[UPDATE 2] Any artist with an online presence typically has a good amount of video content floating around out there, and with so much material, it can be difficult to keep track, making your content that much harder to protect. A new service, Vydia, aims to make this process a little easier.
In addition to being a site for music consumption, YouTube has also long served as a promotional platform for artists, allowing them to advertise upcoming releases or shows to fans. It appears the platform will be taking this a step further in its new partnership with renowned ticketing site Ticketmaster.
YouTube's often controversial Head Of Music Lyor Cohen says in a profile for AdAge that he's developed a simple sales pitch for meetings with artists, managers and labels executives skeptical of the music streamer: "We're going to make you rich and famous."
As audiences have grown increasingly fragmented with the rise of streaming and expansion of viewing options, gathering accurate consumer data has become more difficult. Here we examine how MIDiA's TV Brand Tracker is utilizing new methods for improved audience research.
Top YouTube stars are seeing a major slowdown in subscriber growth and views, according to a new analysis of traffic and other stats. Some of the shift is being blamed on changes in its algorithm, but many others are speculating that Google's video behemoth may have reached peak viewership.
Revenue at music video site Vevo was up 30% in 2017 from $500 million to $650 million, as it broke even for the first time in its eight years in business, according to a new report. Vevo now logs 25 billion views each month, up 30% from its last public disclosure.
In this article Mark Mulligan explores how the recent overturning of net neutrality comes as the inevitable result of a gradual but pervasive shift in value from a focus on rights to a focus on distribution, and how this shift has bypassed infrastructure companies.
While there's plenty of controversy regarding YouTube's role in the music industry, as one of the most popular sites in the world, it still represents a huge opportunity for artists to make money through their work. Here we look at how.
In this interview Dustin Bates of the Columbus, OH indie rock band Starset chats about the concept behind the band, and how he has been able to a strong following on YouTube to fuel the band's success, as well as sharing advice for other artists looking to leverage the power of YouTube and social media.
Universal Music Group has signed a global licensing deal that will allow users of Facebook, Instagram and Oculus to use UMG music in uploaded videos and other user generated content. UMG becomes the first major music group to sign a deal with the social networking giant.
2017 was an excellent year for rock docs, with major players like HBO, Netflix, and Showtime all eager for compelling original content. This combined with the numerous tragedies which struck the industry in 2017, the past year has provided a bumper crop of music industry documentaries. Here we look at some of the best.
[UPDATED] Universal and Sony have joined Warner Music Group in signing new multi-year global licensing agreements with YouTube. The move also paves the way Google and YouTube to launch a new paid streaming service to compete with Spotify this Spring.
Here we look at breakdown of popular music on Pandora from a genre-based angle and how streaming, in addition to bringing in a majority of the revenue in music, is also reshaping the music itself, and allowing a more diverse group of artists and musical influences to reach listeners.
While YouTube has made multiple attempts to get its users to go the extra mile and buy into its paid subscription services, it has had minimal success with either its Music Key or YouTube Red. That said, the popular video sharing platform has high hopes for its new Remix streaming service, said to be ready to drop this coming March.
For music tech startups, not having a proper licensing strategy roadmap can expedite things, but also cause significant legal trouble down the road. A new service from Crunch Digital aims to make licensing and reporting a little easier for companies getting off the ground.
After spending days and possibly even a significant chunk of change on putting together the perfect music video, your going to want a way to disseminate it to the masses without breaking the bank. Here we look at some effective ways of getting your video out there beyond a lazy click of the 'share' button.
YouTube is often maligned for low payments to creators, but CD Baby CEO Tracy Maddux see's the video platform differently. Here, he recounts how, thanks in large part to YouTube's open platform, more and more independent artists have been able to build a significant audience than ever before
Prince’s estate is suing a Massachusetts man, claiming he illegally uploaded the late rock icon’s music to YouTube. The estate is accusing Kian Andrew Habib, a man from the town of Norfolk, Massachusetts, of uploading six different videos of Prince performing live in concert.
Given the deluge of content constantly being churned out, catching those precious scraps of your audience's interest has become harder and more important than ever before. With so many platforms now focusing on video, we here look at how you can improve your promo video content across the board.
YouTube is planning a March launch of a music service internally dubbed Remix, according to a new report. The move comes amidst increasing calls for YouTube to return more revenue to creators and rightsholders, and will be the streamer's third attempt at getting users to pay.
A recent announcement by YouTube has revealed that the popular video sharing site will be allowing Ticketmaster to use its site to connect users directly with tickets. While the deal is non-exclusive it does represent a move by Google to begin diversifying away from advertising revenue.
Often controversial music industry veteran Lyor Cohen, the Global Head of Music at YouTube and Founder of music content company 300, will keynote the Music Business Association’s Music Biz 2018 conference at the Omni Nashville Hotel. Cohen will discuss his career journey, his current role at YouTube and Google and his thoughts on the future of the music business.
Content Creators Coalition's Jeff Boxer Exits After 3 Allege Harassment, He Responds With Far Less Than A Full Apology
The Board of the artist's advocacy group the Content Creators Coalition has accepted the resignation of Executive Director Jeff Boxer after three women alleged sexual misconduct. The CCO recently made headlines with a video ad campaign taking YouTube to task for what it sees as low payments and an adequate effort to curb unauthorized use of music.
Heirs of Roy Orbison have filed a lawsuit to block what they say is a shakedown by a hologram company owned by Greek billionaire Alkiviades David. New technology often leads to legal battles, and with music related holograms, augmented reality and virtual reality all gaining traction, we expect a plethora of lawsuits over who controls rights that barely existed a decade ago.
Owing to their ability to duck behind DMCA 'safe harbor' rules, Facebook has been able to get along without paying royalties on the music which, undeniably, add an appreciable amount of value to the platform. This could change though, with Facebook finally headed to the negotiation table.
Having been welcomed into the world way back in 2005, YouTube has naturally undergone some changes over time, but of all these changes, the evolution of its feed is perhaps the most important, particularly when it comes to being a artist looking to reach fans via the platform.
Amazon Music Unlimited, the third most popular music service in the U.S. after Spotify and Apple Music, is discounting new subscriptions to 99 cents for three months. After the three months its $7.99 per month for Prime members with the non-Prime price $9.99 per month.
YouTube is adding concert updates and ticket sales via a partnership with Ticketmaster. The recorded music industry may not be happy with YouTube, but that doesn't mean that artists hoping to fill venues don't appreciate the video giant's massive promotional reach.