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Coca-Cola & Music: Ian Rogers Interviews Artist/Producer Mark Roger and Coke's Wendy Clark

On a new episode of This Week in Music,  Ian Rogers host’s a MIDEM Visionary Monday talk with Wendy Clark from The Coca-Cola Company and Grammy award-winning artist and producer Mark Ronson. The trio discuss Coca-Cola’s new music initiative and partnering with Ronson to create the sound of the 2012 Olympics.

Apple Will Help You Create & Sell Multimedia Music Projects For The iPad

Guest post by Bob Baker of TheBuzzFactor.

Apple caused a stir some weeks ago when it launched iBooks Author, a new free app that indie authors and book publishers can use to create multimedia ebooks for the iPad. Another great thing about this development is that Apple is giving content creators a way to take the titles they produce with the new app and sell them (or give them away) in the iBooks Store.

What does this have to do with you and your music?

Karmin Goes From Covers On YouTube To Originals On Saturday Night Live

I've previously written about both Karmin and Walk Off The Earth using unique covers of popular songs to attract attention. Karmin has taken things to the next level with an appearance on Saturday Night Live featuring their original music and an album on the way.

Plus, Walk Off the Earth recieved over 50 million views for its music video cover of Gotye's "Somebody That I Used to Know."

The Civil Wars On Piracy As Marketing

The Civil Wars have previously discussed marketing with free music and the importance of fans sharing the duo's music with their friends. However, I had not heard their take on piracy as a form of marketing prior to E.D. Kain's interview with The Civil Wars for Forbes. It's yet another example of the growing body of evidence that artists are finding ways to benefit from piracy when they approach it as another form of music sharing and discovery.

Interview: Arcade Fire Interactive Video Director Vincent Morisset

Guest post by Andy Cush of Evolver.fm.

Vincent Morisset bills himself as a “web-friendly” director, which is a fitting distinction. Where most films progress in a linear fashion, Morisset takes things a step further, or maybe sideways.

Major Label Owned VEVO Shows Pirated NFL Show At Sundance

VEVO, the music video powerhouse owned primarily by Universal and Sony and including content from EMI, would seem to be the last company to knowingly stream pirated video at a major event. But that's exactly what they did at their recent Sundance party and the NFL's Patriots vs Ravens playoff game.

11 Top Ways To Create Compelling Music Video Content

This guest post is by Bob Baker and Kendra Wright of www.TheBuzzFactor.com

Every artist should be using online video as part of their promotional toolkit. That means you must set up a YouTube account (also known as a “channel”) if you haven’t done so already. And once in place, your channel must feature new videos on a regular basis.

New Music Marketing Opportunities On Tumblr, Instagram & Chill

Being an early adopter has its pluses and minuses. You can get wrapped up in chasing every new thing and lose site of your overall goal. But if you're already involved with a service or platform, new developments can give your music marketing a fresh look. For example, Tumblr is now offering highlighted posts for a buck and Jux has introduced a photoblog option for Instagram pics. Chill is also trying something new with a pivot from being a group video viewing service to becoming a video sharing site.

Songs Publishing CEO Matt Pincus Cries Foul: "VEVO pays us nothing."

Is a recent interview, VEVO boss Rio Caraeff revealed that after just 2 years the music video provider had generated $150 million in revenue in 2011. In fact, Caraeff envisions $1 billion in revenue within a "short period of time". But independent publishers and songwriters have not received any payments at all, according to Songs Music Publishing CEO Matt Pincus.

VEVO Is Profitable With $150M Revenue, Adding XBox "Within 30 Days"

"Our strategy was never about scarcity,... but rather ubiquity," VEVO CEO Rio Caraeff told attendees of the D: Dive Into Media conference yesterday.  The strategy is working. VEVO is profitable company after just 2 years and generated $150 million in revenue in 2011. In fact, Caraeff envisions $1 billion in revenue within a "short period of time."

Zoe Keating Shares Her YouTube "Claiming" Experience

In response to yesterday's post "Warner Music Orders YouTube Takedown Of Slow Motion Crochet Video With No Music", successful d.i.y. artist Zoe Keating shared her own experiences identifying and claiming videos YouTube videos. "I can't actually claim the soundtrack of any video on my own," says Keating "It is only done by the Google bots automatically when a 3rd party uploads a video."

Warner Music Orders YouTube Takedown Of Slow Motion Crochet Video With No Music

Teresa Richardson doesn't strike you as someone intent on pirating content and taking down the music industry.  But according to the popular YouTuber, someone at Warner Music Group felt that a slow motion video of her teaching a crochet lesson that contained no music and almost no audio belonged to them and needed to be quashed.

Trent Reznor Joins BBC Musicians' Masterclass 2012

BBC Introducing is an awesome resource for indie musicians in the UK. It connects artists to performance and publicity options and includes a special offering, the Musicians' Masterclass. In its second year, this live event brings together music industry professionals and established musicians to offer workshops, interviews and masterclasses. Taking place January 19th, the sessions will be streamed live online.

Jeff Jampol On The Big Business Of Dead Rock Stars [VIDEO]

On a new episode of This Week in Music, Ian Rogers inteviews Jeff Jampol, Manager and President of Jampol Artist Management. He's the manager of legendary,  iconic long since left us artists like the estates of The Doors, Janis Joplin, Rick James and Peter Tosh.

OutListen’s Crowdsourced Concert Videos: Creating A New Music Format

Guest post by Eliot Van Buskirk of Evolver.fm.

Attending a show is different now. Everybody's holding up a cellphone shooting video instead of watching and listening. This doesn't have to be a 100-percent bad thing, however. A startup called OutListen intends to turn this sow's ear into a silk purse by encouraging concertgoers to upload their smartphone footage to an online calendar.

ChatWithTheBand Monetizes Artist Video Events With Virtual Goods

Many music tech startups are wrestling with the issue of how to make money online and a number are doing so by helping artists make money, often by getting a cut of digital music sales. ChatWithTheBand, an emerging Facebook app for video events with fans, has added virtual goods to the mix with digital items that fans can give to artists. After free credits are used fans can buy more and artists get a cut of fees paid for the sale of credits used as virtual currency within the app.

45Sound Boosts Audio Quality Of Live, Fan Videos

45Sound is one of the more unique participants in January's midemlab music tech events. 45Sound addresses the opportunity for matching high quality audio recordings of live events with fan-made videos. Currently featuring events 45Sound has recorded, the service will have to open up the audio submission process in order to scale.

Arcade Fire Releases Interactive Video For "Sprawl II"

Arcade Fire's new single "Sprawl II (Mountains Beyond Mountains)" is receiving both the traditional and interactive music video treatment. With a dedicated site designed for interaction and a video designed for web distribution, it's well thought out but the muted movement choices make it an underwhelming experience.

Watch Universal Banned MegaUpload Video with Kayne West, Alicia Keys, P Diddy, Snoop & More

YouTube pulled the new MegaUpload video featuring P Diddy, Will.i.am, Alicia Keys, Kanye West, Snoop Dogg and others singing the sites praises reportedly after Universal Music claimed copyright infringement.

Ian Rogers Interviews Robb McDaniels, CEO Digital Distributor INgrooves

On the 21st episode of This Week in Music, Ian Rogers interviews Robb McDaniels, founder and CEO of INgrooves at his offices in San Francisco. They discuss digital distribution, marketing and the unique challenges of monetizing streaming music.  McDaniels shares that Spotify is now solidly the #2 income stream for most of his distributed labels behind iTunes and ahead of Amazon, Rhapsody/Napster and Beatport.  WATCH: