed that the average US dweller is listening to a massive amount of audio on weekly basis, although not all of it seems to be coming from sources which you might expect.
While Marvel movies have certainly been commercial successes, Marvel has thus far largely missed the mark when it comes to the meaningful integration of music into their films. Until, that is, the release of Black Panther, the score of which fixed Marvel's music problem.
Spotify Television is a web app that turns Spotify playlists into a stream of YouTube videos. In our test, the app worked well and felt like watching a personalized version of MTV from back in they day when the channel still played videos.
As an artist, effectively managing your YouTube channel is essential to building your online presence. Here we explore some often overlooked but nonetheless essential metrics for understanding and growing your YouTube channel.
Recent changes in Facebook's algorithm have sent musicians and music marketers scrambling for new ways to grab the attention of the social network's massive audience. The jury is still out on most tactics, but one thing is certain: Facebook ranks and delvers more eyeballs to live video.
Whether it's Spotify plays or social media traffic, being able to look at a tangible metric and see that listeners are consuming and enjoying your music is exciting for any band or artist, unfortunately this feedback doesn't always translate to success. Here we look at why.
While methods of music discovery vary drastically from person to person, we here look at few avenues which avid music consumers commonly turn to in their search for fresh tunes, depending on the demographic in question.
The deadline for unaffiliated independent musicians and rightsholders to get paid for use of their music on Facebook by registering with the Harry Fox Agency's Rumblefish division is just 3 weeks away.
YouTube will add as many as 100 new countries to its music video and subscription Red service, YouTube CEO Susan Wojcicki told the crowd at Recode's Code Media conference in Huntington Beach, CA yesterday.
Facebook Live has become an excellent way for artists to connect with fans via impromptu video sessions. Here Chris Robley details how artists can take their Facebook Live presence up a notch, with minimal tools tools needed.
In this insightful interview, Andrea Canter Matos of Castle Peak Music discusses her background in synch licensing, the sort of music she looks for when placing it in either film, television, or an ad spot, as well as some of the more common mistakes and oversights she sees from artists who send in their music hoping for placement.
For a long time official artist channels were found only on label-owned Vevo, but all that is about to change, much to the delight of Google-owned YouTube, which will now allows artists to upgrade their channels to "official" artist channels.
Besides acting as a platform from which to showcase your content and allow your fans to access your brand, YouTube also has important analytics tools that offer artists important feedback on how viewers are reacting to the content they post. Here we look at six such metrics.
Gone are the days of simply leaving promotion to the labels, with artist managers now taking to the web to proactively boost their artist's presence. Here Dan Tsurif of Mercenary Management outlines how YouTube and other social media can be leveraged to maximize an artists online presence.
Cupertino, CA based Lino has raised $20 million to build a blockchain driven YouTube competitor. Many analysts believe that the delivery, tracking, transparency and micro-payments enabled by blockchain offers the perfect platform to build a more open and egalitarian YouTube alternative.
With such a large and engaged user base, YouTube can be an excellent platform for artists to market their material to fans in an interactive capacity. As even the most casual YouTube user may have noticed, however, the comments section on YouTube isn't often a paragon of civility.
The Content Creators Coalition is demanding anti-trust hearings before the U.S. House and Senate Judiciary Committees in response to recent reports that Google’s YouTube is requiring all artists that it has production and promotion deals with to sign ‘non-disparagement' agreements.
In this interview with Jon Farley of the high-end music video production group The Famous Company, he answers questions about what goes into what an artist should know and prepare when looking to have professional music video made, and how to identify if a high-end production is something they're ready to invest in.