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# 10 Stats That Prove You Need To Be on TikTok
- URL: https://www.hypebot.com/10-stats-that-prove-you-need-to-be-on-tiktok/
- Published: 2019-10-22T11:30:00.000Z
- Updated: 2019-10-22T11:30:00.000Z
- Description: TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast”. Continue reading [https://www.hypebot.com/hypebot/2019/10/10-stats-that-prove-you-need-to-be-on-tiktok.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, DIY, DIY musicians, indie, music, Music Business, music industry, Music Tech, musician, musicians, TikTok, #wp, #wp-post, #Import 2026-01-21 09:55

[![Tiktok_logo](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4e26046200b-200wi "Tiktok_logo")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4e26046200b-popup?ref=hypebot.com)TikTok played a pivotal role in the rise of the record-breaking hit “Old Town Road” by Lil Nas X, Blanco Brown’s “The Git Up” and Sueco the Child, whose track “Fast” garnered 17 million Spotify plays after he seeded a clip from the song on the video app. But just how big is TikTok, who uses it and how often?

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[![image from 1s7efb3dokct1y2e4q31coij-wpengine.netdna-ssl.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4bdb3d1200d-450wi "image from 1s7efb3dokct1y2e4q31coij-wpengine.netdna-ssl.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e20240a4bdb3d1200d-popup?ref=hypebot.com)

1\. Tik Tok Has an Average of 500 Million Monthly Users

2\. 5 Million Monthly Users Are from the United States

3\. 66% of Users Are Younger Than 30-Years-Old

4\. 29% of Monthly Users Open Tik Tok Every Day

5\. 660 Million Downloads Were Generated on Tik Tok in 2018

6\. There Are More Than 5 Million #InMyFeelings Challenge Videos on Tik Tok Compared to 1.7 Million on Instagram

7\. Roughly 43% of Users Are in India

8\. Users Spend an Average of 52 Minutes per Day on the Tik Tok App

9\. In-App Purchases Increased by 275% Year-over-Year

10\. Tik Tok Is Currently More Popular on Android Than It Is on iOS

via [No Reach](https://neoreach.com/top-tik-tok-stats/?ref=hypebot.com)

**MORE: [How the Music Industry Can Incorporate TikTok Into Its Artist Marketing Strategies](https://www.hypebot.com/how-the-music-industry-can-incorporate-tik-tok-into-its-artist-marketing-strategies-1/)**