[UPDATED] For much of recent history, the music industry has been infamous for its inability to adapt to digital technology. This said, certain companies within the industry, like Apple and Spotify, have proven they are able to adopt new ideas and succeed, demonstrating how valuable innovation is in any creative industry.
Twitch, a service which allows users to live stream their video game playing to fans, remains a largely untapped source of potential revenue for gamer musicians, with the exception of some early adopters like Deadmau5 and Imagine Dragons.
Video will play an important role in phase two of Apple Music's Beats 1 online broadcast service, according to a new report. A clip of Dr. Dre may provide an indicator of what Apple is planning.
With no official numbers available, speculation over how many Apple Watches have been sold range from somewhat weak to 'strong, but too early to tell.' Whatever the stats, interest in Apple Watch has been high, and as with most of its new product rollouts, the company puts music at the center of its branding.
What if Spotify compensated popular playlisters?The disruptive nature of the internet has dramatically affected a variety of industries, with music no exception. But what changes occur as early adopters of platforms like YouTube transition into being sponsored professionals, and what is the potential for the same sort of evolution on Spotify.
Watch time an important but misunderstood concepts that affect the health of your YouTube channel and videos. While many creators focus exclusively on view counts, YouTube prioritizes watch time when it’s deciding how favorably to treat your video in search results and featured placements across the platform.
OK, I'm going to just say it. I used to make fun of Taylor Swift as another lightweight pop star. She still is unlikely to join the pantheon of musical geniuses and pioneers. But when an artist consistently delivers mega-hits while cultivating an image that is more about self-empowerment than sex and money, she deserves respect.