YouTube Adds Monetization: Merch Sales, Fan Memberships, Premiers, Brand Partnerships

image from www.youtube.comYouTube is expanding the way that musicians and other creators can monetize and market videos with channel memberships, merchandise sales, marketing partnerships via FameBit and video premiers. The moves come just as Facebook, Instagram and others are stepping up efforts to woo top creators away from the platform.

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Instagram Targets YouTube With 10 - 60 Minute Videos, Passes 1 Billion Users

IGTV logoInstagram now has 1billion users globally, up an impressive 200 million from September of last year. Anchoring its next chapter is an aggressive move into longer form video, including expanding the allowed video length for all users.

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Spotify Launches 'The Game Plan' Video Series For Artists

1After noticing that many of its artists weren't utilizing the streaming platform's full potential, Spotify has a launched a new series of helpful videos intended to direct artists on how to take full advantage of their artist specific site.

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Instagram To Lift 1 Minute Video Cap Later Today, YouTube Creators Lured

instagram videoInstagram will launch a new video hub today and expand the 1 minute video length cap to a full 60 minutes, according to multiple sources. The announcement will be made at a press event at 9AM PT/ Noon ET today.

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YouTube Music Launches In 17 Countries, Red Re-brands As YouTube Premium

image from cdn.wccftech.comYouTube's newest subscription service, YouTube Music, is now available to all users in the U.S, Australia, New Zealand, Mexico and South Korea, in addition to 12 new countries: Austria, Canada, Finland, France, Germany, Ireland, Italy, Norway, Russia, Spain, Sweden and the UK.

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Facebook Enters The Music Fray

1Finally following through on a long-term threat, Facebook is finally making its move into the music business, announcing that videos shared/uploaded by users of the platform and containing the copyrighted works of popular artists will now be legally licensed. Additionally, Facebook is horning in on Musical.ly's territory with a feature called 'Lip Sync Live'.

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Updated YouTube Music Charts Launches In 44 Countries

1Originally rolled out in 2016, a newly updated YouTube Music Charts is being released to forty-four different countries, and will offer easily accessible charts ranking music videos, artists, and songs, with the addition of a brand new 'trending' section.

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Facebook Finally Gets Serious About Music [Watch Out Musical.ly]

image from fbnewsroomus.files.wordpress.comFacebook has announced the first set of features that build on the recent licensing deals it has made with all three major label groups, Merlin and other rights holders. Most notable is a live lip sync feature that borrows liberally from the popular Musical.ly app.

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Vevo Flop Reemphasizes How Badly The Record Labels Underestimate Technology

1Record label's inability to understand and effectively get on the band wagon with new tech was recently highlighted by the shuttering of video hosting service and wannabe YouTube competitor Vevo, which will ironically now only be found on YouTube.

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Music Video Distribution Unlikely To Change Much As Vevo Succumbs To YouTube

1After a long and doomed battle, Vevo has finally thrown up the white flag, shuttering its site and ditching its mobile app, however, the fateful end of this attempt by record labels to compete with YouTube will likely have little impact on music distribution as we know it.

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Share A Toke With Snoop Dogg In New Hulu VR Experience

1If you’ve ever wondered what it would be like to smoke with Snoop Dogg, you’re about to get your chance.  Hulu is today launching a brand new choose-your-own adventure live-action virtual reality experience called Door No. 1, in which viewers have the option to do exactly that.

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Vevo To Shutter Apps, Site And Stream Only Via YouTube

Vevo[UPDATED] Vevo has announced that it will shut down its mobile apps and video web site in the coming weeks, and make YouTube its sole delivery platform.  The shift also strengthens YouTube's dominance in music just as it launches its biggest push into paid streaming yet.

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Irving Azoff Calls Out 'Liar' Cohen, YouTube Over Payments

Not-buying-itYouTube Global Head Of Music Lyor Cohen is making the media rounds touting the launch of YouTube Music as the dawning of new day for music discovery and promising bigger payments to artists and labels. But Irving Azoff, super-manager and founder of the Global Rights, is not buying the hype.

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BTS Breaks YouTube 2018 Record, 36M Views In 24 Hours

BTSK-Pop stars BTS' video for their single "Fake Love" received 35.9 million views in its first 24 hours, making it the biggest 24-hour debut of 2018 and the third biggest 24-hour debut of all time. BTS now occupies 2 slots on the top 10 all time 24 hour debut list, with their 2017 video for “DNA” in the #9 slot with 22.3 million views.

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Is YouTube Finally Serious About Music Subscriptions?

YouTube Music logoAfter several attempts that failed to gain traction, YouTube is taking another stab at something the record labels insist it must - get people to pay to stream music. MIDiA analyst Mark Mulligan looks at why Google cares about subscription streaming and the new service's chance of success.

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No Artist, Writer Credits For Cover Or Live Videos, YouTube Spokesperson Confirms

Youtube_logoYouTube announced yesterday that it has added "music in this video" artist, songwriter and publisher credits to more than half a billion videos. But our sample of music videos revealed a pattern of missing credits. Now, YouTube has confirmed the omission.

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Revamped YouTube Music Free and Premium Launches Tues.

YouTube MusicYouTube's promised reboot of its music and video services will launch on Tuesday armed with new features. Borrowing from the Spotify playbook, a freemium ad-supported version of the new service will be used to lure $9.99 per month subscribers.

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YouTube Adds Artist, Songwriter Credits To 500M Videos

YouTube Music logoYouTube has added "music in this video" artist, songwriter and publishers credits to more than half a billion videos.  In addition to official music videos, the credits are being added to user generated content and virtually any YouTube video that uses recorded music.

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How We Crowdfunded 18K With No Experience, Fans [Part 1]

1In part one of this three phase series, Justina Grayman describes the process of raising the necessary money to successful fund the production of dance video. In phase one she details the creation and communication of a community-oriented vision.

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Childish Gambino’s 'This is America' Passes 85.3M YouTube Views In 1st Week

This Is AmericaDonald Glover aka Childish Gambino’s “This is America” is dominating YouTube and the cultural conversation with 85.3 million views in its first week on YouTube. It's the biggest first week debut of any video in 2018 and the #1 on the YouTube Songs chart in 11 countries.

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How Spotify Can Suck Less For Streaming Than YouTube

1New numbers have revealed that YouTube is more popular than every other streaming service combined, and while there's some suspicion regarding these numbers, there remains a great deal that Spotify could do to make itself a little more user friendly to consumers.

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