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# 1 Simple, Yet Effective Facebook Marketing Tactic
- URL: https://www.hypebot.com/1-simple-yet-effective-facebook-marketing-tactic/
- Published: 2011-03-08T10:30:00.000Z
- Updated: 2011-03-08T10:30:00.000Z
- Description: This post is by digital music marketer Kyle Babson. Occasionally I’ll see an artist execute a simple idea or marketing effort and think “why didn’t I think of that?” Matisyahu. Continue reading [https://www.hypebot.com/hypebot/2011/03/1-simple-yet-effective-facebook-marketing-tactic.html]
- Author: Bruce Houghton
- Tags: Social Media, #wp, #wp-post, #Import 2026-01-21 10:59

*This post is by digital music marketer *[Kyle Babson](http://kylebabson.com/?ref=hypebot.com)*.*

[![image from static.technorati.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20147e30fdcea970b-100wi "image from static.technorati.com")](http://static.technorati.com/10/09/17/18465/Facebook-icon.png?ref=hypebot.com)

Occasionally I’ll see an artist execute a simple idea or marketing effort and think “why didn’t I think of that?” Matisyahu uploaded the photo below to his Facebook fan page with an encouragement for fans to tag themselves in the photo if they were at the show.

[![image from a2.sphotos.ak.fbcdn.net](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e868fce16970d-450wi "image from a2.sphotos.ak.fbcdn.net")](http://a2.sphotos.ak.fbcdn.net/hphotos-ak-snc6/182851%5F10150100996244189%5F9959714188%5F6030192%5F5593678%5Fn.jpg?ref=hypebot.com)

  
Sometimes a little creativity and a built-in platform feature can be more engaging and cost-effective than building a new tool from scratch.

What does this idea accomplish?:

1. **Increases level of connection**: You’re no longer just one of Matisyahu’s “fans” you’re now also tagged in his photo. I think the simple action of tagging the photo creates a feeling of investment in the artist that the fan might not have had before.
2. **Increases level of spreadability**: Photo tagging action spreads to friends of friends

This is a promotional idea that doesn’t seem like one to fans. Add an e-commerce element by offering the photo for sale and you’re golden.

What is your simple, yet effective Facebook marketing tactic?