Cardi B Teaches How To Be Cardi B In New Spotify TV Ad [VIDEO]

Cardi B Cardi B released a new album ""Invasion of Privacy" Friday; and while not a Spotify exclusive, the full album is available on the streamer from day one. So perhaps to thank the rapper for not pulling a Taylor Swift and windowing the release, Spotify cut a TV spot that takes an amusing look inside theCardiB music school, as she her trademark quick flow.

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YouTube's New TrueView Advertising Feature Could Mean More Revenue For Artists

1While artists have experience some frustration with YouTube's changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly more ad revenue for artists and bands.

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Genius Partners With YouTube For 'Song Stories'

Genius logoImmersive music discover platform Genius has added 'Song Stories', an "experimental product" designed to give fans a deeper look at their favorite artists and songs. Song Stories combines Genius artist interviews and YouTube content including concert footage, music clips and thematic playlists to create an interactive experience that plays alongside a song as they move through each Story.

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New Taylor Swift 'Delicate' Video Is Live On Spotify

 Taylor Swift tweets[UPDATE 2] Taylor Swift's second video for her single "Delicate" premiered overnight exclusively on Spotify, as part of a larger partnership with the streamer. The single take self-shot vertical video has been added to "This Is Taylor Swift" and select official Spotify playlists.

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Guide To Facebook Live Tips For Indie Artists

1Facebook live has come a long way in cultivating some of the same appeal that users get from seeing an artist live in concert. Here we go over the basics of Facebook live, and how indie artists can make the live video streaming service work for them.

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American Idol Doesn't Produce Hitmakers: Here's The Proof

DownloadMany musicians tend to have little respect for musical contest shows like American Idol, viewing it as a shortcut to success. The success may be somewhat exaggerated however, with new data showing that artists featured on these shows don't always go on to produce hits.

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Why You Shouldn’t Compare Your Music To Others

1With all the data and analytics available for measuring your music's impact and success, it can be tempting as an artist to play the comparison game and assessing how your play count compares with that of your rivals. Such behavior only brings disaster, however.

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Lyor Cohen @ SXSW On YouTube, Music Industry Renaissance [WATCH]

LyorCohen-photobyNoaGriffel-blog-768x432Speaking at SXSW, YouTube Head Of Music Lyor Cohen was his usual bullish self predicting the future of the music industry. "The industry is going to return and grow by ads and subscriptions. People are willing to pay, and we'll convert them to paid subscriptions," said Cohen. 

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Straight Outta Wakanda: How Black Panther's Score Solved Marvel’s Music Problem

1While Marvel movies have certainly been commercial successes, Marvel has thus far largely missed the mark when it comes to the meaningful integration of music into their films. Until, that is, the release of Black Panther, the score of which fixed Marvel's music problem.

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Spotify Television Turns Playlists Into YouTube Stream

SpotifyTVSpotify Television is a web app that turns Spotify playlists into a stream of YouTube videos. In our test, the app worked well and felt like watching a personalized version of MTV from back in they day when the channel still played videos.

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How to Use Facebook Live to Promote Music

image from i2.wp.comRecent changes in Facebook's algorithm have sent musicians and music marketers scrambling for new ways to grab the attention of the social network's massive audience. The jury is still out on most tactics, but one thing is certain: Facebook ranks and delvers more eyeballs to live video. 

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Why Play Counts Don't Always Translate To Success

Why-play-views-dont-translate-to-success-1500pxWhether it's Spotify plays or social media traffic, being able to look at a tangible metric and see that listeners are consuming and enjoying your music is exciting for any band or artist, unfortunately this feedback doesn't always translate to success. Here we look at why.

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How Are Listeners Finding New Independent Music?

1While methods of music discovery vary drastically from person to person, we here look at few avenues which avid music consumers commonly turn to in their search for fresh tunes, depending on the demographic in question.

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