[UPDATED] PledgeMusic entered liquidation with $9.57 million in debt and assets worth just $20,000, according to court documents obtained by Hypebot. With an "estimated deficiency" of $7,405.502.48 and secured creditor Sword Row, LLC first in line, there is "little prospect" that artists and other creditors will be paid, according to the court-appointed receiver.
"The general consumer is seeing over 5,000 plus ads a day, a 60% plus increase in ad expose since 2015," writes the Nue Agency's Jesse Kirshbaum and Clayton Durant of CAD Management. "Amongst all this noise and content saturation, a creative’s marketing strategy has become just important as the quality of work that they are putting into the market."
Inundated as we all with a constant barrage of emails, chances are high that any promo email you send will be ignored and never opened. Unless, that is, you're able to craft a subject line that's truly masterful. Here, we review the different types of attention grabbing subject line.
Attorney and artist advocate Chris Castle responds to a recent Pitchfork article by Eric Harvey which describes how intertwined Twitter is with music business, and how valuable a star-making tool it can be for artists. Castle counters that, while that may be the case, the company has done little to show that it values the musicians or music on its platform.
TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just how big is TikTok, who uses it and how often?
Famed independent punk label Epitaph Records and its eclectic sister imprint, Anti-, have announced that AMPED, the indie distribution division of wholesale giant Alliance Entertainment, will be its new U.S. physical distributor.
Selling your merch direct to fans has become an established best practice among independent artists. It affords a number of advantages, allowing you to keep more revenue and fan data. Here we look at some ways in which you can spruce up your virtual shop and boost your sales as a result
Americana star Brandi Carlile has announced that she will not appear at Fortune magazine’s Most Powerful Women Summit in Washington, D.C. after former Secretary of Homeland Security Kirstjen Nielsen was added to the event.
TUE. BRIEF: Sandbox +$11M • Live Nation Gets Groot • Apple Antitrust Probe • Spotify 'One Fail Away' • More
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Now is the time to learn how to say no. Why aren’t you getting all the great opportunities? Maybe it is because you don’t have enough heat. Maybe it is because you are too focused on chasing trends and other artists.
Social short music video app TikTok is on fire with 500 million monthly users, 66% of whom are under 30 years of age. But how to market music on Tik Tok remains a mystery for many. Frank Woodworth of Glacial Concepts unlocks why the platform works so well for music discovery and marketing, as well as how to get started.
Thanks to its Canvas visualization tool, Spotify will be seeing a good deal more looping videos in the near future, something which bodes well for artists looking to give their music a little visual boost. Here, we unpack how bands can make the most out of these 3-8 second clips.
Five up-and-coming music tech startups will compete for the first Music Innovations Prize at the 2019 Web Summit in Lisbon, Portugal next month. This is the first time the competition is held by the Web Summit as part of the conference’s MusicNotes stage program.