AdRev, the music rights administration service and platform, announced today that they have paid out over $100 million to their growing roster of artists, publishers and TV and film production libraries.
YouTube has developed into quite the massive lumbering internet video tech property over the years, with its fingers in a number of pies. Regardless, it remains an important tool for artists, so here we delve into exactly what each YouTube brand/property is.
Popular short video music app Musical.ly is merging with TikTok today, in a move to consolidate their substantial audiences just as Facebook and Instagram ramp up their own efforts to dominate bit-sized video.
The popularity of Instagram as a go-to platform for music continues to grow, and one of its primary features, Stories, can be a particularly effective marketing tool when used correctly. Here we look at four important tips to keep in mind when including music on your story.
As a musician, a video agency can do wonders for your career, whether it's a music video or live show, having well produced footage of your band out there can do wonders for boosting your public profile. Provided, that this, that you choose the right agency.
Rap and hip-hop have long been a powerful platform for social commentary and raising cultural awareness and, as the social and political climate grows more intense, we take a look at some of the data surrounding fan engagement to tell us whether or not rap fans still care about social activism.
YouTube seems to be working harder to give credit to those artists and publishers featured in their videos by not only providing details related to the featured content, but also links to its official source, all made possible by YouTube's metadata rich Content ID system.
While promoting your music may have gotten easier, doing so successfully has only gotten harder. In this piece Joan Selby illustrates how artists can flip their YouTube video marketing strategy to break through the noise and hit potential fans.
Apple Music will be the exclusive home for a new official Ed Sheeran documentary. It's a big win that should draw new subscribers to Apple Music, as the battle for exclusive content among streamers clearly shifts from music to video.
MTV's 2018 Video Music Awards will air live from Radio City Music Hall in New York City on Monday, Aug. 20th at 9:00 p.m. ET/PT. Starting today through Aug. 10, fans can vote for their favorite artists across eight categories.
As old as recorded music itself, disputes over ownership have permeated the music industry for decades. Luckily the advancement of technology has made it a little easier to keep performance rights in check. In this article we explore exactly what performance rights disputes are, and where they come from.
With Facebook no longer the youth powerhouse it once was, Facebook owned Instagram is hoping to get these mobile-centric digital natives to spend an increased amount of time on Instagram, thanks in part to its new long-form video service.
Is YouTube doing unsigned artists more harm than good? This piece looks at the financial arrangement between musicians and the popular video sharing platform, specifically exploring how it affects unsigned musicians.
In this op-ed, Chris Castle examines Lyor Cohen's relationship with YouTube/Google, and how he has worked to reconcile his role in their exploitative business model while claiming that he's working to help artists, as well as whether there's any merit to his claim.
By extending the length of videos from 1 minute to ten, and for some users to an hour, and the launch of its ITV video hub, Instagram hoped to unleash the kind of creativity that attracts and retains users. Jaden Smith just used it to exclusively release a new EP.
With IGTV having only recently been debuted, the time is ripe for artists and musicians to make an impact on the platform. Here we look at what we know about the service, and how to utilize it to its full potential.
For those artists looking to get their work on YouTube without having to pull together a music video, YouTube Art Tracks provides an excellent alternative, allowing artists to share their work in a high quality, data rich format easily accessible by consumers.
Achieving success on Youtube and social platforms requires more than just creating a great music video - the promotional strategy surrounding how you market said video will ultimately make the most difference in how well it fares.
UPDATE 2: 1300 recording artists including Sir Paul McCartney, Plácido Domingo, James Blunt and Max Martin, as well as most industry trade groups are urging the European Parliament to support the Article 13 EU Copyright Directive today. But big tech disagrees.
This July 4th, "America The Beautiful" is being replaced for many music fans by songs like Lana Del Rey's "National Anthem," Bruce Springsteen's Born In The U.S.A and Toby Keith - Courtesy of the Red, White and Blue, each of which see massive spikes On YouTube on the Fourth of July compared to their daily average views.
Facebook owned Instagram's launch of it's new long-form IGTV has been one-upped with YouTube's launch of several new features including channel sponsorships and direct-to-fan merchandise sales. Regardless of who comes out on top, the competition seems to be benefitting creators, at least for now.
Even as YouTube launched it's much anticipated music service, its core user-generated video business was being threatened. The EU Parliament is seriously considering overturning basic provisions of the safe harbor framework under which YouTube operates; and the idea is gaining traction in the US.
In an important shift for artists using the Facebook owned Instagram, the popular photo sharing platform has taken new strides into video by offering longform video in the form of IGTV, hoping this update will help it hang on to the teen market.
YouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.
Instagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.