> ## Content Index > Fetch the complete content index at: https://www.hypebot.com/llms.txt > Use this file to discover other available public pages before exploring further. # 13 Step Guide To Building A Cult Of Superfans - URL: https://www.hypebot.com/13-steps-to-turn-your-fans-into-a-cult-of-superfans/ - Published: 2012-05-21T11:56:00.000Z - Updated: 2012-05-21T11:56:00.000Z - Description: While reading a recent set of tips for turning your fans into superfans, I was struck by how the list and related explanations made it sound like they were describing. Continue reading [https://www.hypebot.com/hypebot/2012/05/13-steps-to-turn-your-fans-into-a-cult-of-superfans.html] - Author: Guest Author - Tags: DIY Advice & Tips, Music Marketing, Social Media, cult, Fans, Superfans, #wp, #wp-post, #Import 2026-01-21 10:49 [![Michael-jackson-superfans](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016766a47e34970b-150wi "Michael-jackson-superfans")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2016766a47e34970b-popup?ref=hypebot.com) While reading a recent set of tips for turning your fans into superfans, I was struck by how the list and related explanations made it sound like they were describing how to build a cult. If that sounds a bit too sinister, perhaps thinking of turning your fans into superfans by treating them like insiders will make these tips work for you. Unified Manufacturing recently dicussed how to [Transform Fans into Super Fans](http://www.unifiedmanufacturing.com/blog/transform-fans-super-fans-build-loyal-fanbase/?ref=hypebot.com) in a post that's well worth reading. And it does suggest an approach to fanbase building focused on turning fans into superfans by treating them as insiders. A recent Hypebot post on [FanCulture: Building A Fanbase As A Lifetime Relationship](https://www.hypebot.com/hypebot/2012/05/-fanculture-building-a-fanbase-as-a-lifetime-relationship.html) shares some related perspectives as does the Orchestra Of the Age of Enlightenment's attempt to [put fans center stage](https://www.hypebot.com/orchestra-of-the-age-of-enlightenment-features-audience-in-new-campaign/). But a joking remark in the post, "You want to create a semi-cult, right?", got me thinking about the aspects of fanbase building that are similar to building a cult and I realized there's a lot of crossover with the following [points from Unified Manufacturing](http://www.unifiedmanufacturing.com/blog/transform-fans-super-fans-build-loyal-fanbase/?ref=hypebot.com). And that starts with giving your fans a name so they "feel like they’re part of an exclusive organization." **Building A Cult Of Superfans:** **1\. Give Your Fans a Name** **2\. Tag Fans in Your Panoramic Concert Photos** **3\. Give Approaching Fans Your Undivided Attention** **4\. Always Have \[Cheap\] Merch Handy \[For Free Giveaway\]** **5\. Share Dark Secrets on Your Blog** **6\. Send Special E-mails** **7\. Develop Shared Symbols** **8\. Use Loyalty-based Apps to Connect to Your Fans** **9\. Play in Smaller Venues** **10\. Stay on Your Merch Table** **11\. Conduct Live Webcast** **12\. Showcase Them In Your Music Video** **13\. Post \[Photos of\] Their Gifts on Your Website and Social Networks** So the core idea seems to be that you name your fans, give them your attention and share secrets, develop shared symbols, and build a shrine to their offerings. I guess I was a little nutty thinking of this as a way to build a cult, right? *\[Thumbnail pic by [Guerry](http://www.flickr.com/photos/guerry-monero/3885838753/?ref=hypebot.com).\]* **More:** - [Transform Fans to Super Fans – How to Build a Loyal Fanbase](http://www.unifiedmanufacturing.com/blog/transform-fans-super-fans-build-loyal-fanbase/?ref=hypebot.com) - [FanCulture: Building A Fanbase As A Lifetime Relationship](https://www.hypebot.com/hypebot/2012/05/-fanculture-building-a-fanbase-as-a-lifetime-relationship.html) - [London's Orchestra Of the Age of Enlightenment Puts Fans Center Stage](https://www.hypebot.com/orchestra-of-the-age-of-enlightenment-features-audience-in-new-campaign/) *Hypebot Features Writer Clyde Smith blogs about business at [Flux Research: Business Changes](http://www.fluxresearch.com/?ref=hypebot.com) and about dance at [All World Dance: News](http://www.allworlddance.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:* clyde(at)fluxresearch(dot)com .